B2B Marketing Shepherd · 2025-10-14 · 42 min
In this episode of Decoding B2B Marketing , host Rajesh Kumar ( ) speaks with Praval Singh ( ). Praval has been with Zoho for over 14 years and is currently the VP of Marketing and Customer Experience. He and his team drive all brand-led initiatives at Zoho, across brand marketing, PR, event experiences, etc. Before joining Zoho, Praval co-founded a digital agency in 2008 that helped brands like Samsung, Maruti, Aircel, Micromax, NIIT, and others in India with social and digital outreach, product launch campaigns, and web development. Over the last 18 years - between his agency days and his time with Zoho - Praval has built marketing and communications teams, launched products, led workshops, and fostered critical partnerships. When not thinking or talking about B2B/SaaS marketing at an airport, hotel, or a Zoho office, he’s likely at his home - brewing some good coffee or wearing an apron and cooking up a storm! You can
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