Go Viral with Customers Like a Granola PMM

Episode notes

If you spent any time on Twitter or LinkedIn in December 2025, you probably saw Granola Crunched everywhere. In this episode, Jack Cully joins me to break down how Granola turned a familiar year-in-review format into a deeply shareable campaign that spread fast across tech workers and generated millions of organic impressions. Jack is part of the team behind Granola, the AI meeting notes tool people genuinely love using, and before that he was one of the earliest marketers at Monzo, helping shape one of the most recognisable brands in UK FinTech. Jack shares why the campaign worked so well, starting with the fact that Granola already solved a real problem people cared about. Instead of forcing a trend onto the product, the team used real meeting data to create something funny, personal, and instantly recognisable. We get into how they built the experience, why it felt so shareable, and what made users want to post it rather than just look at it. We also talk about the details that made the campaign land. That includes how Granola balanced personalization with privacy, why launch timing mattered, and how hands-on social engagement helped turn momentum into something much bigger.

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