Account Based Beverages · 2025-09-03 · 4 min
Your feedback loops - or lack of them - might be holding back your ABM program. Jim Gilkey sits down with Gigi Peccolo , a content and integrated marketing pro who’s helped companies like Autodesk source over $6M in pipeline from content-led campaigns. Gigi calls out the silos between ABM, demand gen, product marketing, and content - and why content teams can’t just be “the ebook factory.” From outdated campaign assets still running in-market to content disconnected from sales stories, she shows how recurring collaboration with content is critical for ABM success. Listeners will walk away with one clear action: set up stronger feedback loops so your content speaks the language of your customers and drives real growth. Guest Bio Gigi Peccolo is a content and integrated marketing professional with a track record of building campaigns that generate millions in pipeline for B2B SaaS companies. While at Autodesk, her content-led programs sourced over $6M in pipeline. She’s passionate about connecting content, sales, and ABM teams through stronger collaboration. Learn more at gigipeccolo.com .
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