Account Based Beverages · 2025-10-21 · 1 min
Key moments - from our scoring
Substance score
5 / 100
Five dimensions, 20 points each
Scrappy ABM announces a free six-hour workshop called ABM in a Day, scheduled for November 13th, designed to address the six primary reasons ABM programs fail: targeting, buy-in, alignment, lack of resources, measurement, and execution. Attendees receive eight tools, a personalized six-month ABM roadmap, and direct guidance to build a fail-proof program for 2026. Previous workshop participants rated the experience 9.3 out of 10. This workshop targets B2B marketing leaders and ABM practitioners struggling to launch or scale account-based marketing initiatives - those concerned about resource allocation, cross-functional alignment, or measurement challenges that typically derail ABM efforts. Registration occurs at scrappyabm.com/workshop, followed by a prep call to customize the experience for each team's specific situation.
According to the episode, ABM programs typically fail due to targeting, buy-in, alignment, lack of resources, measurement, or execution issues.
The workshop is completely free to attend; it only requires a six-hour time investment from participants.
Participants receive eight different tools, a personalized six-month ABM roadmap for their team, and guidance on solving the six key failure points in ABM programs.
Previous workshop attendees rated the experience an average of 9.3 out of 10.
The next workshop is November 13th; registration is available at scrappyabm.com/workshop, followed by booking a prep call with the organizer.
Our reviewer’s read on each dimension, with quotes from the episode.
This is a 60-second promotional advertisement, not a podcast episode with substantive content. The only claim resembling insight is an unattributed statistic and a vague six-item list of failure reasons, none of which are explained or explored.
80% of ABM programs fail? It is typically due to one of these six targeting, buy in alignment, lack of resources, measurement or execution
The '80% of ABM programs fail' framing is a generic marketing claim that circulates widely in B2B circles. There is zero contrarian, first-principles, or novel thinking present in this spot.
So how much would you spend to ensure that your ABM program would succeed? What if I told you that it only costs your time?
This is a solo promotional monologue with no guest whatsoever. The single speaker is promoting their own paid workshop, offering no practitioner depth or demonstrated expertise within the transcript itself.
book a prep call with me so that you can build a fail proof ABM program in 2026
The only concrete data points are a workshop date (November 13th), a satisfaction score (9.3/10), and a duration (six hours), none of which constitute substantive B2B evidence. The central failure statistic is entirely unattributed.
our last workshop attendees did too rating us on average 9.3 out of 10
There is no conversation, no host, no guest, and no questions of any kind. This is a straight advertisement read by a single speaker with no dialogue or follow-up of any sort.
check out scrappyabm.comworkshop to register and then book a prep call with me
Computed from the transcript - who did the talking, and the words that came up most.
Join Jim and Mason on Thursday, November 13th, for Scrappy ABM's next ABM in a Day Workshop so that you can walk away with a personalized 6-month roadmap for your team’s ABM effort. In the past 12 months, 30+ companies finally got ABM right following The Scrappy ABM Process. This free, day-long workshop is specifically designed to hand you that exact same playbook and address the 3 biggest pain points teams are sharing with us: “We’re not even close to ready for ABM…” “We don’t have budget…” “We don’t have the time to do it all…” If any of those points resonate, you’re in luck! This workshop address all of them - in a single day. You don't need another generic breakdown. You need a roadmap designed for you. If you'd like to leave with plan for ABM AND a dramatically different outlook on the rest of 2025, visit scrappyabm.com/workshop to save your seat.
Transcribed and scored by The B2B Podcast Index.
Speaker A: Did you know that 80% of ABM programs fail? It is typically due to one of these six targeting, buy in alignment, lack of resources, measurement or execution. So how much would you spend to ensure that your ABM program would succeed? What if I told you that it only costs your time? On November 13th scrappy ABM is running our next ABM in a day workshop. It is free to attend but it should not be taken lightly. This is a six hour time investment but we think it is worth it and our last workshop attendees did too rating us on average 9.3 out of 10. We will solve for all six reasons why ABM programs fail. We will give away eight different tools and you can walk away with a personalized six month roadmap for for your team's ABM effort. So check out scrappyabm.comworkshop to register and then book a prep call with me so that you can build a fail proof ABM program in 2026. We can't wait to see you there. Cheers.
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