Churn Isn’t the End of the Story (with Braxton McKee)

Episode notes

Car washing is a century-old business, but memberships are just a decade in the making. That shift has created new opportunities — and new challenges — for operators. In this episode of Account-Based Beverages, host Jim Gilkey sits down with Braxton McKee, Senior Content Marketing Manager at Rinsed . Braxton brings a unique perspective: he grew up in the car wash industry, led CRM and incremental revenue for a 150-location operator, and was a Rinsed customer for years before joining the team. From speaking the operator’s language to connecting white-collar tools with blue-collar realities, Braxton shares how empathy, strategy, and winbacks fuel account-based growth. Guest Bio Braxton McKee is Senior Content Marketing Manager at Rinsed , helping turn 3,500+ car washes into subscription and loyalty machines. With deep roots in the car wash industry, he grew from the pit to leading CRM and incremental revenue for a 150-location operator before joining Rinsed. Today, he helps bridge technology and operations by speaking the operator’s language and enabling customers with empathy.