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The Get: Finding And Keeping The Best Marketing Leaders in B2B SaaS

What It Really Takes to Build a CEO-CMO Partnership That Works

The Get: Finding And Keeping The Best Marketing Leaders in B2B SaaS · 2025-08-14 · 41 min

Episode notes

In this episode of The Get , host Erica Seidel and guest Ashley Deibert, CMO of Marigold, candidly discuss the realities of leading marketing in today's SaaS landscape. Ashley shares how she's navigated seismic shifts in marketing org structures, budget realities, and the CMO role itself, all while keeping alignment at the center of her approach.

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What It Really Takes to Build a CEO-CMO Partnership That Works - The Get: Finding And Keeping The Best Marketing Leaders in B2B SaaS | The B2B Podcast Index