How to scale a martech sales function, w/ Tod Klubnik

Episode notes

What makes a great leader in martech sales? The yardstick I have always used is the ability to scale a successful team by attracting, and getting the best out of, the most talented professionals in the market. For that reason, I hold Tod Klubnik in the very highest regard. His success as a head of sales, and latterly a CRO, at SaaS businesses made him a natural fit for the first episode of The Martalks Podcast. You can listen to the full podcast here, or visit the Rosenstein Group blog to read an article based on this conversation . We speak to Tod Klubnik, about how martech and ecommerce businesses can scale their sales teams at pace. Some of the key questions covered, included: What are the mistakes to avoid when hiring a large number of sales professionals early in your business’s journey? (2:00) Who should own go to market - sales or marketing? (6:00) And how do martech providers progress from serving SMBs to the enterprise market? (15:00) About our guest Tod Klubnik has 25 years of software and SaaS sales & marketing experience, and has led the sales team in businesses such as BigCommerce and MessageOne.