Inside the Great Reinvention of the SaaS Marketing Org

Episode notes

In this episode of The Get , host Erica Seidel explores the changing landscape of SaaS marketing organizations with guest Jay Roxe, CMO at Inriver. You'll learn about: "Firing your tech stack" in order to re-imagine the marketing org and how marketing gets done Leveraging AI for everything from last-mile content customization to product marketing to building authority in situations where prospects say, 'ChatGPT told me I should talk to you" The evolving structure of marketing ops Why content is no longer king, but context is king: "Customers have done 80% of their research by the time they reach you. That number is actually going up. It's so easy for people to understand your organization." What a full-stack customer marketing org looks like Building a culture of gratitude on the marketing team Advice for rising CMOs: You have to love the process, not just want to HAVE DONE the CMO role. Intellectual curiosity about the job is not enough.