Delivering on the Supply Chain of Revenue As a SaaS CMO Today

Episode notes

How do you not only keep up with seismic changes as a SaaS marketing leader but also proactively confront them? In this episode of The Get , host Erica Seidel of The Connective Good talks with Wanda Cadigan , SVP of Marketing for Cloudinary. Wanda shares how she delivers on the 'supply chain of revenue' in an environment where AI has joined the buying committee. From growing organic traffic when buyers arrive far more informed, to orchestrating smartly across PLG and enterprise motions, to building trust not just with humans but with AI-driven gatekeepers, Wanda offers valuable insights for leading SaaS marketing teams.