I Used Claude to Pitch Sponsors (Easy Prompt)

What up, y'all? I'm here at the Google Cloud next conference here in Las Vegas. I'm being hosted by Google workspace, but I'm going to walk the floor of this conference and show you how easy it is to get sponsorship leads from the exhibitors from the sponsors here. A lot of people don't really understand how to approach a booth in the right way.

They think, oh, I should just walk up and be like, I've got this podcast where I speak to a bunch of AI enthusiasts. You should sponsor me. No, we need to do a little bit of research about what it seems like they care about. So we're going to look at their booth.

We're going to formulate a plan. So I'm going to pretend that I'm a LinkedIn creator with about 50,000 followers and I focus on AI and enterprise. You ready? So the first brand that I'm going to research is Infosys.

So I just walked right up to their booth and you know, I'm going to take a photo of it of all the marketing messaging on their signage and all that. And then I'm going to open up my phone and I have this project that I've created in Claude called Marketing Analyst. So I'm going to open up the instructions for you so you can see what I've trained this project on. And feel free to just take a screenshot, dump it into your own project.

It's pretty simple, though. It's basically just explaining the type of research that I want AI to do for me. Then I'm going to open up a new chat and I'm literally just going to upload the photo that I just want to see. I just took of Infosys booth.

All right. So now the most important part of this is that we're going to go into the settings. You click the little plus symbol and you toggle the research button. It's very important.

Okay. And then we just hit enter. All right. So this took about two minutes.

You can see it looked at 113 different sources. And let's click in here and look at this research document. So it even it even has in here. Like here's what you lead with congrats on the Gemini Enterprise Plus Topaz Fabric Rollout at Cloud Next.

100 and K developers is a serious commitment. I cover enterprise for 50 K CIOs and CTOs on LinkedIn. And I've been tracking your pilots to production narrative. Do you have 90 seconds to kind of talk about this.

So it even gives you like something you could come right up to the booth and have a conversation, uh, started with them about. So it goes through, you know, what they're pushing right now, right at the time of this event. All sorts of details, phrases that we could potentially mirror back in this conversation like AI first value framework, Topaz Fabric, you know, agent ready ecosystem. They're angle around who they're actually trying to reach.

Maybe there's some sort of paid ads angle. And then just kind of like a summary in 30 seconds also has some ideas like what not to say. So, you know, for those of you who are at events or you're thinking like that feels like it would be a lot of work to do a bunch of research about a company prior to approaching them, right. I'm right there at their booth.

Literally just step to the side for three minutes. Use, you know, technology as your friend here. And, you know, you have your brief in your pocket. You just take a picture.

And don't you think your approach. Don't you think your conversation is going to go so much better if you're armed with what's actually going on. Here's the other thing too is that you have to remember it's not just about what's on their booth at that moment using a project like this on cloud. You'll also be able to go out and do research on like what are they posting on their press releases.

What's on their blog. Let's look at their LinkedIn. Let's see what else they care about in the broader ecosystem. Not just what's on the booth here in real time.

All right, let's move on to the next brand, which is snowflake took a picture of them on their booth. They've got things like AI, data cloud, easy connected, trusted, punched it into my cloud project. Took about two minutes, 260 sources and boom, here we go. I've got my walk up brief right now.

So it's saying it's telling me that their narrative right now is how you can make AI real. It's the control plane for the agentic enterprise. And again, that whole thing around easy connected and trusted. This is great.

It's telling you, here's what just shipped for them, right. They've got their snowflake intelligence. They've got their cortex code expanded projects, snow work, postgres on snowflake. So there's all these sorts of new things.

Obviously want to do a little bit of research. You would probably know what these things are. Obviously, since this is what you do, this is what I do, right. As a 50,000 AI LinkedIn influencer or whatever.

But you may want to go down a few rabbit holes based on some of the stuff that it pulls up here. A couple different partnerships that they forged recently, which is maybe something interesting to bring up competitive wedges. This is really important, right. So a lot of times brands, you know, there's hundreds of sponsors, exhibitors at these types of events.

And so how are they going to differentiate themselves, right. These types of competitive wedges might be something that they're like, yeah, how do you match up versus data bricks or Microsoft Fabric or BigQuery or whatever knowing those types of things to bring up in conversation could be really interesting. It tells you right here what kind of opener could potentially land with them phrases to mirror. One of the most important things to remember when doing these types of in-person approaches is you don't want to just fly right into the pitch.

That's like asking someone to get married to you before they, you know, you dated at all or even acted interested in, you know, asking them questions about themselves, right. And so that's an important caveat here is you want to do a little bit of, you know, icebreakers and show that you are knowledgeable about what's going on in their universe and then sag into how you can help them amplify their message. So the next brand I'm going to research is cloud flare took a picture and uploaded it into this project on cloud.

I actually wanted to show you with the desktop version of this project looks like because they actually have this nice kind of visualizer for this, this booth walk up brief. And so let's say, for example, that you are researching some of these sponsors ahead of time. Gee, what a novel idea, right. So rather than doing this kind of frantic last minute research on your phone, which is of course still fine.

What if you took the time a week or two before the event and you actually researched the brands ahead of time using this project. And so you could have this, you know, these briefs, these booth walk up briefs in your briefcase, your backpacker, whatever you just take it out, kind of glance at them before walking up to these, to these perspective sponsors. So they're now narrative is the whole cloud 2.0 thing, the agent at cloud.

They have lists out all the things that they just shipped or the things that they'll be talking about at the event. What your potential opener could be this whole thing around agents week that they did phrases to mirror things to not say things to not ask. I mean, this one is particularly interesting, which is that cloud flare recently laid off close to 1100 employees. So there's this kind of potential disconnect, right.

Like how is a sponsor or brand like that, shelling out all this money and yet they're doing layoffs at the same time. There's all sorts of complexity of this type of thing. Like of course number one, they probably committed to this event many, many months in advance, probably even before they decided that they needed to do a workforce or a headcount reduction. And so like how do you go up and start a conversation knowing that a brand like that scale still needs to invest in marketing, but there is maybe an optics challenge in the marketplace, right.

So maybe that's something you could talk like how are you thinking about your marketing strategy given some of the headwinds that have been in the headlines and different articles and around the industry. So that like showing that level of emotional intelligence to the head of marketing or something at cloud flare that you're interacting with in the booth shows how savvy you are as someone who also understands media, you have your own following on the internet, you understand the necessity to be delicate when forging partnerships like this.

I mean, another thing to consider here is like, is this a brand that you would even want to pitch like given that there are some kind of tumultuous headlines around them, maybe you do your research and you decide, you know what, I'm not going to approach cloud flare because of stuff that's going on with them right now, maybe I'll pitch them, you know, at a later date or whatever. But like this is why doing this level of research before you, you know, tell us once or I'd love to work with you.

It's really sound because you also need to protect your own reputation. So now you're thinking, what if I somehow managed to get them on a phone call? I don't want to make an idiot of myself during the negotiation. Well, make sure to watch this one right here.