The Mind Of A Marketer w/ Ryan Stewart · 2026-03-27 · 5 min
Key moments - from our scoring
Substance score
23 / 100
Five dimensions, 20 points each
Ryan Stewart, who runs multiple businesses and has historically used YouTube as a major lead driver, is relaunching his channel with raw, unedited content focused on practical Claude implementations for agencies. He frames Claude Code and Claude Cowork not as app-building tools but as workflow automation platforms that fundamentally change agency economics - demonstrating how a Facebook ads dashboard that took two months and $10,000 in contractor fees to build can now be replicated, improved, and automated in 15 minutes. Stewart believes this technology enables a new agency model where 1-3 person teams of strategists and subject matter experts can execute work at scale by sitting on top of AI-powered automation, ultimately serving clients who prefer to outsource rather than build internally. Rather than polished tutorials, his content will be stream-of-consciousness demonstrations of real workflows from his agency desk, aimed at operators who understand that work fundamentally is changing.
Previously, the Facebook ads dashboard with CRM integration took two months to build and cost $10,000 in contractor fees; with Claude Cowork, it can be rebuilt, improved, and fully automated in 15 minutes.
He predicts 1-3 person agencies focused on strategy and subject matter expertise will emerge, sitting on top of AI execution tools, and that one-person businesses generating multi-millions will become common.
The launch of Claude, Claude Code, and Claude Cowork represents the biggest transformation in agency work since digital replaced out-of-home, and he wants to document real workflow automation in his agencies rather than generic AI tutorials.
No - most clients that work with agencies don't want to figure out or deal with AI implementation themselves, which protects long-term agency value despite automation increasing efficiency.
Our reviewer’s read on each dimension, with quotes from the episode.
This is almost entirely an announcement and throat-clearing monologue. The single substantive insight - a dashboard that took $10K and 2 months to build was rebuilt in 15 minutes with Claude - is real but the rest of the runtime is filler, self-promotion, and vague future predictions with no mechanism or depth.
what used to take me three months, six months, sometimes never to build things like a dashboard... Took us two months to build that, uh, about $10,000 in contractor fees... Cloud cowork. We're able to replicate that, rebuild it and improve on it in 15 minutes
this is just going to be stream of consciousness videos straight from my desk
The core thesis - AI will shrink agency headcount and enable 1-person businesses - is one of the most recycled takes in the entire B2B content ecosystem right now. There is no contrarian angle, no first-principles reasoning, and no counterintuitive argument offered.
my hypothesis, by the end of this year we're going to see one person businesses that are generating multi millions
agencies that have 1, 2, 3 people that are just subject matter expertises, that are strategists that are sitting on top of the technology
This is a solo monologue from a marketing agency operator who clearly has hands-on experience, but there is no guest at all, and the host's own practitioner credibility is gestured at rather than demonstrated with depth or scale.
we have a client dashboard for Facebook ads that pulls in API data from Facebook ads, client CRM data via API into a looker dashboard
I've just been so focused on building my two businesses and building up the YouTube channels and socials for those companies
The dashboard rebuild anecdote is the episode's only hard data point and it is genuinely specific - named tools, a cost figure, and a time comparison - but every other claim in the episode is entirely unquantified and speculative.
Took us two months to build that, uh, about $10,000 in contractor fees. It is constantly breaking
we now have a schedule recurring Facebook ads report that pulls in Facebook ads data that pulls in CRM, um, data that pulls in organic Facebook and Instagram data
There is no conversation whatsoever - this is a solo, unedited, stream-of-consciousness announcement with no questions, no interlocutor, no pushback, and no follow-up on any claim made.
this isn't just an engagement trap to get my videos boosted
make sure to like and subscribe and follow along
Computed from the transcript - who did the talking, and the words that came up most.
I hadn't posted here in over a year. Here's why I'm back. The short version: Cowork just rebuilt a client dashboard in 15 minutes that took us two months and $10k to build the first time. That got my attention. This channel is going to document how AI - specifically Claude - is changing the agency business in real time. Not in theory. Not with scripts and fancy sets. From my desk, in the middle of actually running two agencies. I think we're 6-12 months away from one-person businesses doing multi-millions. I think the agencies that survive are going to be lean, strategy-first, with AI doing the execution. And I think the agencies that don't adapt are going to get crushed. No fancy editing. No AI-written scripts. Just workflows, honest takes, and what's actually working. If you're building something real, this is for you. Subscribe - I'm posting daily. Support the show
Transcribed and scored by The B2B Podcast Index.
Speaker A: I haven't posted a video on uh, my YouTube channel in over a year. That's a big deal for me because historically this YouTube channel has been one of the biggest drivers of leads of sales for both of my businesses. But I got to the point where two things, one, I've just been so focused on building my two businesses and building up the YouTube channels and socials for those companies that I haven't had the time and bandwidth to create for this channel and anything I created here felt redundant. Also it's like how much, how much can we really talk about SEO? It's not changing that much. You can throw a Geo label on top of it, but it's really kind of the same process. However, this last month, really with the launch of like claudebot and Claude Code and Claude Cowork, this channel is going to be reactive again because I see the future of the agency business model changing in, changing in a 6 to 12 month window. Uh, what I mean by that is what used to take me three months, six months, sometimes never to build things like a dashboard. For example, we have a client dashboard for Facebook ads that pulls in API data from Facebook ads, client CRM data via API into a looker dashboard. Took us two months to build that, uh, about $10,000 in contractor fees. It is constantly breaking. It is a bane of my existence. Cloud cowork. We're able to replicate that, rebuild it and improve on it in 15 minutes. And we now have a schedule recurring Facebook ads report that pulls in Facebook ads data that pulls in CRM, um, data that pulls in organic Facebook and Instagram data too if they want it. Basically anything that we want into a single dashboard and it runs automatically. This to me is the biggest game changer from the agency space really since the dawn of digital, going from out of home to digital. Because what this is going to do is it's going to allow you to speed up and automate workflows at a pace in a clip that just has never been previously available. So I know a lot of people are talking about Claude and I see a lot of people obsessing over it, rightfully so this technology to me is really truly a game changer. But I'm going to talk about it through the scope of agency work because a lot of people are talking about it through building apps and stuff like that. And quite frankly to a lot of the negative comments, those things are probably never going to go anywhere. I'm going to talk about this with somebody with existing business processes, SOPs, subject matter expertise, clients Team, I'm just going to be building daily on this channel. I'm going to be showing you the workflows that I'm using this for in Claude, cowork, cloud code, regular, just Claude as well. Just in terms of how we're using to speed up and automate things. I'm not going to be editing these videos, fancy transitions and custom YouTube graphics. I just think YouTube has gotten very tired. I look at a lot of people talking about this stuff and like they're, they're cool sets and like scripts that are so obviously written by AI. And honestly people that are like talking about this stuff are clearly not using the technology, especially for existing business cases. I like watch a video on Claude use cases and I'm like the hell did I just watch? You didn't show me anything. You know, you told me how to, you showed me how to answer an email. So this is just going to be stream of consciousness videos straight from my desk, workflows inside of our agency business to YouTube. Again, no fancy editing, none of that stuff. So make sure to like and subscribe and follow along. Uh, I definitely want to hear from you in the comments too. This isn't just an engagement trap to get my videos boosted. It's also because to me this is a community um, of people that are believing in this type of work and are building on these types of platforms and are understanding that the future of work is changing dramatically. And my hypothesis, by the end of this year we're going to see one person businesses that are generating multi millions. I think we're going to see agencies that have 1, 2, 3 people that are just subject matter expertises, that are strategists that are sitting on top of the technology to do the execution, using the human element to communicate to clients because ultimately clients are still going to want to pay us, leverage the technology. A lot of clients that we work with are never going to want to figure this out or deal with this type of stuff. So you know, talking about the evolution of the agency business model and how I think this is going to evolve but also while we're doing this and building this in real time. So strap up, tune in again, no fancy editing or custom YouTube graphics here, just recording on my, on my AirPods, uh, and just doing this on a daily basis trying to create conversation around this stuff and um, what I think is really going to change the agency business, the marketing business especially. So uh, that's it. Looking forward to seeing the next video.
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