AI Reality Check: What CMOs Are Actually Building - with Nicole Leffer

Episode notes

#45 - LinkedIn would have you believe your competitors are running fully autonomous AI teams. They're not. The real picture of AI adoption in B2B marketing is far more varied — and far more instructive. Most marketing organizations are somewhere in the middle: using AI through a chat interface daily, but nowhere near the agentic workflows the feed suggests are already table stakes. Understanding where you actually stand, and where you intentionally want to go, turns out to be the strategic question most CMOs haven't stopped to ask. Nicole Leffer is an AI consultant who works exclusively with B2B marketing leaders and their teams — from Series B companies through Fortune 50 brands. She spends her days inside marketing organizations helping them build AI marketing strategies that are grounded, intentional, and built to last. This is her second appearance on Growth Activated, and a lot has changed in a year.