The 4 Mindset Shifts CMOs Need for AI Transformation - with Liza Adams

Episode notes

In this conversation, Mandy sits down with Liza Adams — former CMO, Human+AI org advisor, and one of the clearest voices on AI transformation in marketing — to unpack the four mindset shifts every marketing leader needs before AI can actually move the business. They go deep on what real AI transformation looks like inside a marketing org: how to scale beyond Q&A into orchestrated workflows, how to navigate AI sprawl, and how to lead change inside a quarterly pressure cooker without losing your people in the process. Liza Adams is the founder of GrowthPath Partners and a recognized leader in AI transformation for go-to-market teams — named one of the 50 CMOs to Watch and a Pavilion Fractional/Advisor of the Year Finalist. Her engineering background plus multi-decade GTM expertise gives her a uniquely pragmatic lens on AI adoption. Her bi-weekly newsletter is required reading for marketing leaders operationalizing AI inside their organizations.