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AI in marketing

A guide to the best B2B podcast coverage of AI in marketing - the shows and 46 episodes that go deepest, ranked by substance, not downloads.

As AI tools proliferate in marketing workflows, teams face a critical tension: how to maintain creative differentiation while scaling efficiently. These episodes examine the practical realities of AI adoption - from Karen Cooper's warnings about creativity getting buried under automation, to Pablo Hernandez O'Hagan's framework for building scalable brands, to the shift away from SEO-dependent content strategies toward new approaches that actually drive ROI for founders and operators.

Best shows on AI in marketing

Best episodes on AI in marketing

  1. F*ck the brand guidelines: Do this instead (w/ Lewis Kemp) | S3 EP1

    The paid media lab · 2025-10-22

    89 / 100

  2. 102. Series 4 | Episode 2. Demand-Gen Strategies to Drive B2B Startup Success, with Kartik Krishnan, B2B GTM Leader

    Market Mentors · 2025-03-04

    84 / 100

  3. Is AI Marketing Helping or Hurting Growth? With Sheila Rondeau Ep. 146

    Talk to Th3 Doc with Steve Meek · 2026-08-05

    83 / 100

  4. How to Build a Brand People Love | Sarah Holt on Marketing, Leadership & AI

    The Places We'll Go Marketing Show · 2026-09-14

    82 / 100

  5. Combining Strategic Intent With Hyper-Experimentation: The CMO's Guide

    The Get · 2025-08-01

    79 / 100

  6. The SEO Blog Era Is Over. Here's What Replaces It.

    Marketing Trends · 2026-06-03

    71 / 100

  7. BTS @ Brighton SEO with Top 50 PPC Expert & BrightonSEO/HeroConf organiser

    Demand Geniuses: Revenue-Driven B2B Marketing · 2026-05-05

    71 / 100

  8. The AI Lie: Volume Isn't Revenue

    B2B Marketing Pint · 2026-03-31

    70 / 100

  9. The 4 Mindset Shifts CMOs Need for AI Transformation - with Liza Adams

    Growth Activated · 2026-05-05

    70 / 100

    …So, Liza, I'd love to start with when you think about AI in marketing and all the things that could be done, I would love for you to set the vision for us as CMOs.…

  10. BeanCast 819: Bringing People Together

    The BeanCast™ Marketing Podcast · 2026-06-29

    64 / 100

  11. 37: Adapting to shifts in consumer behavior: Insights from Rich Honiball, retail executive and adjunct instructor at George Mason University

    Marketing Beyond with Alan B. Hart · 2026-04-15

    64 / 100

  12. Find the Persuadable Buyer, Not the Propensity Buyer with Will Sanchez of Blue Labs

    Talk Commerce · 2026-10-30

    63 / 100

  13. The Brand ROI for Startup Founders to Replace Sales Silos and Lead with Confidence - Bianca Bass

    The Engine · 2025-12-12

    59 / 100

  14. 44: Creating with sales, not for sales: Insights from Vanguard Head of Sales Channel Marketing John Howie

    Marketing Beyond with Alan B. Hart · 2026-06-24

    58 / 100

  15. 82 | The Real Reason Your Marketing Isn't Working (It's Not Content)

    Brand Confidence for Creatives · 2026-03-17

    57 / 100

  16. Building Scalable Brands in the AI Era with Pablo Hernandez O’Hagan

    Built to Scale: B2B Growth with Rym Benchaar · 2026-04-26

    51 / 100

  17. Episode 221: High velocity, low spark? Karen Cooper on saving creativity from AI overload

    B2B Marketing Podcast · 2026-06-26

    50 / 100

  18. Pull Up a Chair: A Conversation with Lena Redko

    Analytics Friday · 2026-05-14

    46 / 100

  19. Episode 19: Don't Just Post - Plan: Marketing Through Your Business Slow Season

    Business Flow Formula · 2026-03-09

    45 / 100

  20. Keeping Up With Trends: Coffee Break Episode 21

    Almost Productive: A podcast mostly about marketing · 2026-04-16

    39 / 100

  21. Ban this phrase from every AI marketing keynote

    MarTech Podcast ™ // Marketing + Technology = Business Growth · 2026-06-24

    38 / 100

  22. Episode 1000 - You’ve Got To Know When…

    The Bacon Podcast with Brian Basilico · 2025-01-08

    33 / 100

  23. A Guaranteed Approach To Your Marketing

    The AI Advantage for Local Business · 2026-06-08

    29 / 100

  24. Brand Love 2.0: The Content Strategy That Transformed Fresh Market's Business

    Content Disrupted: Bold Takes on Brand Marketing · 2025-03-14

  25. 🎙️Demand Gen Across Borders: How to Scale with AI, Partners & Competitors Too 🌍

    B2B Marketing Pint · 2025-09-02

  26. Hire? Outsource? Or AI?: How & When to Build Your Marketing Team's Skillset

    B2B Marketing Pint · 2025-07-22

  27. How Companies Can Go from Zero to Scale Using AI for Marketing ft. Lillian Pierson

    Bringing Data and AI to Life · 2026-01-08

  28. Inboxes and Algorithms: Uniting Social Media and Email Marketing with Carlos Gil

    Email After Hours: The Podcast for Email Senders · 2024-10-10

  29. 80: Using AI at Work to Evolve Content Strategy and Audience Growth with Michael Stelzner

    Using AI at Work · 2025-12-01

  30. The One Thing That Moves Consumers with J. Walker Smith

    The Curiosity Current: A Market Research Podcast · 2025-11-04

  31. Best of LinkedIn: AI in B2B Marketing CW 15/ 16

    Best of LinkedIn: Strategic B2B Marketing · 2026-04-24

  32. Lessons from a 4× CMO: AI, Brand Voice, and Annual Planning in B2B Marketing (with Ruth Zive)

    Growth Activated · 2025-09-02

  33. Search Everywhere Optimization: How AI Is Changing the SEO Game with Mark Goloboy

    Growth Activated · 2025-06-17

  34. Customer Success Playbook Podcast S3 E54 - Katie Smith - How to Use AI in Marketing Without Losing Your Brand Voice

    The Customer Success Playbook · 2025-05-09

  35. The Future of AI in Digital Marketing Ep 15

    Inter-Dev B2B Digital Marketing Podcast, hosted by CEO Aia Laser · 2023-11-19

  36. Ep. 157 - AI is Reshaping B2B Marketing - Are You Ready?

    SaaS Backwards · 2025-03-07

  37. [Greatest Hits] Turning Customer Feedback into Growth Engines with Don Polite

    Getting to Aha! with Darshan Mehta · 2026-06-12

  38. [Greatest Hits] Simple Insights, Big Impact: Unlocking Customer Insights with Renee Brown

    Getting to Aha! with Darshan Mehta · 2025-12-05

  39. The Three C’s of Marketing Success with Teresa Low

    Getting to Aha! with Darshan Mehta · 2025-09-05

  40. Turning Customer Feedback into Growth Engines with Don Polite

    Getting to Aha! with Darshan Mehta · 2025-06-20

  41. From “Me” to “You”: Rethinking Customer-Centric Marketing with Susan Rose

    Getting to Aha! with Darshan Mehta · 2026-09-25

  42. [Greatest Hits] The Three C’s of Marketing Success with Teresa Low

    Getting to Aha! with Darshan Mehta · 2026-08-21

  43. AI as a Teammate Not a Party Trick with John Riewerts of Acoustic

    Talk Commerce · 2026-08-26

  44. B2B Marketing Strategy Under AI Pressure with Kathy Floam-Greenspan of POM Marketing

    Talk Commerce · 2026-06-09

  45. Shaheen Samavati: Create Natively or Translate - What AI Changed

    Localization Fireside Chat · 2026-07-25

  46. AI in Marketing: How Agents, Claude Skills, and Security Risks Are Rewriting the Buyer Journey with Michael Cucchi

    Breakfast Leadership Show · 2026-10-19