BTS @ Brighton SEO with Top 50 PPC Expert & BrightonSEO/HeroConf organiser

Episode notes

Sophie Logan is one of the Top 50 Most Influential PPC Experts of 2026 and Community and Editorial Manager at Rough Agenda, the company behind Brighton SEO and HeroConf. She joins the show to pull back the curtain on what it actually takes to programme a large-scale marketing conference: managing 180 speakers, keeping content off the sales pitch, and building communities that outlast the event itself. As a longtime PPC practitioner and international conference speaker herself, Sophie brings a rare dual perspective on what makes events genuinely valuable for the people in the room.