AI Edge for Enterprise Marketing · 2025-07-02 · 48 min
In this illuminating episode of the AI Edge Podcast for Enterprise Marketers, hosts Yadin Porter de Leon, Jessica Hreha, and Michelle Moore sit down with Mike Kaput, Chief Content Officer at Marketing AI Institute and co-author of Marketing Artificial Intelligence: AI, Marketing and the Future of Business . Forget the endless quest for "the right AI tools." Mike challenges this common question, guiding listeners towards a more strategic approach to AI adoption in marketing. Discover how enterprise companies can shift their behavior, focusing on strategic intent rather than just tool acquisition. The conversation delves into the core changes needed within marketing teams to effectively integrate AI, exploring practical AI tools that marketers can leverage today for enhanced content creation, personalization, and customer engagement. Mike shares insights on often-overlooked AI capabilities and discusses the evolving roles of marketers and marketing leaders in an AI-driven enterprise, highlighting essential skills for success.
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