AI Edge for Enterprise Marketing · 2025-09-03 · 47 min
This episode of the AI Edge Podcast for Enterprise Marketers explores the critical intersection of marketing strategy and technological advancement, specifically focusing on AI adoption through robust collaboration with the office of the CTO. Join hosts Yadin Porter de Leon and Jessica Hreha as they welcome Kit Colbert, CTO of Invisible Technologies, a distinguished leader with over two decades of experience in technology innovation, including a significant tenure at VMware. Kit provides invaluable insights into fostering effective partnerships between CTOs and marketing teams for successful AI integration. Key discussion points include: Topic Objectives: Defining the characteristics of successful collaboration between marketing and the CTO's office in the context of new AI technology adoption, drawing on illustrative examples from VMware's strategic journey. Strategies and Tactics: Methods for marketing teams to discern the strategic intent behind emerging AI technologies, and how to translate complex technical AI capabilities into compelling value propositions. The episode also examines the merits of a "hybrid" build/buy approach for enterprise AI solutions.
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