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Prompt engineering

A guide to the best B2B podcast coverage of Prompt engineering - the shows and 121 episodes that go deepest, ranked by substance, not downloads.

Prompt engineering has emerged as a practical skill across B2B operations, from sales proposal writing and product demo script generation to board communication and enterprise-scale personalization. Episodes explore how organizations are implementing prompts strategically - whether building custom AI stacks, supporting creative workflows, or using prompt engineers to augment development teams - while cautioning that tool selection without a thoughtful AI strategy is a recipe for failure.

Best shows on Prompt engineering

Best episodes on Prompt engineering

  1. Autonomous Software Development at Enterprise Scale: Inside a 1,000-Developer Pilot (with Blitzy) | CXOTalk #918

    CXOTalk · 2026-05-05

    97 / 100

    …What's the value of that is, um, you know, you have to learn a new skill which is being very good at uh, prompt engineering.…

  2. Why Zapier Requires 100% AI Fluency (And How They Measure It)

    “HR Heretics” · 2025-12-11

    90 / 100
  3. Why B2B Brands Are Using AI to Write Sales Proposals

    The Growth Operator with Fexingo · 2026-06-30

    85 / 100
  4. 96. AI Native Ops, How Brex Rebuilt Operations

    The Operations Room: A Podcast for COO’s · 2026-03-19

    85 / 100
  5. The AI-Native CMO: Rewiring Marketing For Warp Speed

    The Get · 2025-10-23

    84 / 100
  6. Episode 018: Season 2, the $75 Consult and the Frankenstein Stack

    AI Tools for Practicing Lawyers · 2026-07-02

    84 / 100

    …I don't do the whole prompt engineering thing.…

  7. Episode 111: Building Your Defences Against AI Misinformation

    Value Driven Data Science · 2026-06-24

    83 / 100
  8. How B2B Marketers Use AI to Personalize at Scale for Enterprise

    B2B Marketing with Fexingo · 2026-06-30

    82 / 100
  9. The Magic and the Mess: What Happens When AI Agents Do Real Work

    AI First with Adam and Andy · 2026-05-13

    82 / 100
  10. From Clickbait To Copilots: How Media Professionals Thrive With AI

    MEDIASCAPE: Insights From Digital Changemakers · 2026-03-12

    82 / 100
  11. Episode 7: AI & the Power of a "Thin Core"

    Architecting the AI Enterprise · 2026-07-23

    82 / 100
  12. 477. The Nitty Gritty of AI From an Attorney and AI Expert with Mike Brown

    The Game Changing Attorney Podcast with Michael Mogill · 2026-07-07

    81 / 100

    …You really need to prompt focus, uh, on prompt engineering and then context management.…

  13. Auditing in the Age of AI: Risks, Rewards, and Practical Steps

    Speaking of Risk and Audit · 2026-04-27

    80 / 100
  14. AI as a Force Multiplier for Product Discipline

    Product Rebels · 2026-03-12

    80 / 100
  15. #66: Hiring Humans in the Age of AI

    The Changing State of Talent Acquisition · 2025-03-27

    79 / 100
  16. Implementing AI into your sales process? It only works when you have a playbook - with Deepak Shukla

    Closing Time · 2026-03-30

    79 / 100
  17. The Evolution and Impact of AI and Machine Learning Across Industries

    Beyond the Screen · 2024-04-23

    79 / 100

    …If you want to start using it, look into prompt engineering.…

  18. The Hidden Risk in AI-Generated Tests and Requirements - Olivier Denoo

    Software Testing Unleashed · 2026-09-10

    79 / 100

    …So prompt engineering, something like Gen AI, there are prompting techniques, there are prompt engineering techniques that they need to learn because AI will be part of their job.…

  19. Episode 107: Building a Virtual Empire of AI Specialists

    Value Driven Data Science · 2026-05-27

    78 / 100

    …And this is also just a good, prompt engineering tip in general is you can have multiple instances of it and then compare their output.…

  20. From Turing to Tooling: How Businesses Really Win with AI with John K Thompson (University of Michigan)

    What's New In Data · 2025-11-12

    78 / 100
  21. John Suarez on How Businesses Should Actually Use AI Without Losing Human Judgement

    Marketing for SMEs · 2026-09-08

    78 / 100
  22. AI for Growth: Lessons from Leaders Jeff Sigel

    AI for Growth: Lessons from Leaders · 2026-04-15

    77 / 100
  23. How AI and a Global Pandemic led to a $175M Investment: Ardis Kadiu's Element451 Story

    Founder Shares · 2025-08-29

    77 / 100

    …I had, uh, prompt engineering courses out there.…

  24. NB64 - AI As Culture, Not Just Code with the Artificiality Institute's Helen and Dave Edwards

    No Brainer · 2025-08-27

    77 / 100
  25. Best Hits: Dr. Tomas Chamorro-Premuzic on AI, Leadership, and Why Authenticity at Work is Overrated

    The Edge of Work · 2026-07-28

    77 / 100
  26. Our Cybersecurity Mission: AI In Development

    Our Cybersecurity Mission · 2026-08-10

    77 / 100
  27. The Curiosity Crisis: Why "I Don't Know" is a Leader’s Most Powerful Move | Dr. Debra Clary

    High Octane Leadership · 2026-03-12

    76 / 100

    …it for better business results? Donald Thompson: You know, a lot of times we, in our societies, right, globally, we get hung up on what you call a thing, and if you talk to a leader and you say prompt engineering, they go, oh, that's cool.…

  28. Why Traditional Testing Fails for AI Systems - Dušanka Lečić

    Software Testing Unleashed · 2026-05-28

    75 / 100
  29. Greg Joseph: AI’s Future in Personalizing Streaming Ads

    10 Minute Martech · 2026-07-07

    75 / 100
  30. Build an App & Get Clients in 45 Days (No-Code Claude Tutorial) I Ft. Igor Krysnakh

    Silicon Zombies · 2026-06-21

    74 / 100

    …But I took cloud code, started using prompt engineering and just start feeding it wireframes and optimizing those.…

  31. From 82 Videos a Day to AI Empire with John Gargiulo

    The Catching Fire Podcast · 2025-06-18

    74 / 100

    …Now, the importance of prompt engineering and keeping a human in the loop when it comes to creating AI outcomes.…

  32. Sell AI Avatars $25 Each

    AI Paycheck · 2026-07-11

    74 / 100

    …peaker B: Majority of people do not want to become technical operators, right? They do not want to learn the syntax of prompt engineering.…

  33. 06/16/26: New Tool for Fractional GCs, Perplexity enters Legal, and more

    Legaltech Week · 2026-07-02

    74 / 100
  34. Enterprise AI: Shadow AI and Agentic Risk - CIO advice

    CXOTalk · 2026-05-16

    73 / 100

    …Um, teach people how to use the AI that, that they're trying to vibe code their way through life with so that they get better at, at prompt engineering, they get better at testing.…

  35. One List Every Head of People Needs Before Their CEO Says to Use AI with Ben Langer, Global HR Executive

    FNDN Series · 2026-05-30

    73 / 100
  36. AI Works Best When Humans Set The Rules with Olga Rankin, Head of HR Arinco

    The HR Community Podcast · 2026-05-06

    73 / 100

    …I practice my prompt engineering, I practice doing a lot of things because AI I'll give you a great example for HR.…

  37. AI Is the Biggest Distraction in Sales: Why the Hard Work Is Still Human

    Disambiguation · 2026-04-29

    73 / 100
  38. Episode 219: Agentic AI: What to automate, augment and keep human, with Baringa

    B2B Marketing Podcast · 2026-06-19

    72 / 100

    …And there's obviously been a lot of talk about prompt engineering.…

  39. 89. Your AI Is Lying to You (And You'd Never Know): How to Prompt Smarter Before It Costs You

    UnHacked · 2026-05-29

    72 / 100
  40. How to Ensure Collaboration Between Project Managers and Product Managers

    Projectified · 2025-10-15

    72 / 100

    …The second is prompt engineering.…

  41. How B2B Brands Use AI to Generate Product Demo Scripts

    The Growth Operator with Fexingo · 2026-06-26

    71 / 100

    …Open with a reframe of their stated problem before showing the solution.' Luna: So the prompt engineering is actually more important than the model itself.…

  42. This CIO is Making Her Entire Enterprise AI-Ready | 29M Students, Cambium Learning Group

    CXO Spotlight · 2026-06-22

    71 / 100

    …So if you think about it, what we were teaching in travel planning or recipe planning, we were teaching prompt engineering.…

  43. How AI is Being Used to Make Better Decisions and Build Faster Models with Nicholas Moen

    FP&A Unlocked · 2026-06-18

    70 / 100
  44. How Credit Unions Are Using AI to Support Board Communication and Strategic Planning

    C.U. on the Show · 2026-06-30

    70 / 100
  45. CELab - Ep 180 - Lila Krutel - How MCP + AI Are Shifting Power Back to Customer Education Leaders

    CELab: The Customer Education Lab · 2026-05-05

    70 / 100
  46. AI and User Confidence with Igor Ranc ( Product Leader, Curator Handpicked Berlin)

    byProduct Live · 2024-08-07

    70 / 100
  47. AI, Automation and the Future of Work

    THE HR & LEADERSHIP PODCAST · 2025-05-19

    70 / 100

    …peaker A: Yeah, so, um, input engineering or prompt engineering is sometimes referred to, um, when you are, ah, interacting with ChatGPT and you're trying to, or it could be Claude or you know, any other model, but let's say chatgpt, because I think that's what most people are…

  48. Meet Rei. Your First Agentic Coworker.

    Low Code/High Impact · 2026-05-13

    68 / 100
  49. Stop Hiring People You Like: The 2026 Guide to AI & Data Talent

    The Hiring Edge · 2026-02-18

    68 / 100

    …Because the reality is, is we've been prompt engineering for 30 months now, longer for many people, but the general public, like Gen Pop, it's about 30 months, right, since uh GPT kind of hit our desks.…

  50. Live from Money 20/20 Europe: AI in Fintech with author Angelique Schouten

    Fintech Cappuccino · 2023-06-07

    68 / 100
  51. Opus 5 vs The Hype Cycle | Unbiased Breakdown

    The Programming Podcast · 2026-07-31

    68 / 100
  52. AI Hurtles Ahead

    The Memo by Howard Marks · 2026-02-26

    67 / 100
  53. EP 286 - Using AI in Marketing Without Losing the Human Touch

    Alt Marketing School · 2026-05-24

    67 / 100
  54. It took me 30 years to build a shelf of books and one afternoon to make it redundant

    Future Of Work Mastery · 2026-07-10

    67 / 100
  55. #298: Listener Questions Answered Live from Marketing Analytics Summit!

    The Analytics Power Hour · 2026-05-26

    66 / 100
  56. Leveraging AI to Teach Cross-Cultural Management: An Evidence-Based Pedagogical Approach, by Jonathan H. Westover PhD

    Daily Leadership Dialogue · 2025-12-09

    66 / 100

    …This progression also teaches transferable prompt engineering skills valuable beyond this specific exercise.…

  57. Automation vs. Agents: What Really Happens When AI Breaks Down

    The Scale Up Show · 2025-06-18

    65 / 100
  58. AI for Growth: Lessons from Leaders Dr.Karen Jacobs

    AI for Growth: Lessons from Leaders · 2026-07-01

    65 / 100

    …I think a tool that is or a skill that's really critical for your child and all children as they use AI is to develop prompt engineering skills.…

  59. The Unexpected Ways AI is Shaping SaaS Companies with Tom Car, CEO of Productive

    SaaS Scaling Secrets · 2026-04-07

    65 / 100
  60. AI As Your Writing Partner

    The Future of Work · 2026-05-21

    64 / 100
  61. Ep 217, The Stories That Build Us: Creating Healthy Workplace Culture

    Conflict Managed · 2026-06-30

    64 / 100

    …So it used to be, I mean, two years ago, everyone was trying to sell a prompt engineering course because you need to learn how to do prompt engineering.…

  62. Inside Jeff Ignacio’s RevOps AF keynote: The future of RevOps with AI

    The RevOps Review · 2026-05-22

    64 / 100

    …Maybe conversational prompt engineering.…

  63. Inside Influence #26 with Catlin O'Neill

    Inside Influence: The Evolution of Corporate Affairs · 2026-06-03

    64 / 100
  64. Ep 131 - LIVE AI Content Build

    The Fabulous Learning Nerds · 2026-01-26

    64 / 100
  65. The Business of Digital: Episode 37 - AI Transformation in Media

    The Business of Digital Podcast · 2026-01-08

    64 / 100

    …And the fundamentals are such things like prompt engineering.…

  66. Rethinking AI: Why Collaboration, Not Replacement, is the Future of Work with Tim Lidman (Clyde AI)

    SuperConnector Show · 2026-08-24

    64 / 100
  67. Predictive Hiring does it really work?

    Tea Time with Talent Acquisition · 2026-07-13

    64 / 100
  68. AI Builds: Ground Zero

    AI Tools for Practicing Lawyers · 2026-06-12

    62 / 100

    …And so there was a lot of effort put into educating the public about prompt engineering and maybe magic prompts and building prompt libraries, all very useful.…

  69. Are leaders deploying AI faster than they can effectively govern it with Zahra Shah

    Tech Tomorrow · 2026-06-23

    62 / 100

    …How should I ask the right kind of question, which we call or refer to as prompt engineering?…

  70. E103. Control AI Agent Costs with the L1-L3 Staffing Model

    MSP Cyber Roundtable · 2026-05-19

    62 / 100
  71. ISEs3 Ep20: Sheevaun Thatcher - Gaining Gravitas from the Get-Go

    Inside: Sales Enablement · 2025-02-20

    62 / 100

    …I mean from a fundamental perspective, uh, if you're not already learning prompt engineering and how to interact with a lot of these tools, as an enablement person, you're already behind.…

  72. E156: When AI Runs GTM, What Do Humans Still Own?

    B2B Marketing Futures · 2026-06-16

    61 / 100
  73. How to Build an Authentic Visual Identity in the Age of AI

    Content Logistics · 2025-12-01

    61 / 100
  74. How AI Transformed a Sales Crisis in 7 Days

    The Scale Up Show · 2025-05-14

    61 / 100
  75. Bekir Atahan on AI Transformation at Experis

    B2B Automation Spotlight · 2026-06-19

    61 / 100
  76. How to Master Cash Flow With AI and Value Pricing with Mark Wickersham

    The Modern CPA Success Show · 2026-06-09

    61 / 100

    …And so I got obsessed with figuring out, well, how can we use this to become more productive, to get more stuff done? And I then spent the next few months trying to learn as much as possible about prompt engineering.…

  77. Leveraging AI to Teach Cross-Cultural Management: An Evidence-Based Pedagogical Approach, by Jonathan H. Westover PhD

    Your Articles, Anywhere · 2025-12-09

    61 / 100

    …peaker C: This progression also teaches transferable prompt engineering skills valuable beyond this specific exercise, students learn that AI systems respond more effectively to specific contextually framed questions than vague general inquiries.…

  78. The Impact of A.I. in UX with Jascha Goltermann

    Hatch: Design Talks · 2023-10-02

    61 / 100

    …And then you have to decide on okay what parts of this new technology are actually part of which craft So that just one one example Prompt engineering that sounds that would be an engineer job right That sounds like something tiny.…

  79. #289 The AI Skills Gap Every Finance Leader Needs to Close with Guy Weaver GrowCFO Facilitator

    GrowCFO Show · 2026-06-23

    60 / 100
  80. Inside the 2026 Tech Hiring Market with Recruiter Ted Hellmuth

    Tech Connects · 2026-03-24

    58 / 100

    …peaker B: you want, which that is just Prompt engineering and Context engineering.…

  81. Tyler Moberg - Five Minutes a Day: Building an AI Habit That Transforms Your Work

    Conversations on Applied AI · 2026-04-21

    57 / 100

    …And I don't even like the word prompt engineering, context.…

  82. Why Your AI Strategy Will Fail If You Start With Tools

    The Mason Duchatschek Show · 2026-06-30

    56 / 100

    …Maybe it's prompt engineering.…

  83. #72 How to Write AI Copy That SELLS (2025 Guide)

    Founders Go Naked · 2025-06-05

    55 / 100
  84. Allan Malcolm: The Future is Marketing Generalists, not Specialists

    10 Minute Martech · 2026-06-23

    54 / 100
  85. A Conversation about the Strategic Shift: AI-Enabled Insourcing and Corporate Capability Building

    People Alchemy: The Leadership Masterclass · 2026-05-21

    54 / 100

    …They taught their team prompt engineering, which is such a critical skill right now.…

  86. AI Image Generation w/Frank Prendergast

    Unleash Possible · 2022-11-01

    53 / 100
  87. Episode 221: High velocity, low spark? Karen Cooper on saving creativity from AI overload

    B2B Marketing Podcast · 2026-06-26

    50 / 100
  88. Should We Use AI for Medical Advice? It's Complicated - ThrowForward Thursday 187

    Graeme Codrington's Future of Work · 2026-05-07

    50 / 100
  89. How AI impacts PR agencies and solos (featuring Karen Swim and Michelle Kane)

    The Chats with Chip Podcast · 2026-04-28

    50 / 100
  90. Tech Radar Roundtable: What’s in store for the tech industry? | TLH #42

    Tech Leaders Hub by STX Next · 2023-04-28

    50 / 100

    …Uh, there is a new field I would say that emerged from this technology that is prompt engineering.…

  91. Faith, The Machine Average & Staying Human in the Age of AI w/ Abhijith Ravinutala

    It's Not the End of the World: Everyday Use Cases for AI · 2026-02-27

    49 / 100

    …The priests and pastors are becoming, um, prompt engineering for church.…

  92. So What...? AI Won't Fix a Broken Process

    It's not all about the numbers! · 2026-06-09

    46 / 100

    …You know, I could, I can ask a question or prompt engineering, whatever, you know, and, and then I, and it's valuable to me.…

  93. Most People Use AI Like Software. That's the Problem - E66

    Leadership Unlocked · 2026-06-24

    46 / 100

    …Not which model, not which subscription, not which prompt engineering thing should I be using.…

  94. How AI Can Supercharge Your Life, Career, & Business with Lisa Mont-Ros

    The Amber Stitt Show · 2026-03-24

    46 / 100
  95. How Living Corporate Supported Capgemini's Stakeholder Management Strategy with AI ! Ft. Janet Pope

    Living Corporate · 2026-06-23

    45 / 100

    …And I mean I guess that's the whole art of prompt engineering, like really evaluating.…

  96. Production LLM Security: Real-world Strategies from Industry Leaders 🔐

    Pipeline Conversations · 2025-01-15

    45 / 100

    …peaker A: That's a really important takeaway for Anyone building with LLMs, isn't it? Prompt engineering isn't just a fancy buzzword.…

  97. "AI will not replace humans, but those who use AI will replace those who don't" Ginni Rometty

    The AI Future Podcast · 2026-02-12

    45 / 100

    …The integration of AI also promises new avenues for innovation and efficiency, likely driving demand for skills in areas such as prompt engineering, large language model usage, and increasingly large tabular model usage.…

  98. AI Change Management: A Practical Guide for Modern Organizations

    Workforce Therapy Files · 2026-06-08

    44 / 100

    …And I almost want to say, instead of prompt engineering, context engineering, because that's the real practicing.…

  99. How Do You Train AI to Actually Sound Like You?

    Rocky Mountain Marketing- Digital Marketing for Entrepreneurs · 2026-04-28

    44 / 100

    …Most people are focused on writing a better prompt, prompt engineering.…

  100. Using Frameworks for Prompts for Better Outcomes

    The Effective Data Scientist · 2026-06-12

    43 / 100
  101. Looking Back: Season Wrap-Up with Jiaqi Pan and Rachel Ann Kreis

    Ungated Conversations · 2024-07-25

    43 / 100
  102. 328: The Golf Lesson That Changed How I Teach AI

    The 80/20 Principle · 2026-06-23

    42 / 100
  103. Stop Using GPT-5 Like GPT-4 - Do This Instead

    The Scale Up Show · 2025-09-14

    41 / 100

    …Number two, advanced prompt engineering techniques specific to GPT5.…

  104. The Forthcoming AI Token Crisis - What’s HR got to do with it?

    AI for HR Weekly Podcast, brought to you by Barry Phillips · 2026-06-18

    40 / 100
  105. AI Product Chaos? How the AI Sandbox Tames Probabilistic Products!

    AI Product Management · 2026-06-22

    39 / 100

    …You watch closely to see exactly where the AI hallucinates or where your prompt engineering breaks down once real humans interact with it.…

  106. 100k AI Ads Using Google VEO 3 JSON Prompting - Complete Tutorial

    The Scale Up Show · 2025-08-04

    37 / 100
  107. The Four-Stage AI Implementation Framework: Taskmaster to Orchestration for Revenue Teams

    The Scale Up Show · 2025-09-01

    35 / 100
  108. 051 | Generative AI Adoption

    CONVERSaiTION · 2025-11-11

    34 / 100

    …In highly regulated industries like banking, we talked about prompt engineering, stakeholder management, and the future of AI in decision making.…

  109. The Biggest Mistakes Using Claude + GoHighLevel (No One Talks About)

    SaaS Business Secrets · 2026-03-29

    33 / 100
  110. One Prompt Engineer Will Replace Your Whole Dev Team | Ep 57

    The Ario Kavousi Experience · 2026-06-26

    28 / 100
  111. S2. Ep10 - The New Rules of Prompt Engineering in 2026

    AI Automations for Business · 2026-03-12

  112. Customer Success Playbook Podcast S3 E54 - Katie Smith - How to Use AI in Marketing Without Losing Your Brand Voice

    The Customer Success Playbook · 2025-05-09

  113. Episode 005 - How Lawyers Should Talk to AI

    AI Tools for Practicing Lawyers · 2026-03-17

  114. Still Essential: Ruchir Puri, IBM Chief Scientist, on the Death of Prompt Engineering and the Rise of Agentic AI {Replay}

    Making Data Simple · 2026-03-18

  115. The Hidden Cost of Bad AI Prompts (And How to Fix Them)

    AI Proving Ground Podcast · 2026-02-25

  116. Marketing and the CTO - Collaborating for AI Adoption

    AI Edge for Enterprise Marketing · 2025-09-03

    …But it's funny you'd mentioned it kind of at the top of the show with prompting and how important prompting was and prompt engineering.…

  117. #13: The Real Future of Work - Straight from Microsoft’s AI Lead: Nitin Aggarwal

    The Priyanka Shinde Podcast · 2025-05-29

    …I fell in love with this data science as a domain, started my journey learning R, uh, then eventually moved into Python, then moved into TensorFlow, PyTorch and now we are going through all those prompt engineering things and so on and so forth.…

  118. AI Isn't the Answer. It's the Start of the Question.

    No Bull Ideacast · 2025-08-01

    …If we're saying we need to understand the power of prompt engineering to allow us to I guess take insights from data, for want of a better way of putting it, then if you don't put that into practice, then um, you're a fool.…

  119. Social Media Marketing and AI with Lexie Barker

    Zest for Business · 2025-07-15

  120. Estée Lauder’s Raheel Khan On Maximizing Generative AI

    Tech Transformation · 2024-11-19

    …It reminds me of when everyone is saying everyone needs to learn how to code, right? Like there was, there's definitely saying everyone needs to learn prompt engineering, right?…

  121. 🔴NEW EPISODE: Wine, Music & GTM with Michael Nathan 🎧

    Connection Loop by Dubb · 2025-10-03

    …So, um, it's like prompt engineering.…