Your Digital Marketing Coach with Neal Schaffer · 2026-04-06 · 39 min
I've been saying for years that marketing is increasingly visual - whether it's social media, YouTube, websites, or even AI-generated content. But most of us aren't designers, and we're winging it when it comes to visual branding. My guest today is Jim MacLeod, author of The Visual Marketer, and he's someone I've known for about a decade - back when I co-founded the Social Tools Summit and invited him to speak about visual social media from a B2B perspective. Jim has a rare combination of graphic design expertise and deep marketing strategy knowledge, and in this conversation he breaks down how to think about visual identity from a customer-first perspective, why consistency matters more than creativity when building your brand, and how to align your visual content strategy with actual customer research. Whether you're a solopreneur designing your own graphics in Canva or a marketing leader managing a creative team, this episode will change how you think about the visuals that represent your business.
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