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Ep 173: How to Upskill Leadership Skills in the AI Era with Jacki Lutz

The Limitless Leadership Podcast · 2026-08-26 · 33 min

0:00--:--

Key moments - from our scoring

Substance score

28 / 100

Five dimensions, 20 points each

Insight Density6 / 20
Originality5 / 20
Guest Caliber8 / 20
Specificity & Evidence5 / 20
Conversational Craft4 / 20

Digital presence has moved beyond traditional SEO into the realm of AI discoverability. When technicians search ChatGPT or other AI agents for career guidance or when shop owners look to hire, AI now determines what results appear - making it critical for shops and individuals to establish online visibility. Jacki Lutz explains that without a digital footprint, you essentially don't exist to AI systems. She positions AI not as an existential threat but as a utility that will become as fundamental as electricity or running water. Drawing on insights from marketing expert Jay Bear, she notes that having AI will soon be like having a working toilet - an expected baseline, not a selling point. The discussion covers how leaders can model AI adoption by identifying mundane, non-revenue-generating tasks (like social media posting) that AI can handle, freeing teams for higher-value work. Lutz addresses the tension between fear and opportunity: while AI adoption anxiety runs across all organizational levels, leaders who proactively experiment with AI and demonstrate its practical value set the cultural tone. She also touches on the paradox of doing your job so well with AI that you might automate yourself out of relevance, underscoring the need for continuous skill evolution in the digital age.

Key takeaways

  • →Building a digital presence is now essential because AI systems like ChatGPT determine visibility for job seekers and hiring managers - if you're not online, AI cannot find you.
  • →AI should be viewed as an ally to delegate mundane tasks (scheduling posts, administrative work, data entry) rather than a threat, freeing leaders and teams to focus on revenue-generating activities.
  • →Leaders who visibly embrace and experiment with AI set cultural permission for their teams to adopt it without fear, modeling the mindset shift needed across the industry.
  • →AI adoption will become a baseline business requirement within years, similar to how social media presence went from questioned to expected in just 15 years.
  • →The automotive aftermarket, particularly blue-collar roles, is relatively safe from AI replacement in the near term, but shop owners must still upskill in digital strategy and AI literacy to remain competitive.

Guests

Jacki Lutz

Topics in this episode

Customer experienceChatGPTChange managementAutomotive industryAI marketingTechnician shortageAuto Care AssociationDigital presence for automotive shopsRight to repair advocacyAI discoverability vs. SEOAI agents and chatbotsSocial media strategy for automotive industryTechnician shortage solutionsJay Bear marketing insightsPractical AI podcast

Questions this episode answers

Why is digital presence important for automotive shops and technicians in the AI era?

AI systems like ChatGPT now determine what results appear when people search for career guidance or hiring recommendations. Without a digital presence, you don't exist to AI, making it impossible for technicians to find your shop or for shops to attract talent through AI-assisted searches.

How should shop owners approach using AI without replacing themselves or their staff?

Focus AI adoption on automating mundane, non-revenue-generating tasks like social media scheduling, content writing, and administrative work. This frees your team to focus on high-value activities while modeling healthy AI adoption behavior.

Is AI a threat to automotive technician jobs?

The blue-collar automotive world is currently one of the safest sectors from AI replacement, but shop owners must still develop digital literacy and strategic thinking to compete as AI becomes a baseline business requirement.

What is the timeline for AI becoming mandatory in business operations?

Based on the history of other technologies (internet, social media), AI adoption typically moves from questioned to expected within 10-15 years; AI is progressing faster, so adoption should start now to avoid falling behind competitors.

What our scoring noted

Our reviewer’s read on each dimension, with quotes from the episode.

Insight Density

6 / 20

The episode is dominated by motivational filler, mutual admiration, and generic AI-adoption encouragement. The one substantively useful idea - that ChatGPT/AI agents now index digital presence the way Google once indexed websites - is introduced but never developed with any depth or actionable detail.

if they were to type into ChatGPT or something, being like, hey, I'm new, this is the career path that I want. This is where I live currently. Um, how much should I be making? Who should I look at to work for?
Those are the spots to be thinking about AI today. Um, don't worry so much about what's happening down the road.

Originality

5 / 20

Every major take is thoroughly recycled: AI is like the internet, control what you can control, life happens for you not to you, lean in or bow out. Even the most memorable line - the toilet analogy - is explicitly credited to a third party and not built upon.

having A.I. is going to be just like having a working toilet
life does happen for us, not to us

Guest Caliber

8 / 20

Jacki Lutz is a genuine practitioner running content, podcast, and social strategy for a major industry association, which gives her credible first-hand experience. However, her seniority is mid-level and her insights in the episode rarely go beyond the generalist advice that circulates widely in marketing circles.

I am the, uh, content director at the Auto Care Association. So cover their podcast, manage their podcast, manage their social media strategy, their video strategy
I'm leaning into AI a lot in my job and there is a part of me that's like I'm about to replace myself with AI if I'm not careful

Specificity & Evidence

5 / 20

The episode contains almost no concrete metrics, case studies, or named company examples. The only named references are Jay Bear (borrowed analogy), Sir Ken Robinson's TED talk (common citation), and a personal anecdote about being laid off - none of which constitute operational evidence.

I had, um, somebody on my podcast, Jay Bear. Um, he's a pretty big name in the marketing world
by the time that we're um, 17 years of age, we're going to hear the phrase no you can't on average 150000 times

Conversational Craft

4 / 20

The host asks uniformly soft, open-ended questions ('ally or enemy?', 'what does digital presence mean to you?'), never pushes back on a single claim, and repeatedly interrupts the guest with long self-promotional monologues about his own leadership framework. The result is a PR conversation rather than a probe for insight.

What's, what's your take on that? Like, like how, like what are your thoughts on AI in general in terms of an ally or an enemy, if you will.
You are. You have an infectious personality that I think people really gravitate towards. And I think that's important because when I see the way that you carry yourself

Conversation analysis

Computed from the transcript - who did the talking, and the words that came up most.

Share of words spoken

  • Speaker A57%
  • Speaker C34%
  • Speaker D8%
  • Speaker B1%

Most-used words

help18shop18podcast17important16control15digital14presence14industry13world13leadership12today12jackie12thank12faith11limitless10episode10

Episode notes

In this episode, Josh Parnell welcomes Jacki Lutz, Content Director at the Auto Care Association, to discuss why automotive businesses need to build a strong digital presence as search increasingly shifts toward AI tools like ChatGPT. Jacki explains how the Auto Care Association supports the aftermarket through advocacy, education, and efforts like right to repair, while emphasizing the power of content and social media to attract customers and future technicians. Stop managing chaos and start leading with purpose. Visit to learn more about Limitless Leadership coaching, training, and speaking. Visit to book a demo and see how Tekmetric can help you run your shop with more clarity and confidence.

Full transcript

33 min

Transcribed and scored by The B2B Podcast Index.

Speaker A: If you're not online, um, it can't find you. Like, that's just how people are searching for things these days. It's less word of mouth, it's more digital. Uh, and, um, people will listen to what AI says. Having a digital presence is just increasingly important. Uh, having A.I. is going to be just like having a working toilet.

Speaker B: You're listening to the Limitless Leadership Podcast. The podcast designed to help automotive repair shops learn how to lead, coach, train and manage their team better by sharing proven techniques and thought provoking interviews from industry leaders. Are you ready to transform your leadership skills by tapping into unrecognized potential to achieve limitless results? Let's get ready for liftoff. It's time to go from great to greater.

Speaker A: Here's today's episode.

Speaker C: Hello everyone, and welcome back to another episode of the Limitless Leadership Podcast. Before we get started, don't forget to like, comment, subscribe, do all the things you need to on social media to help this podcast impact people and build leaders. Just like the leader I have sitting in front of me today. Uh, in fact, she is not a first, uh, timer on this show. She's been on the show before. Jackie, I should have asked you for your title. Uh, but Jackie Lutes is with the Auto Care Association. Uh, she is a friend of mine and a tremendous difference maker and impact maker in this industry. So, Jackie Lutz, thank you for being here again.

Speaker A: Thank you. I think that I would love for that to be my title, frankly. Okay, Maker, that could be my new title. But I am the, uh, content director at the Auto Care Association. So cover their podcast, manage their podcast, manage their social media strategy, their video strategy, and anything else that they throw at me content wise.

Speaker C: Awesome. And you crush it. And you have been. And so I'm excited to have you back on the show. Um, I think we met about a year and a half, two years ago and um, you've had a lot of awesome things happening. I mean, uh, you know, I'm, I see you on social media, you're traveling a lot, you're doing a lot of speaking and, and uh, and the podcast of course is going really well. So, um, if you would, we're gonna get into that, but if you would share with the audience who you are, what you do and how you do it before we get into all that other stuff.

Speaker A: Sure.

Speaker D: Um, Promotive is tackling one of the toughest challenges in the automotive industry, finding and hiring great technicians. Their team is built from people who know the aftermarket, understand technician roles, and recognize what Actually makes someone a strong, long term fit. Promotive builds recruiting pipelines for the shops they support. They uncover talent you won't find on job boards, run intentional and structured screenings, and guide candidates through interview prep and communication so shops can make confidential decisions. Shops choose Promotive because their process creates consistency, momentum instead of waiting, clarity instead of guesswork, and a partnership instead of a transaction. If your shop is hiring or preparing for growth, head to gopromotive.com you can schedule a discovery call, submit your openings and see how Promotive supports shops nationwide. All right folks, as you know, great leadership isn't about doing everything the best. It's actually about having the right partners in your corner to build your shop success. It's about putting the right team in place. It's about choosing the right vendors to

Speaker C: make you a pro.

Speaker D: Making pro moves. And when I think about the pros, I think about shop marketing pros. The know like and trust factor, that's a real thing. And shop marketing pros understands that. That's why I want to recommend shop marketing pros. To become your marketing partner in your shop. They get to know like and trust you and your business to then help your audience get to know like and trust you too and bring your shop

Speaker C: to the next level.

Speaker D: So when I talk about making pro moves, this is the kind of move I'm talking about. This is the kind of standard setting partnership that's going to elevate your shop. So if you're ready to become a pro in your shop, visit shopmarketingpros.com and partner with the best.

Speaker A: Uh, like we mentioned, I'm with the autocare association. So we really cover the entire automotive aftermarket, which is everything from the shop level all the way up through, through the distribution channels, all the way up to suppliers and any service providers along the way. So really a huge footprint and um, you know a lot of that is our biggest thing we do is advocacy. So right to repair um, big in the news these days. But that's something that, that um, is probably it's our number one priority. But we also help with um, other market intelligence. Uh, we have a lot of services that we provide. Um, and then my job, my specific job is content, the content director. So really trying to educate our industry, um, using content to inform the industry also um, solve problems. So you know, things like the tech shortage and things like that. M trying to get the word out, trying to make our industry look very attractive, um, getting conversations started that need to be had, um, and really engaging with our members. So um, that's where the podcast has been really helpful. You know, we're always getting new members, people that you're not used to hearing from, and then also people that you are used to hearing from. But getting them to talk about other things too is kind of fun. But just getting our members more engaged with us is kind of what I do. And um, as far as how I do it, uh, I think it's kind of a day by day thing. It feels like it's constantly morphing, as you probably know. Josh, I feel like content, um, today is different than content a week ago. It feels like it just something you just have to stay on top of and it's a lot of work. But um, you know, we talked earlier, loving my job. I love what I do and it's kind of almost like a hobby that I get paid for at this point. So, um, just staying on top of things and really trying to find not just new ways for the AutoCare association to get the word out in a, you know, sometimes entertaining way, sometimes informational way, but also help our members do it better. Um, I really believe that the AutoCare association, uh, really wants to set the bar high for what content looks like in our industry and hopefully bring our whole industry up, you know, and um, you know, see, see our industry start to kind of succeed online. I feel like we've always been a little bit behind on social media so um, helping our industry be seen and heard and hopefully become a very attractive place to be.

Speaker C: Well, I think you, you hit the nail on the head and I think you're doing a great job of um, for lack of better terms, laying the foundation and really uh, pioneering what it should look like from creation, from brand building, storytelling perspective. You've been uh, a phenomenal digital presence for the industry. Um, talk about what it's like when, when, if, if I say digital presence. Um, and you know, the importance of a, ah, shop owner in a shop having a digital presence. What does that mean to you?

Speaker A: Um, digital presence is funny because I don't think everybody realizes how important it is these days. It's digital different now. Um, you know, we used to say for SEO and probably, you know, I don't know if your audience would even know what that is, but it used to be search engine optimization. It was Google. So if somebody were to go on Google and be like, where should I get my car fixed? Or um, I'm a technician, where should I work? I, I'm in this area, you know, and you would want to somehow rank on Google and the way to do that was like, keywords. So you would want, like your website up there, right? And then you'd want to make sure there was a certain keywords so that you would rank high in Google. That's still important, but it's even more important for AI these days. So, you know, I could think of a hundred reasons, but just one of them, um, say, say there's a new technician looking for a place to go and you need technicians, right? You need good technicians. Uh, it's important that when they, if they were to type into ChatGPT or something, being like, hey, I'm new, this is the career path that I want. This is where I live currently. Um, how much should I be making? Who should I look at to work for? You know, asking all these questions. You want your shop or you to come up as a good, you know, leader, um, or a good mentor, you know, you would want, you would want to have the right digital presence so that ChatGPT can find you, basically. And that goes with any AI agent. Um, but, you know, even in the reverse, um, if you're looking for technicians, it's important now for technicians to have digital presence because if you're not, if you're not online, it can't find you. Like, that's just how people are searching for things these days. It's less word of mouth, it's more digital. Uh, and, um, people will listen to what AI says, right? So if you haven't taken any time to think about what you're putting out online or what it knows about you, then, um, you kind of don't exist in that world and that's not a great place to be these days. And honestly, it's only going to get more important. Um, it kind of feels like, you know, it's like the Internet, right? People waited to jump on the Internet because they're like, well, let's see if this sticks. I think we're really far past that with AI. I think it's obviously here to stay. So it's kind of this new world that it doesn't matter. Blue collar, white collar, whatever, um, AI is in every area of the business, every area of any business, anywhere. It's coming, if it isn't there already. So, um, having a digital presence is just increasingly important.

Speaker D: Leading a shop can be isolating, especially when you're trying to grow and still take care of your people. The good news is you don't have to piece it together alone. Techmetric is the all in one platform built for shops and growing Operators who want less chaos and more clarity. Shop management, integrated payments and built in marketing, all working together in one place. No bouncing between tools, no syncing issues, no missed opportunities. Just a cleaner operation, a uh, stronger customer experience and a business that's built to grow. See how it works@ah,techmetric.com or use the link in the show notes. This episode is brought to you by Limitless Leadership. Because great teams don't happen by accident. They're led on purpose. If you're tired of wearing all the hats, putting out fires and wondering why your team won't step up, Limitless Leadership is for you. They help leaders transition from player to coach, who develop people and multiply impact through in person or online leadership training. Like the Limitless Leadership Blueprint or their Roots to Results coaching method, their services are designed to help you tap into unrecognized potential to achieve limitless results and help you create safety and trust in order to provide clarity and direction. So if you're ready to stop managing chaos and start leading with purpose, head to LimitlessLeadership Co to book a complimentary discovery call today.

Speaker C: Jackie, I could not agree with you more. And, and um, you know, when I think about AI I think a lot of people are um, reluctant, they're hesitant, maybe scared of what AI um is doing, is going to do. Um, how it's going to affect them and their future. Um, their future period. Um, but I think to your point, AI is here to stay. Whether we like it or not, it's here to stay. And I'm, and help me understand. I mean this is my opinion right now. And it, it could change, but I just believe that AI AI could be an. It could be our ally versus our enemy. I mean, we could look at it as a bad thing or we could look at this as an opportunity to learn how to use AI, how to leverage AI to get ourself and our shop or our business further than a competitor. Um, what's, what's your take on that? Like, like how, like what are your thoughts on AI in general in terms of an ally or an enemy, if you will. And, and then like what direction should we be going in?

Speaker A: It's so hard because it uh, feels like AI just feels like something that it's out of. It feels like out of your control. Right? Like we are. We have all seen the movies, right, where AI goes wrong and yet we're like sprinting this direction and nobody's talking about like, okay, what, how, like how much is too much? I think that's a Question that no one's asking is like, when do we draw the line? When do we lose all of humanity? You know, like your brain can go there because we've seen it. Right, right. And when we saw those movies, that was like 20 years ago where that felt like it was like, that's not going to be my generation's problem and that's not going to be my kids generation problem. Right. But now it's here and the in tech, the technology curve with AI before AI was steep and now it's just like vertical and it's just going to, getting more and more and it can get really easy to get caught in your head and um, full of anxiety around it. But um, at the end of the day I think it's important that everybody stay calm and um, try to find ways to help AI work in your favor. Um, all your competitors are doing it. So uh, you have to get on board now and just think of the ways that it can take some of the mundane things out of it. You know, I, um, think blue, the blue collar world in my opinion is the safest place to be as far as right now, as far as being replaced with AI. But think of all the other things that you're spending time on that isn't making you money necessarily. Even things like social media. Um, I'm sure that that's not, you know, what people went to school for, you know, who are currently in um, you know, the blue collar world, for example. But it's something that kind of needs to be done at the shop level and like, who does it, who learns about it and then if you're not going to do it well, is it even worth doing right, where I can really help you formulate a plan, can help you, you know, schedule the post, make the post, write the post, like do things like that, um, to help engage your community, to help, uh, you have more presence, you know, you know the digital space is where you take, you know, you can go one on one conversations, one customer at a time and building your reputation or, or you can reach thousands and thousands and thousands if you do it right. Um, and really become, you know, a trusted place if it's, if it's done correctly. And I can really help you do things like that. And I think that's just one example. But there's many of, you know, if you, if you think about the things that you're doing every day that feel mundane or you don't even enjoy doing, or you don't have anyone to do them so they're they're kind of done, you know, they're not wholeheartedly being done and not. Not really helping as much as they could. Those are the spots to be thinking about AI today. Um, don't worry so much about what's happening down the road. You can't control it, sadly, you know. But, um, you just have to work with what you have today. And today I think AI should be an ally for everybody. I don't think it's anybody's enemy. It's just, we have to. We have to figure out how to work with it. I had, um, somebody on my podcast, Jay Bear. Um, he's a pretty big name in the marketing world, and he said something I thought was really interesting. Um, he said in five years, I think it was five years, two years, maybe very few years. He said, um, with any business being, uh, having A.I. is going to be just like having a working toilet. And I was like, by that. And he goes, well, if you think about it, the toilet as we know it today has only been around for like, what, 60 years, something like that. Um, and he said at the time, and you could put a sign on your door at your business and be like, hey, we have, you know, modern toilets. And that was like a thing. Like, that was a pull for people where now it's like, yeah, that's kind of an expected thing that you would have. Right? And that's what AI is going to be. It's going to be like, yo, you have electricity, you have, you know, running water, and you are working with AI. It's just like, it's just something that every. It's just going to be so integrated into our lives that it's just going to be like, it's not, it's not even going to be a selling point anymore. Right.

Speaker C: Uh, I believe that it means, like, like, what business can you think of that doesn't use the Internet? But when the Internet came along, it's like, whoa, hold on a second. What is this thing?

Speaker A: And, right.

Speaker C: And yeah, so, but here we are.

Speaker A: Or having a website, right? That wasn't always a thing for everybody. Or, or having a social media presence. That took. I remember when I entered this industry, people were still asking, like, we're a business, why would we need social media, right? So, um, that was just probably 15 years ago where that question was still being asked. And now it's like, kind of everybody has it because they realize how important it is. And that's where the world is going with, with AI. So it's important to jump on now before you have to catch up.

Speaker C: Yeah. It's wild to think how quickly things progress, things move. I mean, m. You know, you're talking about 15 years ago. People were asking why, you know, if I, I'm a business owner, why do I need a social media presence? Well, now it's like, I'm a business owner. Of course I need a social media presence. Like, it's, it's understood. Um, I mean, what, 15 years ago, podcasts weren't really a thing, and now everyone's got it. But you and I both have a podcast. Everybody's got a podcast now. Um, but even a few years ago, think about the, the, the, the updates and the, um, the progress that AI has, that we've seen AI make in three years. It is, is scary. Like, it's scary how much, uh, evolvement, uh, has occurred in just a short amount of time. So I can only imagine how much exponential growth we're going to see in three more years.

Speaker A: Yeah.

Speaker C: And so pretty.

Speaker A: Well, you know, again, it's hard, it's hard, hard for me as, ah, you know, to, to stay in the moment and just think about, okay, where we're at today. I literally cannot think that far ahead without doing a little bit of a spiral. And I know everybody feels that way. Um, you know, you see if you have, if you're on social at all, you see how, um, people are already starting to put like, AI, AI agents into robots. Right. And I was talking on the, on a different podcast about AI. It was like practical AI. And I was like, how long do you think before, you know, you're registering for your wedding? And instead of being like, you know, this is the pots and pans I want or this is the air fryer I want, you're like, which, uh, smart home robot do you want?

Speaker C: Oh, yeah. Wow.

Speaker A: Wow. That's where we're headed. Probably five years ago.

Speaker C: I think you're right.

Speaker A: And you think about like, the room, the, the little vacuums that go of the robot. Vacuums.

Speaker C: Yeah.

Speaker A: Already kind of a use of AI and just wait until you can talk to it, you know.

Speaker C: Wow, it's coming.

Speaker A: It's kind of wild.

Speaker C: It is kind of wild. Kind of wild.

Speaker A: Who, you know, you're mop and shop floors. Like, what would you rather be doing with your time?

Speaker B: You know?

Speaker C: That's a great point, Jackie.

Speaker A: A little bit more money.

Speaker C: One of the things that I talk about often in trainings that I do is what I reference as the three pillars of leadership. And one of those pillars, I believe Is creativity and innovation. And as adults we're really not wired to be creative. In fact we're, we, we non creative behavior is actually learned. Like as a, as, as a child we have wild imaginations. I know you have a couple young, young boys and they've like, they've got wild imaginations, right? I mean like they like you can see the creativity in them. But what happens is we go to school and, and we are told what to learn, not how to learn. Uh, no Jackie, don't learn that, learn this, don't do that, do this. And, and it's, it's like look, we've already studied that, we've already done the research. Just, just do this. So stay in this lane, stay in this box. And what happens is we are um, the, the creativity that we were born with, like we're born limitless. But the creativity that we're born with slowly starts to fade because we're constantly just given directive after directive after directive, um, without allowing us to be creative and innovative. And by the time that we're um, 17 years of age, we're going to hear the phrase no you can't on average 150000 times. Conversely speaking, we're going to hear the phrase yes you can only 5,000 times. And so what, what we've learned over the years is that non creative behavior is learned. And there's a popular TED talk, in fact it's the most popular TED talk of all time by Sir Ken Robinson and it's titled do schools kill Creativity? And what he identified was that they do in fact kill creativity. And as adults we are trying to be forward thinking leaders which means that we're trying to be creative and innovative. But we, we lost that skill set years ago. It was actually un, it was like practiced out of us. And so um, you know, so now for us to learn new things, especially things like AI, which is just so far ahead of what feels like our time and we're not ready for it. We don't know what you know, it's like ah, a change is going to come and we don't know what to expect. And so we're exercising fear over faith and all the things. And now the reminder is hey, by the way, as a leader, you, leadership is a full time job. So now you've got to figure this out along, along with all the other things.

Speaker A: Mhm.

Speaker C: Help the listening audience. By the way, if you're listening, you can watch this episode. If you go to YouTube at the Bearded leader, you can watch this Episode as well. But help listening audience, um, maybe understand and identify how, how do we lead through all of these new things that we just don't know yet.

Speaker A: Mhm. I think it's by example. I think um, there's a lot of fear around this. I think through every level. Any, anyone I can talk to, I talk to CEOs that are, you know, think about and have concerns around AI. Um, I talked. I had a, I had an interview with my 18 year old niece, uh, who uh, job shadowed me at one point and she was talking about how it almost feels like people like, like um, that generation coming up into the working world and having to make decisions around what they want to be when they grow up and what kind of schooling they need and things. It's like there's hesitation and they're dragging their feet because they don't want to go to school for something and then have it be m. Redundant erased.

Speaker C: Yeah.

Speaker A: Yeah. So like, you know, I, I think stepping forward, um, embracing what you can, uh, looking at your business at a strategic level and being like what problems do I have today that AI can solve for me and be that example to your team, um, is one of the best things you can do, I think. When I see my leaders leaning into AI a little bit, which is scary because also you know, even me, I'm, I'm leaning into AI a lot in my job and there is a part of me that's like I'm about to replace myself with AI if I'm not careful. Right. Like at what point do they not need me anymore because I did my job so well that they can pretty much do this for free with AI It's a very, it's a very real thing. But um, I think leaders leaning in and looking at the real problems that they have and where AI can, can come in and make their customer experience better, make their employee experience better, um, and get them more revenue at the end of the day and solve the gaps in their own business. I um, think that's very encouraging for other people to think differently too and to look at things through that lens and how they can use it today and um, in ways that actually just makes them more productive. I think use of AI is a creativity exercise in itself. Um, there's a lot of ways, there's a lot of software, new ones come out every single day. Um, you know, and, and um, it's the people that lean in that are going to be surviving.

Speaker C: Uh, I think you just said something that that's really key. It's the use of AI is creativity and innovation in itself, which is a powerful phrase to share. Um, something I see in you, Jackie, that I just want to highlight for a second is someone who is. I mean, you've got a perma smile on your face. Every time I've seen you, you're, um. You're always positive, positive energy. Um, you are. You have an infectious personality that I think people really gravitate towards. And I think that's important because when I see the way that you carry yourself, the way that you lead your peers and lead those around you, like, people see you and they're like, I want to. I want to follow her. Like. Like, that is someone who I want to follow. And the reason I want to say this, and I want you to hear this is because it's easy for people to get, um, flustered or stressed about the things that they don't know. It's easy to get, um, have anxiety over the. The unknown and change, uh, is hard for people. But you're someone who, you know, it's important that we have people like you in our industry who are carrying the torch and saying, I'm gonna just figure it out. Like, I'm gonna. I'm gonna do what I can. And you've already alluded to this twice now you're focusing on what you can control, and you're essentially not, you know, trying not to worry about what you can't control. And I think that's important. So I just want to highlight you for a second and say thank you for that. I think that's great. That's.

Speaker A: That's.

Speaker C: That's one, um, incredible attribute of a leader, and you possess that.

Speaker A: Thank you so much for saying that. I will say that, um, I had a realization a few years ago, actually, was when I got laid off from my previous role. So I was probably three years ago now. Um, Almost every time something has shaken my world, it has also provided opportunity. Like, yes, it provided a lot of hurt or a lot of fears and a lot of other things along the way. But at the end of the day, when you look back at it, you see the. You see the direction it led you in. Right? Like, I can think of things all the way down to my teens, of bad things that have happened, but because of that, also, some good came out of it. And so even when I worked for a company and a bigger company came in and bought it, there was a lot of people. It was like a fight or flight kind of thing. A lot of people flew away. They're Just like, this is too much change for me. I'm out. I was one of the few that were like, I don't know, this could be opportunity too. What are we out for? Giving it a try, right? Like, and ah, because of that it was a bigger company. I was able to have opportunities to go to a global level and manage global teams and see the world and do all this other stuff that I never would have been able to do had that purchase never happened. And um, I think of any challenge now or any huge change, whether it's in the world or AI, something like that, or even in my company, you know, lean in, try. What's going to really hurt at the end of the day. What's going to hurt is if you, you know, you end up getting behind and then your competitors are wildly ahead of you and at that point, you know, it's, it's, you know, a lot more work on your end but at, you know, if we just lean in a little bit, have a little bit of faith that it could turn out good, I guess is the optimism that you're referring to. Yeah, um, uh, to me it's like you, you either lean in or you, you have to bow out.

Speaker C: So there, there's power in having an abundance mindset versus scarcity mindset. And it's very evident that you have an abundance mindset. Um, you know, things that happen to us, we can always say like, well this happened to us or we can say this happened for us. And um, and even as I'm sharing it, I realize I just said things that happen to us. What? But I should have said things that happen for us because the reality is life does happen for us, not to us. And it's an opportunity for us to um, recognize like, for me as a faith based person, Jackie, I would say like, like God, what are you teaching me? You know, like, like it's not a why me? Like why is this happening to me? No, like what are you teaching me? Because everything that you have referenced, everything that you referenced just now, um, I'm hearing you say, like, look, these were lessons that I learned and I grew from and I, I thought with an abundance mindset over a scarcity mindset and because of my way of thinking, because of my perspective with and with perspective, the way that we view things drives the way that we do things. Because of my perspective, it allowed me the opportunity not at inconvenience, but allowed me the opportunity to go and achieve bigger and better things. So there's power in how you think and we Know that thoughts dictate feelings, feelings dictate actions, and actions dictate results. So if anyone is listening or watching to this, watching this episode and they're not, you're not getting the results that you want to achieve. What if we go back to the thoughts that you're beginning with and start challenging those thoughts and questioning those thoughts and that's what it seems like you've been doing for years. So again, I applaud you for, for how you do things.

Speaker A: That's such a good way to look at it. And honestly, I'm a faith based person too and I think that that's actually a bigger part of it than, um, I would have said out loud is that at the end of the day I'm really not in control of any of it. Right. So you can either have faith that somebody is or, you know, it's really easy to spiral like I keep saying. So it does help to have that, that base and faith. And I know not that's not something that everybody has, but, um, it's a huge part of the world these days. I honestly, I think believing in something a little bit bigger then what is happening here helps a lot with these thoughts and these conversations that we're having.

Speaker C: I agree and I think you made a good point. Not everyone has faith, but we do know that everyone has fear. And where there's faith, there's fear. Otherwise there wouldn't be a cause for faith. So, uh, you know, consider that if you're listening or watching and you know, you're questioning things or you're starting to wonder, just know that the similarity between faith and fear is that they both believe in a future that hasn't happened yet. Oh, so why wouldn't we choose faith?

Speaker A: Oh, I love that.

Speaker C: Jackie, my last question for you before we go on, on the last episode that we had together again year and a half, two years ago, something along those lines, um, I asked you what is the best advice you've ever received from a coach or mentor this time around? You are the coach and the mentor. I'm going to ask you to share what is the best advice that you can give to our listening audience?

Speaker A: I think it's something we kind of already said, but control, um, what you can. I think that that's really important these days and I mean that in a lot of ways. Yes, I mean that with AI and you know, other things happening in the world and feeling like things are just out of your control. Um, I mean it in that way. But I also mean it personally I think, um, that's why I do so many talks on personal branding and digital presence. Because, you know, I usually end those conversations with a photo of a video I took, um, after I got laid off, basically saying, you know, I'm looking for work next to a photo of me drinking champagne two and a half months later because I got hired. Um, and just saying, like, at the end of the day, you can't control your company, right? You can't control the economy and different decisions that they have to make. You can't control whether or not AI takes your job, things like that. But what you can control is how the world perceives you. What's your reputation? What are your values? Do you live those out? Do people know about them? What have you accomplished? Have you ever mentioned it to anybody, what you've done in your career? Have you put it online so that if somebody is searching for a specific opportunity for somebody, that you pop up, you know? And, um, that's why I think personal branding is so powerful. It's because it's something that you can control and that you can build for yourself and only for yourself. And it doesn't belong to any company, doesn't belong to anybody but you, and you have it forever. And I believe the same thing with your digital presence. There's a lot of control over that. Um, so I would say, in a lot of ways, just controlling what you can, um, is an important skill, and being able to see what you can control and what you can't, and not to take all your brain power thinking about all the things you can't control, and instead channeling that energy to something that you can and building something really great.

Speaker C: Wow, Jackie, uh, if you have a mic over there, can you just pick it up and drop it? Because that was, I think that was a great way to end this episode. It was so good. Um, well, Jackie Lutz, thank you for being here. Actually, before we go, I do want to. I do want to give you the chance to share with our audience. Um, if anyone is interested in getting in touch with you, how can they find you? Um, how can they get involved with the Auto Care Association? And also, where can we find your podcast carpool conversations?

Speaker A: Sure. Thank you. Um, I'm on LinkedIn. Just Jackie Lutes. Um, that's where I play the most. And I do a lot of the personal branding kind of stuff. I'm also on Instagram, um, do a little less personal branding, but more automotive, uh, stuff on there. Um, having a lot of fun learning Instagram. Um, and, uh, The Auto Care Association. You can learn more about that at Auto Care, uh, association association. Sorry, autocare.org sorry, I'm about to give you the wrong web address. Autocare.org you can learn everything about that. Um, and then, uh, the podcast. We are everywhere you can get podcasts. YouTube is probably the best place to find us. Um, and that's at the Auto Care Associations page. So if you scroll down, you'll see the podcast, but it doesn't have its own page. So you gotta go to Auto Care association to check out that YouTube page.

Speaker C: Awesome, awesome. Great EP or great, uh, podcast, by the way. And, um, this was a great episode. So thank you for being on the show yet again, my friend.

Speaker A: Thank you. Thank you so much for a second, uh, shot at this. This has been fun and I love watching everything you guys are doing. You guys are doing awesome. Um, you're everywhere all the time. It's so good to see.

Speaker C: Thank you. Thank you so much. And thank you for tuning in to another episode of the Limitless Leadership Podcast. As you know, we look to transform our leadership skills by tapping into unrecognized potential to achieve limitless results. So thanks again, everyone. Have a great day. Don't forget to smile today. Tell your loved ones how much they mean to you. Um, I'm Josh Parnell reminding you to keep leading.

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