The Operators Who Make the Best Decisions Fastest Win - Here's How AI Helps

Speaker A: What are we going to be learning about today?

Speaker B: Everything that has to do with growing and maintaining your land clearing business.

Speaker A: You have this data at your fingertips now, and I'm a firm believer the people who adopt this faster are going to be the ones who win in each market.

Speaker B: AI is just a tool. When we use it right, it's going to make us more efficient.

Speaker A: If you are going to use AI, the best thing you can do in the beginning is take the time to train it. Welcome back to another episode of the Owner Ops podcast. I'm your host, Austin Gray. We do a land clearing live stream every Friday with Jacob Neffendorf from Rise Online Ads and Land Clearing Growth. Jacob, welcome to the show. What are we going to be learning about today?

Speaker B: What can AI actually tell me about my business that I don't already know? And how can I make the best decisions in the shortest amount of time?

Speaker A: We've been talking about decision making recently. It's the one thing that holds us back. The speed in which we make decisions is the speed in which our business grows. So Jacob's got a good one for you guys. Today you have screen share ability.

Speaker B: All right, this is not going to be death by PowerPoint, guys. Very quick slides. I just want to get a big point across and share some fun data. So, guys, the operators who make the best decisions, the fastest win. And yeah, we're talking about AI, but I'm not just purely talking about technology. I'm talking about knowing your business better than anyone. The question I get a lot is what can AI actually tell me that I don't already know about my business? And this is a great question. Most operators have data, but they can't see it or use it in any good way. The vast majority of people are lumped into these three categories. You either track nothing, you're running on gut, you have no idea which job machines or areas make the most money. Then you have guys who track some things. They maybe know their revenue, they kind of know their expenses, but they're still guessing, uh, on like, pricing, hiring, and growth for the most part. A lot of you live in this spot. You know when money comes in, you know when money goes out, but you really don't have a full grasp on it. And then there's guys who track everything. They know exactly what's making money, they know exactly what costs them, and they know exactly what to do next. In our ecosystem, there is a conservative 10x difference in revenue and profit from the guys who track nothing to the guys who track everything. The data Exists most of the time, you just can't see it. When I say data, I'm talking about things like which jobs make you the most money per hour of machine time, which machine has the best ROI at your volume, which areas are worth driving to and which ones are just eating your margins. Which months last year were the best and were you pricing right during those times? Does being booked out six weeks actually hurt your close rate? Is one operator more profitable than another on specific job types or running specific machines? Using this data that I'm speaking of is how you can better serve your customer. The whole point is for you to better serve your customers so that you can serve more of them and so that they pay you more. The first person to give the customer enough info to say yes wins statistically. But most operators, and I've seen thousands of this exact example, they text or they Facebook message, hey, our minimum's 3k a day. Let me know if you're serious. And lots of you believe that if they don't respond well to that, they're just a tired pickle. No detail, no vision, no proposal, they're going to go with somebody else. These are the people who are price shopping and a lot of times you feed into it by doing that versus if you give them a clear proposal of here's what your property needs, here's the process and what it costs for your situation. Those are the customers who say yes without looking for someone else. Now what's the deal with that? Nobody has time to build a great proposal, right? Uh, I probably heard that statement more than any other statement since I've been in this business. Uh, I just don't have time. It's a lie we all tell ourselves, but great proposals historically have taken time. Well, that's something else I want to talk about today. That when you have really, really good data and you utilize technology as a tool, you can get, get people full blown proposals in minutes or even seconds. So what's happening now? A lot of you are just texting your day rate. No property details addressed, no vision discussed, no process explained, price not matched to their budget, built on your laptop at 10pm days later. This is a lot of you guys and then they shop somebody else and you feel like you wasted your time. Or you could get a full blown proposal in under 5 minutes, address their exact property, talk through their whole vision, explain the full process, price match to their scope and budget, and the customer says yes because it's a, uh, no brainer sticker shock does not equal, can't afford it, this is a huge one. They just haven't seen the value. When you go to a fancy restaurant or you buy a vehicle or you go on vacation, you complain about it being expensive, but you still buy it. So what else can you do with data? And when I say data, I'm also saying what else can you do with AI? When I say AI about ChatGPT or Google's AI recommendations, I'm talking about a true AI model as a specific tool for you and your business. I see it as your business on demand. When it knows everything about you and everything about the industry and everything about your ideal customer, it can help you create instant proposals, multiple page proposals in seconds or minutes based on the input that you give it in seconds. Pricing confidence, what operators in your area are actually getting and what you need to get to be profitable. Machine troubleshooting. No more owner's manuals with hydraulic covered hands. Hiring decisions when the map says yes. Slow season strategies. Guess what guys? Slow season comes every year. We need to quit acting like it just surprised us and we need to plan for it. Historical patterns. See what worked when both in your business and thousands of other businesses like you. Schedule optimization. How far is too far out? Content and offers. What converts. Now, every stage of business has different questions. Just starting, getting busy, scaling up, running lean, slow season or any stage. Some of the questions that come up in these stages, well, in the beginning it's like, how do I price? What machine? How do I talk to my customers? And then it's like, well, am I charging enough? Can I afford to hire? Which jobs should I say yes to? Which jobs should I say no to? Speed to decision wins here. These are the kind of questions that you can answer when you have this type of data and this type of tool. The big, big money play here is being able to use your own data, married up with hundreds and hundreds of other people in your industry who've had your same problems or similar problems at every stage of business. Growth in the land clearing space, that's how you're able to make fast, good decisions. All the data in your head, all the data that actually exists in your business, combined with our ecosystem, five years of data, as well as Austin's years of operational excellence, documented processes, proven systems, hands on experience, actually installing into multiple different businesses. All of it fed into an AI trained specifically for this industry with the whole goal of giving you clarity about any question you may have in your business to get a real answer in seconds so that you can make fast decisions based on real data that's my goal with this tool. So the beginning of this was me trying to show you why on earth would AI be able to tell you something about your business that you don't already know. Alex Hornlosi says something that I love. For all of human existence, it's always been human plus tools against human plus tool. AI is just a tool, like your machines, like your trucks, like your phone, like your Milwaukee driver, like a wrench. When we use it right, it's going to make us more efficient. Well, right now, lots of people are against this. Lots of people are being lazy on it. We are not. And I want to give you the ability to use this tool to get an unfair market advantage on anyone else if you choose to do so. And we have this mode of data to be able to help you do that. And you have data inside of your business that a lot of times you can't even access or don't know how to use it. That's what I want this tool to bridge. Ask it anything, get a real answer. Great question. Probably one of the most often asked questions online. What should I charge? Real answer is 30 seconds based on your data compared to hundreds of other companies like yours. So it's not just generic answers. Pricing by market, instant proposals, hiring math, uh, machine roi, slow season strategies and historical patterns. That's what we're building. My goal is to give you more freedom, allow you to have more impact and more growth. The information to work smarter, the time back to build the business you actually want, peace of mind, more revenue, more time.

Speaker A: So we go back to the premise of what we've been talking about. Consistently, when you're starting or when you're growing the business, you have all of these questions bouncing around in your head. Millions of them at any given time. Maybe not millions, hundreds. How do you answer those questions? Quickly. And we talked about last week, the businesses that grow the fastest are the businesses that make the decisions the fastest. And so let's take a step back. So when all this AI stuff started coming out, you and I, I think that was pretty close to whenever you were here in Colorado. So we're like, where the heck does this go? And so it was like, all right, this is a new landscape. How can AI actually help us operate our business? And so let's just take a step back from the high level perspective, kind of like where you started and where your head went. And then I'll share where, where my head went. But like when you have access to this technology and you have access to all this data, where did your head go?

Speaker B: So the very first way we started using it, right was like just fast Google, like hey, go tell me or tell me how many land clearing companies there are in the U.S. you know, help me, help me rearrange my thoughts and put out a good poster script or something. But then when I realized that you could feed it every ounce of text, video, audio recording, every conversation I've ever had in CRM, every email, every text message, when I realized what it could do, when you fed it every data point that exists in your business and anything to do with your business, that's when I started realizing, holy cow, this is insane. That's when I started realizing that I could answer questions like, how many times does it take to try to get a hold of somebody before they answer the phone? How many times in a seven day window do I have to talk to somebody for them to pay me? When you can start answering questions like that, you can make really good decisions fast and actually focus on what matters in your business rather than just guessing. So that's where I quickly went to like, how can I feed it more data and ask the right questions and set yourself up for success? Like little things like whisper flow where you talk to it instead of type it makes your everything just more efficient. So for me it was just the insight into not only my business, but my client's business. And so now that's where I'm like trying to move to. How can I make this client facing, how can I make this where it's in their hand? Because I can go in and see the difference between a guy who calls his leads faster or a guy who follows up faster, or a guy who sends a proposal within 72 hours versus somebody who just texts the price a week later. I can see the literal revenue changes in their business with these small things, which means I can then make recommendations that allow you to make more money based on prudent debt.

Speaker A: I recently got back from launching a land clearing business down in Austin. And this last winter I launched a snow shoveling business alongside Bear Claws. And in both businesses I've implemented Jobber as a way for us to efficiently manage quoting job schedules and invoicing and even collecting online payment. Why? Because it's worked so well for us in Bearclaw and it's saved us a ton of time and headache. So if you are looking for a software that can help you manage the backend of your business, look no further than Jobber. You can visit go.getjobber.com OwnerOps O W, N R O P S Our heads went to the same place. Hey, we have all this data that we track, we have all of this information coming into our business. And I'll be more specific here. So to get clear, we use a CRM system. Sales and marketing CRM with go high level. That's where our leads come into. That's where we call our leads, that's where we send texts, that's where we send emails. We have been doing this for years now. We also send our quotes, at least personally. Over here at bearcloud, we send our quotes with Jobber, we schedule our jobs with Jobber, we send our invoices with Jobber. But early on when I was building the system, it's like, how do you marry up everything so that if John Smith comes into your CRM over here on the sales and marketing side and you market and sell to them before you send the quote, how do you track when you send a quote, when you schedule a job, when you send an invoice? And so we had to do some like automations on the back end to kind of hack it all together and make it all talk. And it worked. And then when AI came out, my head went to, oh, let's just rebuild this whole system to be a custom software. And I went hard on that for like four to six weeks. And then I took a step back and I'm like, wait, AI is moving so much faster to where I actually don't even need the interface at this point. All I need to do is just connect into the tools. And now the AI tool I use. Claude, I think you're set up on openclaw, correct? Doesn't matter, guys, like one or the other. The technology is there, it's moving fast. It can connect into your current tools and you can ask it questions and it will give you answers back if set up properly. And so I think both of us have been in this phase of where our wives are like, are you going to put the computer down at some point? Like, uh, there was a solid month where I just had the computer on my chest and I would just fall asleep. You know, like building this thing, ultimately what it is is like I want to be able to see the insight of our business. For example, how many leads are we getting? How fast are we calling our leads? How many leads are we turning into quotes? How many quotes are we winning, AKA turning into jobs? How many jobs are we sending invoices on? What is our collection time on invoices? All of these answers that we have we can now track. And so why would we want to track all of this information? I'll send this question over to you, but I'll answer it first here from my, uh, end. The reason I want to track the information is because I want to have confidence behind a decision. And so if I can look at the data, the data will tell a story and it will paint a picture for what you need to do next. And so kind of to chunk down a level here, some of the questions some people are asking, hey, when is it the right time to hire? Well, in order to ask that question and get a confident answer, we need to understand your current metrics. Hey, what's your backlog like? How many leads are you getting consistently week over week? How many of those leads are you converting into sales? So before we go invest in new equipment and a new hire, let's just double check our data over here and make sure that these are all sound so that we don't have to go tweak either of these. When you have access to your data, you can now make these decisions so much faster. Rather than going and logging into jobber, logging in to go high level asking, you know, hit and rise up consistently, hey, what's my close rate? You have this data at your fingertips now. And I'm a firm believer the people who adopt this faster are going to be the ones who win in each market. It's very simply put, we've got a new technology. If you look back at human civilization throughout history, there have been multiple transitions of technology adoption. And the companies who adopt it fastest, learn it fastest, are the ones who win.

Speaker B: Exactly. And I love what you said about decision making and data and like, can you hire? Right. But also opportunity costs. Like we have a couple clients right now who were scared to hire because they thought they couldn't afford it, when really they're losing money because they're not doing it and being able to, being able to do that. But where I truly believe this is going to be 10x more powerful than anything that currently exists, is that we're going to be able to marry that up with the data of, uh, thousands of other companies. They have been in your shoes and have been in every stage of the business and marry that up to get you answers that give you so much confidence that it truly lowers the risk and crazily increases the speed at which you can make good decisions. That's what I want to bring, that's what we want to bring to the table. That I think is truly going to make everyone's life and business better.

Speaker A: We are living in a crazy time right now. It is absolutely insane, the technology that we have at our fingertips. And so I know I can likely speak for you on this, but it's like when we saw the ability of this technology, like both of us just went hard on figuring out how to connect it into all the systems. Because if I can understand the past and look at trends, then I can make better decisions moving forward. For example, I'll tell you the first time that this was formative in my belief system. Early on in business, I did not know how much it cost me to acquire a customer. Early on in business, I did not know my average job size. But I can tell you this, the second I found that out, I was like, let's shift in. Let's go buy a new transmission and shift into a whole new one at this point. Because when you understand your customer acquisition costs and your I'll keep it straightforward, the lifetime value of the customer, then you can confidently drive more dollars into your paid ad spend. And so that's just one example of something that you can track with AI as long as it's connected into all of your systems. I'm incredibly excited over here because, and I have been for the last couple months, just because there is technology at our fingertips that can give us answers quickly and it can help us answer all of those hundreds of questions that are bouncing around, taking up brain space.

Speaker B: Right. And, uh, two big things here. Anybody who adopts this is going to get an unfair advantage because so many people will be against it, so many people will be lazy, and so many people will just not use it or not use it right or not try to learn it for a long time. And those that do will get an unfair market share because of that. It's kind of like it's literally like the Internet. Like, are there Lancelot businesses out there right now that do not exist online? Yes, there are. But guess what? No one knows they exist. Do they stay busy? Do they get word of mouth jobs? Yeah, there are, there are some of them out there. I've talked to quite a few of them. But guess what? There are thousands of people that want need this service online every single day. If, uh, you don't want to go the Internet route, you could go the billboard yard sign route or the truck wrap route. Like there's so many ways to get a customer, but there's so many ways that people are not using it. So I'm just saying anybody who chooses to do this will get an unfair Advantage compared to so many people. Because so many people will just not do it. They will be stubborn. And guess what? That just benefits you because that means you are going to get farther, faster. And the other thing I want to say is, when it comes to AI, it's not all the same, right? So there's two big distinctions. It's like I can physically operate an excavator in a skid stick, but I cannot do it the way y' all can because you have time and experience running the tools. Me and Austin have now put in probably combined close to a thousand hours with AI, uh, specifically. And I'm not talking about ChatGPT. I did put in thousands of hours on that over the past few years, but this is completely different. But the other thing is, that's a little more special about this, besides just experience. You have to be able to use it, right? You also have to be able to give it the right data, and you have to be able to put it into the bucket that you need because it's just so open, right? It could go do anything. But it has all this brain and computing power. When you hone it in, when you laser it in, right? The sun radiates all over the place. But when you put it down on a magnifying glass, on a little piece of paper or an ant, it burns it. It gets way more powerful when you concentrate it. We have concentrated this thing on land clearance, and we have fed it five years of data. Uh, you marry that with your data. It is an insanely powerful tool.

Speaker A: So I've got a question for everybody. Number one, if you have employees or if you've ever hired anyone in the past, when you hire that person, what do you do on day one, week, one, month, one month, two, and three, likely two, you train that employee. You give them a framework and some guidelines in which your company operates under. You don't just hire an employee and say, oh, here's the keys. Have fun. Because very quickly they just go outside of where they want to go.

Speaker B: You.

Speaker A: You have to give some sort of guardrails or lines for which to stay in the road. So, number one, my question for guys is, have you ever used AI and asked it a question and it just gives you some random answer and you're like, this is stupid. Like, that was dumb. It's not even close. If you've asked chat, GPT or another AI tool, something about your business, hoping for an answer, and. And it's gone way off the rails. Put a one in the chat. Most people have okay. And that's where most people get frustrated. So going back to the initial point, if you are going to use AI, the best thing you can do in the beginning is take the time to train it. Lucky for you, guys like Jacob and I have been spending the last. I can't even count at this point. When did we start?

Speaker B: Three months.

Speaker A: Just going hard on training a model that will give answers to the questions. If some of you guys pay for titans, you know, to get coaching from Jacob, if any of you are in the accelerator group, like, we've trained this model based on how we think about growing these businesses. And so I know we've been kind of like, keeping things in the dark a little bit here, and we've been talking about the general concept, but we have built a tool here that will answer your questions and will help you grow your business. So there will be more on this later. I, uh, want you guys to show up next week ready to see more, but I want to ask questions about the tool here, because for the next 30 minutes, I'm going to be asking Jacob questions about some of those things on the slide deck. So why don't we go back to that slide where you've got the little bubbles about proposals, the different questions that people are asking.

Speaker B: This one.

Speaker A: Yes. So to be clear, we have built and trained a tool based on both of our knowledge bases to basically answer questions for guys at d different stages of the business. We've realized that a lot of the same questions get asked at different stages. And since we have access to the data, we can then go look at, what do the top performers do? How have we approached this at Bearclaw? How did we make decisions to get through that growth stage? And so if some of you are just starting out, most of you are probably asking a question like, how do I price this? Hey, what machine do I buy first? I get this one, like, probably once or twice a day at this point in the school group. How do I talk to customers? How do I even conduct a site visit? Okay. If you're getting busy, then the questions become, am I charging enough? Well, I think I might need to hire. Can I even afford to hire? Is it time to hire? Which jobs should I say yes to? Which jobs should I say no to? Hey, I'm thinking about buying this new piece of equipment even though it's outside of my core service. Should I do that or should I not? For those of you in accelerator, you know exactly how I would, uh, answer that. Hey, if you're scaling up, like, if you're at that like 80 to 100k a month. Hey, which operator on which crew is most efficient? Guys, AI is giving us access to the coolest technology in the world. At this point, we can have access to these answers at our fingertips. Which machine is paying us the fastest? How do I get out of the machine? Why is my profit margin shrinking?

Speaker B: Sales are down this month versus last month. Where the holes? What's the leak?

Speaker A: So picture this. If you just had a 247 assistant who you could ask these questions to and it could give you the answers. Trained on what we've seen in the or, what Jacob has seen in the industry, what, how I've operated the business to navigate the zero to one phase, the different levers that we've pulled, the decisions that we've made at the different stages. That's what we've built and trained this AI model on. Um, what's the one thing I should work on right now? So like you said, Jacob, instant proposals. Talk to me about that. Like what, what the heck does that even mean?

Speaker B: Yeah, so we know statistically, when you give somebody a true proposal that has their full vision, your full process, all. All of the things to do that every one of us are doing. I say every one of us, every one of y' all are doing at a job site. But when you actually show it and tell people that, it sets you apart from the guy who says we're 3k a day. Well, that takes time. Or it used to. Now, when you have something, the thing is, this is fully customizable, right? So if you send on jobber or you send on high level or you just want to send a literal custom nine page proposal, you can have this set up and trained on it. And then all you got to do is whip out your phone record while you're talking to the customer, send it a couple pictures and videos of the property you're walking, and then boom, you have this beautiful proposal that you can send over to your customer. You look super professional. They have all the information that they need. Now, every question they could have asked. It reverses a lot of risk because it makes them feel better to know they have on paper all of the things that they're getting and how that matches to the price, why the price is what it is, and their holding value is. All of that can be done just in minutes. It can be done while you're there. I just talked to my, my buddy who's here with me. He got a proposal for a turf in his house the other day. The lady sat in the driveway for three hours building his proposal for the turf. Like imagine if she could have just done that instantly. One saves her over time. But he, he was going to go with her because she provided this way better proposal versus the other guys were like, yeah, I think It'd be about 25 grand. Well, imagine if you could get the best of both worlds. You get the information really, really fast and it's very thorough. That gives people confidence.

Speaker A: Some of the accelerator guys are on here and they'll, they'll like. This will sound familiar? Cause I believe this was last week when we talked about it. But in sales, like we talked about the basics, if you just do things with speed and get things to your customers faster, you are going to increase the likelihood of winning that job. Because a lot of people, especially when you go up market, the thing they value most is their time. So if you're quoting a doctor who owns 150 acre ranch and you are professional on the site and you transcribe your notes on the site, visit with a tool like this and you get those notes about what you discuss with the customer. Hey, we are going to leave these trees. We are going to mulch anything 6 inches and under. And if an AI tool is listening to that and transcribing while you're doing the site visit, then you can take that transcript and put it into a tool that will then be connected into your other tools that will help you create a fast proposal proposal. So going back to this, speed wins. So to Jacob's point, if you can go sit in the truck, double check the, the proposal, double check the estimate and then walk back out there, send it to them via whatever estimating tool you're, you're sending and then review it with them on the spot. Your close rate, there's a likely chance that that will go up.

Speaker B: Right? And I just want to double down on that point is like we're bridging two gaps. Some people just throw out a price really fast, which that is speed. And some people provide really good thorough proposals, but they take a long time. Over here, customer has no confidence. You may just be ballparking the price, which is very dangerous for your business. And then over here, you're spending all this time to make this beautiful thing and you're potentially going to lose the customer, lose the customer's confidence. And you're not valuing their time when you bring those together. Holy cannoli. It's going to give you more confidence as well. Because if you train this thing on exactly how and why you price. Guess what, it's not magic. We know every property is different, right? Which is funny because guys, uh, say that all the time, but then somehow they still have like this like per acre day rate that they give to clients that are like, you got to go one way or the other. But you can literally train these things. Their memory can be 40 million pages long. You can train it on exactly how your price is set up from terrain to access to tree size to density to type to. Do they want to be able to sleep on this when you're done or do they just need it opened up so they can see what they got? You can factor all of this in to where you can send it two pictures and a voice note and you get this beautiful proposal that's probably priced better than you would have priced it anyways because it doesn't waver from, um, the memory, from the data. It gives you pricing confidence.

Speaker A: So there's two things with pricing and thank you for clarifying that. That was a great point. There are two things with price that if you have that question of how do I price this that we should be answering. First, we have to understand our crew day rate. We have to understand how much the business costs to operate for the available days that we have to work in any given year. So that means if you work four 10 hour days and you only work 48 weeks out of the year, you need to calculate your crew day rate based off of those numbers. And for the guys who have already gone through the training, you know that this is the first thing we cover in there. If you want to get clear on your price, that's the first thing you have to understand. What are my expenses, what's my labor, what's my equipment, what is my overhead and what profit margin do I want to generate? Let's start there. The second thing that you have to do in order to really dial in your pricing is to understand production rates. And your production rates, as you guys know, vary based off of terrain slope and density and tree size that you're dealing with. Now what if I said in order to get your pricing so dialed in on different terrain types, that you have to track every job because that's what you have to do if you really want to dial in production. Well before AI, all of us know how big of a pain that was, you've got a million different things to do at any given time. You actually going to go back and log the hours that you spent on a dense property on a medium slope. With a 0.5 on the rating scale of rocks present. Most guys aren't. But with AI this becomes powerful. Tracking your jobs and your production rate will further improve your estimating in your own region. You see pricing in this industry and those of you who are in the business, you understand this. It's not as simple as a per square price like a roofer would give. I grew up in the concrete business. We would give per square footage price. My dad had his price for stain for stamped concrete. And it was straightforward in this business because it's all concrete, right? You're dealing with flat surfaces in this business. You have multiple variables that affect one property owner in this county. And then you could go two subdivisions over and be dealing with a complete different property. That's why we have to track production. And AI unlocks speed in the ability to do this. So I'm telling you guys, the people who adopt AI fastest are going to have an unfair advantage in your market over the people who don't.

Speaker B: And yeah, you're going to be able to provide a better value to the customer.

Speaker A: You will have better value and 100% confident pricing with time on training this system.

Speaker B: Yeah, you'll be able to charge more where you need to charge more. And you may be able to give the customer better point, a better uh, price point than the next guy because you understand everything so well, because you have that vision.

Speaker A: My question is right now, should I hire or when should I hire? That's a question that's bouncing around in a lot of people's head. What would your response be?

Speaker B: Jacob, you need to know the math, right? We need to know can you afford it? Can you afford not to? What can you afford to pay? How much revenue does adding somebody actually give you? What spot do you need is you need to hire for your weakness and double down on your strength. And your strength in the business should be revenue making activities. You need to know what revenue brings in per position. So if an operator brings in x amount of revenue, it's probably less than what revenue you could bring in by doing marketing and sales in your business or by if you're a little bigger, by making sure production is happening across the board. If you're doing a bunch of admin work that's taking away from time, that could be way more higher revenue generating time then you need to hire that. That's another thing here that not only having insight into your business, but having the insight into hundreds of other guys, businesses that have already made these decisions right and wrong to help you Fast forward that decision making process.

Speaker A: Hey, what about content creation?

Speaker B: This is one that it's just stupid good at. But when I say it, I mean a specific laser targeted AI model with data of what we actually usually know converts in this space, not what chat GPT can spit out. And I, I can tell you, and I know Austin can too. If I'm scrolling Facebook, if I'm on a website, if I'm on Google, I can tell the difference in something that was written by some generic AI slop versus what was written by something that's trained. Massive difference. But yeah, uh, content, it is killer. I'm probably diming out too much information here, but I just went and visited some of these guys, uh, in person and I used this tool to create what I called the Titan Media Playbook so that I did a full media day with them in person with the idea of purely getting high converting ads for months after I left. Every single one of them has had almost a dozen double in lead volume and lead quality since those ads have launched. I talked to one guy yesterday, it's on recording, him saying it, not me. Quoted $200,000 of work in one day. He's freaking out, trying to figure out how he can get more machines and more operators. I talked to another guy that had to hire a salesman right after these new ads launched using this content. And the first day his salesman was there, he went out, did three quotes, closed three jobs, $11,000. This was a one man, one operation. Now he's got two machines, two operators, and a sales guy and he's closing $11,000 of work and he's not doing any of it. People are, uh, starting to get annoyed at me talking about content. And I've been trying to navigate like the best ways to go around that. It seems kind of simple, but when you do the right content, it makes you so much money, it's wild. I just don't know what else to say. But yeah, that's one thing it's really good at.

Speaker A: Uh, sorry, I didn't mean to cut you off there, but, but I'm laughing because, because it's so true. And I've been asking myself that question. It's like, where can I focus my time that will get outsized returns in the business? And I got to give it to you. The, the, the versions that Katie sent over last night, the four versions I was just watching, I was showing my wife, I was like, this is fire right here. Like your media team is kicking butt right now. It's pretty awesome. And so, um, the rate too, at which you guys are moving at this point, it's awesome. So, like, I would ask guys right now, there are plenty of you who probably just wish you could ask Jacob a question about, hey, what, what should my script look like? The good news is now you can. Hey, if any of you are asking the question, hey, when should I hire Austin? When did y' all hire in Bearclaw, I would be able to say, hey, these are the couple things that we looked at. These are the levers that we pulled. And then, oh, by the way, we've trained this model on that decision making process so you could ask the tool and get an answer to that question. That's going to guide you in a similar path that either Jacob would or we would here. And so the content piece. Let's talk about why that's important. Because think about it this way. For any of you who have used Google search over the last couple decades, think about this. In the early 2000s, the companies who saw the opportunity of search engine optimization, and let's define search engine optimization. That means when somebody types in. Land clearing company Tuscaloosa, Alabama I don't know, I'm just throwing out an area. If you optimized for search engine optimization, you would show up in that search term on Google. The companies early on who said, we are going to go pour time, effort, energy and resources into optimizing for search engine optimization on Google in the early 2000s, there are dominant companies. A guy I know here in town, I won't share his information just out of privacy. Owns one of the largest rental businesses. I won't talk about what type of equipment it is, but he rents to SpaceX right now. I asked him what, what the most important thing was throughout his business career was. He said, well, we made a decision early on to invest in SEO. They dominate for that search term still to this day. Guys, the reason I bring this up is because we are living in an age right now where AI is kicking us into a new revolution. And the companies who adopt this the fastest are going to be the companies 5, 10, 20 years from now who just completely dominate and have outsized returns. So in relation to content, we now have this new concept called answer engine optimization. The way to optimize for answer engine optimization is to create more content and answer people's questions that they're asking. It's that simple.

Speaker B: Yeah, it's listen. It's listening. Very listen. Y' all want to know how targeted this is? We had a video editor yesterday. We Use Slack for communication. I cannot make this up. He was unavailable. I got an ad on my Facebook feed that said, hey, is your video editor unavailable via Slack right now? Come hire us. I kid you not, but they're listening to it and so that's why it's so important. If you have lead quality problems, say the more. Say more targeted things in your video. Type more targeted things into the copy. Uh, ads or organic. Either way, if you have people that don't understand the value of your business and the price, talk about it in the video. If you are getting leads outside of your area, talk about your area more in the video. If you want more mulching jobs instead of land clearing, talk about it in the video. If you want bigger jobs, you need to show and talk about it in the video. If you want people with over a certain size acreage, talk about it in the video. Facebook knows. They know. YouTube knows. Google knows more about everybody in the world than anyone else. It's wild. It's wild. Yeah. Put out more content.

Speaker A: Case in point, the reason that those of you who are on here are likely in the land clearing or forestry mulching business is because the algorithm simply just listens to the content that we create and it shows it to the people who would be interested in it. And so that's no different from you guys whenever you go either create organic Facebook, Instagram or YouTube content or you turn that content into paid. The algorithms. Absolutely. Listen to whoever you're calling out. So this is why if you've been inside the school group or if you've been one of Jacob's clients, this is why we recommend calling out the ideal customer in the beginning.

Speaker B: If you listen, you would be so annoyed if you went through my TikTok. Every video starts. Land clearing guys been doing that for three years.

Speaker A: Three years. And so the other thing that I think a lot of guys get, uh, pushed away from is like, oh, well, I've already posted once about that. It's like very few people saw that the algorithms in this day and age are going to pick up on the content that you create.

Speaker B: Create.

Speaker A: And the businesses that take this to another level are going to be the ones who are recommended in AI search. And so tying this all back in rather than me texting Jacob, hey, what's the best performing ad right now? What script should I record? I'm heading out to the job site. I'm just going to ask the tool that because I know, and this is no dig to you, I could say the same thing for myself. But now that we've trained the tool on this, it's going to answer arguably better than either one of us would, because we've trained it on rules and subsets and the highest performing stuff.

Speaker B: And it's learning, it's learning every day. It's learning faster than we're learning. At this point, our brains can only hold so much data. This, this one's not limited.

Speaker A: We're going to be doing a, uh, deeper dive into this tool and what it, what it can actually do behind the scenes. You want to, you want to show a preview of it or just wait till next week?

Speaker B: I can.

Speaker A: Let's do a, uh, quick preview and we'll do the full one next.

Speaker B: Next week.

Speaker A: All right, so what is this? Like, let's just start there. What is this thing?

Speaker B: So essentially it's. I call it. We call it clear path, because I want to give you a clear path to your next decision, a clear path to your next growth in your business. What we're looking at here is just sort of the front login screen on the left. You can see you can save your chats so that you can have different chats in different topics if you wanted. I have here, though, some quick buttons that way, because sometimes people are like, well, what I actually do with this? How do I actually use it? So there's just some quick buttons, actually, if you wanted on another tab here, or you want me to just click one and see what it does? Like video scripts?

Speaker A: Yeah, let's, let's go into that in a second. Let's just talk like, like at a very high level. If anybody is just now jumping on, like, what is this designed to do?

Speaker B: So it's designed for you to be able to just jump in here, ask anything about your land clearing business and get an answer. Now, we have designed it to not just spit out arbitrary answers, which it kind of wouldn't, because it's trained on everything about successful land clearing companies for the last five years, both on all of the data that I've fed it and all of the data that Austin's fed it. Over 3000 videos alone. When I say videos, I mean transcripts of us talking about building a landfill. Just talking with like, for example, our titan calls. Anyways, going on a tangent, I've also. We have also instilled in it to ask questions and retain, at a certain level, retain your company's data. That way, if it needs more context before it gives you a perfect answer, it's going to ask for more context and then it's going to remember that. So whether it's quick equipment help, whether it's marketing, whether it's close rate, whether it's hiring, whether it's pricing, whether it's content, whether it's how to work leads, how to give your sales guy a script on what to cover, how to get a proposal built, or you just want to know, hey, what should I be working on to grow my business today? I have a few guys testing it. One guy wanted to know how to. How to explain forestry mulching to somebody in Spanish. It came back to. I was like, I didn't even think about that use case.

Speaker A: Let's do the video scripts. 1. So if you wanted to get some video scripts, if you said, hey, I know that leads is my issue right now, I need to go create more content or film some ads. And you wanted to reach out and ask Jacob, what type of ad should I film? You would be able to come into here and ask this AI assistant this question. And to be very straightforward, this is not chat GPT. Once again, this is not some random. This is not even just like random Claude. I'm a big fan of using Claude, but this assistant is trained very specifically on a knowledge base. So to Jacob's point, I'm gonna. I'm going to hammer this back again. This system is trained on thousands of videos. Not only podcasts, training videos, or things like titan calls or accelerator calls. It's been trained on internal loom videos that are training videos for how we make decisions internally. That's where the real gold is. And so we've built this model to stay within the rails of this thing so that it gives you the answers in the context of the knowledge base that it's trained on, not just something random from the Internet.

Speaker B: Exactly.

Speaker A: So let's do, let's do video scripts. What video scripts should I record? And I think a lot of people watching this likely have, uh, that question. So here's what I want. While Jacob's pulling this up over here, I want you to think about what are some questions that you have right now that you want answers to to move you forward in business? Think about the top one to three questions that you have that you would either ask Jacob or ask. I ask myself, hey, how would you recommend navigating this question in business?

Speaker B: What I would recommend is, obviously this needs to be trained on.

Speaker A: I'll touch on what I know you're going to touch on here. And it's when you start using an AI tool. Guys, the first and most important thing is to make sure that you take time to answer specific questions that it's asking you about your business. Because otherwise it's, it's not going to be tailored specifically to you. This is built in a way so that you can train this assistant on your exact process, on your business, on your location, on how you conduct business, on your machines. And eventually it will be able to build profile for you so that you can just jump in and ask it. And it knows already everything about your business. So the more you work with it and the more context you give it, the better answers you will get.

Speaker B: So I basically, you know, clicked the button and it was like, hey, Jacob Zincler Co. Synchro stasis. I didn't really give it much information

Speaker A: here, but okay, take us through. Let's start at the top. So I'm looking for video scripts to record so that I can record ads or is this for organic content?

Speaker B: Uh, these are going to be focused on ads. So very clear. Push meat cta.

Speaker A: Cool. So why don't you just take us through one?

Speaker B: Yeah. So like hunting season, I love it's like hey, hunting season is coming. Is your Central Texas lease ready? 5 to 10 acres cleared. We can clear 5 to 10 acres in 2 to 3 days. Pricing starting at and I would prefer to give a range here, 2 to $3,000 per acre for a medium density cedar in the state. And hey, I'm Jacobs, Jacob from Jacobs Forestry Mulching Book your hunting property need cleared up now. Phone number. Obviously you want a cta. If this is a free Facebook ad for you know, clicking below. And it's also going to give some production tips here, targeting strategies and expected, uh, CPLs or cost per lead as well as um, put through rate.

Speaker A: See that's gold right there because a lot of guys will jump in. I see it see them asking questions in the school groups like hey, I'm running these ads right now. Um, but my cost per lead is this, this is where real gold is. You're going to be able to benchmark your ads or your performance against the top performing companies, uh, in the industry because the model is trained on everything. So it's a short teaser next week. We got one fun in store for you guys. So I would encourage you write down your questions that you have about where you're at in business right now. What are the top one through three questions? And if you got more, you got more. Write those down. So next week we will dive deeper into this. Anything else you want to share on this, Jacob?

Speaker B: I think if I keep going. I'll just go down rabbit holes. But, uh, basically what I shared there was just clicking that video script button on the side. The more with, with any of these tools, the more you give it, the more it puts out. So just keep that, keep that in mind.

Speaker A: Hey, I'm looking to get started in the business. I've got a million questions. Will this tool be helpful?

Speaker B: 100%. 100%.

Speaker A: Hey, I've already got a machine and we're already doing jobs. Will this tool be helpful? We've already got multiple crews. Will this tool be helpful?

Speaker B: Absolutely.

Speaker A: Perfect. So tune in next Friday, guys. We'll have some more information here. Uh, we're going to wrap this, this one up for this week. So thanks for tuning in to another episode of the Land Clearing live stream. We will see Y' all next Friday, 7am Mountain Time, 8am Central. We'll have some more behind the scenes on the Clear Path AI tool so that you can get your questions answered and make decisions faster in your business. Because remember what we talked about last week? The businesses that grow the fastest are, uh, the businesses who make decisions the fastest. Hey, if you're looking to grow your land clearing or forestry mulching business, consider joining our school group where we offer a free Kickstarter training to show you how to put together a crew day price, how to make the phone ring, and how to put together a simple operating system to help your business grow. You can join school.com ownerops that's S K O O L see you over there. So thanks again for tuning in. I'm your host, Austin Gray. Jacob Neffendorf with Rise Online Ads and Land Clearing Growth. Don't forget, guys, work hard, do your best, never settle for less. We'll see you next week.