#70: Signal vs. Noise: Navigating the Crowded TA Tech Landscape
The Changing State of Talent Acquisition · 2025-10-15 · 41 min
Substance score
40 / 100
Five dimensions, 20 points each
What our scoring noted
Our reviewer’s read on each dimension, with quotes from the episode.
Insight Density
The episode surfaces a few genuinely useful observations—most sourcing tools pull from the same scraped LinkedIn data enriched by a handful of providers, making vendor differentiation largely cosmetic; and the AI arms race creates a recursive volume-and-noise problem. However, these are buried under lengthy career walk-throughs, unfinished tangents, and a generic six-question buying framework that could apply to any software purchase.
they can't invent candidates. They don't have proprietary databases where candidates have uploaded their information. They're scraping. And you know, like it or not, the biggest source of that scrape data is LinkedIn, and then it's enriched with these other data sources
it's basically this age of quick hit video and algorithm generate content and in gen AI. It's really compression and it's like a compression of the average. So, which just makes everything look the same
Originality
The observation that competing sourcing tools are fishing from the same ocean is mildly contrarian to vendor marketing claims, and framing AI interviewing as a convergence with assessments is a genuinely interesting category-blurring point. But the conclusion—humans will win by doing uniquely human things like storytelling and critical thinking—is one of the most recycled takes in the AI discourse, and the buying framework is standard consultative-sales advice.
I call it the AI arms race and recruiting
there could be a convergence of what we're calling AI interviewing with actually we're talking about assessments
Guest Caliber
Tomasino has 18+ years of genuine practitioner experience in HR tech sales, solution architecture, and partnerships—including VP-level roles post-PE acquisition—and his conference floor observations are grounded in real demos. However, he is essentially the host's longtime colleague appearing on the host's own show, he avoids naming specific vendors or clients throughout, and his vantage point is that of a partnerships/BD operator rather than someone who built or scaled a product or ran TA at a major employer.
I made 125 cold calls a day at Career Builder, and I managed to not quit or get fired
in 2020, I became vice president of partnerships, which I oversaw our reseller integrations and agency partner programs
Specificity & Evidence
The episode includes a handful of concrete anchors—CareerBuilder cold-call volumes, year timestamps, demoing six to eight tools at the expo—but the guest explicitly declines to name any vendors, references 'a really brilliant article' without citation, and the six-question framework is attributed to an unnamed source. There are no client case studies, no performance metrics, and no dollar figures tied to outcomes.
for the sake of this, I'm gonna avoid naming any specific providers or vendors
they can put whatever hundred hundreds of millions, a billion candidates on their on their pitch decks and these sorts of things. It's really the same
Conversational Craft
The host asks topically relevant questions and moves the conversation through distinct areas (conference impressions, data sourcing, buyer frameworks), but questions are uniformly soft and leading—'I'm gonna paraphrase it and I'm gonna let you explain it'—with no pushback, no challenged claims, and extended host monologues that crowd out the guest. The two speakers agree on everything throughout, producing a collegial chat rather than a probing interview.
I'm gonna paraphrase it and I'm gonna let you explain it
you know, I think that you know you've kind of you know framed this in a unique way for me
Conversation analysis
Computed from the transcript - who did the talking, and the verbal tics along the way.
Filler words
Episode notes
Fresh off conference season, Mark Tomasino and I break down what we actually saw on the show floor. The net out: If your differentiator is "AI-powered," you've already lost. We dig into the feedback loop nobody's talking about: job seekers using AI to mass apply to jobs, employers using AI to filter the noise, and the whole apparatus just... creating more work for all. Mark walks through his six-question framework for cutting through vendor pitches, why context matters more than the algorithm, and why the most interesting solutions may come from founders who've never worked in traditional TA. Also: why everyone's fishing from the same data ocean, what skills taxonomy actually means (and why you're probably not doing it), and Mark's contrarian take on why AI won't take our jobs – but it will expose which work shouldn't have been ours in the first place. If you're a TA leader trying to figure out where to put your AI budget, this one's for you. Talivity helps employers see what others miss – brand reputation risks, workforce shifts, and the real value of AI – so you can make smarter decisions and achieve measurable hiring outcomes. Learn more at Talivity.com.
Full transcript
41 minTranscribed and scored by The B2B Podcast Index.
1 00:00:00,320 --> 00:00:02,640 SPEAKER_00: Welcome to the Changing State of Talent 2 00:00:02,640 --> 00:00:05,599 Acquisition podcast with your host, Grant Thorta. 3 00:00:05,919 --> 00:00:08,800 Each episode brings you unfiltered conversations about 4 00:00:08,800 --> 00:00:12,160 the tools, trends, and technologies impacting the 5 00:00:12,160 --> 00:00:13,839 future of talent acquisition. 6 00:00:14,000 --> 00:00:17,679 Our guests share their stories on what's working, what's hype, 7 00:00:17,839 --> 00:00:21,199 and what's actually helping companies hire better and grow 8 00:00:21,199 --> 00:00:21,600 faster. 9 00:00:21,839 --> 00:00:23,839 Have feedback or want to join the show? 10 00:00:24,079 --> 00:00:26,960 Head on over to Telivity.com to learn more. 11 00:00:27,199 --> 00:00:29,760 But now we're on to this week's episode. 12 00:00:30,160 --> 00:00:32,799 SPEAKER_02: All right, and we're back with another episode of the 13 00:00:32,799 --> 00:00:35,679 Changing State of Town Acquisition podcast. 14 00:00:36,000 --> 00:00:39,600 Slightly different format with some exciting news over the last 15 00:00:39,600 --> 00:00:43,439 couple weeks with Change Day getting acquired and joining the 16 00:00:43,439 --> 00:00:44,640 Recruitics family. 17 00:00:44,880 --> 00:00:48,000 Our next guest is Mark Tomasino. 18 00:00:48,240 --> 00:00:52,640 Mark, I've known for the better part of boy, uh two decades at 19 00:00:52,640 --> 00:00:53,119 this point. 20 00:00:53,280 --> 00:00:56,799 And Mark is now in his role as director of partnerships. 21 00:00:56,880 --> 00:01:00,079 Uh we'll call it special projects still over at Telivity. 22 00:01:00,320 --> 00:01:03,039 Mark, we'd love for you to share a little bit more about your 23 00:01:03,039 --> 00:01:05,680 career journey, maybe some of the pivotal moments that you 24 00:01:05,680 --> 00:01:08,560 know brought you into the Telivity or changed a team 25 00:01:08,560 --> 00:01:09,280 across the board. 26 00:01:10,400 --> 00:01:10,799 SPEAKER_01: Sure. 27 00:01:11,280 --> 00:01:12,400 Thanks for having me, Graham. 28 00:01:12,640 --> 00:01:15,519 Honored to be a guest finally on this pod. 29 00:01:16,000 --> 00:01:19,519 And um, yeah, a little bit about me is I've been in the industry 30 00:01:19,519 --> 00:01:21,680 since 2006, first job out of college. 31 00:01:21,760 --> 00:01:25,760 I made 125 cold calls a day at Career Builder, and I managed to 32 00:01:25,760 --> 00:01:29,599 not quit or get fired, which is more than most people could say 33 00:01:29,599 --> 00:01:30,480 at the time. 34 00:01:30,879 --> 00:01:35,359 And uh, you know, so I ended up doing all levels of sales, you 35 00:01:35,359 --> 00:01:39,040 know, from SB up to the largest global employers. 36 00:01:39,200 --> 00:01:41,680 When career builders started buying a bunch of different 37 00:01:41,680 --> 00:01:45,040 software and technology to bring to market, I was one of the 38 00:01:45,040 --> 00:01:48,079 early solution architects, uh, which is Graham, how you and I 39 00:01:48,079 --> 00:01:50,959 know each other, of working closely, of uh bringing that to 40 00:01:50,959 --> 00:01:52,560 market and working with different employers, tech 41 00:01:52,719 --> 00:01:55,200 stacks, uh, which really piqued my interest into the broader 42 00:01:55,200 --> 00:01:56,959 world of HR Tech and integrations. 43 00:01:57,280 --> 00:02:00,239 We were acquired by private equity and 2017. 44 00:02:00,480 --> 00:02:03,359 I then was kind of an internal sales consultant between the 45 00:02:03,359 --> 00:02:06,319 different portfolio companies that are owners owned. 46 00:02:06,560 --> 00:02:10,400 And finally in 2020, I became vice president of partnerships, 47 00:02:10,560 --> 00:02:15,360 which I oversaw our reseller integrations and agency partner 48 00:02:15,520 --> 00:02:18,479 programs amongst some other things, kind of building on all 49 00:02:18,560 --> 00:02:19,919 the things that came before that. 50 00:02:20,080 --> 00:02:23,120 I at the time I had a two-year-old son and I had a 51 00:02:23,120 --> 00:02:28,000 planned sort of career break and uh to spend more time with my 52 00:02:28,000 --> 00:02:28,639 growing family. 53 00:02:28,800 --> 00:02:32,560 So took a break from the workforce for a few years, but 54 00:02:32,639 --> 00:02:37,680 uh Graham, you know, you at Change State uh brought me over 55 00:02:38,000 --> 00:02:41,520 to help on a consulting basis with some HR Tech partnerships. 56 00:02:41,599 --> 00:02:44,639 And no surprise we got along so well and enjoyed working that we 57 00:02:44,639 --> 00:02:45,680 flipped that to full time. 58 00:02:45,759 --> 00:02:48,879 And now here we are, having grown change state and now 59 00:02:48,879 --> 00:02:51,360 joined the recruits family and over at Telivity. 60 00:02:51,599 --> 00:02:53,199 SPEAKER_02: Yeah, well, you know, I think you're 61 00:02:53,199 --> 00:02:55,599 underselling, and we're gonna get into it, you know, your 62 00:02:55,599 --> 00:02:58,879 background and knowledge of you know the HR Tech space, you 63 00:02:58,879 --> 00:03:00,639 know, in particular in the pre-hire world. 64 00:03:00,719 --> 00:03:04,719 And you know, I I always you know talk about what gives me 65 00:03:04,719 --> 00:03:07,759 energy, and I think there's a lot of problems you know to 66 00:03:07,759 --> 00:03:09,439 solve standing in front of a whiteboard. 67 00:03:09,599 --> 00:03:11,919 And you know, I think that's kind of where we cut our teeth 68 00:03:11,919 --> 00:03:12,639 in general. 69 00:03:12,879 --> 00:03:15,520 But you know, we're gonna dive deep into HR Tech. 70 00:03:15,759 --> 00:03:19,680 So I guess a great starting point, Mark, maybe is we just 71 00:03:19,680 --> 00:03:23,439 got back from HR Tech, and I think it's fair to say we 72 00:03:23,439 --> 00:03:26,639 probably couldn't walk uh you know uh 10 feet without seeing 73 00:03:26,639 --> 00:03:29,439 another uh AI-powered booth. 74 00:03:29,599 --> 00:03:32,479 And you know, you were kind of my co-pilot through all of this. 75 00:03:32,639 --> 00:03:35,520 So, you know, what was your biggest takeaway from HR Tech 76 00:03:35,680 --> 00:03:36,240 from the conference? 77 00:03:36,400 --> 00:03:39,439 What kind of stood out as maybe you know, genuinely, you know, 78 00:03:39,599 --> 00:03:43,599 innovative versus just uh well, we'll call it well-marketed, you 79 00:03:43,599 --> 00:03:44,560 know, noise? 80 00:03:45,120 --> 00:03:45,680 SPEAKER_01: Sure. 81 00:03:46,000 --> 00:03:49,120 Uh yeah, I mean, you you see the big players, although I would 82 00:03:49,120 --> 00:03:51,919 say the big players have a smaller presence there than 83 00:03:51,919 --> 00:03:55,120 maybe historic, you know, and I'm talking like the big HCM 84 00:03:55,120 --> 00:03:59,680 systems, but what you did see was a ton of startups. 85 00:03:59,919 --> 00:04:03,759 So like they have a whole startup area that was just you 86 00:04:03,759 --> 00:04:06,719 know folks that have point solutions trying to solve very 87 00:04:06,719 --> 00:04:08,080 specific problems in the space. 88 00:04:08,240 --> 00:04:09,759 So that was interesting. 89 00:04:09,840 --> 00:04:11,680 So there's a lot of emergent players. 90 00:04:11,840 --> 00:04:15,360 I would say like a really common one that I was almost surprised 91 00:04:15,360 --> 00:04:18,240 to see how many were you know trying to go about solving the 92 00:04:18,240 --> 00:04:20,639 same thing were these AI interview tools. 93 00:04:20,800 --> 00:04:24,319 Um, and so you know, we can probably get into the nuance of 94 00:04:24,319 --> 00:04:26,240 that a little bit and some things I learned, but you know, 95 00:04:26,399 --> 00:04:29,519 doing being able to do quick side-by-sides of companies that 96 00:04:29,519 --> 00:04:31,920 are essentially going about solving the same problem in the 97 00:04:31,920 --> 00:04:34,639 same way, but trying to peel back that onion and try to 98 00:04:34,639 --> 00:04:38,399 figure out who's who and what's what and who who has a novel way 99 00:04:38,399 --> 00:04:40,240 of solving this problem and who's really just putting a 100 00:04:40,240 --> 00:04:42,800 wrapper around the same back-end stuff. 101 00:04:43,120 --> 00:04:43,360 SPEAKER_02: Yeah. 102 00:04:43,519 --> 00:04:48,000 Well, you know, I I'll also say in the startup pavilion and you 103 00:04:48,000 --> 00:04:50,879 know, just in booths in general, maybe you maybe you saw this 104 00:04:50,879 --> 00:04:51,839 too, maybe you didn't. 105 00:04:52,000 --> 00:04:56,639 You know, I think that you know, we saw a lot of new solutions 106 00:04:57,040 --> 00:04:59,920 and you know, coming from founders who maybe haven't 107 00:04:59,920 --> 00:05:01,839 worked in traditional TA, right? 108 00:05:02,000 --> 00:05:05,920 And so, you know, we talk a lot about, you know, everyone talks 109 00:05:05,920 --> 00:05:08,879 about Tesla, you know, coming from outside of the you know, 110 00:05:09,040 --> 00:05:12,480 the vehicle industry, Uber, you know, people coming from outside 111 00:05:12,480 --> 00:05:16,079 of you know the transportation, like disrupting industries as a 112 00:05:16,079 --> 00:05:16,240 whole. 113 00:05:16,319 --> 00:05:19,279 And like, you know, I do hope, and I think there's you know, 114 00:05:19,360 --> 00:05:22,160 some very good, you know, there's a lot of energy behind 115 00:05:22,240 --> 00:05:24,480 you know, people coming from outside TA. 116 00:05:24,639 --> 00:05:27,920 And I'm hoping that you know we start to bring more fresh 117 00:05:27,920 --> 00:05:31,199 thinking into you know TA instead of some of the recaps 118 00:05:31,199 --> 00:05:33,839 that I read where it was, hey, yeah, guess what? 119 00:05:34,000 --> 00:05:35,360 Like someone bought someone else. 120 00:05:35,519 --> 00:05:38,319 I realize that might be ironic given that we just got acquired, 121 00:05:38,399 --> 00:05:42,639 but hey, like some big, massive applicant tracking system um or 122 00:05:42,639 --> 00:05:45,680 HRS system just bolted on another tool. 123 00:05:45,839 --> 00:05:48,959 So, you know, I'm just wondering, like, fresh thinking, 124 00:05:49,120 --> 00:05:51,519 do you feel like there's a little bit of a different energy 125 00:05:51,519 --> 00:05:54,800 in HR Tech and you know in the industry than maybe in years 126 00:05:54,800 --> 00:05:55,120 past? 127 00:05:55,519 --> 00:05:56,800 SPEAKER_01: Yeah, I would say that. 128 00:05:56,959 --> 00:05:59,279 I mean, you know, it's it's a double-edged sword. 129 00:05:59,360 --> 00:06:03,600 You have this emergence of AI, and so everyone's gonna use the 130 00:06:03,600 --> 00:06:06,639 same words, and you gotta try to figure out who's actually going 131 00:06:06,639 --> 00:06:07,920 about solving the problems. 132 00:06:08,160 --> 00:06:11,199 And you'll probably hear me refer to this several times on 133 00:06:11,199 --> 00:06:14,639 the pod, but it it all goes back to problems. 134 00:06:14,959 --> 00:06:18,000 And so the founders that I'm energized by or the products 135 00:06:18,000 --> 00:06:22,480 that I found most interesting are the ones that understand the 136 00:06:22,480 --> 00:06:25,279 problem that they're trying to solve, and they can articulate 137 00:06:25,279 --> 00:06:26,959 it when asked directly. 138 00:06:27,199 --> 00:06:28,480 What problem do you solve? 139 00:06:28,639 --> 00:06:31,759 What are the use cases that you're finding the most success 140 00:06:32,079 --> 00:06:32,639 with clients? 141 00:06:32,879 --> 00:06:34,480 And they know exactly what they're doing. 142 00:06:34,879 --> 00:06:37,759 You know, almost like starting from first principles of hey, 143 00:06:38,000 --> 00:06:39,120 you know, what's really the problem? 144 00:06:39,279 --> 00:06:40,879 What's what's the underlying problem here? 145 00:06:41,279 --> 00:06:43,759 So to me, that's how you you kind of cut through the noise. 146 00:06:44,079 --> 00:06:46,720 And the inverse of that would be if you talk to somebody and it 147 00:06:46,720 --> 00:06:49,759 sounds like they just keep adding features so they can keep 148 00:06:49,759 --> 00:06:51,360 up on an RFP checklist. 149 00:06:51,600 --> 00:06:54,319 Oh, yeah, we do this and we do that, and we do this over here 150 00:06:54,399 --> 00:06:54,720 too. 151 00:06:54,959 --> 00:06:57,439 And it's almost like you look lose sight of like, yeah, but 152 00:06:57,439 --> 00:06:58,720 what what do you stand for? 153 00:06:58,879 --> 00:07:00,079 Like, what's the ethos here? 154 00:07:00,160 --> 00:07:03,120 What what's the what's the fundamental problem that that 155 00:07:03,120 --> 00:07:04,240 you're trying to address? 156 00:07:04,720 --> 00:07:07,439 Because sometimes it can feel like our fundamental problem is 157 00:07:07,759 --> 00:07:11,120 we need to win more RFPs, or we need to we need to attract 158 00:07:11,120 --> 00:07:11,680 investors. 159 00:07:11,839 --> 00:07:14,480 So we need to use these words or say that we can do these big 160 00:07:14,480 --> 00:07:16,560 things because this other company said they could do those 161 00:07:16,639 --> 00:07:18,240 and they got a billion dollar valuation. 162 00:07:18,399 --> 00:07:21,519 So yeah, I always be rooted in into the problems, and that's 163 00:07:21,600 --> 00:07:24,720 that's what differentiates the solutions for me, personally. 164 00:07:25,040 --> 00:07:25,279 SPEAKER_02: All right. 165 00:07:25,439 --> 00:07:28,079 Well, you know, let's let's stick on this problems path 166 00:07:28,160 --> 00:07:30,639 because you know I want to get into our marketplace a little 167 00:07:30,639 --> 00:07:34,079 bit, but you know, I think that you know you've kind of you know 168 00:07:34,160 --> 00:07:36,560 framed this in a unique way for me, right? 169 00:07:36,639 --> 00:07:39,839 And that's as we're walking through these booths, we're 170 00:07:39,839 --> 00:07:42,399 talking to a lot of vendors talking about how we're gonna 171 00:07:42,399 --> 00:07:43,839 use AI to solve problems. 172 00:07:43,920 --> 00:07:46,800 And I think you know, there's probably a little bit of irony 173 00:07:46,800 --> 00:07:51,279 in here in that you know, job seekers are you know using AI to 174 00:07:51,279 --> 00:07:53,120 apply to a lot more jobs. 175 00:07:53,360 --> 00:07:57,600 And you know, I think you know, we've created a lot of volume 176 00:07:57,600 --> 00:08:02,079 problems for companies in the sense that we see a large, a 177 00:08:02,079 --> 00:08:05,439 much larger volume of candidates or applicant flow than we have 178 00:08:05,439 --> 00:08:06,079 historically. 179 00:08:06,240 --> 00:08:10,000 And so, you know, on some level, I think you know, we're using AI 180 00:08:10,000 --> 00:08:12,720 to solve problems that have been created by AI. 181 00:08:12,879 --> 00:08:15,120 Yeah, but what's your perspective of you know the 182 00:08:15,120 --> 00:08:17,680 bigger problems that you're hearing companies solving coming 183 00:08:17,680 --> 00:08:20,160 out of HR Tech or trying to solve maybe? 184 00:08:20,560 --> 00:08:23,120 SPEAKER_01: Yeah, I think you're you're touching on something 185 00:08:23,120 --> 00:08:23,279 there. 186 00:08:23,360 --> 00:08:26,079 I call it the AI arms race and recruiting. 187 00:08:26,240 --> 00:08:28,879 But yeah, let's talk about the employer side. 188 00:08:29,120 --> 00:08:33,840 So, you know, pretty quickly after ChatGPT rolled out, people 189 00:08:33,919 --> 00:08:38,399 started using it for things like you know, drafting emails and 190 00:08:38,399 --> 00:08:41,759 letters and in mails and things of that nature, so candidate 191 00:08:41,759 --> 00:08:42,559 outreach. 192 00:08:42,720 --> 00:08:45,679 And then they thought, oh, you know, this could probably make 193 00:08:45,679 --> 00:08:49,039 my job description a little more robust and you know fleshed out. 194 00:08:49,200 --> 00:08:51,919 So now it's it's rewriting the job descriptions. 195 00:08:52,240 --> 00:08:56,000 And oh, well, it also can help me filter and match, although 196 00:08:56,080 --> 00:08:58,240 those tools have been around for a while, but you know, they've 197 00:08:58,240 --> 00:09:00,960 definitely grown their providence and uh and more so. 198 00:09:01,039 --> 00:09:03,679 So I don't even have to like go through these resumes per se, 199 00:09:03,759 --> 00:09:06,480 because now I can have a tool level screen and float the best 200 00:09:06,480 --> 00:09:07,919 ones towards the top. 201 00:09:08,159 --> 00:09:10,799 And you know, that's all celebrated in the name of 202 00:09:10,799 --> 00:09:14,000 efficiency, but you know, it's not not fun when the other side 203 00:09:14,000 --> 00:09:14,799 has it too. 204 00:09:14,960 --> 00:09:19,360 Um, which then you have then you have uh you know candidates who 205 00:09:19,360 --> 00:09:23,360 are like, well, hey, I can use this, I'll rewrite my resume to 206 00:09:23,360 --> 00:09:25,200 perfectly match this job description. 207 00:09:25,440 --> 00:09:29,919 Okay, and you can send that out, you know, help help me uh answer 208 00:09:29,919 --> 00:09:31,600 these interview questions, right? 209 00:09:31,679 --> 00:09:34,320 And those tools are just getting more and more sophisticated. 210 00:09:34,480 --> 00:09:36,000 And yeah, send off my resume. 211 00:09:36,240 --> 00:09:39,440 Oh, congratulations, I you applied to a thousand jobs while 212 00:09:39,440 --> 00:09:40,799 you were sleeping, right? 213 00:09:41,120 --> 00:09:44,960 And now now you do have uh not only a volume problem, but you 214 00:09:44,960 --> 00:09:46,159 have a noise problem. 215 00:09:46,480 --> 00:09:50,159 Because what is an algorithm, a matching algorithm, no matter 216 00:09:50,159 --> 00:09:54,399 how sophisticated it might be, what's it supposed to do when it 217 00:09:54,399 --> 00:09:58,559 has you know hundred resumes that were tailor-made to the job 218 00:09:58,559 --> 00:10:02,879 description if that is the underlying matching criteria, 219 00:10:03,200 --> 00:10:03,519 right? 220 00:10:03,759 --> 00:10:06,159 It's like you know, congratulations, here's you 221 00:10:06,159 --> 00:10:07,759 know, a bunch of hundred percent matches. 222 00:10:07,919 --> 00:10:09,279 Well that's no longer useful. 223 00:10:09,519 --> 00:10:12,000 And now you have way more to go through. 224 00:10:12,320 --> 00:10:14,320 Okay, so what do you do? 225 00:10:14,960 --> 00:10:18,639 Well, now you have a whole category of solutions, also AI, 226 00:10:18,960 --> 00:10:20,720 that is is going to interview them. 227 00:10:21,200 --> 00:10:25,120 Because hey, I I don't have enough information and context 228 00:10:25,120 --> 00:10:28,559 to f to know who of this are are actually the best. 229 00:10:28,879 --> 00:10:32,080 But you know what, you know what I could do is if I had an 230 00:10:32,080 --> 00:10:35,440 ability to have a conversation with them, I can get more 231 00:10:35,440 --> 00:10:36,720 information on that candidate. 232 00:10:36,799 --> 00:10:39,600 And now you know then I could facilitate a better match. 233 00:10:39,759 --> 00:10:42,720 So I'm trying to get more information and context by way 234 00:10:42,720 --> 00:10:44,240 of conversation interviewing. 235 00:10:44,399 --> 00:10:48,080 But well, shoot, my stack of applicants is a thousand, two 236 00:10:48,159 --> 00:10:49,039 thousand tall. 237 00:10:49,279 --> 00:10:50,720 I can't interview all those folks. 238 00:10:50,879 --> 00:10:52,159 Ah, but AI can. 239 00:10:52,720 --> 00:10:53,039 Okay. 240 00:10:53,440 --> 00:10:56,559 So now we're gonna feed all of these candidates who may or may 241 00:10:56,559 --> 00:10:59,279 not deserve or should be interviewed, but we're gonna 242 00:10:59,279 --> 00:11:01,519 funnel them through this AI interview tool. 243 00:11:01,679 --> 00:11:05,360 Um, and on the other end, the hope is that now I've I've 244 00:11:05,360 --> 00:11:08,320 really sifted through and I've I've truly identified, you know, 245 00:11:08,399 --> 00:11:11,679 the best quality and most engaged and the best fit for our 246 00:11:11,679 --> 00:11:14,559 organization and for this role, you know, by by way of this. 247 00:11:14,639 --> 00:11:18,720 But like I just described a whole apparatus that like just 248 00:11:18,720 --> 00:11:20,879 wasn't there what, three years ago? 249 00:11:21,120 --> 00:11:22,960 And that's a lot of noise to sift through. 250 00:11:23,039 --> 00:11:25,360 And it makes me question, be like, wait a minute, what are we 251 00:11:25,360 --> 00:11:26,000 doing here? 252 00:11:26,399 --> 00:11:28,399 SPEAKER_02: Well, I guess you know, it reminds me of you know, 253 00:11:28,480 --> 00:11:31,039 maybe a decade ago, and I think you heard this in our past life. 254 00:11:31,200 --> 00:11:34,799 Like, you know, first the problem was uh, hey, a job ads, 255 00:11:34,960 --> 00:11:35,840 job ads are bad. 256 00:11:35,919 --> 00:11:38,080 You know, so your job ads are best case, that's a lie. 257 00:11:38,159 --> 00:11:41,039 You know, resumes are are poor, you know, people put you know, 258 00:11:41,120 --> 00:11:43,200 arguably some some fluff in resumes. 259 00:11:43,279 --> 00:11:46,639 So, you know, resumes and and job ads are both, you know, two 260 00:11:46,799 --> 00:11:47,919 false documents. 261 00:11:48,000 --> 00:11:50,799 You know, so you're matching one lie and with another lie. 262 00:11:50,960 --> 00:11:53,440 And, you know, so it's not a surprise that our matching 263 00:11:53,440 --> 00:11:54,639 algorithms are on, also. 264 00:11:54,720 --> 00:11:57,600 And I think, you know, this whole idea of context as we're 265 00:11:57,600 --> 00:12:01,679 getting into you know moving people through the process is 266 00:12:01,679 --> 00:12:04,080 one that I don't know, I'm probably more keen to follow a 267 00:12:04,080 --> 00:12:06,879 little bit too, because I think you're right that like, you 268 00:12:06,879 --> 00:12:09,120 know, it is becoming increasingly more difficult to 269 00:12:09,120 --> 00:12:12,480 match a generic is the word I use, even though I I hesitate, 270 00:12:12,720 --> 00:12:16,320 but a generic profile with a generic job description and try 271 00:12:16,320 --> 00:12:18,960 and figure out of a thousand people that come through, you 272 00:12:18,960 --> 00:12:20,960 know, who really is going to be the best fit. 273 00:12:21,279 --> 00:12:21,600 SPEAKER_01: Right. 274 00:12:21,759 --> 00:12:22,080 Yeah. 275 00:12:22,320 --> 00:12:24,960 You know, another term I I discovered yesterday, and it was 276 00:12:25,039 --> 00:12:30,399 a real uh brilliant article, but it it's basically this age of 277 00:12:30,399 --> 00:12:35,679 quick hit video and algorithm generate content and in gen AI. 278 00:12:35,840 --> 00:12:38,879 It's really compression and it's like a compression of the 279 00:12:38,879 --> 00:12:39,679 average. 280 00:12:39,919 --> 00:12:42,159 So, which just makes everything look the same. 281 00:12:42,240 --> 00:12:44,000 And you get like change blindness. 282 00:12:44,080 --> 00:12:46,399 You can't, you know, you're trying to compare two things 283 00:12:46,399 --> 00:12:50,639 that are like really, really similar, sounding, looking, etc. 284 00:12:50,960 --> 00:12:54,159 And the you know, the high fidelity, the signal, like the 285 00:12:54,159 --> 00:12:57,519 true uniqueness, the raw file or material, that that's what 286 00:12:57,519 --> 00:12:58,960 doesn't really exist anymore. 287 00:12:59,120 --> 00:13:00,960 Which, you know, we can talk about that later. 288 00:13:01,039 --> 00:13:04,000 I think that that might be the counter uh example 289 00:13:04,240 --> 00:13:07,200 differentiator that that employers and you know really 290 00:13:07,200 --> 00:13:08,480 anyone can use to stand out. 291 00:13:08,720 --> 00:13:11,519 I would love to dig in on context a little bit, if we can. 292 00:13:11,759 --> 00:13:12,399 Yeah, yeah. 293 00:13:12,559 --> 00:13:13,919 Well, where where do you want to take it? 294 00:13:14,159 --> 00:13:17,759 So this was my this was my big aha doing a lot of side-by-side 295 00:13:17,759 --> 00:13:18,399 comparisons. 296 00:13:18,559 --> 00:13:21,759 And as you can tell, I'm a little skeptical of the AI 297 00:13:21,759 --> 00:13:22,559 interviewing tools. 298 00:13:22,720 --> 00:13:25,679 Not that they can't work really well or be, you know, super 299 00:13:25,679 --> 00:13:26,320 useful. 300 00:13:26,559 --> 00:13:31,440 It's just it's the emergence of the solution seems to be trying 301 00:13:31,440 --> 00:13:35,600 to combat a problem of our own making, of you know, AI 302 00:13:35,759 --> 00:13:38,159 everything to you know, create that volume problem that you're 303 00:13:38,159 --> 00:13:38,720 talking about. 304 00:13:38,879 --> 00:13:42,639 But I do see these things you know having real great potential 305 00:13:42,639 --> 00:13:45,039 and can help a number of our clients who we interact with 306 00:13:45,039 --> 00:13:47,919 every day, you know, get through that tunnel and and find the 307 00:13:47,919 --> 00:13:49,600 best quality candidates. 308 00:13:49,840 --> 00:13:54,000 However, context is really what matters. 309 00:13:54,480 --> 00:13:59,360 And you know, I demoed probably six to eight of these tools at 310 00:13:59,360 --> 00:14:05,360 the expo, and some of them it's you know, you upload your job 311 00:14:05,360 --> 00:14:08,799 description, and then from there, the AI interview tool 312 00:14:08,799 --> 00:14:11,679 will analyze that and come up with interview questions that it 313 00:14:11,679 --> 00:14:15,039 can ask to susto if somebody matches the qualifications to 314 00:14:15,039 --> 00:14:15,519 the job. 315 00:14:15,600 --> 00:14:18,879 And so then they're gonna have some either plain voice or a 316 00:14:18,879 --> 00:14:19,919 video avatar. 317 00:14:20,080 --> 00:14:22,559 Uh, you can kind of pick your flavor there, and then that's 318 00:14:22,559 --> 00:14:24,639 what's gonna have the conversation with the candidate, 319 00:14:24,799 --> 00:14:27,679 and they're gonna ask these questions and hopefully without 320 00:14:27,679 --> 00:14:29,840 not too much lag time, and they're gonna ask those 321 00:14:29,840 --> 00:14:30,080 questions. 322 00:14:30,159 --> 00:14:33,120 And now you're basically conducting that first screen 323 00:14:33,120 --> 00:14:36,320 interview with the candidate, uh, but uh AI is doing it 324 00:14:36,320 --> 00:14:39,039 instead of a recruiter, so you can do thousands of these a day 325 00:14:39,120 --> 00:14:41,279 instead of you know dozens, maybe. 326 00:14:41,600 --> 00:14:46,240 So that's the solution, but the context that is fed into them is 327 00:14:46,240 --> 00:14:47,919 what I think is the differentiator. 328 00:14:48,320 --> 00:14:51,919 So some tools is like upload job description and go. 329 00:14:52,080 --> 00:14:54,720 Some of them are well, we start with the job description, but 330 00:14:54,720 --> 00:14:58,080 look, now you can toggle on this or enter this, you know, you can 331 00:14:58,399 --> 00:15:01,919 you can edit, you know, and kind of create your flow after doing 332 00:15:01,919 --> 00:15:04,559 it, which okay, that's that's good. 333 00:15:05,039 --> 00:15:06,159 Or better at least. 334 00:15:06,320 --> 00:15:09,519 But I think the best solutions and the ones that are most 335 00:15:09,519 --> 00:15:14,559 interesting to me are the ones that take in the full context of 336 00:15:14,559 --> 00:15:15,519 the organization. 337 00:15:16,320 --> 00:15:21,679 Meaning, like, what if you could upload all of your you know, 338 00:15:21,840 --> 00:15:25,519 recruiting best practices that you've established, and you 339 00:15:25,519 --> 00:15:28,639 know, the interview questions that you have said, you know, 340 00:15:28,720 --> 00:15:32,639 like that that's what we like to ask, or your um what you 341 00:15:32,639 --> 00:15:36,080 consider to be your employer brand differentiators, um your 342 00:15:36,080 --> 00:15:40,240 employee handbook, your core values, sample candidates who 343 00:15:40,240 --> 00:15:42,720 have worked out really, really great in your organization and 344 00:15:42,799 --> 00:15:45,600 you know what what their background is, the conversation 345 00:15:45,600 --> 00:15:48,320 that you have with the hiring manager in your intake meeting. 346 00:15:48,559 --> 00:15:52,000 Okay, now we've now we've included a lot more context. 347 00:15:52,240 --> 00:15:55,919 And whether it's a human or AI, they're gonna do a lot better 348 00:15:56,080 --> 00:15:59,600 because now they have more context to conduct uh a better 349 00:15:59,600 --> 00:16:02,159 interview and to facilitate a better match. 350 00:16:02,399 --> 00:16:07,200 And so I think that's it, is you have to you if you're going to 351 00:16:07,200 --> 00:16:12,240 use AI as a layer to try to speed up things that humans you 352 00:16:12,240 --> 00:16:16,080 know have been doing or could be doing, the the underlying 353 00:16:16,080 --> 00:16:19,360 context that they rely on is super important. 354 00:16:19,600 --> 00:16:22,080 But the catch is that is no different. 355 00:16:22,639 --> 00:16:25,440 Whether it's a robot doing it or if it's a human doing it, 356 00:16:25,600 --> 00:16:28,000 everyone performs better with more context. 357 00:16:28,240 --> 00:16:29,600 Yeah, I'll pause there. 358 00:16:30,000 --> 00:16:33,679 SPEAKER_02: Well, and I have a few different ways I want to 359 00:16:33,679 --> 00:16:35,679 kind of crystallize this, Mark. 360 00:16:35,840 --> 00:16:39,600 So, first, goals a better match, you know, we're talking about AI 361 00:16:39,600 --> 00:16:41,759 interviews in you know, in particular, and like, you know, 362 00:16:41,840 --> 00:16:44,799 I would argue that that's you know, by some definition, a new 363 00:16:44,799 --> 00:16:46,720 category of solutions, right? 364 00:16:46,960 --> 00:16:50,639 And I would also say that like, you know, the way we're thinking 365 00:16:50,639 --> 00:16:53,919 about our uh Telity marketplace, and we'll maybe talk about this 366 00:16:53,919 --> 00:16:57,120 a little bit, is you know, really shouldn't be focused on 367 00:16:57,120 --> 00:17:00,559 what category does something live in, but what problems are 368 00:17:00,559 --> 00:17:01,440 we trying to solve? 369 00:17:01,600 --> 00:17:06,079 And like, you know, hearing you describe feeding in all these 370 00:17:06,079 --> 00:17:08,480 additional contextual points, you know, your brand 371 00:17:08,480 --> 00:17:11,599 differentiators, your handbook, you know, your green breast 372 00:17:11,680 --> 00:17:16,160 practices and so on, like, you know, it almost feels like AI 373 00:17:16,160 --> 00:17:20,559 interviews, you know, kind of blend in with assessments. 374 00:17:20,720 --> 00:17:24,000 And, you know, maybe it's uh it's just a new type or a new 375 00:17:24,000 --> 00:17:26,079 form of candidate assessments. 376 00:17:26,160 --> 00:17:30,880 And like, hey, would you feel different if you're a candidate 377 00:17:31,039 --> 00:17:33,839 and you're going through the interview process and like, hey, 378 00:17:33,920 --> 00:17:37,200 it's not an AI interview necessarily, but like, hey, like 379 00:17:37,279 --> 00:17:40,319 this is our AI assisted uh, you know, candidate assessment. 380 00:17:40,400 --> 00:17:42,079 It's part of our process. 381 00:17:42,319 --> 00:17:46,880 Like, boy, like, does that make like are we, you know, so are we 382 00:17:46,880 --> 00:17:50,160 thinking about you know this in a way that is easy, you know, 383 00:17:50,240 --> 00:17:53,599 that is maybe just you know, almost off-putting for 384 00:17:53,599 --> 00:17:57,759 candidates or anyone when you hear, hey, it's AI, everyone 385 00:17:57,759 --> 00:17:58,880 shudders a little bit. 386 00:17:59,039 --> 00:18:02,319 But you know, arguably, like, we're not that far off from 387 00:18:02,559 --> 00:18:04,960 having this just be a new way to assess candidates. 388 00:18:05,119 --> 00:18:07,680 Is it just assessments under a different sort of cloak? 389 00:18:08,000 --> 00:18:10,559 SPEAKER_01: Yeah, I think it's probably off-putting if you call 390 00:18:10,559 --> 00:18:13,200 it an interview, and it's less off-putting if you call it an 391 00:18:13,200 --> 00:18:16,160 assessment, um, is the truth. 392 00:18:16,400 --> 00:18:19,440 Um, if I were trying to communicate this to a candidate, 393 00:18:19,519 --> 00:18:23,039 if I'm an employer, the way I would describe it is we get a 394 00:18:23,039 --> 00:18:24,240 lot of job applications. 395 00:18:24,400 --> 00:18:28,240 And while we would want to spend time with every single one, 396 00:18:28,480 --> 00:18:30,400 that's just not possible. 397 00:18:30,559 --> 00:18:34,400 However, we do believe in allowing all of our candidates 398 00:18:34,720 --> 00:18:38,799 to share their full story, you know, to get beyond just the 399 00:18:38,799 --> 00:18:42,799 resume, so that way we can have more information to see if 400 00:18:42,799 --> 00:18:45,359 you're a good match at our organization or elsewhere. 401 00:18:45,519 --> 00:18:48,559 You know, so we're using this tool that, you know, to allow 402 00:18:48,559 --> 00:18:51,599 you to put your best foot forward in a way that a uh a 403 00:18:51,599 --> 00:18:54,480 sterile application or resume can't, right? 404 00:18:54,640 --> 00:18:57,759 So that's you know, that's that's how I would convey it to 405 00:18:57,839 --> 00:18:59,119 uh to a candidate. 406 00:18:59,279 --> 00:19:01,359 Now, on the employer side, I think you're right. 407 00:19:01,440 --> 00:19:03,920 You know, we you you think of it as like the initial phone 408 00:19:03,920 --> 00:19:06,480 screen, you know, is really what it's it's kind of doing. 409 00:19:06,880 --> 00:19:11,920 But these things do have the capability to essentially spin 410 00:19:11,920 --> 00:19:15,920 up assessments, you know, type questions, you know, because 411 00:19:15,920 --> 00:19:18,480 they can be behavioral questions and then they, you know, they 412 00:19:18,480 --> 00:19:20,400 can be hard skill type questions. 413 00:19:20,640 --> 00:19:24,000 So, you know, what we consider to be like, oh, you reach this 414 00:19:24,000 --> 00:19:26,160 stage and now this assessment gets triggered. 415 00:19:26,319 --> 00:19:30,240 I do wonder if this is kind of a merging of two stages in the 416 00:19:30,240 --> 00:19:33,279 workflow, and it just to help speed up the process and get to 417 00:19:33,279 --> 00:19:34,880 point B a bit quicker. 418 00:19:35,039 --> 00:19:38,240 And I do wonder too, if you have an assessment that you like, you 419 00:19:38,240 --> 00:19:40,640 know, how how can you marry those things so that assessment 420 00:19:40,640 --> 00:19:43,440 gets completed and more of this conversational AI experience 421 00:19:43,599 --> 00:19:46,720 versus, hey, go through and you know, type out the information 422 00:19:46,720 --> 00:19:49,279 and check the box and you know, et cetera. 423 00:19:49,440 --> 00:19:52,400 Because, you know, if you can get all that done in one fell 424 00:19:52,400 --> 00:19:55,440 swoop, then maybe that's the maybe that's the answer uh 425 00:19:55,519 --> 00:19:55,839 there. 426 00:19:55,920 --> 00:19:58,160 And but then you also want to think about consistency. 427 00:19:58,319 --> 00:20:01,119 So do you, you know, you probably don't want AI just 428 00:20:01,119 --> 00:20:06,240 making up ad hoc assessments by you know by the position and you 429 00:20:06,240 --> 00:20:08,480 know, whatever the hiring manager had to say, you know, 430 00:20:08,640 --> 00:20:11,519 per se, you know, you I don't want to necessarily get into it, 431 00:20:11,599 --> 00:20:14,160 but you might be opening a can of worms with compliance and 432 00:20:14,319 --> 00:20:16,559 yeah, and just following a standardized procedure there. 433 00:20:16,640 --> 00:20:17,920 But but yeah, I think you're right. 434 00:20:18,000 --> 00:20:20,799 I think I think there could be a convergence of what we're 435 00:20:20,799 --> 00:20:23,680 calling AI interviewing with actually we're talking about 436 00:20:23,680 --> 00:20:24,400 assessments. 437 00:20:24,720 --> 00:20:27,039 SPEAKER_02: Oh, and I also think like, you know, when we think 438 00:20:27,039 --> 00:20:30,240 about where we're finding budget, you know, sure, AI 439 00:20:30,240 --> 00:20:32,960 interviews like it's taken, you know, we're saving headcount in 440 00:20:32,960 --> 00:20:33,759 theory, right? 441 00:20:33,920 --> 00:20:36,880 But like, boy, there's a lot of dollars in assessments too. 442 00:20:37,119 --> 00:20:40,000 And, you know, everyone's always trying to figure out where the 443 00:20:40,000 --> 00:20:41,119 money's gonna come from. 444 00:20:41,359 --> 00:20:44,240 And I wouldn't gloss over the fact that like, boy, there's 445 00:20:44,240 --> 00:20:47,119 gonna be some you know definite overlap opportunities with these 446 00:20:47,119 --> 00:20:50,640 AI interview tools, you know, and assessments and where, you 447 00:20:50,640 --> 00:20:53,119 know, uh everything's in the spirit of giving the better can 448 00:20:53,440 --> 00:20:57,519 the right candidates a chance to you know better align themselves 449 00:20:57,519 --> 00:20:59,599 with opportunities that they're applying to, right? 450 00:21:00,000 --> 00:21:02,799 Well, you know, I want I do want to talk a little bit about a few 451 00:21:02,799 --> 00:21:04,400 things, you know, in the marketplace. 452 00:21:04,480 --> 00:21:06,880 I but I before we get there, I'm gonna ask one more question 453 00:21:06,960 --> 00:21:07,599 though, Mark. 454 00:21:07,759 --> 00:21:13,119 So when we talk about all these tools at HR Tech, you know, I 455 00:21:13,119 --> 00:21:15,359 think you you brought up an interesting point. 456 00:21:15,599 --> 00:21:19,039 And I'm gonna paraphrase it and I'm gonna let you explain it. 457 00:21:19,200 --> 00:21:22,640 But when we think about differentiators, you know, you 458 00:21:22,640 --> 00:21:24,799 see, we see a lot of data providers. 459 00:21:24,960 --> 00:21:29,279 Talk about the data providers at HR Tech and what you're seeing 460 00:21:29,279 --> 00:21:33,839 with overlap or maybe you know, sharing um or you know, where 461 00:21:33,839 --> 00:21:36,480 people are getting their data from to build some of these 462 00:21:36,480 --> 00:21:36,880 tools. 463 00:21:37,039 --> 00:21:39,759 You know, and I know that's kind of a leading question, but um, 464 00:21:39,920 --> 00:21:42,720 you know, give me um give me your give me your thoughts, you 465 00:21:42,720 --> 00:21:45,039 know, when it talks to where people are getting their data 466 00:21:45,039 --> 00:21:48,160 from and how we should be thinking about that as TA 467 00:21:48,160 --> 00:21:49,039 practitioners. 468 00:21:49,519 --> 00:21:49,920 SPEAKER_01: Sure. 469 00:21:50,160 --> 00:21:53,440 Okay, so I'm gonna put this in a few different categories. 470 00:21:53,519 --> 00:21:57,839 And one I'm gonna call the candidate sourcing slash profile 471 00:21:57,839 --> 00:21:59,519 search uh tools. 472 00:21:59,759 --> 00:22:03,599 And you know, for the sake of this, I'm gonna avoid naming any 473 00:22:03,599 --> 00:22:05,680 specific providers or vendors. 474 00:22:05,759 --> 00:22:08,720 Um, but you know, I can describe the category. 475 00:22:08,880 --> 00:22:11,440 Like these would be tools that recruiters log into. 476 00:22:11,759 --> 00:22:14,240 Uh they're trying to search for candidates. 477 00:22:14,400 --> 00:22:16,559 There's there's gonna be you know a certain amount of 478 00:22:16,559 --> 00:22:21,359 matching features, and these tools are now adding um agentic 479 00:22:21,440 --> 00:22:21,759 AI. 480 00:22:21,839 --> 00:22:24,720 So if your recruiters don't want to use it, well, we'll have an 481 00:22:24,720 --> 00:22:27,759 AI use it and search for the candidates and message them and 482 00:22:27,759 --> 00:22:29,039 get them to apply, et cetera. 483 00:22:29,440 --> 00:22:34,880 These are basically a set of tools that are like um we'll 484 00:22:34,880 --> 00:22:37,920 call them LinkedIn competitors, or hey, you know, you're 485 00:22:37,920 --> 00:22:41,599 spending a lot of money over on LinkedIn, you know, here's a you 486 00:22:41,680 --> 00:22:44,319 maybe you could find the same candidates and others, you know, 487 00:22:44,400 --> 00:22:45,039 in this tool. 488 00:22:45,279 --> 00:22:48,480 I guess the breakdown like for the data question, well, where 489 00:22:48,480 --> 00:22:50,559 does that data come from in these tools? 490 00:22:50,880 --> 00:22:54,960 And the answer is most of them are LinkedIn profiles. 491 00:22:55,279 --> 00:22:57,599 Um like they are. 492 00:22:57,759 --> 00:23:00,400 Like that's that's like here's a person that does this job. 493 00:23:00,559 --> 00:23:04,960 Now that is supplemented with data behind the scenes. 494 00:23:05,039 --> 00:23:08,400 And there's probably about a handful, and really a couple 495 00:23:08,480 --> 00:23:10,559 that power the data behind the scenes. 496 00:23:10,640 --> 00:23:13,279 And this is where they're gonna bring in the phone number and 497 00:23:13,279 --> 00:23:16,480 the personal email address and maybe some other context bits 498 00:23:16,480 --> 00:23:18,319 that they've left on you know other websites. 499 00:23:18,559 --> 00:23:21,119 This is where you'll get like GitHub also thrown in there for 500 00:23:21,119 --> 00:23:21,839 the tech positions. 501 00:23:21,920 --> 00:23:24,400 That's why they always demo a Java developer because you got 502 00:23:24,400 --> 00:23:27,519 the hard skills and you get stuff you know over uh from 503 00:23:27,519 --> 00:23:28,160 GitHub. 504 00:23:28,319 --> 00:23:30,559 Now, these tools can be super valuable and they all have their 505 00:23:30,559 --> 00:23:33,759 own way and workflows and user interfaces that I think are are 506 00:23:33,759 --> 00:23:38,880 really slick, but like they can't they can they can't invent 507 00:23:38,880 --> 00:23:39,440 candidates. 508 00:23:39,519 --> 00:23:42,880 They don't have proprietor proprietary databases where 509 00:23:42,880 --> 00:23:44,480 candidates have uploaded their information. 510 00:23:44,640 --> 00:23:45,599 They're scraping. 511 00:23:45,839 --> 00:23:48,640 And you know, like it or not, the biggest source of that 512 00:23:48,640 --> 00:23:51,519 scrape data is LinkedIn, and then it's enriched with these 513 00:23:51,519 --> 00:23:52,559 other data sources. 514 00:23:52,880 --> 00:23:56,880 So I guess that's that's one, but like, you know, they can put 515 00:23:56,880 --> 00:23:59,920 whatever hundred hundreds of millions, a billion candidates 516 00:23:59,920 --> 00:24:02,240 on their on their pitch decks and these sorts of things. 517 00:24:02,480 --> 00:24:03,519 It's really the same. 518 00:24:03,599 --> 00:24:07,599 It's the same candidate pools, enriched with similar data sets. 519 00:24:07,759 --> 00:24:11,039 What's going to make those solutions different is the user 520 00:24:11,039 --> 00:24:13,839 interface, the different communication tools, and like 521 00:24:13,920 --> 00:24:16,240 you know, doesn't plug in with your existing workflow. 522 00:24:16,559 --> 00:24:19,599 So that's one, but I'm wondering if you were thinking of other 523 00:24:19,599 --> 00:24:20,720 types of data providers. 524 00:24:21,039 --> 00:24:23,200 SPEAKER_02: Oh no, I think that's I think that's exactly 525 00:24:23,200 --> 00:24:23,440 it. 526 00:24:23,519 --> 00:24:27,119 Like, you know, everyone talks about you know the billions of 527 00:24:27,119 --> 00:24:29,119 different data sources that they're pulling things from. 528 00:24:29,200 --> 00:24:31,359 And I think, you know, if we're being honest, it's you know, 529 00:24:31,440 --> 00:24:33,599 everyone's fishing from the same ocean, right? 530 00:24:33,839 --> 00:24:38,000 And you know, I think uh I think cunliness is one piece, but I I 531 00:24:38,079 --> 00:24:40,400 I think that there's a lot of overlap that we don't really 532 00:24:40,400 --> 00:24:41,680 talk about in this space. 533 00:24:42,079 --> 00:24:42,400 SPEAKER_01: Yeah. 534 00:24:42,640 --> 00:24:45,519 There is another category data provider I do want to highlight. 535 00:24:45,759 --> 00:24:49,440 And these this is what I would call going back to the context, 536 00:24:49,759 --> 00:24:54,160 one of the foundational layers of data that people talk about 537 00:24:54,319 --> 00:24:58,559 but don't seem to execute on a lot, or at least they they 538 00:24:58,559 --> 00:25:01,759 understand the concept, but they're not really understand 539 00:25:01,759 --> 00:25:02,640 what that means. 540 00:25:02,799 --> 00:25:05,359 And it has to do with skills taxonomy. 541 00:25:05,839 --> 00:25:10,160 So going through the exercise of really understanding your 542 00:25:10,160 --> 00:25:13,039 organization and the roles within it, and this, not not 543 00:25:13,039 --> 00:25:16,319 just the job title and the job descriptions, but what are the 544 00:25:16,319 --> 00:25:18,960 actual skills needed to complete this work? 545 00:25:19,119 --> 00:25:22,240 And where does your organization want to go and what skills are 546 00:25:22,240 --> 00:25:23,200 needed for that? 547 00:25:23,519 --> 00:25:27,680 Well, you have your big HCMs like a workday or SAP, and 548 00:25:27,680 --> 00:25:32,079 there's there's areas there for skill data, uh, but it's not 549 00:25:32,079 --> 00:25:33,519 populated like out of the box. 550 00:25:33,599 --> 00:25:35,039 Like that's something you got to go do. 551 00:25:35,200 --> 00:25:37,599 And you can kind of like brainstorm and think and start 552 00:25:37,599 --> 00:25:40,799 typing in skills there, but there are data providers that 553 00:25:40,799 --> 00:25:44,799 provide this framework of skills taxonomy, which so essentially 554 00:25:44,960 --> 00:25:48,400 like think about like really completing your work, your 555 00:25:48,400 --> 00:25:52,480 internal workforce data with skills, and then that informing, 556 00:25:52,720 --> 00:25:58,240 i.e., context, of okay, talent mobility, who do we need to go 557 00:25:58,240 --> 00:25:59,279 get from outside? 558 00:25:59,440 --> 00:26:01,119 You know, what are the skills necessary? 559 00:26:01,200 --> 00:26:05,039 And now that's gonna facilitate better matching and queries like 560 00:26:05,119 --> 00:26:07,839 on those whatever technology you have layered on top of that. 561 00:26:08,079 --> 00:26:12,160 So I would add that in the context bucket, and these 562 00:26:12,160 --> 00:26:15,920 skills, skill type data providers can provide that 563 00:26:15,920 --> 00:26:18,960 enrichment so everything else performs better. 564 00:26:19,279 --> 00:26:22,240 SPEAKER_02: Yeah, I think we're gonna see quite a shift in um 565 00:26:22,240 --> 00:26:25,599 skills demand over the next you know year to decade. 566 00:26:25,759 --> 00:26:29,279 You know, we talk about uh, you know, the example I forever give 567 00:26:29,359 --> 00:26:32,160 as a, you know, when I went to IU, it was you got to get an 568 00:26:32,160 --> 00:26:33,039 informatics degree. 569 00:26:33,119 --> 00:26:34,160 That's what my mom said. 570 00:26:34,319 --> 00:26:37,440 No one knew what it was, but like, hey, it was had to do with 571 00:26:37,440 --> 00:26:40,880 computers, maybe, you know, and and and obviously I didn't get 572 00:26:40,880 --> 00:26:42,799 an informatics degree, and here we are. 573 00:26:42,960 --> 00:26:45,920 Um but hey, 10 years later, what was the number one degree people 574 00:26:45,920 --> 00:26:47,039 were looking to hire for? 575 00:26:47,279 --> 00:26:48,960 People with informatics degrees. 576 00:26:49,119 --> 00:26:51,759 You know, then like, hey, last year it was prompt engineers. 577 00:26:51,920 --> 00:26:54,319 You know, I think you know, the interesting piece you know that 578 00:26:54,319 --> 00:26:57,359 I'm following is you know, I think we saw people putting a 579 00:26:57,359 --> 00:27:00,319 microphone in front of a lot of folks over at HR Tech saying, 580 00:27:00,400 --> 00:27:02,799 hey, what skills do you think are gonna be most in demand in 581 00:27:02,799 --> 00:27:04,799 the next, you know, next five years? 582 00:27:04,960 --> 00:27:09,200 And my answer is probably contrarian, and it's uh reading 583 00:27:09,200 --> 00:27:11,759 and writing, critical thing, being able to critically think, 584 00:27:11,920 --> 00:27:12,880 being able to speak. 585 00:27:13,039 --> 00:27:15,920 I that is those are the skills that are gonna be in demand. 586 00:27:16,079 --> 00:27:19,839 You know, everyone can you know drop an article into Chat GPT 587 00:27:19,839 --> 00:27:23,440 and say, hey, turn this into a LinkedIn post. 588 00:27:23,599 --> 00:27:26,880 And like uh, you know, the old adage is hey, I I know what it 589 00:27:26,880 --> 00:27:27,920 is when I see it. 590 00:27:28,079 --> 00:27:30,319 You know, hey, I I I know what it is. 591 00:27:30,480 --> 00:27:33,200 Um, you know, human wrote it, you know, versus if it was 592 00:27:33,200 --> 00:27:36,240 written by you know ChatGPT and just popped out. 593 00:27:36,319 --> 00:27:39,680 And I think you know, we're gonna see a pretty big increase 594 00:27:39,680 --> 00:27:43,200 in demand for critical thinking, you know, reading, or well, 595 00:27:43,279 --> 00:27:45,839 maybe reading is not the right one, but writing and speaking. 596 00:27:46,000 --> 00:27:48,559 Anyway, that's a that's a rabbit hole we don't need to go down 597 00:27:48,559 --> 00:27:49,200 today. 598 00:27:49,440 --> 00:27:50,640 Um, probably. 599 00:27:50,880 --> 00:27:51,119 All right. 600 00:27:51,200 --> 00:27:54,240 So coming out, you know, coming out of HRTAC, you know, a lot of 601 00:27:54,240 --> 00:27:58,799 pressure for uh from clients from executive leadership 602 00:27:58,880 --> 00:28:01,119 saying, hey, I got this great report from Gardner. 603 00:28:01,279 --> 00:28:03,440 It says we need to do something with AI. 604 00:28:03,920 --> 00:28:08,400 And I would say it's a pretty overwhelming landscape. 605 00:28:08,559 --> 00:28:12,400 You know, how do you think about helping, how do you think about 606 00:28:12,400 --> 00:28:14,799 evaluating maybe AI solutions first? 607 00:28:14,880 --> 00:28:17,920 And you know, if you're a if you're a buyer, um, you know, 608 00:28:18,079 --> 00:28:21,359 what are some of the questions that you know you ask that kind 609 00:28:21,359 --> 00:28:23,440 of cuts through the marketing speak, Mark? 610 00:28:23,599 --> 00:28:26,079 You know, helping a how how would you help a buyer thinking 611 00:28:26,079 --> 00:28:29,759 about you know workflow problems rather than you know technology 612 00:28:29,759 --> 00:28:31,039 features or benefits? 613 00:28:31,440 --> 00:28:36,000 SPEAKER_01: Yeah, I guess first first I would say don't pay 614 00:28:36,000 --> 00:28:37,359 attention to the Joneses. 615 00:28:38,559 --> 00:28:42,960 I do think there's an element of that is part of the marketing 616 00:28:42,960 --> 00:28:46,480 rush is to make everyone feel like they're not participating 617 00:28:46,480 --> 00:28:47,759 in some sort of party. 618 00:28:47,920 --> 00:28:50,799 And if you don't do this, you're you're gonna get left behind. 619 00:28:51,119 --> 00:28:55,359 I you know, like yes, you need to be evaluating at all times 620 00:28:55,359 --> 00:28:58,880 how you can um improve your process and be efficient and 621 00:28:58,880 --> 00:29:02,000 learn about new tools and leverage points, you know, to 622 00:29:02,000 --> 00:29:02,640 apply to your business. 623 00:29:02,720 --> 00:29:04,880 So I'm not I'm not saying like just put your head in the sand 624 00:29:04,880 --> 00:29:08,079 and pretend like this isn't one of the most amazing times in 625 00:29:08,079 --> 00:29:10,000 technology innovation because it is. 626 00:29:10,400 --> 00:29:14,240 But what I'm what I am saying is is like, well, I heard so-and-so 627 00:29:14,400 --> 00:29:17,519 is using this you know, piece of tech or that piece of tech. 628 00:29:17,759 --> 00:29:20,559 You know, we need to do that too, or you get pressure from 629 00:29:20,559 --> 00:29:23,680 your executive team, like, we need to use AI. 630 00:29:23,920 --> 00:29:27,440 And what's absent of a lot of these conversations, and we get 631 00:29:27,440 --> 00:29:32,400 inquiries like this all the time, is it it's like they're 632 00:29:32,400 --> 00:29:36,079 vaguely in an area, you know, they've been dropped in this 633 00:29:36,079 --> 00:29:39,039 territory, but they don't know where to go. 634 00:29:39,279 --> 00:29:43,759 Like they don't know is it is it west, is it north, is it east, 635 00:29:43,920 --> 00:29:47,039 you know, is it through you know this door behind that tree? 636 00:29:47,279 --> 00:29:51,200 So um and then but the reason is is they haven't they haven't 637 00:29:51,200 --> 00:29:54,400 slowed down and just thought you go back to the critical 638 00:29:54,400 --> 00:29:54,799 thinking. 639 00:29:55,039 --> 00:29:56,319 What is the problem? 640 00:29:56,880 --> 00:29:58,880 What problem are you trying to solve? 641 00:29:59,119 --> 00:30:03,920 And so I guess now I'll I'll get into like what's the framework 642 00:30:03,920 --> 00:30:07,359 that I've been using and uh I I think will be really helpful of 643 00:30:07,440 --> 00:30:10,160 of helping TA leaders think through this, but also helping 644 00:30:10,160 --> 00:30:13,759 partners, you know, vendor solutions clarify, you know, 645 00:30:13,920 --> 00:30:15,759 their pitch and thinking. 646 00:30:16,079 --> 00:30:19,200 But um I can't take credit for this, and if we have time, I'll 647 00:30:19,200 --> 00:30:20,480 tell you the story where it came from. 648 00:30:20,720 --> 00:30:22,960 But there's this is called the five questions. 649 00:30:23,200 --> 00:30:26,480 Um I've added a six because I think it's important in this day 650 00:30:26,480 --> 00:30:26,720 and age. 651 00:30:27,039 --> 00:30:28,799 SPEAKER_02: It's not to your framework now, Mark. 652 00:30:28,960 --> 00:30:29,680 See, it's six. 653 00:30:29,839 --> 00:30:30,640 It's six questions. 654 00:30:30,799 --> 00:30:31,599 So look at that. 655 00:30:31,759 --> 00:30:33,440 So now it's the Thomas Tino method. 656 00:30:33,519 --> 00:30:33,839 There we go. 657 00:30:34,000 --> 00:30:35,039 SPEAKER_01: Oh, great, perfect. 658 00:30:35,200 --> 00:30:36,960 Um, no, I can't take credit for this. 659 00:30:37,119 --> 00:30:41,200 Um, but uh or you know, I will say I use it and I have refined 660 00:30:41,200 --> 00:30:41,920 it over the years. 661 00:30:42,160 --> 00:30:44,559 So the first thing is what is the problem? 662 00:30:44,960 --> 00:30:48,000 And then I would add it, I'd add a kind of an addendum to that. 663 00:30:48,079 --> 00:30:50,240 And what is the impact of that problem? 664 00:30:50,559 --> 00:30:54,559 Because if you're in a business, every business has a lot of 665 00:30:54,559 --> 00:30:55,119 problems. 666 00:30:55,440 --> 00:30:58,160 But you have to quantify that problem, and and that way you 667 00:30:58,160 --> 00:31:00,400 can prioritize which problems you're trying to solve. 668 00:31:00,720 --> 00:31:05,920 Number two is why is what I'm doing today not working? 669 00:31:06,319 --> 00:31:08,400 What is it about your current situation? 670 00:31:08,640 --> 00:31:11,119 Maybe it's your current tech stack, maybe it's your current 671 00:31:11,119 --> 00:31:13,759 process, maybe it's the people you have or the roles and 672 00:31:13,759 --> 00:31:17,279 responsibilities you've divvied up, but like why is what I'm 673 00:31:17,279 --> 00:31:18,240 doing today not working? 674 00:31:18,400 --> 00:31:20,240 And that's where you get to the root cause. 675 00:31:20,400 --> 00:31:22,400 So really it's like the first one is what's my problem? 676 00:31:22,480 --> 00:31:25,119 Like, what are the symptoms and how bad are they? 677 00:31:25,440 --> 00:31:28,160 Two is why am I experiencing those symptoms? 678 00:31:28,319 --> 00:31:31,680 And if you can't get clear on one and two, do not pass go. 679 00:31:32,079 --> 00:31:34,079 Because then you're gonna end up talking with a bunch of 680 00:31:34,079 --> 00:31:36,720 solutions and they're gonna put all sorts of ideas in your head 681 00:31:36,720 --> 00:31:38,559 of what your problem may or may not be. 682 00:31:38,720 --> 00:31:42,400 And if you are, you know, end up buying one that's not actually 683 00:31:42,400 --> 00:31:45,680 mapped to the root cause or the problem, you're gonna burn a lot 684 00:31:45,680 --> 00:31:49,200 of capital, a lot of time, and a whole year business cycle before 685 00:31:49,200 --> 00:31:50,400 you even realize that. 686 00:31:50,720 --> 00:31:53,920 So, like that is the critical point is the one and two. 687 00:31:54,079 --> 00:31:56,720 What's my problem and why is what I'm doing today not 688 00:31:56,720 --> 00:31:57,039 working? 689 00:31:57,519 --> 00:31:57,839 Okay. 690 00:31:58,559 --> 00:32:02,160 From there, now you can go and look for solutions. 691 00:32:02,640 --> 00:32:06,640 And um, you can make sure that if you're talking to a solution, 692 00:32:06,799 --> 00:32:10,720 that they match your problem situation, they match your one 693 00:32:10,720 --> 00:32:11,359 and two. 694 00:32:11,759 --> 00:32:14,880 But three, what will you help me do differently? 695 00:32:15,119 --> 00:32:17,279 And this is where you get to differentiators. 696 00:32:17,839 --> 00:32:18,960 A lot of solutions. 697 00:32:19,200 --> 00:32:20,720 Okay, you say you can solve my problem. 698 00:32:20,880 --> 00:32:22,640 What are you gonna help me do differently than I'm doing 699 00:32:22,640 --> 00:32:22,880 today? 700 00:32:22,960 --> 00:32:25,519 And how does that compare to other solutions that are in the 701 00:32:25,519 --> 00:32:25,839 market? 702 00:32:26,559 --> 00:32:30,960 Number four, why should I believe you if you're talking to 703 00:32:30,960 --> 00:32:31,599 a solution? 704 00:32:31,839 --> 00:32:34,960 And you know, that can sound a little crass maybe, but really 705 00:32:35,039 --> 00:32:38,000 what you're asking is like, what's the believability here? 706 00:32:38,240 --> 00:32:41,759 Are you somebody who just started and I'm customer number 707 00:32:41,759 --> 00:32:42,000 one? 708 00:32:42,240 --> 00:32:43,920 Have you been in business for a while? 709 00:32:44,079 --> 00:32:45,039 Where have you had success? 710 00:32:45,200 --> 00:32:46,960 Do you have case studies, testimonials? 711 00:32:47,119 --> 00:32:48,960 Do you have reviews that aren't just paid for? 712 00:32:49,119 --> 00:32:50,400 Like, can I talk to somebody? 713 00:32:50,480 --> 00:32:51,839 Like you have a referral. 714 00:32:52,079 --> 00:32:54,240 So that's why, why should I believe you? 715 00:32:54,319 --> 00:32:56,319 That's your trust and credibility if you're a solution 716 00:32:56,319 --> 00:33:01,359 provider, and that's your BS detector if you are a buyer of a 717 00:33:01,359 --> 00:33:02,079 solution. 718 00:33:02,480 --> 00:33:07,119 Number five, what are the costs, ROI, and roll-up planning? 719 00:33:07,279 --> 00:33:08,799 So, what's the pricing model here? 720 00:33:08,880 --> 00:33:12,559 You know, is it per user, per module, is it subscription, 721 00:33:12,720 --> 00:33:13,920 annual, you know, et cetera. 722 00:33:14,079 --> 00:33:15,200 What's the ROI? 723 00:33:15,359 --> 00:33:16,880 This goes back to problem. 724 00:33:17,039 --> 00:33:20,400 The question number one what is the impact of this problem 725 00:33:20,400 --> 00:33:21,519 having on my business? 726 00:33:21,759 --> 00:33:27,200 If you can't connect the ROI of that solution to your original 727 00:33:27,200 --> 00:33:30,480 problem statement and the impact, like that that step is 728 00:33:30,480 --> 00:33:32,960 often missed, but that's how you get stuff done internally. 729 00:33:33,119 --> 00:33:35,599 That's how you're gonna sell it to the board or to your your 730 00:33:35,599 --> 00:33:38,640 CHRO or who's ever making the final decision on that. 731 00:33:38,720 --> 00:33:42,160 You have to be able to show the ROI as it relates to your 732 00:33:42,160 --> 00:33:42,400 problem. 733 00:33:42,559 --> 00:33:43,839 And then rollout plan. 734 00:33:43,920 --> 00:33:46,480 Is this like going live by the end of the week? 735 00:33:46,799 --> 00:33:48,319 Is this the three, four months? 736 00:33:48,559 --> 00:33:50,160 Do I need to bring in a project manager? 737 00:33:50,319 --> 00:33:51,680 Do you provide a project manager? 738 00:33:51,839 --> 00:33:53,039 What happens after I'm live? 739 00:33:53,200 --> 00:33:56,079 What sort of ongoing support, training, customer success, and 740 00:33:56,079 --> 00:33:57,039 those sorts of things? 741 00:33:57,279 --> 00:34:00,799 And those things can mitigate your risk of like, hey, it was 742 00:34:00,799 --> 00:34:02,640 the right solution, wasn't stood upright. 743 00:34:02,799 --> 00:34:05,440 It was the right solution, but man, that support, you know, 744 00:34:05,519 --> 00:34:08,000 it's just not where we needed, or we didn't have the ongoing 745 00:34:08,000 --> 00:34:08,480 training. 746 00:34:08,800 --> 00:34:09,280 All right. 747 00:34:09,599 --> 00:34:14,960 So that leads to number six is what are my risks and how can I 748 00:34:14,960 --> 00:34:15,840 mitigate them? 749 00:34:16,239 --> 00:34:18,880 And some of that is getting the rollout plan right. 750 00:34:19,280 --> 00:34:21,519 But the other ones, this is gonna have to do with data 751 00:34:21,519 --> 00:34:23,519 security, uh, compliance. 752 00:34:23,679 --> 00:34:26,639 And you know, in the age of AI, like, you know, we need to have 753 00:34:26,639 --> 00:34:30,239 a conversation about hey, what are you opening me up to in 754 00:34:30,239 --> 00:34:34,960 terms of you know bias, emerging law and compliance and those 755 00:34:34,960 --> 00:34:35,599 sorts of things? 756 00:34:36,239 --> 00:34:39,440 So those are I would call now the six questions. 757 00:34:39,760 --> 00:34:44,800 But that's how I talk to partners to evaluate them, to 758 00:34:45,119 --> 00:34:48,559 you know, create this idea of a short list of who we feel like 759 00:34:48,559 --> 00:34:50,719 we can trust to introduce customers to. 760 00:34:50,880 --> 00:34:53,119 And on the flip side, when we're talking with customers, this is 761 00:34:53,119 --> 00:34:56,239 how we can help clarify their thinking about you know what 762 00:34:56,239 --> 00:34:57,440 they're actually trying to solve. 763 00:34:57,679 --> 00:34:58,000 SPEAKER_02: Yeah. 764 00:34:58,079 --> 00:35:01,280 Well, I think uh you and I went through those same uh five 765 00:35:01,280 --> 00:35:05,679 question trainings uh for a well a number a number of years, I'd 766 00:35:05,679 --> 00:35:05,840 say. 767 00:35:05,920 --> 00:35:08,320 And I think that you really has just helped frame you know how 768 00:35:08,320 --> 00:35:10,880 we approach a lot of our problem solving too, which has been 769 00:35:10,880 --> 00:35:11,440 super fun. 770 00:35:11,599 --> 00:35:15,760 So um, okay, well, I know that we're past time. 771 00:35:16,239 --> 00:35:19,920 I don't think we're gonna get into our marketplace, Mark, but 772 00:35:20,000 --> 00:35:23,199 you know, I'm gonna say, you know, I got two questions to 773 00:35:23,199 --> 00:35:23,760 close with. 774 00:35:24,000 --> 00:35:27,679 One, looking forward, so you know, which what's maybe your 775 00:35:27,679 --> 00:35:31,440 most contrarian prediction about talent acquisition technology? 776 00:35:31,599 --> 00:35:35,280 You know, what is what's everyone think will happen that 777 00:35:35,440 --> 00:35:38,480 something that you might be might might strongly disagree 778 00:35:38,480 --> 00:35:38,800 with? 779 00:35:39,280 --> 00:35:44,320 SPEAKER_01: Um so I would say there's there's a lot of fear, 780 00:35:44,480 --> 00:35:45,519 uncertainty. 781 00:35:45,760 --> 00:35:47,920 You know, AI is gonna take all of our jobs. 782 00:35:48,079 --> 00:35:51,360 And um particularly it's like the like the idea that there's 783 00:35:51,360 --> 00:35:55,280 gonna be this superintelligence or AGI that could become 784 00:35:55,280 --> 00:35:58,079 malevolent and want to turn us all into paperclips. 785 00:35:58,239 --> 00:36:01,039 And if we don't, you know, if we don't stop this now or get 786 00:36:01,039 --> 00:36:02,639 alignment, you know, we're all doomed. 787 00:36:02,800 --> 00:36:05,119 I I have strong reasons for believing, you know, that 788 00:36:05,119 --> 00:36:06,079 stuff's not true. 789 00:36:06,559 --> 00:36:10,960 But really, it it boils down to of just having a fundamental 790 00:36:10,960 --> 00:36:14,719 fundamental understanding of what it means to be human and 791 00:36:14,719 --> 00:36:21,599 what humans uniquely do, and what AI or any robots or you 792 00:36:21,599 --> 00:36:25,280 know computer programs, what they are, and what they're meant 793 00:36:25,280 --> 00:36:25,760 to do. 794 00:36:26,000 --> 00:36:29,519 And so I'm not scared of that, and that's probably a separate 795 00:36:29,519 --> 00:36:32,239 podcast of digging in the exact reasons why. 796 00:36:32,400 --> 00:36:35,599 But because I'm not scared of that, I also view that as the 797 00:36:35,599 --> 00:36:37,440 the quintessential opportunity here. 798 00:36:37,679 --> 00:36:41,599 There will be tasks that AI will do, and they will do them 799 00:36:41,599 --> 00:36:44,880 faster, better, cheaper, and at scale that you just can't do as 800 00:36:44,880 --> 00:36:45,519 a human. 801 00:36:45,760 --> 00:36:47,440 And that's a good thing. 802 00:36:47,679 --> 00:36:51,920 There are going to be things that are uniquely human, and 803 00:36:51,920 --> 00:36:56,639 that is the only place where employers, candidates, 804 00:36:57,039 --> 00:37:00,480 businesses of all shapes and sizes, and just being a person 805 00:37:00,480 --> 00:37:03,440 in this world, that's where you differentiate yourself. 806 00:37:03,599 --> 00:37:07,599 And I I feel like there's going to be a counter movement, or, 807 00:37:07,679 --> 00:37:12,800 you know, all the everything will be AI'd, or you know, 808 00:37:12,880 --> 00:37:15,119 there's going to be agents doing all this stuff. 809 00:37:15,360 --> 00:37:19,119 And really where you're going to stand out is um doing the things 810 00:37:19,119 --> 00:37:21,519 that only humans can do, i.e., critical thinking, like you 811 00:37:21,519 --> 00:37:26,000 alluded to before, storytelling, uh, making uh making things that 812 00:37:26,000 --> 00:37:28,639 are compelling and providing a human connection. 813 00:37:28,800 --> 00:37:31,119 And I think that's where you'll see people win. 814 00:37:31,440 --> 00:37:32,800 SPEAKER_02: Yeah, well, I guess great. 815 00:37:32,880 --> 00:37:35,440 Well, yeah, last question, you know, I think you bring some 816 00:37:35,440 --> 00:37:38,559 pretty uh, I think you have a very unique lens, and I know 817 00:37:38,639 --> 00:37:42,079 hey, whatever everyone's reading or listening to kind of drives 818 00:37:42,079 --> 00:37:42,880 how they learn. 819 00:37:43,039 --> 00:37:45,679 So what are you reading or listening to these days, Mark? 820 00:37:45,760 --> 00:37:48,719 And you know, maybe like where do you go when you're trying to 821 00:37:48,719 --> 00:37:52,719 learn or stay ahead of our our landscape or this AI landscape 822 00:37:52,719 --> 00:37:53,199 in general? 823 00:37:53,599 --> 00:37:53,840 SPEAKER_01: Yeah. 824 00:37:54,000 --> 00:37:56,400 Well, given the nature of what I do, I'm plugged into the 825 00:37:56,400 --> 00:37:56,639 industry. 826 00:37:56,719 --> 00:37:58,800 So I'm always talking with industry peers and you know 827 00:37:58,880 --> 00:38:00,639 folks at these different providers. 828 00:38:00,880 --> 00:38:03,840 So that's certainly a source of information that you know it's 829 00:38:04,159 --> 00:38:06,880 not everyone has time to do that because it's not their job. 830 00:38:07,119 --> 00:38:11,119 I would say more broadly is I really, I really love taking 831 00:38:11,119 --> 00:38:12,239 ideas from everywhere. 832 00:38:12,400 --> 00:38:15,840 And so not specifically, you know, industry or you know, 833 00:38:15,920 --> 00:38:19,760 directly, but like, you know, these are you call them your 834 00:38:19,760 --> 00:38:22,880 social media follows, but I I pride myself on finding 835 00:38:22,880 --> 00:38:26,719 independent thinkers who I admire intellectually, and then 836 00:38:26,719 --> 00:38:29,360 I love it when they disagree with each other on whatever 837 00:38:29,360 --> 00:38:33,519 topic it is, because that gives me an opportunity to like weigh 838 00:38:33,519 --> 00:38:36,639 two really good arguments and then decide between those. 839 00:38:36,800 --> 00:38:39,039 And so I guess I don't want to give you a list of people to 840 00:38:39,039 --> 00:38:41,519 follow or anything like that, but I I would urge others, you 841 00:38:41,519 --> 00:38:44,239 know, like you know, if you find yourself in an echo chamber 842 00:38:44,239 --> 00:38:46,960 where everyone seems to be agreeing with them themselves, 843 00:38:47,199 --> 00:38:49,679 step outside of that because there's always smart people on 844 00:38:49,679 --> 00:38:53,199 both sides of an argument, and getting good arguments from two 845 00:38:53,199 --> 00:38:56,960 sides helps you find a better, you know, the more correct 846 00:38:56,960 --> 00:38:58,159 answer ultimately. 847 00:38:58,320 --> 00:39:01,920 And a book I'm reading, and I recommend it to everybody, but 848 00:39:01,920 --> 00:39:04,079 it's you know, it takes a lot to get your brain wrapped around. 849 00:39:04,239 --> 00:39:07,039 It's called The Beginning of Infinity by David Deutsch. 850 00:39:07,519 --> 00:39:09,840 And you might want to start with some podcast interviews. 851 00:39:10,000 --> 00:39:15,679 His last name is spelled uh D-E-U-T-S-C-H, but gives you a 852 00:39:15,679 --> 00:39:18,480 real kind of what I was talking before of giving the foundation 853 00:39:18,480 --> 00:39:21,920 of understanding what it means to be human, what is knowledge, 854 00:39:22,079 --> 00:39:26,159 uh, how do we grow knowledge and you know why we shouldn't be so 855 00:39:26,159 --> 00:39:27,920 worried about the robots taking over. 856 00:39:28,239 --> 00:39:30,880 SPEAKER_02: Yeah, so just light, light reading, you know, for 857 00:39:30,880 --> 00:39:34,400 your for your for your afternoon coffee, or maybe the perfect 858 00:39:34,400 --> 00:39:37,360 book if uh you know you if you're if you can't sleep. 859 00:39:37,679 --> 00:39:41,119 No, David Deutsch is now on my Twitter feed every day, uh since 860 00:39:41,119 --> 00:39:42,719 you and I have been having those conversations. 861 00:39:42,800 --> 00:39:44,159 So fantastic recommendation. 862 00:39:44,239 --> 00:39:47,599 And again, I go back to like you know, the energy at HR Tech is 863 00:39:47,920 --> 00:39:50,880 you know, it it is good that we have people coming in from 864 00:39:50,880 --> 00:39:53,360 outside of the TA space and building products. 865 00:39:53,599 --> 00:39:58,159 And you know, I think sure, adding a new uh widget or 866 00:39:58,159 --> 00:40:02,159 feature to you know to an ATS or HRS is something that you know 867 00:40:02,239 --> 00:40:03,840 these large vendors want to talk about. 868 00:40:03,920 --> 00:40:05,840 But like, you know, I think we're gonna have some really 869 00:40:05,840 --> 00:40:08,800 good ideas come from people who are not, you know, in the weeds 870 00:40:08,960 --> 00:40:09,679 every day, too. 871 00:40:09,840 --> 00:40:12,639 And you know, I love that you know, we are all trying to 872 00:40:12,639 --> 00:40:15,760 leave, you know, to learn from outside of our industry, period. 873 00:40:16,000 --> 00:40:16,239 All right. 874 00:40:16,320 --> 00:40:18,320 Well, I think that's a good place to put a pin in this one, 875 00:40:18,400 --> 00:40:18,639 Mark. 876 00:40:18,800 --> 00:40:22,559 Well, I think our six questions has to turn into a webinar at 877 00:40:22,559 --> 00:40:25,519 some point too, because you know, I I think we both get 878 00:40:25,519 --> 00:40:28,960 energized talking about problem solving and and our approach to 879 00:40:28,960 --> 00:40:29,119 it. 880 00:40:29,199 --> 00:40:32,239 So maybe we'll add that one into the old ticker also. 881 00:40:32,559 --> 00:40:35,599 Well, till next time, we'll link everything in the show notes and 882 00:40:35,599 --> 00:40:36,559 you'll know where to find us. 883 00:40:36,639 --> 00:40:39,199 But yeah, thanks, Mark, as always, for this and the 884 00:40:39,199 --> 00:40:41,920 continual journey we're on with now with Tellivity. 885 00:40:42,000 --> 00:40:42,880 So onward. 886 00:40:43,199 --> 00:40:45,360 SPEAKER_01: Thanks for having me and looking forward to it. 887 00:40:45,440 --> 00:40:46,800 And I'll see you in the next one. 888 00:40:47,039 --> 00:40:48,880 All right, thanks for tuning in. 889 00:40:49,039 --> 00:40:53,119 SPEAKER_02: As always, head on over to changestate.io or shoot 890 00:40:53,119 --> 00:40:55,360 us a note on all the social media. 891 00:40:55,440 --> 00:40:58,960 We'd love to hear from you, and we'll check you guys next week.