Creating an Advertising Campaign with ChatGPT: Hands On

Speaker A: That's the insane brain hack to me about all this is that you collapse down what could take days. And I'm not wiped at all. This is what gets me so excited about AI in general.

Speaker B: Welcome to the All About Digital Marketing podcast, a show that dives into the best strategies, tactics and tools for entrepreneurs and marketers looking to exponentially increase their results online. Welcome to another episode of the All About Digital Marketing Podcasts. I'm Chris Bruno, I'm your co host and I'm here today again with my co host, Travis Ketchum. How are you doing, Travis?

Speaker A: Doing good as usual. Thousands of miles away.

Speaker B: Thousands of miles away, probably with nicer weather. But anyway, I'm not going to get into that.

Speaker A: I don't know, your fake background looks

Speaker B: pretty nice, so that's what cheers me up. I just keep looking back to think about going to the pool. But anyway, it's fine. Today we're going to do something a little bit different. We're going to basically jump into ChatGPT and we're not going to talk about ChatGPT, we're going to jump into ChatGPT and I think this is going to be quite cool because I genuinely believe we can help people understand five ways that they can really use ChatGPT to help them with their marketing and to level up their marketing. And I think you agree with me on this.

Speaker A: Yeah, I think it's, uh, a great tool. You know, Steve Jobs had that old quote about how computers were the bicycle for the mind. Well, it kind of feels like AI is the bicycle for the computer.

Speaker B: So this is our first attempt at doing this and there is something really important. So for anyone listening, don't worry, we're going to try our best to explain in detail what we're typing in, also to explain in detail or even read out the answers that are coming back out. But I think what will also be quite interesting is kind of explain some of the pieces along the way. This is all available on YouTube as a video as well. So you will be able to go and look at it and watch it again if you want to. Uh, and I do apologize. I know obviously having a visual element on an audio podcast doesn't always work out well for everybody. But I do think this is mind blowing changes to the world. And I actually think for my own, for my own sanity, I'm probably doing some, some mental health checks along the way here for me, because I do think that this has changed my entire industry. What I've done for a living for, um, nearly 15 years. And I think it's going to change everybody else's as well. I just. I just do. I think it's a huge game changer.

Speaker A: I think it's clear, though, to say, like, I don't think it's, you know, Armageddon. I just think that the landscape has shifted. And so there's an adaptability required here. Uh, it's not that the game is over, it's that the game has radically changed. And that's a key difference in my book.

Speaker B: I think the game has changed. I think there's a lot of people out there right now that make a living by creating social media content, by writing blogs, by doing what I would consider to be not necessarily simple by any means, but work that takes time, that we require human beings currently to do because they do it best. And I think that's changing very quickly. And I do think there's a fair few people that, if they can't find a good way to shift, are going to unfortunately find themselves in a sticky situation where, again, I guess when I went to university, when you and I went to. Well, when you went to college as well, the jobs that we currently do just didn't exist. And, uh, that was fine. And I think that's going to be the next stage of this as well. But again, I just want people to understand the tools, maybe understand what the tools can do and what they can offer them and if they're running their own business, if you're trying to figure out your marketing, if that's why you're listening to this, or if you're a marketer, we all know that this shift is going to happen. We don't know to what extent. And I do think this is probably a big piece of the puzzle, right?

Speaker A: Yeah. I think it's kind of akin to, you know, doing print photography versus going digital photography. The skill sets are still important and the curation and the domain expertise is still important. You're just changing the medium to speed up your workflow. That's kind of the biggest way to look at it. But let's give some people some real examples here. I think we have kind of a goal here, right, that we're trying to help people show how to go from point A to point B and hit all the mileposts along the way. Yeah.

Speaker B: So I think this is something that's really important for people that don't actually know about this. Everything that you do in ChatGPT gives context to the next thing that you do within this conversation in ChatGPT. So if you're not aware of this, it means that, yes, you can start a brand new ChatGPT. And so, for example, you can literally go straight in and ask ChatGPT to start creating content for you, right? This is something that is really key and I think a lot of people are using it for me for it. And so, for example, you can say, create, uh, 10 tweets about digital marketing, uh, for small businesses. And if you literally put as little as that, ChatGPT will build you out and write you 10 tweets. Simple as that. This is insane. So all I put in was create 10 tweets about digital marketing for small businesses. And what that's actually done is come back with 10 tweets very quickly. In the age of digital marketing, small businesses can compete with big dogs. Use SEO, social media, email marketing to reach your audience and grow your brand. Now, Travis, you and I know this is some generic trash that, as much as I hate to say it, I know that people are doing this and then copying and pasting and throwing this into a Twitter account for themselves personally because they think, yeah, this is going to help me get those numbers up. This is garbage.

Speaker A: Yeah, they're like, oh, I'm just going to load this right into Hype Fury game, game over, problem solved, job done.

Speaker B: Could fire all the interns and the marketing managers and the social media manager. That was easy.

Speaker A: Right now, to be fair though, this is also using the default model of GPT 3.5. Since you're in GPT Plus, I believe you should have GPT 4.

Speaker B: I do.

Speaker A: Available as a model. So let's see if the differences are. Let's give it the same prompt, I'll

Speaker B: do the exact same prompt and we'll see what the Difference is between GPT3.5 and GPT4. Create 10 tweets about digital marketing for small businesses and go. So straight away we can see a really big difference, which is GPT4. Emojis has gone straight in with emojis. It's gone in with hashtags for these tweets and it starting to try and pull things together that will attract people's attention or potentially get found for the right hashtags on Twitter. And I think this is a massive display, right, of the differences between ChatGPT 3 and a half, 3.5 and ChatGPT 4. But even then, this in particular that we're seeing is still remarkably generic content. Right?

Speaker A: It's improved, but it's still fairly vanilla.

Speaker B: So let's talk about what we could actually do and how people could use this. And I think there's going to be probably five different ways in total. I'm hoping I haven't miscounted them. There's going to be five different ways that people can use this. But what we're actually going to try and do is we're going to take you from very beginning all the way through to having some content that comes out that you can hopefully use. And that's going to be a lot more specific and a lot more in line with what it is that you want to actually make happen with your digital marketing.

Speaker A: Um, and the key way we're going to do that is going to be context, right? The same way that you would talk to your parents, a professor, and a potential date, all differently because of the context of the situation, it's going to have different outcomes. And so that's going to be the key theme you're going to hear us repeating here as we go through some of these exercises so that you actually get different results 100%.

Speaker B: And I think actually, I mean this, this is an interesting one, right, because you actually have been playing with some ideas around this. So I'm wondering whether or not we take your idea and roll with it to a certain extent and see where we get to.

Speaker A: Yep, sounds good to me. And which model do you want to use? I mean, 3.5 is what everyone gets on regular ChatGPT. ChatGPT plus gets you access to the GPT4. Um, I figure we might as well use the latest and greatest model. What do you think?

Speaker B: Yes, use the latest and greatest model.

Speaker A: Basically, the key is you want to tell it, I want you to act as, and give it some context. So some of the examples I've used in the past is I want you to act as an advertiser because as we said, with context, that makes them think about things very different. Right? And then we want to tell it, uh, what you want it to do in that role. So, you know, you will create a campaign to promote a product or service of your choice. So you want to give it some free will, right? And then you are going to give it, uh, the objective of saying you will choose a target audience, develop key messages and slogans, select the media channels for promotion, and decide on any additional activities needed to reach your goals. Now, the great part about that last portion is you're also giving it the freedom to tell you what you may have missed. This is one amazing piece. Like there was a, uh, friend of mine, or an acquaintance rather, that went to mit and he had this software problem and he gave it one and even said, you're thinking about the problem the wrong way. Here's actually what you need to use. So letting it point out what you may not know or what you've been missing is great. Now we want to give it a real, real request, right?

Speaker B: So I'm not actually that quick at typing, so we're going to need to go through that again. Just, uh, and again, this will probably be nice for anyone listening, but we will. You will choose a target audience. So we're giving it the freedom to be able to understand that it's going to be promoting something, but also to figure out who that target audience would be or what that connection would be.

Speaker A: Develop key messages and slogans.

Speaker B: So this is the idea of trying to get it to come up with some of the call to actions that would be super specific to that product and also their target audience.

Speaker A: Select the media channels for promotion and decide on any additional activities needed to reach your goals.

Speaker B: This has, like the beginning part of a prompt, and this is what's important for people to understand is this is giving context to the machine to be able to act in a certain way and respond in a certain way. And then now this gives you an opportunity to actually add in something that's more specific to yourself, to what you're trying to achieve, to what you do as a business as well. So what should we use as an example for this, Travis?

Speaker A: Um, the way I like to formulate it, as I say, my first suggestion request is, and then I put in quotes, and it's like, I need help creating. And now we can, uh. Now we have some freedom here. So what do we want it to create? We can ask it to create an advertising campaign for specific situations. We can ask it to create a webinar script. Um, what are you thinking?

Speaker B: Well, so what do we look at in terms of a campaign to help promote a podcast about digital marketing? Is that too meta?

Speaker A: I think it'll help people understand. Um, so, yeah, I need help creating an advertising campaign for a digital marketing podcast.

Speaker B: Shall we give this a run and see what happens?

Speaker A: Yep, here we go. Yahtzee. Let's go.

Speaker B: So straight away, what we're actually currently getting fed by the looks of it, I would say is a potential title for a podcast, which might actually be cooler than the one that I came up with four years ago. Uh, but more importantly is now the system is actually written up a title. So Digital Marketing Unleashed the Podcast. We can replace that with All About Digital Marketing the podcast. But we've got the target audience. So we're looking at digital marketing professionals, entrepreneurs, small business owners, marketing enthusiasts, and individuals interested in learning and expanding their knowledge about digital marketing strategies, tactics and Trends. Key Messages 1. Stay ahead of the digital marketing curve. 2. Unlock, uh, the secrets of successful digital marketing campaigns. 3, Learn from industry experts and gain valuable insights. 4. Boost your business growth with proven digital marketing techniques. And now it's even created a whole list of slogans for us. So unleash your digital marketing potential. Your ultimate guide to digital marketing success. Unlock the power of digital marketing strategies. So again, now we're getting a ton of info very quickly. But what I think this is where it gets more interesting now is that we're actually getting to the point where it's giving us ideas and it's feeding us with ways that we could actually use this for promotion. Like how do we do this, where do we go? What channels could we use? So here we've got the usual things that you would always expect to see, I think Travis, uh, but some also for some of you out there that we don't always think about or things that we may have forgotten about or things that just kind of nudge our memory a little bit as well or remind us to not be lazy on certain pieces of the, of the marketing spectrum that we're supposed to do. But we've got things like social media, we've got YouTube, we've got email marketing, we've got content marketing, influencer partnerships and podcast directories. Is like six media channels that it's provided to us straight away for promotion and then it's given us additional activities which I think think is interesting because now it's talking about some things that we could actually do and how we distribute those on those channels beforehand, but some things that we could actually do.

Speaker A: And these are those things where I said by giving it that open loop of give us any additional activities that may be required to achieve the goal. Right? So this is where we allowed it to have that freedom of choice, right, to say, hey, we know it has been successful. So here's some things, even though you didn't ask for them specifically, the fact that you gave me the latitude to give you additional suggestions here, I'm going to spit them out. And this is where it kind of, at least for me, tickles the back of my brain a little bit and gets the gear spinning a little faster and gives me more ideas on how to do it outside of the bog standard vanilla stuff that you may expect,

Speaker B: basically what you're saying is this is the bit that excites you really? This is the bit where you start to see some magic happen. It starts to get you really going.

Speaker A: Yep, for sure. Gets the engine going for sure.

Speaker B: The additional activities, it's decided. And this again, for the people who are listening rather than the people who are watching this. But it's now given us five different digital activities. So networking. Attend digital marketing conferences and events to connect with potential listeners and experts in the field. Number two, webinars and workshops. Organize webinars and workshops around key digital marketing topics, featuring podcast guests as speakers. Number three, contests and giveaways. Engage listeners with contests and giveaways on social media platforms, encouraging them to share and comment on the podcast content. Number four, podcast cross promotions. So you can partner with other podcasts in the marketing niche for cross promotions, sharing each other's content and reaching new audiences. And number five, sponsored episodes, reaching out to companies and tools in the digital marketing industry for sponsored episodes and partnerships, offering them exposure to your audience. Now, what do you think of those five ideas, Travis?

Speaker A: I think they're reasonably decent. Um, you know, obviously I have a lot of background in contests, so for me, that, that pops up pretty quickly on the list of things to do. But when you talk to most people, they may have a hard time getting there by default. I think the networking piece cross, uh, promotions and sponsored, I think is pretty obvious to most people. Uh, if you're not a traditional marketer, doing webinars and workshops to promote a podcast may not be, uh, an automatic thing you would have thought of, though.

Speaker B: It's not. But actually it's quite interesting because even this episode that we're currently doing probably could have been thought of as a webinar or a workshop, because this is a perfect subject for people to actually be able to jump in, register their interest, and actually learn something about how these systems work. Admittedly, there's no gating of this content, so feel free to enjoy, but do hit that subscribe button if you find this useful in any way, shape or form. Now, this is what I like about this. And again, this is what the difference is between what we just played around with. Give me 10 social media posts, for example. Is that what we're actually starting to create here is context for the machine to keep going and to move forward? Right. And this is something that I think a lot of people don't play with as much. And I think this is something that people don't necessarily realize that now that you've got all this Info we can actually interact directly, talking about whatever it is that it's talked about, and also asking the machine to be able to give us different alternative ideas or to look at it from a different perspective. If we're not sure, or if we just want to make sure that it's really specific to what we're doing, we now have an ability to interact. Right.

Speaker A: Uh, that plus we can ask it to expand on a specific bullet point here. Right. So it's trying to give us a brief overview on a lot of different activities and a lot of different channels and things that we have at our disposal. But if one of these really jumps out to us, but we're having a hard time seeing the next steps, we. We could then continue this context thread where it's now still thinking like an advertiser, but now it has more information and thought process around what we're trying to advertise. We can continue building on that context and have it expand. So we could do a webinar or a contest or whatever. We could even probably have it write, uh, cross promotion outreach emails about how do I promote this? Uh, with others similar podcasts. So we have a lot of avenues we can go here, but I think it would be interesting to pick one of them and have it explode it out a bit more and give us an overview, an outline, and then within that, if there's emails need to be written, write the emails like the whole deal and take it down that rabbit hole. How far do you want to go?

Speaker B: This is the fun part. So actually what I was going to say to people as well, if you're watching at this point, or if you're not and you're just listening, but if you've repeated what we've done and again, all the prompts and stuff will add into the, um, onto the show notes for today's episode, so you can play and have a go and doing this yourself. But basically at this point as well, you could very simply ask it to give you five examples or five ideas for each of these activities to just get your creative juices flowing. If you're looking at this going contests and giveaways like, what would I give away again, this is your time, right, to really enter and engage in that and say, what would five prizes be for? Um, or what, what are five ideas for prizes for a contest or a giveaway, for example, or like Travis was saying, where would I find relevant podcasts to cross promote to? Just to start that process for you as well. I think some people also get to this Point. And that's a lot of information, right. That's just been dumped for you and I. We're looking at this going cool. And actually there's probably a few things on here that if we look at that first, social media or sorry, the media channels for promotion, we probably both recognize that the cobbler's kids have no shoes kind of problem. Uh, so we're looking at this and I know you and I have spoken a lot about content marketing in the sense of, you know, we need to do more for our SEO, we need to do more for, for how we get content out there, etc. Email marketing, a huge piece of obviously what you do not so big for me, which I should do more of, and then vice versa for social media, where I've done more of it than you have. And I think that's something that again, this is a lot, right. If you're not a marketer or anything else. I think so don't be afraid to look at this. Stop and be. Just ask questions if you need to. Right. This is almost like interacting with a human being.

Speaker A: Yeah, that's the whole point. It's here to serve.

Speaker B: Right. Well, let's see. What are we going to tackle then? Do you want to go down the idea of webinars or workshops? I think this could be an interesting one to go down.

Speaker A: Yeah, for sure. And we can always come back later, uh, and touch on contests if we want to. But I think webinars and workshops is probably one of the more surprising answers, I think, to people if they were thinking about how do I promote my podcast. So let's see what it has to do, uh, with its suggestions. So, um, let's maybe say please give me some ideas for a webinar or workshop that would attract our target audience.

Speaker B: Happy with that. Okay, so again, re referencing what we've already been talking to it about or what it came up with, that idea of that target audience. So it's using the above context that it already came up with in terms of our target audience and it's re referencing that plus the webinars workshop idea and now pulling these things together. So for me, number two, ideation. When it comes to ChatGPT, this is probably the best, single best tool I've ever had for ideation. Like, uh, you know, James Altucher always Talked about the 10 ideas a day, scribble them down kind of thing. This is just insane. You want ideas? Here we go. We've typed in. Please give us some ideas for a webinar or workshop that would attract our target audience. It's currently come up with a title for this. So Digital Marketing Power Hour. Boost your business with cutting edge strategies and webinar workshop ideas. So we've now been given so far 11. It's just wrapping up I think the answer thankfully. So it's given us 11 workshop or webinar ideas from number one, Mastering the Art of SEO. Learn the latest SEO techniques, trends and tools to help you rank higher in search results and drive more organic traffic to your website. And then we go on, um, Social Media Marketing Domination, Content Marketing Mastery, Email Marketing Magic, Facebook Ads Deep Dive, Google Ads optimization, video marketing 101, influencer marketing uncovered, Conversion Rate Optimization, Crash Course, Podcasting for Profit and the Future of Digital Marketing. I mean I think I need to go on that webinar to see about the podcasting for profit at some point.

Speaker A: I also like that at the end here it gave you like, okay, now that you have some titles, you start thinking, well, what's the scope? Right? And it says each webinar workshop could be designed as a 60 to 90 minute session providing a mix of theory, real life examples and practical tips to attract your target audience. Promote these events through your podcast, social media channels, email campaigns and collaborations with influencers. Digital marketing industry offer exclusive resources such as checklists, templates or ebooks to attendees as added value and encourage them to share the learnings with their networks. Now what I love about this is this. Got more specific than I expected it to because one main thing I see when people do workshops or webinars is it's like, yay, we're doing this thing. Please register, show up live. There's no additional materials and we're going to send you the replay, which no one ever watches the replay, really? Really, Unless you have some kind of scarcity element to it. So it's giving you the value. Add the one piece that my marketing brain goes to because I'm in marketing space when I read all those headlines. I don't know about you, but I thought these are great and they're also a great opportunity to do an influencer, to do the actual presentation. This could be uh, I could potentially see us doing eight or all 11 of these and finding an expert that goes, I feel like you and I have above average knowledge, but finding a true expert on each one of them to come in and give a specific track talk because then they're going to provide a lot of extreme expertise, Potential cross promotion value starts to get you going about. We could do a whole freaking summit about this and just make it a whole bunch of categories. It could be really interesting.

Speaker B: Now we basically just decided that we're going to do the All About Digital Marketing conference, which is 11 fantastic workshops that you can attend. And the, uh, price will be 497. No. So the key thing though about this, right, is again, I really want to try and emphasize this as we go through this. We've gone from not really knowing what we were going to talk about and talk to it about and understand. We've gone to the point of ideation where, I mean, this is insane. Like you said, all 11 ideas there. If we found a partner, a company and uh, a time basically to do this, we would be able to pull this together, right? So we could have the expert as an influencer that would come on to actually help us and talk about this. We could guide it through or they could just take over on it and they're getting an event produced and set up for them for free. During that we could also go to a company that offers a tool that helps to do X, Y or Z, whichever one it is. So for example, for Facebook ads, for email marketing, do you know anyone? Travis, for email marketing. Good company.

Speaker A: I might know a guy.

Speaker B: All right, cool. We can look into that then. Um, so again, like we can actually do this in a way that actually you could find a great series of people, companies, etc that would all be happy to be involved in this. And you're suddenly creating something that does bring a value to the table, does really offer somebody something. And again, we're still only at the beginning of this because I think this is now where it gets really exciting from my point of view. We've got the context, we've done the ideation, now we can get into the details. And this is, I still think for me, useful tool. I don't believe we should just all rely on. Please write everything for me and best of luck. I don't think we're there yet. We have to give this context and get to that point. But I do think that right now is a great way that we could take one or two of these ideas very easily and ask it to show us an outline of what a course or what a workshop like this could potentially look like. And then it may be even how we would deliver it. Right?

Speaker A: Yeah. I don't know about you, but I'd be interested in keeping going down this rabbit hole. Let's pick one of these and maybe ask it for some potential influencers that could be a, uh, speaker for one of them. And then help it write some outreach emails. You want to go that far?

Speaker B: Let's see. Let's do it. Let's see what happens.

Speaker A: Great. So let's pick one of the 11 ideas here. Dealer's choice, uh, whichever one jumps out to you, it could be like Google Ads optimization or whatever. Um, and then we will ask it to give us some potential partners that have expertise about the topic.

Speaker B: So I'm actually going to be a real dick and go down the number 11 and go with the future of digital marketing because I genuinely still mind boggling with what we can do, but also because I think right now a lot of other people are as well. Right. It's a topic that is can't ignore, but I think there's also a lot of tools that are just appearing that people are jumping onto very quickly and I've been playing with a few of them. Hopefully I'll be able to pull these things together into a, uh, video so that we could post that as well. It's not going to be your solution. Right. So we tried one for the podcast recently where you just drop in your episode and it'll do all the hard work for you, man. It's not good.

Speaker A: So, yeah, it whiffed big time.

Speaker B: Yeah, massively.

Speaker A: Totally missed the ball.

Speaker B: Massively. And again, so if you want to see this, you can go down to Twitter. Uh, and actually I put the thread that it suggested that I post and I just found it like it could have been written about anything. It had no real impact or influence or anything to do with what we had actually been talking about. So I wasn't very impressed.

Speaker A: Whatever you say, Person zero.

Speaker B: Person zero.

Speaker A: Yeah.

Speaker B: There's nothing wrong with person zero. Uh, right. Keep your eyes on for that. There's a future episode coming. All right, so let's go with idea number 11, future of digital marketing. And let's see if we can actually take this all the way through to the end like you said, and potentially to actually be something that we produce as well. I think that would be a really cool way to end it if we manage to. But let's see.

Speaker A: Yeah, so we could say, you know, give us some expert influencers that could talk about idea 11 or what did it call it? What was the context that I called it? Might just scroll up a little bit.

Speaker B: Idea 11, the future of digital marketing.

Speaker A: Let's see what it does. Could always break the system, but that's okay.

Speaker B: Nothing quite like, uh, breaking the system. So. So we've gone with, give us some expert influencers that could talk about idea 11, the future of digital marketing. So bearing in mind again the context of everything that we've already talked about and now obviously asking it to give us ideas of who these people are that we could talk to now straight away I can tell you that they're giving us some great people that uh, are going to be remarkably interesting and, or hard to get onto our podcast. But again, if it helps that I

Speaker A: actually have the cell phone number of

Speaker B: Number One, that would be very useful to help. Maybe we just send him the uh, the email that we get out of this at the end and we just put, look, we're doing this experiment, come on board, play play ball. It'll be fun. So so far we've got Neil Patel in number one and it's given us the website, the Twitter, which I think is fantastic. So it's already giving us a helping hand to how do you get in contact with these people, how do you find them? It's also given us a very small and quick bio for each of these people. So here you can see Neil Patel is renowned digital marketing expert, co founder, Crazy Egg, hello Bar and Kiss Metrics has been recognized by Forbes as one of the top 10 online marketers and a sought after speaker on topics like SEO, content marketing and growth hacking. Number two, Gary Vee. Number three, Marie Smith. Number four, Rand Fishkin. Number five Ann Handley. Ah, so we've now got five people that we could recommend.

Speaker A: I want to jump in real quick and just point out that this is where the domain expertise thing comes in about knowing an industry and knowing a person. So like I know Neil personally, I've known him for years. Um, I also know that he acquired hello Bar. He's not a co founder of it, he was a co founder of the other two, Crazy Egg and KissMetrics. So it's interesting to know that that's a thing that you could easily copy and paste and be like, I already got your bio but if you're going to go down this rabbit hole, you got to fact check it. So just wanted to point that out. It's a real simple subtle thing but uh, it's worth noting that you're never going to get 100% right answer. And this is why having some contacts and domain expertise and fact checking anything, especially if you're going to go do outreach knowing for sure what they actually co founded versus what they maybe own and run, is an important differentiator for making it show that you did the homework and not just have a chatgpt give you the answer.

Speaker B: And I also want to add to that after 165, 9, 10, I don't know how many of these we've actually done so far. Uh, if you are doing something like this and you're going to put somebody's bio onto anything, you want them to be happy with it. This is something that I have unfortunately tried to do things in the past and tried to move fast and one thing another and realize that people actually can be very, very upset with the mistakes. So you talked about this Travis before with we did uh, our AI episode, the first one we talked about. This system can be very good at just telling you stuff and you want to believe it and it comes across very confidently. Uh, fact checking like you said, the industry knowledge, understanding your own business going to be really important. But again take a few minutes. Most of these people and anyone that you is worth their weight who's going onto these shows or doing speaker opportunities, et cetera, will literally have a one pager ready to send to you with all the details and info. So don't be afraid to ask as well if that is something that you're going to do. But anyway, it gave us some instructions again at the end of this though. So reaching out to these influencers for interviews, guest appearances or collaborations can help you address the topic of the future of digital marketing on your podcast whilst also providing credibility and exposure to a wider audience. So I've got one thing to say about this and I think these five that it's given us is fantastic except for the fact that they are very big names. I'm wondering if there would be a way for it to maybe know of some people that we could also maybe get in touch with. But there aren't quite a listers that potentially charge tens of thousands of dollars to go to a speaking opportunity.

Speaker A: What if we try asking it give uh us some more examples of lesser known experts.

Speaker B: Let's give it a go. Experts who can provide, let's go to digital market m who can provide valuable insights on the future of digital marketing. Here we go. So what we've done here is ask it really simply give us some more example of lesser known experts who can provide valuable insights on the future of digital marketing. And what we're trying to do do here is to hopefully get some people that if we go to their Twitter accounts for example that we're going to see they're not, you know, they haven't got 5 million, 10 million followers. As the All About Digital Marketing podcast is still quite small. I'm okay with saying that. So we want to find some people that maybe we have more of a chance of actually getting them in to have that conversation with us. And so far we've got three names that have come up. So we've got Alada Solis, Brian Fanzo, Maddy Osman, we've got Ross Simmons, and hopefully the fifth one that'll come in shortly. Any names that are ringing bell for you, Travis?

Speaker A: Nope. And that's actually a great thing because that's exactly what we asked you for.

Speaker B: So now we've got five. I actually do know Lachlan. Um, Fantastic. Right, so this is why this is an interesting space in this site. It's insane what we can do, but by asking for this now, I think we've got got potentially five people that you wouldn't feel out of place reaching out to. By the way, I don't think there's anything wrong with reaching out to those first five either. You have to be very specific in terms of your pitch. But that's a different point. But I think this list of five, if we then went into their Twitter accounts and we went to see how many followers they had, et cetera, we'd then be able to get an idea and gauge whether or not we think that we could get those people onto the show or to work with us to do some form of a workshop, et cetera. So I think this is a, a great list.

Speaker A: Uh, I love the closing statement it has here because I think it's quite accurate.

Speaker B: So. Sorry, you're right. Inviting these lesser known experts to your podcast can provide fresh perspectives and insights on the future of digital marketing, while also offering opportunities for networking and collaboration within the industry.

Speaker A: I think the key there is fresh perspectives. Right, because. Because one thing about the A list people is they do have a lot of pool and do have a big audience, but they tend to, uh, get on certain tracks. Right. And the track changes over time. But they, they have a certain scope, they have a certain way, they like to present things, they have certain metaphors they like to use. And so sometimes getting these lesser known people can actually be a more interesting conversation, just simply for the fact that it's a conversation that hasn't already happened 300 times, I think.

Speaker B: I mean, I'm trying to understand. Are you saying Gary Vee has like a particular trap?

Speaker A: Hustle your face off. What are you sleeping for? You can sleep when you're dead.

Speaker B: So hustle, hustle, hustle. I think what is really good about this though, so we have got these five people that. But by the way, again, like, I know, um, so I know one person on the list only, so I'm not gonna pretend like, I know everybody that's out there by any means. And obviously, it's always fun that Travis knows the first person on the A list game. And I know number five. Ah, Lachlan, I'm sorry, man. Like, I will reach out to you and let you know that this is

Speaker A: coming out, but you're an A lister in our hearts, Lachlan.

Speaker B: You are an A lister in our hearts. And also, I'd like to collaborate and do something. So now what we're going to actually do is figure out what we could do with this list. Right. And I think this is where we're going through these phases again. So we've gone with that idea of, you know, what the business is, the avatar, what it is that we're going to be trying to do, and that's given us the context. We've gone through ideation. You know, what could we do? How could we do it? What could we promote? And how do we promote it? We've then taken that forward and gone into actually. Well, let's figure out a little bit more about that. So we now have an understanding of what we could do in terms of a webinar or workshop. We've chosen a title for it. We're now asking for guests that could come on and be involved in this. And I think now of. For me, anyway, Travis, the next step would be to start looking at what some of the deliverables that we would need might actually look like. So we could actually look at, for example, like you said, help me write an outreach email to all of these guests to see who would like to come on and be involved in this workshop with us.

Speaker A: Yeah, you, uh, know, maybe even give the context of, uh, help me write a cold outreach email for all five of these potential guests, and we'll see how well it does and see if it actually keeps track of all five.

Speaker B: Let's see what happens.

Speaker A: And maybe, uh, maybe we need to give it context. One extra little. Yeah. All these potential guests on our upcoming digital marketing summit titled.

Speaker B: And again, we actually have this created a title for us. So why not use that?

Speaker A: Scroll back and get it.

Speaker B: Yeah, yeah, just. Actually, no, I'll take the whole thing. Give it the best chance of understanding what we want to do. So here we go. Three, two, one. Um, let's see what happens now. I don't know about you, Travis, but doing this, I have received so many pitches for people to be on the podcast. We often discuss some of the more interesting ones, uh, that come through and again, some of the people that we know, some of the people we've never heard of. So we have to try and kind of filter these things through. Please bear in mind that people that are higher up in those A Lister 5 names that we had earlier will receive hundreds of emails trying to pitch them per day. Yeah, hundreds per day. So. So literally everyone is trying to do them. So there's going to be two things that I'm looking for in this email and I will start reading out what it's coming up with. There's two things that I think are going to be really important when you're doing this outreach is one, to be very specific. So what it is that you're asking them for and not sort of sugarcoating it too much, but number two, making it short. I don't think so. This is one thing that I'm looking at the way this is producing this email right now. And this email is long, so I'd

Speaker A: say way too long.

Speaker B: Almost a full page letter rather than an email.

Speaker A: Yeah, no one's ever going to read that. Think about pickup lines at the bar. You're not reading them. War and Peace to get them to talk to you.

Speaker B: So this is what it's come up with. Subject line invitation to speak at our upcoming digital Marketing Summit. Your podcast name. So now it's actually created the whole email. So Dear Expert's first name. I hope this email finds you well. My name is. I'll go with Chris and I'm the host of the All About Digital Marketing podcast. The podcast dedicated to exploring the latest trends and insights in the digital marketing space. This is really important because that context. The only time it's come up was in ChatGPT's first ever answer to us. Let's just be clear like we haven't re referenced what the podcast is about. It decided what the podcast was about. So that's really interesting to remember. We are currently organizing an exclusive digital marketing summit titled the future of Digital Marketing. Discuss upcoming trends, innovations and the impacts of new technologies such as aivr, aivr, uh, and voice search, uh, on digital marketing strategies. The event will be held on date and will bring together top digital marketing experts to share their knowledge and predictions on the future of the industry. I've been following your work on Experts website blog social media and I've been impressed by your expertise in expert specialization. Your insight into involving digital marketing landscape would be invaluable to Our attendees, and we'd be honored to have you as a speaker. I'm not even halfway through the email now, now, and by this point I'm already bored.

Speaker A: I don't know about you.

Speaker B: Yeah, yeah, like, I'm struggling to read it right. So it's tried to give us like, um, as a speaker, they would have opportunities to share their thoughts, network one thing, another. I mean, again, I don't think that's particularly useful. Uh, it's also said, like, we understand your time is valuable. I find that funny because at this point we've written about seven paragraphs, so it's just continuous going on. Please let us know if you'd be available to join as a speaker. Uh, thanks for considering. Your warm regards. Blah, blah, blah, blah, blah. So I think straight away, we know these guys are busy. We need to get this email much shorter and we're not going to go away and do this hard work ourselves, are we?

Speaker A: Nope. I would say rewrite that email as short as possible, focusing on what's in it for the guest.

Speaker B: Let's see what happens. So rewrite that email as short as possible, focusing on what's in it for the guest. So already straight away, it's kind of reduced the subject line into a slightly different variation. Interestingly, speak at your podcast name summit and boost your influence. So now I'd say this is much better for those second five or the list.

Speaker A: The.

Speaker B: Sorry, not the A list, not the Gary Vees, but obviously four, five people who are more in your level or more in that network around that time, tight size of, uh, audience, et cetera. There is real benefit in having this content that's created with them. So. Hi, expert's name. I'm your name host of your podcast Name. We're organizing a digital marketing summit on this date focusing on the future of digital marketing. Your expertise in blah caught our attention and we'd love to have you as a speaker. By participating, you'll share your insights with a large audience, network with industry experts, increase your visibility in the digital marketing community. Interested? Question mark? Let's discuss further details and see if it's a good fit. It best your name.

Speaker A: Way better.

Speaker B: That's so much better.

Speaker A: Way better. Now the fun. Like I would say this is like, at least usable. The last one was way too inflated. It was trying too hard. It was too verbose. This one is definitely usable for those more approachable people. Now, knowing copywriting, um, I would be curious if we can try to poke the bear here a little bit and maybe get it to rewrite it it in a, uh, maybe say rewrite that email in a clickbait style format and

Speaker B: see, just see what it's amazing.

Speaker A: See what it does to see if. Because I've gotten some pretty funny cold emails and they do catch my attention.

Speaker B: So rewrite that email in a clickbait

Speaker A: format and maybe format that gets people to respond.

Speaker B: Okay, so rewrite that email in a clickbait format that gets people to respond. Here we go. Subject line. We have a fire emoji straight away exclusive invitation. Explode your influence at our top digital marketing summit. I gotta be honest, straight away there's more of a chance that people would click on that potentially. Unless it turns out we're emailing nothing but marketers. We all know what we're doing to each other but we have got a fairly short email although it is longer than the last one so far. But here we go. Hey, experts first name. You won't believe this. Opportunity. Opportunity. Rocketship emoji. I'm Chris, host of All About Digital Marketing podcast and we're holding the ultimate digital marketing summit on date to reveal the future of the industry. We've been following your game changing expertise in expert specialization and knew we had to invite you join our all star lineup and share your mind blowing insights. Brain emoji network with the industry's biggest names Handshake emoji Skyrocket your visibility in the digital marketing community. Upward trending graph emoji. Don't miss out. No entry emoji Reply now and let's chat about how you can become part of this epic event to your success. Signed Chris. Thoughts?

Speaker A: I think it's totally viable. I mean I maybe wouldn't use quite so many emojis but I think uh, it's at least interesting. Right? And so you could probably from here we don't need to do it on this example, but you could probably say write me another variation, write me another variation and you could probably come up with 30 or 40 variations and then pick 5 or 10 and then basically start split testing with your outreach. Which one of them actually gets people to reply? I don't know. I think it's interesting. I think the one right before this was usable. I think depending on your personality type and the kind of the vibe you're going for, this could be usable as well and potentially better. Um, but if you're going for a more white collar corporate executive, I don't think that this would be the right approach per se. But for our particular audience I think this could hit personally.

Speaker B: So I'm really into this on the idea of we've done the deliverables for an email, but I think we could use. I don't think we've hit the 25 message limit for GPT4 yet. So what I'm also thinking is that we could actually use this to create some very basic copy to talk a little bit about what we're going to be doing. Uh, we could also maybe even get it to write that copy, pretending like we've already got those five guests that are going to be signed up and on board so that we can pull together a little bit of content. And from that I'd also like to show people the difference between the social media posts that we asked it to write a little while ago and how much more pertinent and specific these will be and how much more useful they are when you start to get down this context creating conversation.

Speaker A: So how do you feel about asking it to write a headline for a summit featuring five experts in the future of digital marketing and then once we're done with that, having it write a social media post for it?

Speaker B: Let's do it. Have you got a prompt in mind?

Speaker A: Yeah, um, write a headline promoting our summit with five expert guests titled and then we'll want to give it the same title it gave us before. And then maybe even so we had said write a headline, maybe write a registration, uh, headline registration call to action

Speaker B: to encourage our target audience to register clearly.

Speaker A: Mhm.

Speaker B: Happy with that.

Speaker A: Let's see what it does.

Speaker B: So what we've gone with in the end is write a headline promoting our summit with five expert guests titled the future of digital Marketing and write a registration call to action to encourage our target audience to register. So what I have realized what we've done here is we only actually asked for one, right? Whereas we could have actually asked for a few options.

Speaker A: Yeah, that's okay. I think people will get the idea. You could always keep giving it variations. I think this will be enough for us to see if it changes the social media promotions.

Speaker B: So here we've got headline. Unleash your potential. Join five industry titans at the Future of Digital Marketing Summer Summit. It's included all the key information that we, uh, talked about, but it's given us that as a headline and then registration call to action. Ready to turbocharge your digital marketing skills and stay ahead of the curve? Don't miss this opportunity to learn from five expert guests at the Future of Digital Marketing Summit? Register now and secure your spot for an unforgettable experience that will transform your marketing game thoughts.

Speaker A: For a baseline that's better than most people would write, I think think it's not world beating copy, but as a baseline, if you put that up, you would probably be at least average, if not above average.

Speaker B: I think, uh, I'm starting to get in my head this idea of us actually doing an experiment and not telling anyone about it and then seeing what we get to at the end, rather than just this version on, um, today's, uh, episode. But would you like to change it in any way or try and influence it in any way so that we then before we then run some social media posts just so that people can see start to finish? I think just how much of a difference these things can make.

Speaker A: Um, I mean we could. If anything, I would maybe rewrite the headline.

Speaker B: Well, let's go with rewrite three new versions of the headline above.

Speaker A: Yep.

Speaker B: Um, make one more clickbaity. Uh, I was going to say one more direction and one.

Speaker A: And one more professional. Maybe.

Speaker B: Yeah, one more. It's funny how I didn't go with that. That's uh, an option. Right? Rewrite three new versions of the headline above. Make one more clickbait, one more direct and one more professional. So the idea of this is again, instead of us trying to figure out all the ins and outs and trying to do it one by one to figure out what it is that we wanted to do. Take three examples. You could have said five examples. We didn't even need to tell it necessarily what we wanted them to be specifically. But bearing in mind our original headline was Unleash your potential. Join five industry titans at the future of Digital Marketing Summit. We've now got a clickbait headline which is Discover the secrets of tomorrow's marketing. Five experts reveal all at the future of Digital Marketing Summit. A direct headline is Learn from five top experts at the Future of Digital Marketing Summit. Register today. And the professional headline is Explore emerging trends with industry leaders at the future of Digital Marketing Summit. I hate to admit it, the one that will probably actually get people to register is in fact the clickbait headline. Would you agree?

Speaker A: Well, that's clickbait for a reason, buddy. So now we have to. You want to have it right sold in social posts for the clickbait headline?

Speaker B: Yeah. So now what we're thinking is, so if you've actually used some of these things and if you were going to have this as your main page, this is what you want to try and do to actually get people to sign up, et cetera, you're then going to post this out left, right and center, uh, linking comments. But you need some social media posts to be able to push this out. So I think there's going to be two different parts to this that I would ask it to write. Uh, and I'm going to just say Twitter for now because it's going to be much shorter. I think if we get into LinkedIn, uh, it can get a bit verbose. But I think if we asked it for Twitter, I think what I would say is we need headlines, we need Twitter, uh, content. Sorry for Twitter from our point of view. But I'd also like it to try and have a go at writing an example tweet that we could give to the guests that were going to be there. Those five industry experts.

Speaker A: Yeah, I think that's good. So that's two additional prompts. Or do you want to do it all in one?

Speaker B: We'll do first one from our point of view. So write. Should we go with three tweets?

Speaker A: Sure, yeah. Definitely need to tell it multiple.

Speaker B: Um, okay, well let's just do multiple. Write. Write some tweets to promote the, the clickbait headline. The uh, headline. And actually I'm going to copy and paste it.

Speaker A: And obviously that's a way to make sure that it does exactly what you want to do. But I think we probably could have gotten away with saying promote the clickbait headline. And I bet it would have picked it up. But I'm totally fine with this route.

Speaker B: Yeah, I think you're right as well. Sometimes it's just nice to add in that extra bit of security like you say. Um, but look, we've got write some tweets to promote the headline Discover the secrets of tomorrow's marketing five experts. Uh, I think we should also add into this, make uh, them.

Speaker A: We're aiming to get from the perspective, from the perspective of the organizers, from

Speaker B: the perspective of the organizers looking to increase registrations.

Speaker A: Mhm.

Speaker B: So the final prompt is write some tweets to promote the headline Discover the secrets of tomorrow's marketing. Five experts reveal all at the Future of Digital Marketing Summit from the perspective of the organizers looking to increase registrations. So straight away, tweet 1. Get ready to skyrocket your digital marketing skills. Join us at the Future of Digital Marketing Summit as five top experts reveal game changing secrets. Register now and unlock your potential. Insert registration link. And it's used three hashtags, I think hashtag digital marketing. Hashtag marketing summit. Sorry. Two.

Speaker A: Ah.

Speaker B: And it's also thrown in a couple of emojis. ChatGPT4 loves emojis by the looks of it. Um, but it's fine. Tweet 2 Stay ahead of the marketing curve. Light bulb emoji. Our Future of Digital Marketing Summit brings together five industry experts to share their secrets on tomorrow's marketing strategies. Don't miss out. Register today. Insert registration link. DigitalMarketing Summit, so on and so forth. It's actually provided us with five, so we didn't specify, we didn't say three or five. We just said write some tweets and it's ended up giving us five. So I think that's kind of interesting. But again, I'd say these are, uh, more on point. I think they don't reference the guests. And obviously when you don't know who the actual, uh, speakers are going to be, you would be able to include that. But I do think if we had said that we had managed to get Lachlan and whoever else to be involved in this, that this would also have included that and incorporated it.

Speaker A: I could also see an exercise. Once you get closer to the finish line and you have your roster locked of basically going through this exercise for each expert and about their specific talks. You could feed it there, expert their talk, and then say, write me some tweets promoting this guest's, uh, session in our summit with this name. And I think you could repeat this and then you start building up a whole arsenal of content. Because if you do five of those per guest, maybe you have five guests, all of a sudden you have 25 tweets to pull from and it becomes a lot more interesting and varied instead of the same drum over and over.

Speaker B: And really important as well, what I think would be interesting to do is instead of, from the perspective of the organizers looking to increase registrations, uh, from the perspective of the, uh, what did we call them? Expert guests. Guest experts from the expert guests looking to increase registrations. So we're going to keep exactly the same, still using the, uh, headline and the title, but let's see what it comes up with when it's rewriting these. So again, there is an element of this. If you did this, you'd be able to send these tweets out to the guys who are going to be involved, give them something that they could use as, uh, a technique. What have you seen straight away?

Speaker A: This is amazing. So in the first tweet, and remember, we did not tell it how many other people they're with, it's remembering from before. So right in tweet number one, it says excited to join four other amazing experts at the Future of Digital Marketing Summit. We'll reveal the secrets of tomorrow's marketing strategies. Don't miss out this opportunity to learn and grow. Register now. So I understood that I'm in a group of five so therefore I need to reduce the integer by one and then the second one is I'm thrilled to be one of the five experts sharing game changing insights at the Future of Digital Marketing Summit. Stay ahead of the curve and join us for this incredible event. Register here. So like, and it's coming up again with at least five, um, is terrific that it's understanding that this is now from the guest perspective, it's remembering that there was five guests based on what like six or seven messages ago. Uh, and that they're in that and writing even in different ways. Right. I'm thrilled to be one of the five or I'll be joining four others. That is the power of these threaded replies.

Speaker B: And I think again like this is pretty specific now but you know, I was just looking at this and thinking to myself, do you know what we forgot to do is to make sure that they include our ah, hashtag in or not our hashtag, sorry, our um, ah, handle in all of these tweets. Right? Because if you were going to send these out to the guys and say look, here's just some example tweets if you want to just copy paste. And again this happens a lot. I've been a speaker at a couple of events. I'm sure you've uh, seen these things get sent over to you as well. So, so I think there's another element of this we could actually say to it, making sure you add your um, handle to make sure you've got that or a specific hashtag if you've got one. And again if you just asked it to make those changes it would be able to do this. But I think the real key thing for this whole episode and my idea behind this was there's like five stages. I'd say maybe, maybe it's four And I'm uh, just hoping that it sounds good better as five. But the five stages which is the first one which was setting up that content so really giving it a purpose as ChatGPT. So it's not just a system that farms out word after word but actually it's something that's trying to understand a specific problem and trying to answer it in the best possible way. We then used it to figure out some ideation and we've done that on multiple Sides of things. Right. We've done the ideation for different ways to promote something. We actually used it for ideation of figuring out a product in its own right from the very beginning, which is really interesting. We've then used it to actually outline what that product could potentially be and it's ideated around that as well. So giving us the idea of this workshop. This has become a summit. This is summit that's ended up with five guests. It's done some research on the guests for us, so we've got all of those phases built into it. So we've really done ideation through to research through to actual deliverables, which I think is insane as well. Right. We've now got to a point where we have an email that we're happy to send out to a few people. We've got social, uh, media posts of how this would actually come out and what we could do for us and for the guests. We've got our, uh, headlines and our clickbait titles to make sure that we really, hopefully get as many registrations as possible. To me, this is huge. And if you've never seen this process from start to finish, I'm hoping that this gives you some insight and really understanding as to just how much this could help you with. Travis, is there anything I've missed on that list of. I'm, uh, still going to go with five. I'll figure out what those five are later.

Speaker A: I mean, the biggest takeaway for me is that that you and I having a seed of an idea in roughly an hour. Uh, like if this was a real thing that we wanted to actually execute on, which, who knows, it might be in the future now, I'm more sold on it than I was at the beginning. Um, we actually got some decent structure, some good ideas on who to reach out to, how to do it to the point that it's not quite. But it's way closer to copy and paste. It's definitely at that execution stage as opposed to the long slog of ideation and planning stage. We could actually start just putting out some feelers based on this to see if anyone would actually be interested in joining. To do that in an hour while we're explaining the process on a podcast episode is incredible. Right. Like before, I could have been even more efficient if it was just you and I chopping it up on a zoom call or something. Right. So that's the short, that's the insane brain hack to me about all this, is that you collapse down what could take days and run out of motivation or whatever. It's like, how do I do this? Oh, I still got to write the tweets and got to sit there and rack your brain. You feel exhausted by the end. I'm ready to go for another bike ride right now. I'm not wiped at all. This is great. So this is what gets me so excited about AI in general and really collapsing down that process and getting to the execution part, which is the, in my opinion, the exciting part and the part where most people need to get to and everyone gets stuck in this minutia leading up to it, and that's now virtually eliminated.

Speaker B: I think, again, like you said, it's not just the ideation of it, but it's literally. We didn't come into this with an idea for a specific product or service at the end of this. And that's the really key piece of this. We literally just went, well, hang on, let's see what happens. We'll do it. About. I picked the topic, you know, I picked one of the actual ideas for a summit once we had decided it was going to be a workshop or a webinar. Uh, all of these things have literally come from this process. And I think that's something that's really key. We're all so stuck in our own head sometimes of, I know what I'm going to do. I'm going to do this, I'm going to do that. And again, because it's so hard to get started and to actually start fulfilling that process, I think that can be a real challenge for people. But again, we didn't know. But like you said, this could actually be something where we revisit it next week on a call, just the two of us, and go, do you know what? Actually, this wouldn't be that hard. Hard to pull together. And actually we do know three or four people between us quite easily that would happily guest and be involved in this. And actually we could pull something together and put it out there. Uh, and if people like that idea, again, like you say, this is all about the testing, right? Getting it out there in its simplest version to see if people do want to get involved and do want to register, that, to me, is a huge win, like you said, in an hour and four minutes, which hopefully as we edit this down a little bit, it'll be a bit quicker. But actually, on the video version, I will keep this exactly as it is so people can see. See.

Speaker A: Yeah, this has been great. And even as someone who uses AI fairly often, I think going through this exercise is uh, enlightening, even for myself, so I hope other people get a lot out of it, too.

Speaker B: Well, that's it for today.

Speaker A: If you're super into this kind of stuff, there's three things that you should consider, right? One is if you're on YouTube, gently, ever so gently, hit that subscribe like and notification bell if you care to. Nope. Gently. We make love, not war over here. Right? The second thing is if you like the audio format. I know that this was primarily with visual aids, and so maybe it's not the best pitch for audio, but we do post this in all the major directories as instructed by ChatGPT earlier. So you can definitely subscribe to the All About Digital Marketing podcast and my third plug if you're savvy or interested in this whole AI bit. Um, this isn't a thing that Chris and I do. This is a thing I do with someone else. But, um, we have an email marketing newsletter. It's a daily newsletter Monday through Friday called signs of AI. So you can go to signsofai.com and sign up for a free daily newsletter where you get examples, trends, prompts, things that are interesting around AI. And if you're watching this very quickly, we're, uh, actually running a contest where we will actually pay for the winner to have a full year of ChatGPT plus, which is what we used in this example with GPT4. So that's my plug. My trifecta plug. Anything else, Chris?

Speaker B: Well, I've signed up to the Signs of AI uh, email newsletter now, and I am enjoying it. I'm just wondering, what's the chances of me winning, uh, a ChatGPT subscription?

Speaker A: Well, uh, it is running through contest domination, so you have a random, uh, weighted lottery. So if you keep referring people, you'll get 10 more chances for each person you refer, and your odds will be significantly better.

Speaker B: May the odds be forever in your favor. Um, or whatever the, uh, Hunger Games phrase was.

Speaker A: That's actually what the, uh, first email says when you enter the contest. Maybe odds be in your favor.

Speaker B: Is there an emoji of, uh, snow, whatever his name was?

Speaker A: No. Anyway, good stuff, man. I think this was unusual. It's different than what we normally do, but I think that also makes it

Speaker B: exciting if you listen to this, if you've watched this. Please do. Let us know, though, if you like this kind of content, because I think Travis and I would happily take on a more specific role in terms of what we're trying to achieve at the end of this. So if you've got ideas. Or if you want us to run this for your business. Business for your particular services, whatever it might be, we'd happily go through this on another episode or as a video, just to help and, uh, to make sure that we can do something that is useful. So let us know what your thoughts are. That's really, really useful. Travis. Thank you so much. Everybody listening. Thank you. And we'll see you again next week.