← imPRessions: a pollack group production
Listen to this episodeAll imPRessions: a pollack group production episodes →
The Importance of Trade Media in PR with Allison Carter | Season 4 Episode 4
imPRessions: a pollack group production · 2026-04-15 · 29 min
Episode notes
PR professionals know the thrill of landing a placement in a top-tier publication. For clients, big names equate to big wins, and while mainstream media is usually an indicator of success, one important medium is often overlooked: trade media. In today’s episode, we sit with Allison Carter, Editor-in-Chief at PR Daily, to unpack why trade media needs a front row seat in every PR strategy.
More from imPRessions: a pollack group production
All episodes →- Pets Are the New Kids: How Brands Are Marketing to the Modern Pet Parent with Yvonne Brossard | Season 4 Episode 651 / 100
- Inside the New Age of Political Reporting: How National Policy Becomes Local News and What Communicators Need to Do to Break Through | Season 4 Episode 557 / 100
- The Next Generation of PR: A Conversation with PR Student of the Year Sophie Schaked | Bonus Episode38 / 100
- Beyond the Logo: How Honda Turns Sponsorships into Cultural Impact with Jennifer Symington | Season 4 Episode 3
- Marketing a Modern Resort on the Las Vegas Strip with Kassidy Krystek | Season 4 Episode 2