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Substack

A guide to the best B2B podcast coverage of Substack - the shows and 30 episodes that go deepest, ranked by substance, not downloads.

Substack has become a critical platform for B2B content strategy, enabling everything from CMOs building branded newsletters for revenue to solopreneurs like Tonya Lawson establishing AI-driven visibility without tool sprawl. These episodes explore how creators like Grace Andrews and Amy Cavanaugh leverage newsletter platforms as foundational channels in multi-platform personal branding strategies, while also examining the economics of paid offerings - including the hard lessons from private podcast experiments that didn't deliver ROI after a year of operation.

Best shows on Substack

Best episodes on Substack

  1. 326: FROM THE TRENCHES / Don't let AI flatten your voice: Human-first content for building your personal brand - with David J. Ebner

    EARN THE RIGHT with Trevor Young · 2026-07-13

    80 / 100

    …And of course you, you with being a long form aficionado, uh, you'd be wrapped to see that the likes of email newsletters continue to power along and Substack is, is gaining huge momentum.…

  2. Celebrating & accelerating writers ❤️‍🔥 Bailey Richardson reflects on her time at Substack

    Get Together · 2024-07-02

    78 / 100

    …peaker B: I worked at People and Company and moved with the team Bailey, Kevin and Kai over to substack back in 2021 at after four years of researching extraordinary community leaders, coaching organizations at People and Company, and writing their book Get Together, Bailey, Kevin and Kai developed a process to help…

  3. Life Advice That Doesn't Suck from Best Selling Author Mark Manson

    Behind the Brand with Bryan Elliott · 2026-06-05

    76 / 100

    …You know, blogging was from 2007 to blogging's kind of dead today, right? Like it's it's there are niche substacks and and people who are still doing it at a modest level, but like the days of massive blogs that generate millions and millions of page views, yeah, they're kind of long gone.…

  4. The Importance of Trade Media in PR with Allison Carter | Season 4 Episode 4

    imPRessions: a pollack group production · 2026-04-15

    76 / 100

    …We've also got the rise of independent media through substack, through YouTube, through social media personalities.…

  5. The Pragmatic Engineer AMA

    The Pragmatic Engineer · 2026-07-08

    76 / 100

    …I saw substack was taking off.…

  6. The Most Overlooked Marketing Channel With Maureen Norman

    Over A Pint Marketing Podcast · 2026-04-29

    75 / 100

    …Substack here is like a big thing, right.…

  7. How CMOs Are Using Branded Newsletters to Drive Revenue

    The CMO Podcast with Fexingo · 2026-07-01

    73 / 100

    …He started on Substack, built trust, and now his newsletter is a must-read in product management.…

  8. Reinvent Yourself or Get Left Behind: The Future of Recruiting with Jeremy Lyons

    Recruiting is No Joke · 2025-11-19

    72 / 100

    …peaker A: Yeah, so the Recops Roundup, which is the newsletter, it's on substack, it's on LinkedIn.…

  9. 324: FROM THE TRENCHES / One identity, many channels: Multi-Platform personal branding - with Courtney Kocak

    EARN THE RIGHT with Trevor Young · 2026-06-12

    68 / 100

    …You know, your podcasts run through, you know, you've got substack for newsletters, you've got your writing, but everything seems to stack into the other.…

  10. The Strategy Behind Longevity Gains

    7-Figure Small · 2023-05-04

    66 / 100

    …And that is, it's on Substack.…

  11. Tonya Lawson on How Solopreneurs Can Build AI Visibility Without More Tools

    Marketing for SMEs · 2026-07-01

    65 / 100

    …Let's get you over on Substack.…

  12. 30 Days. 30 Emails. Was it a Mistake?

    Growth In Reverse: Newsletter & Email Growth · 2026-06-03

    65 / 100

    …Then we are also copy and pasting these into Substack for the Growth Reverse- Mm-hmm [00:16:56] Dylan Redekop: Substack newsletter.…

  13. How Grace Andrews Builds A Content Strategy In 5 Steps

    Building Brand Advocacy · 2026-05-27

    64 / 100

    …Do you then think, I need it always on? So it's going to have to be something a bit more kind of like a substack.…

  14. How a Food Editor Created a National Travel Media Platform with Amy Cavanaugh

    Hospitality on Air · 2026-05-04

    63 / 100

    …I stumbled upon American Weekender and obviously in the agency, we work so heavily in the hospitality space and I started reading the Substack every week and I was like, who is behind this?…

  15. Yapping as a Service: How Founders Turn Opinions Into Pipeline | Sonia Baschez, Fraction CMO at Yapping as a Service

    Pipe Dream · 2026-03-26

    57 / 100

    …out to the world, and all of a sudden your thoughts are making a difference to a wider audience because they're getting picked up by, by, you know, people that are in that space, like podcasters, substackers, all that, and then even journalists in the, you know, bigger media landscape.…

  16. 374. Are Paid Private Podcasts Worth It? My Honest Experience After 1 Year - Here’s Why I Quit and The Truth About Private Podcasts (Before You Start One)

    Moms Do Business Different, The Business Strategy & Sales Coaching Podcast for Christian Mom Entrepreneurs · 2026-04-08

    56 / 100

    …Like I could have just created, you know, a, uh, substack or something.…

  17. Listener mailbag: How AI and Substack are changing affiliate marketing

    The Modern Retail Podcast · 2026-06-27

    56 / 100

    …We got a really interesting question about the role of substacks.…

  18. Migrating your audience online, with Laura Pashby

    Hashtag Authentic · 2025-05-01

    55 / 100

    …And of course, we also talk about my current favourite platform, substack.…

  19. Faith, The Machine Average & Staying Human in the Age of AI w/ Abhijith Ravinutala

    It's Not the End of the World: Everyday Use Cases for AI · 2026-02-27

    49 / 100

    …peaker B: Yeah, you've, you've got a cynical edge on your, uh, on your substack, I noticed.…

  20. Episode 104 - How to Build an Online Business & Grow Your Email List Without Burning Out

    Create Online Business Success! · 2026-05-14

    49 / 100

    …Goodness sakes, how many are there now? There's a threads, there's something called a Substack.…

  21. How Reddit Went from Underdog to IPO Darling

    Startup Stories with Fexingo · 2026-06-25

    46 / 100

    …Luna: What about competition? There's Discord, there's Substack, there are smaller niche platforms.…

  22. How I'm Rethinking My LinkedIn Strategy for the Future: Designing for Future Focused Visibility That Feels Good

    Hope + Possibilities · 2025-12-08

    45 / 100

    …So that means that I'm looking at Substack again, you can create there, but I create under my own name and I have my podcast there, my newsletter there under hope and possibilities.…

  23. Ep. 16 How I Built an AI Dream Team That Supports My Business

    The AI Amplified Podcast For Entrepreneurs · 2026-05-18

    39 / 100

    …26 00:01:04,480 - > 00:01:08,640 Over on Substack, I have recently joined and I've spent a 27 00:01:08,640 - > 00:01:09,760 lot of time there.…

  24. Being Intentional Where You Show Up - Both Online & Off!

    Small Business Casual · 2026-06-16

    36 / 100

    …So if I'm going to make a post on LinkedIn or Substack or whatever, I will also use that time to consciously engage on other people's posts.…

  25. The Assumption Ground Audit: Everyday Futurism as a Leadership Practice

    Hope + Possibilities · 2026-05-28

    32 / 100

    …a completely async access, which is cheaper, then there's one that actually has regular office hours and then there's a one to one personal coaching version as well that also gets you access as a substack founder number.…

  26. A Plan Comes Together [E71]

    positioning, entrepreneur mindset, spirituality in business, intuition in business, human design for business · 2026-05-31

    27 / 100

    …That will be a post I do on Substack.…

  27. The end of an era and the start of the New Era

    IGNITE Her® I Human Design, Gene Keys & Timeless Teachings to Support Women in Fulfilling Her Purpose · 2026-02-17

    26 / 100

    …Number one, it's attached to my Substack account And with it being attached to my Substack account there so much more that can come with it right And so resources and an email that will come with the episode and just such a better experience for listeners And…

  28. 1158. Introducing the Business Breakthrough Hotline: Your Million-Dollar Breakthrough in 10 Minutes or Less

    The Kelly Roach Show · 2026-07-03

    25 / 100

  29. 133 - Busting Short-Form Video Myths (That You Probably Believe)

    Content Marketing School · 2026-05-13

    …Annette Richmond (09:09.42) The videos that I share on LinkedIn are the same videos as I share on Substack and TikTok.…

  30. From Failed Startup to a $100K+ Newsletter

    Growth In Reverse: Newsletter & Email Growth · 2026-07-22

    …So he was doing the app, and I was just sort of like waiting and just like, "What can I do?" And we decided like, okay, maybe we launch this newsletter on Substack, and you've been doing good on [00:05:00] Threads, so let's just do the same, create a new account and just try to do a newsletter.…