Moms Do Business Different, The Business Strategy & Sales Coaching Podcast for Christian Mom Entrepreneurs · 2026-04-08 · 34 min
Key moments - from our scoring
Substance score
36 / 100
Five dimensions, 20 points each
Kay Hillman ran a paid private podcast called Mama CEO Unfiltered for over 15 months, delivering two episodes weekly with behind-the-scenes business insights, real-time decision-making, and unfiltered thoughts on experiments, struggles, and lessons learned. The intimate, conversational format attracted roughly 60% of her clients, who valued the proximity to her thinking and access to submit questions that she answered on air. However, Hillman ultimately closed the podcast because monetization fundamentally shifted her relationship with the content - transforming what felt like genuine sharing into an obligatory product delivery. The recurring pressure to maintain a two-episode-per-week cadence, combined with health challenges and the energetic mismatch between the spontaneity the format required and the consistency monetization demands, made the podcast unsustainable. She phases out all paid subscribers by honoring their annual subscriptions while stopping new charges, and now emphasizes that not every great idea needs monetization, and that intimacy - while valuable - cannot scale long-term without compromising wellbeing or authenticity.
Hillman closed Mama CEO Unfiltered because monetization changed her relationship with the content - shifting it from authentic sharing to feeling like an obligatory product delivery. The pressure to consistently produce two episodes per week, combined with health challenges and the energetic mismatch between the spontaneity the format required and the consistency monetization demanded, made it unsustainable.
The paid podcast featured twice-weekly voice-note-style episodes covering behind-the-scenes business struggles, real-time decision-making, business experiments and results, and listener-submitted questions that Hillman answered on air. Pricing evolved from $10/month to $25/month, and roughly 60% of her coaching clients subscribed because of the intimacy and proximity to her thinking.
Hillman would reduce the cadence to one episode per week or bi-weekly instead of two per week, making it more sustainable. She'd also reconsider whether to monetize at all, potentially using a free platform like Substack or email newsletter instead, since the monetization requirement ultimately conflicted with her values around creating freely.
Rather than charging refunds, Hillman honored all paid subscribers' annual commitments by stopping payments once each subscriber hit their one-year mark, while still granting them permanent lifetime access to all podcast episodes already released.
Hillman learned that not everything needs to be monetized, that intimacy doesn't scale sustainably long-term, and that creating content tied to payment obligations shifted her relationship with the work in ways incompatible with her values and capacity as a full-time stay-at-home mom.
Our reviewer’s read on each dimension, with quotes from the episode.
There are a handful of genuine practitioner insights buried in a stream-of-consciousness delivery - chiefly the tension between monetized consistency and spontaneous intimacy, and the realization that a paid podcast functions better as a lead generator than a revenue centre. However, the episode is substantially padded with repetitive processing, throat-clearing, and obvious observations that any operator would already know.
monetization requires consistency. Like, if you monetize something, if you say you're going to give someone something, you have to deliver on that. You have to be consistent in that.
you can't. You can't, like, consistently be spontaneous. I don't know. I don't know if that's a thing, but, like, it wasn't a thing for me
The framing of 'intimacy is not scalable' and the specific diagnosis that spontaneity-as-format is incompatible with monetized consistency is a modestly fresh take. Everything else - cadence pressure, subscription fatigue, capacity limits for parent-entrepreneurs - is fairly conventional and well-trodden territory.
I don't like being required to produce something for money. And I know that sounds crazy because, like, that's what you do for money. Like, you produce things or you give things. But, like, I don't want to be tied to that.
intimacy is actually not scalable. But that's like, okay, like it's okay that intimacy is not scalable.
This is a solo episode from the host herself, who ran the product she's describing at a peak of 127 paying listeners over 15 months - real firsthand experience, but at a modest scale and with no external practitioner, operator, or expert to broaden the perspective or add counter-evidence.
at the height, it had 127 member or listeners. So that's 127 people paying, let's just say at minimum, $15 a month
I ran it for. It was actually over a year. We were, we had the podcast for over a year before I eventually shut it down
The episode contains usefully concrete pricing history ($10→$15→$25/month, $97 lifetime), a subscriber count (127 peak, ~150 total), duration (15 months), cadence (2x/week), and downstream revenue figures ($250 - $997). These anchor the reflection meaningfully, though much of the episode reverts to feelings-based narration without quantitative support.
they might have only paid me 15 or $25 per month. But then they went on to pay, you know, 250, 300, 997 somewhere else
the private podcast, at the height, it had 127 member or listeners...I think total, we probably had about 150
This is a solo monologue with no guest, no interviewer, and no challenging follow-up dynamic whatsoever. The host does impose some loose structure by drawing on questions from a Threads comment thread, but these are mostly softballs she answers agreeably, with no probing or productive tension generated.
I just scrolled on my page to see, like, oh, I didn't say everything I wanted to say
someone was asking something about. Because somebody else had shared their experience, and someone asked them, what did you anti. Or sorry, what did you not anticipate before starting this?
Computed from the transcript - who did the talking, and the words that came up most.
I ran a private podcast for a year… and I loved it. It was raw, unfiltered, and felt like letting people directly into my thoughts, decisions, and behind-the-scenes moments. But I stopped. And not because it failed. In this episode, I’m breaking down: what my paid private podcast actually looked like why it worked so well (and why people loved it) the real reason I stopped - even though it was successful how monetization changed the relationship with my audience why consistency and creativity started to clash the deeper lesson about intimacy, scalability, and sustainability Because this isn’t just about private podcasts. It’s about what happens when you turn something natural into something you “owe.” If you’ve ever thought about starting a paid private podcast - or you’re trying to figure out how to monetize your content without burning out - this episode will give you clarity.
Transcribed and scored by The B2B Podcast Index.
Speaker A: Welcome to the Moms Do Business different podcast, where we simplify business, honor our capacity, and build peaceful and profitable companies that support our lifestyle. I'm Kay Hillman, a service provider and coach with two young boys, and in each episode we'll talk sales strategy and stewardship for Christian moms who want financial safety and to always have options so you can steward your life and family. Well, these episodes are recorded right from my bed next to sleeping kids, but the conversations here are raw, honest pressure, practical, and rooted in faith so you can build a business that actually fits your life. Here, we say the quiet part out loud. Welcome to the vibe. Hey, boo. Hey. Happy whatever day you're listening this on. So I ran a private podcast for a year and I closed it. I loved my private podcast. So before we even get into anything, I just want to say I genuinely loved my private podcast. It was a paid podcast, but I stopped and it's not for the reason that I think most people might think it is. Uh, I've, I had this conversation with someone on Threads because I've seen some people share the idea of wanting to start a private podcast. And so there are a lot of things around a private podcast, especially a paid private podcast, that I think is important to know. So at the time, I believe. What was it called? It was called Mama CEO Unfiltered and was a paid podcast. I ran it for. It was actually over a year. We were, we had the podcast for over a year before I eventually shut it down. So what it actually was basically every single week, twice a week, I would drop in a podcast episode. It would be like more so voice note style, you know, you know the drill. Like it really is, it really was low key what I do over here. But the difference is that over on that podcast we were talking about my behind the scenes thoughts, like things that I was struggling with, things that I was working through, or things that I was trying to problem solve in my business, lessons that I had learned, real time decision making that was happening on that podcast. Kind of like how I'm sharing this now. This would have probably been on the private podcast, but I would have shared way more details than what I probably will share here. Just because I'm not really thinking about all that. But like on the private podcast, I would have shared over time, wrestling with the decision to close the podcast or what the stats were for the podcast, things like that, like the, the nitty gritty details were happening on that paid podcast. And it was great. I really enjoyed it because I get, I get to talk deeply about things that were affecting the business and things that I feel like. And I knew from the questions that I would get from people in the community, I knew that people wanted to know more of the behind the scenes stuff. People wanted to know more about what is working and what isn't working. I was even sharing, you know, like experiments that I was doing in my business. And if it was working, if it wasn't working, like there were so many details that I was sharing in that paid podcast. Again, the frequency was twice a week. So I was producing two episodes a week for that one and then I was producing one episode a week for this main podcast that is free. So with the paid podcast the episodes would be. I don't think I had an episode longer than about 30 minutes, but there were a few episodes that were longer because when I was giving like full deep dives of an experiment, I was having to share all the nitty gritty details, or at least as much as I felt like I, I knew people would have, have questions about, then I would share all that. The vibe was very casual, very unfiltered, very much you and me are on the phone chatting, you know, and it's funny that that was the vibe of uh, that podcast because I feel like when I originally started it, even though it was called unfiltered, I did want to have some sort of structure in a sense of. I wanted to make sure that people left every episode. Being able to take an action or implement some sort of strategy or tactic that I was able to distill and teach from my own experiences or the experiences of my clients. Because, because there were some episodes that I was like sharing client situations that I felt like people could learn something from. The price of it was okay. So there were multiple prices. It started out when I first started it at $10 a month or $100 for the year. Then it uh, went up to its regular price of uh, $15 per month. Event end, I bumped the price up to 25amonth. And then at the very end when I kind of had the feeling that I was going to close it, I charged $97 for lifetime access. What I ended up doing also because I wanted to honor everyone that was in there. I made sure that everybody would have access to this for the lifetime of the offer, which technically the offer is over now, but people can still, if they already have access, they can still go back and listen to those old episodes. And actually I might go back and listen to some of them to see if there's Anything good that I could probably pull over here. But yeah, so that, that's kind of the logistics of what the private podcast was. And again, the key behind this is that this was a paid podcast. So you promise twice a week, you deliver twice a week, you promise behind the scene deep dives. You get behind the scene deep dives because you have to give people what they pay for. Right. And so I feel like the reason why this podcast really worked for me, there were a couple of reasons. One, the intimacy. So a lot, I would say that 60% of my clients ended up purchasing the private podcast, and it was because there was more intimacy. Like whether they were working with me or not, they were able to ask questions because I would. I had these, um, listener submission questions that people could do where they could basically fill out a form and they could ask a question and then I would answer it on the show. And so that was really good because they could still get coaching or they could still ask, you know, very nuanced questions and get an answer to it, because there weren't so many people and so many questions coming in that I couldn't answer all of them. So as of today, every single question was answered that was, um, given to the podcast. Every single question was answered, which. That was pretty cool. Um, there was also. I think it worked because of the proximity to my thinking. I think all the time, which, duh, everybody thinks all the time. But what I mean is, like, I am always thinking about business, how to improve people's businesses, how to improve my business. So I feel like having access to that random thought process that I have. I mean, there were so many episodes that I would record over there and I was outside with the kids. Or, um, you know, I would have an idea. At 2 o' clock in the morning, I will wake up out my bed and record the episode. And I do that over here. But sometimes I don't like, a lot of times for here, I. I do record late at night. I, you know, I record next to the kids. Like the kids are right here right now. So, you know, I definitely record next to the kids and everything. But, um, over here, you know, I'm not waking up in my sleep usually to record an episode, I can just write it down and come back to it later. But with the, with the private podcast, I felt like there was a level of intimacy and proximity to my thinking if I would record it as I felt it. So there will be times that I would wake up out of my sleep and there was something burning and I'M like, oh, I need to say something, or I would be in the shower, have a thought. And I'm like, all right, when I come out, I need to immediately record. I don't want to think about this much longer. So that was really nice. And also, I feel like it worked because people felt like insiders. People knew, I don't want to say intimate details of my business, but they knew intimate details of my business. Like, they knew things that were happening in my business. The. The decisions I was making, the thoughts that I was having, um, how I was struggling and wrestling with certain things in my business. People knew that, and it felt great. It felt like I had a group of people that we were best, basically, like, in a group chat without the notifications, which I hate group chat notifications. So that was really nice to not have to deal with that. So the reason why I stopped is because there were a couple of things. So I'm kind of walk through a couple of things. I wrote three things, and then we'll see where this goes. But the three things that I wrote was, one, monetization changed my relationship with my community. It stopped feeling like. Like, after a while, it stopped feeling like I was sharing, and it started to feel like, dang, I. I owe the girls a podcast episode. You know, like, I promised them to a week, and then, oh, uh, not to mention I kept getting sick. Remember, last year was the year that I was, like, insanely sick all the time. And it kind of started at the end of 2024, 2025. It just, like, continued all year long. Then I broke my leg. So there's a lot of things that was going on, but I feel like monetization changed my relationship with my community, in a sense of. It stopped feeling like I was just, like, sharing these inside thoughts or these questions and things that I was wrestling with, or these philosophies and principles that I was learning. It stopped feeling like I was sharing. It started to feel like, okay, what am I gonna say next week in these two episodes? Like, uh, I need to think of something. And it just. It felt like a chore. It felt like for me, on my end, I don't think it felt like that for listeners, but it definitely felt like, for me, like, I was changing the relationship. And it also felt like I was forcing them to consume more even though they bought it. Like, even though they purchased to have two episodes a week. It just felt like, man, I'm just requiring so much of them because these episodes, I couldn't. I couldn't make them short, because I don't talk short. So it was just like, ugh, what are you doing here? So I feel like monetization changed the relationship. And at least for me, it just felt like an extra weight that was unnecessary if I would have structured it a bit differently. And this leads me to the second point about the pressure of the cadence. So I promised two episodes a week, and that became, like, a lot of pressure. And I didn't really have the capacity to be creative for that long with that. With that, uh, platform. Right. Um, and it's so interesting to think this because I literally have so many. I still have a list of topics that I never talked about on that podcast, but it still felt like I. I just. Like, some weeks, I just couldn't come up with anything, and I just felt like, man, like, I was so grateful that I had episodes that I just recorded, and if I was ever in a slump, I could just post that one, because there were so many times that I just found myself thinking, like, oh, I owe them another episode. Or I promised them two episodes, and I only got one up. Like, what are we gonna do? And I didn't like that feeling. Like, that feeling. It just felt like a lot of pressure. And it also felt un. And there was an episode that I did, actually, where I shared about that. Like, I shared about the cadence of the show, and then I believe I bumped the cadence down to one episode a week. So that was really nice. And there were no problems because of that. So that was great. But there was a lot of pressure to maintain the cadence of the show. And honestly, I'm gonna be honest, it's. It's a lot of work to maintain two podcasts. So, like. And essentially, that's what I had. I had a free podcast, this one, and I had a paid podcast. And so the thing is, is that you have to prioritize the paid podcast, obviously, but also the paid podcast members are also listening to the free podcast. So I wanted to make sure that the. The things that I was saying on the paid podcast were completely different or more in depth than what I was giving on the public podcast. So there was just all that that was going on. It just felt like there was a lot of pressure around the cadence and around the content, which leads to the last point. Mismatch. I feel like there was, like, an energetic mismatch for me with the podcast, and that kind of led me to stopping, because one thing I feel like the podcast or the paid podcast required was it required spontaneity. It required, like, just constant innovation or innovative thought. And it's like, yeah, I have that, but I don't always have the capacity to deliver that. I don't always have the capacity to communicate that or, you know, thinking about the ideas. Like, with those episodes, I didn't do detailed outlines, but I would give it better outlines than I do for this podcast. And not that I just throw anything on this podcast, but on this podcast, it's conversational. Like, I just be. I just be kiki in. Right? And that's what I wanted to do over there, too. So don't get me wrong, we were kikiing over there, like the girls. I was there. Y' all know, it was. It was a good time, but it's just the format required spontaneity. But monetization requires consistency. Like, if you monetize something, if you say you're going to give someone something, you have to deliver on that. You have to be consistent in that. And I remember there was a period where I think I went, like, a month without posting anything on the podcast on the private podcast. And then I turned around. I didn't post anything for a month on the public podcast because I was like, there is no way I can put out public podcasts and not put out the private podcast when these. These women have paid, you know? And so I did. You know, one thing I'm gonna do is I'm gonna tell what's going on. And so I did let people know that I was sick. And there were some things that was going on. Um, podcast crew, like, they knew some of the more personal, challenging things that I was going through in my personal life. And that was also really nice, too. Like, just having a community of people that I knew was praying for me. And, you know, I was able to, like, just freely share, like, hey, this is my situation right now. And so that was really nice to have that kind of community. But again, there was that inner energy mismatch in a sense of I needed to be spontaneous, I needed to be detailed. But then also, I had to be consistent. And, like, you can't. You can't, like, consistently be spontaneous. I don't know. I don't know if that's a thing, but, like, it wasn't a thing for me. So I feel like the thing that made the show so good is the exact thing that made it hard to sustain. Like, what made it so good was that it was so raw and unfiltered, um, which is the point of the show, right? It was so raw and Unfiltered and conversational and just like behind the scenes and like all the tea and details and sharing these experiments that I was doing that I was having fun doing and the findings that I was having, like, it was so good in that area. But that's also very hard to sustain long term, especially when you're not feeling well, when you have family that's not feeling well, when you have just different things that are going on. Right. It's hard to sustain that. And so I knew that at some point I was going to need to stop and I did. I waited until we were about, I want to say it lasted for about 15 months before I was like, okay, I think we need to like officially sunset the show. And I'm actually trying to think. I don't know if I did a separate, like, official, we're sunsetting the show, um, you know, podcast episode or if it was just an email. I know I sent an email, but I feel like I also did like a podcast episode. I have to go back and look. But, um. But yes, so that is kind of what happened there. And I just want to say, like, the reason why I'm sharing this is because I think a lot of times we have like these really great ideas for offers and products and things that we want to do. And it's not to say that we shouldn't do them, but. But I do want to challenge you to think long term about your offers. Like, think long term about what the offer requires from you, what you have to deliver with the offer, and what does it look like to have an offer for X number of years. And so I will say I didn't think about the long term, um, situation with that podcast. I didn't think about the fact that two episodes a week, plus my public podcast, was going to be entirely too much content. I didn't think about that. And if I had to do it again, I probably would have only did like one episode a week or even bi weekly episodes. Something that was a little more sustainable and made a little bit more sense. It didn't require such a high value or high volume of thinking and creating. So that's one thing. But the other thing is that everything doesn't have to be monetized. And that's something that I've always known. And I feel like in this case everything does not have to be monetized. Like every thought that I have, every, you know, experiment I run, every report I create, it doesn't have to be monetized. Like I can just share things and give things away for the love of the game. And that is what I have always embraced. And the heart posture behind the paid podcast. It really was, I wanted to have and I wanted to create a very small subset of my community that was intimately going deeper with not only my business, but also me. But in hindsight, it didn't have to be monetized. Like I could have just created another platform. Like I could have just created, you know, a, uh, substack or something. I don't know. I don't think substack was like really popping then. Although subsect it exists, but I don't think it was like really big at that time. But I could have made a substack. Uh, I could have leveraged my Dear Mama CEO series emails. Okay. And that was the other thing too. I will say that because of the good feedback and response that I got from the Dear Mama CEO and email newsletter newsletter that I was doing for a while, I felt like the unfiltered podcast was just a great extension of that for people who wanted to know more of the details because I was sharing details, but I wasn't really sharing all the details because it's hard to share all that in writing. So I feel like that's the other piece too, um, around this. But I really feel like the big biggest lesson that I learned with this is everything that's not to be monetized. Not every offer should be and can be ongoing. And intimacy is actually not scalable. But that's like, okay, like it's okay that intimacy is not scalable. Um, that's not what we want, you know, And I, I will say a part of me, because I knew other people, like some of my other peers who have private podcasts, uh, paid private podcasts, because I, I knew what their podcast model looked like. I felt like, and I figured I could do the same thing. But here's what you get for following around people that don't have children. Because none of those women that I was looking at, their model did they have kids. And so for them it worked because not saying they don't have anything to do, but they have a little bit, they have more capacity. Like that's, that's just at the end of the day, they have more capacity than I do as a mom of two, stay at home mom, um, full time of two. Right. So that, that was also the thing that was going on there. So I think when we, when we think about this, it's like intimacy is not scalable. And having that level and like requiring myself to produce such a volume of intimacy every single week for, you know, how. However long I did it, it was over a year. Um, that was a lot. That was a lot. And it's, it's not easy to maintain that. And so I know someone was on threads and they were asking. Well, they were saying that they were going to, um. I think her exact words was that she was thinking about starting. That's what it is. She wants to. She says, I really want to launch a private podcast feed next month of voice notes every other week. And that's the good thing. She did say every other week she would drop these voice notes and it'll be about business this out and the third. And then she talked about, um, you know, just wondering if people would pay for it and all the things. And so I encouraged her and said, yeah, like, you should definitely do it. It was great. And that. And I also shared that I only stopped it because I don't like being tied to producing something for money. And that's the thing. Like, I think if we, if I boil this down to anything, I don't like being required to produce something for money. And I know that sounds crazy because, like, that's what you do for money. Like, you produce things or you give things. But, like, I don't want to be tied to that. Like, I don't want to be tied to having to dance for an algorithm or show up just because someone paid. Now, this doesn't mean that I don't show up for my clients. Right? I want to be clear on that. But I feel like creating content at this level and then charging for it, it just, it really does shift the relationship that you have with your community. I recently started a subst. Um, I started a substack at the beginning of the year. And one thing that everybody always asks is like, okay, well, when are you going to monetize? When are you going to monetize? And like, I'm just like, I don't think I would ever monetize substack itself because then it will require me to create for money. And I don't want to have to create for money like that. It's not sustainable. Even if I only had to create one thing a year for the money, it just is not sustainable for me. Now if I can do it in a short burst, like, okay, like, you know, I just have to do this, you know, three episode set. Okay, cool. But knowing that I had to continuously create because people paid me, because I'm not going to do wrong by people's investment. That didn't sit well with me. And so, um, as people's year, like their next year renewal popped up, I went ahead and canceled it, but I still let them have access to the podcast because I'm not heartless. Like, that's. That's lame. So, um, what I basically did to phase everyone out of paying is that once they hit the year mark, I would stop their payments. And so I made sure that everybody had one year of the podcast content. And then I closed everybody's, um, you know, payments and accounts. So that is what happened to the pay to the paid podcast. It was a vibe. It was a great experience. I would definitely do something like that again, but it would have to be different. And that's the case. That's the key. And I feel like this is one of the biggest reasons why I am so big on simplifying your business and how you sign your clients. Because it's easy to have these ideas for an offer to want to do all these things, and then you get into it and you realize it's not scalable, it's not sustainable, it's not something that should be monetized or that you actually want to monetize, that you want to be tied to all these different things. And I feel like a lot of us, we get caught in our trap thinking that we have to keep it or we have to maintain it when you really don't have to. You just have to honor the people that have already paid and then adjust. And that's exactly what I did. And so I also find that a lot of people, um, and this is myself included. Like, when I first launched this, I was making major pivots in my business model. And so because of that, I was in a position where I was adding in new offers and new platforms and new ways to monetize. Because I was just trying to figure out, okay, how does this new revenue model work now that I've pivoted the business, which I was pivoting the business into low ticket. So. But prior to that, I was high ticket. And then the year that I started the paid podcast, I pivoted into low ticket. So this became another low ticket offer that people could purchase, which was, in my mind, great. Um, but, you know, in. In practice, it was a bit more stressful than I thought it was. So, um. So, yeah, that's it there. Um, if you haven't done so yet, Please download the your10 your next 10 clients framework. It's a framework where I pretty much teach you the exact system and framework that I use to sign clients, but also I install this or not install, but like I help my clients inside the support line basically implement the system in their own businesses so they can sign clients without having to do more things. Oh, you know what, there are like two more things that I want to say about this. Um, now that I'm thinking about it. So a couple things that I would do differently if I do this again. Thing number one, I would do a limited series. So if I do this again, it would be a limited series. And so basically it'll be like a, a one time drop paid podcast. Or it would be like a paid podcast that only lasts for six to eight weeks and then we're done. Right. But it's a, it's an intentional limited series, so something like that. Or I would do a paid podcast where it had like seasonal drops. So like every season, like maybe every season would be like six episodes, but then we have like a six week break. Or maybe we would have like quarter one is one season and then quarter two is off season, then quarter three is the second season and then quarter four is off season. I don't know, something like that, but something that would give me a little bit more flexibility and more of a break in between having to produce the content. The other thing I would think about doing is like, like a pop up feed or bundling this kind of paid podcast situation into another offer. For example, like with a support line I could, in theory I could create like a private podcast where I'm answering like common questions or experiences or I don't know, I don't know how I would like phrase it. So this is just me like thinking off top of my head. But with the support line I could essentially just create a podcast feed and they could pay to continue to be coached through the podcast feed. Oh, so maybe people could like ask questions to the podcast feed and then I would answer it there. So whether you're working with me actively in the support line or you decide to do the paid podcast, you know, you can access it that way. I don't know, There's a lot of thoughts. But I would definitely do this differently in a sense of it wouldn't be something that I would have to do every single week. Um, even with like, if I, even if I bundled it into another offer, I would still run it in a sense of maybe there's only one episode where I answer all the questions in that episode per month. So at the end of the year they would only have 12 episodes. But that's okay because as long as you ask your question before the episode drops, it'll get answered. So I don't know. Anyway, there's a lot of ways that you could do it, but I would. I would definitely do it differently, and I would do it in a way that honors my capacity. And that's what I told the woman that was talking about it on threads. I was just like, listen, I just don't like being tied to doing things, um, or, or having to be creative. I think, I think that's the key is, like, I don't want to have to be creative on command because I'm being paid. Um, I would rather be creative and just give it to you freely. And that's how I felt. And so that's why a lot of people towards the end, like, I have so many students that were in there or so many clients that were in there, and, like, they hadn't paid for, like, six months because I didn't want to kick them out, but I also didn't want them to keep paying if I wasn't sure if I was going to keep it. So there's that. There were a couple of extra questions that I feel like might be helpful context. I just scrolled on my page to see, like, oh, I didn't say everything I wanted to say. So, um, one of the questions that I feel like is a good question to answer is, did this private podcast make money and was it successful? And, yeah, I think it was like, I. The, the private podcast, at the height, it had 127 member or listeners. So that's 127 people paying, let's just say at minimum, $15 a month. There were some people that joined, of course, at the beginning. I think I had like 20 people that joined at the beginning, at the $10. But a lot of the people joined at the 15, 25, uh, dollar mark. And then there was probably only a handful of people that paid 97 at the end. So, I mean, it's not like a super, like, it wasn' moneymaker offer in a sense of like, oh, all my money is coming from this. But what I will say, okay, and this is the key. The reason why I feel like this was successful is because there were people who had not worked with me before or had not, like, been in another one of my offers, but because they saw some of the other ladies sharing about the podcast, they joined that podcast and then they went on to work with me. So, yes, they might have only paid me 15 or $25 per month. But then they went on to pay, you know, 250, 300, 997 somewhere else. Right. So I'm okay with that. So I feel like it was successful, if I think about it from the standpoint of it became a lead generator. And that is the key. Now, I had a lead generator, um, or let me say this, I had a community of leads that I know had already purchased for me before. And so these were people that I could just reach out to again if I had other offers. And there were some podcast episodes on there that I did sell or talk about some of my other offers. So I feel like it was successful for that. Um, another question that I feel like would be helpful is. And I pulled this question just looking at some of the things that people were saying in the comments of that thread. But, um, someone was asking something about. Because somebody else had shared their experience, and someone asked them, what did you anti. Or sorry, what did you not anticipate before starting this? And I feel like for me, what I didn't anticipate when I started this, and I kind of already referenced this, but I didn't realize that there was going to be pressure from the cadence. I really thought that two episodes a week, I already like talking anyway. I thought that would be nothing. But it was definitely something. And it. It definitely became a thing once we got closer to like 100 people. Because I think at the height again, we had like 127. I think total, we probably had about 150. But then, um, like, of course, people, you know, they cancel their. Their plan and stuff like that. So that was okay. So I think at the. I think, like, total, there was like 150 people that had paid for it at, you know, total. But I will say that as we approached 100, I definitely started to feel the pressure of the cadence, because at that point I knew, like, oh, you can't. You can't just decide not to record or not publish this week, because how many people are going to be upset about that? And, you know, I don't. I don't know if that's a real thing, but I know for me, like, don't tell me you're going to give me something and then don't. Okay. Or don't. Don't start something out one way and then don't do it or don't inform me. So I think that pressure. I did not anticipate that. I also didn't anticipate feeling that. Like, I. I think I just really didn't anticipate the feeling of, man, I'm having to create for money. Like, I don't think that registered for me at first. At all. At first I was so excited about doing it that it never crossed my mind that at some point I. I would be faced with the fact that I'm going to be inconsistent. And I can't be inconsistent because I've already taken someone's money. Right? Like, I don't know. Like, that just. I feel like I just was not expecting that at all. Um, so I think those were the main two questions. I'm trying to see if there's any other question. Uh, oh, someone had asked the other girl. They were like, if I. If you remove money from it, would you still want to do it? And this was a really good question. And I have to say, if money was removed, I would still do it. Which is why I. After I dropped the private paid podcast, I went back and I started writing more Dear Mama CEO, uh, letter emails. And then I also, like, had the idea of, okay, I'm sort of substack or whatever, so I can also share some of these thoughts. I ended up not creating a substack for Momsy Business Different. I just created it for my personal brand. Um, but I'm still thinking of ways, like, how can I communicate this information that I want people to know that I want to put in the private part. Podcast in a public or more public area, I should say. Um, it does make me think maybe I could do a sub stack. Um, I do have one blog post on my sub stack, and it's the State of Moms in Business Report. But, um, I have thought about, or I have considered, like, okay, I could put some of these things that I have put on the paid podcast on substack. But I don't know. I'm still. It's still up in the air for me, to be honest. But if money was removed, I would definitely do it. And I'm just now looking at ways to share those kind of topics and conversations here on this podcast in a way that's helpful. Like, I think that's the key for me. I always want to make sure that the things that I say and share are helpful, that they're edifying to Christ. Um, that they encourage you, that they give you something that you can actually act on and deliver. And I'm not saying that it didn't do those things on the private podcast, but it's different when it's in a safe space. Like, it's different when it's in the vault versus when it's open for public consumption. So I don't know. We'll. We'll see. But. Or, um, nobody's asking me to do it, but I'm just saying, to answer the question, if money was removed from it, I would still do it. I would definitely still do it. And then, let's see. Um. Oh, a last question that I thought was really good was, um, one of the somebody else that was on the comment said that they had a private podcast as well. And they said, and someone asked them, would you tell your clients do this? And then someone, that same person commented to me. I never replied to it, though, because I didn't see it tell later and the other girl already applied. But, um, when I tell my clients to do this, I would say, yes, do this, but I would do it differently. I wouldn't do it where you are tying yourself to even weekly episodes. I just feel like that is too much, especially as a mom, especially as someone with limited capacity. It's just. It's above me. Like, I definitely would not have you do it that way. But I do think it's so valuable to have a paid podcast. Like, to have a paid place where you're able to share deeper, more intimate thoughts. I think it's such a great idea. I just. I just have not yet figured out how that works for my particular capacity and personality and the way that I create things. So I don't. I don't know who I would say is the best fit client to do something like this, but what I will say is it is possible to do the same thing without monetizing it. Right? Like, it. It's possible for me to be honest and transparent and open because I do it here on this podcast. You don't have to have a separate paid space unless you truly want it. But I also think that understanding that. I'm not saying you won't be rich doing it, but, like, it shouldn't be done because of the money. It shouldn't be done because you feel like you can monetize it and make a lot of money from this. It should literally be done for other purposes, like pulling more leads or, you know, just really being able to create more intimacy with a community. Having a space where maybe you can do more things like meetups or something. I don't know. Um, that was an idea too, for a while. Like, I was like, oh, I could do meetups and all that kind of stuff with just this group of people. Um, so, you know, there has to be other reasons why you're doing it. But I, I would recommend this to my clients, but we would have to really think and structure this very intentionally. And we would have to. I would, I would recommend that before you consider this, or I should say before you do this, you should think about what does it look like in one year, three years, five years, and then in 10 years. Right. Like, what does this look like for you long term? And I feel like that will help you make a better decision, a more sustainable decision and decision that is more aligned with your capacity, your business model and, and all the things. So, yeah, that is it. That's it for this one. Until next time. I will talk to you later. Darling. Thank you so much for tuning in to this episode. I know you loved it. So go ahead and leave a five star review. Make sure to share this episode episode. And tag me at Moms Do Business different and at Mrs. K. Hillman. So a young thug, uh, knows it's real. May you walk in your purpose and calling every single day to steward the life and business that God has called you to. Until next time, let's get this money.
Other episodes covering the same guests and topics, from across The B2B Podcast Index.