Episode 76: 11 Ways to Turn Old Podcast Episodes Into New Growth: Part 2

Speaker A: Hey friend, I just wanted to bop in and let you know that as

Speaker B: I prepare for my maternity leave, I'm

Speaker A: going to be changing things up just slightly.

Speaker B: So instead of recording an episode every single week for June and July and possibly August, I'm actually going to be dropping an episode every other week. Don't worry, they'll still be super tactical, really strategic, and so valuable to you and your growth in podcasting and business.

Speaker A: On top of that, I'm also going

Speaker B: to only be sending one newsletter per month, so if you are not on my newsletter quite yet, please get on there. You can head to podcastmarketinghub.com subscribe and I will still provide you with a ton of juicy insider insight, including industry updates and all of the juicy things. If you want something that can really support you in the meantime, I highly recommend you go check out my quiz if you which is at podcastmarketinghub.com forward/quiz. And that is going to give you a really clear understanding of where the gaps are in your business and podcast and how to merge those gaps so that you can start to turn podcast listeners into subscribers into buyers. So again, that's podcast marketing hub.com forward/quiz thank you so much for being here. Please stick out with me while I go on maternity leave and spend a little bit of time with my new business baby and my family. And again, I'll be releasing an episode every other week and then dropping a newsletter weekly. So thank you for being here. I truly, truly appreciate you and I will see you soon.

Speaker C: If you've ever wished you had a podcasting pro with nearly a decade of experience whispering growth secrets into your ear, that's exactly what you'll get when you tune into Podcast Grow Tools with me, your host, Kylie Chandler. This is the ultimate show for you if you're ready to grow your podcast audience, skyrocket engagement and turn your show into a traffic driving list building powerhouse. I've been in the podcasting world since 2015, helping creators like Amy Porterfield grow their shows to over a million downloads a month. My superpower. Breaking down proven podcast strategies and marketing techniques and into step by step guidance you can actually implement without fluff, overwhelm or guesswork. On this show, we're getting real about what actually moves the needle when it comes to growing your podcast audience and

Speaker A: using it to boost your email list growth.

Speaker C: From actionable insights and expert interviews to behind the scenes secrets, I'll help you turn your podcast into a traffic driving list growing machine. Grab your earbuds, hit subscribe and let's take your podcast to the next level. All right?

Speaker A: If you listen to the last episode I published, which would have been two weeks ago, that was part one of this two part series. If you haven't, I do recommend you go back and listen to that. Uh, there are some strategies and things that I recommend that you need to do before we dive into this. But if you haven't yet, that's okay as well. But by now, based off of that, you should have a clear picture of what's in your back catalog of your podcast.

Speaker B: Right?

Speaker A: You know, your top performers, you've identified underperformers, and you've started optimizing those titles, descriptions and hopefully maybe you've started to see, uh, your back catalog kind of kick up a little bit. But here's where it gets really fun, because today we're talking about all of that content that you've already created and turning it into things that will grow your email list, generate leads, bring in revenue without creating a single new episode.

Speaker B: Okay?

Speaker A: And I need you to hear me when I say this, because what I am talking about and what I'm going to walk you through today is not complicated. It's not going to take you months. Most of these strategies can be set up in an afternoon, maybe a weekend, and they will continue to work for you for months and months. This is the kind of stuff that makes your podcast the cornerstone of your marketing, right? So if you didn't catch part one again, I'd encourage that you take a moment, go back, check that out, and then the strategies I'm sharing today are way more powerful once you've done just a really simple audit and optimization of your content first. But if you're here and you're ready, let's go. Okay, so we're going to talk a lot about, like, what can I do to bring back old episodes in a fresh, fun way. So, first up, this is probably one of my favorite strategies, and it's one that I actually teach to many of my clients. I teach it in my mastermind. It's all about creating episode bundles based on specific topics, pain points, aspirations, things like that. So here's how it works. You go back to your audit from part one and you look at the topics that consistently resonate with your audience. Maybe you have five really strong episodes about growing your email list, or four episodes about podcast monetization, or three about content repurposing, right? You make those episodes and you bundle them together into a curated, really binge worthy listening experience. And then you Gate it behind an opt in, meaning someone gives you their email address and in return they get access to this themed curated bundle. Now you're. You might be thinking, and I get it, but Kylie, those episodes are already free on my podcast. Why would someone give me their email address for something they can just go back and find? And I think this is a great question. I often, often get it when we're talking about these bundles. But here's the answer. The curation of that playlist and that bundle is the value Your listener does not have time to scroll through 100 plus episodes, 50 plus episodes, 600 episodes, trying to figure out which ones will help them with xyz. But if you hand them a beautifully packaged bundle that says, here are my top best 5 episodes about XYZ in the exact order that you should listen to them so that you can implement it, it's so valuable, there's no, uh, brainer opt in. In fact, if somebody who has literally listened to all your episodes still opts in for a bundle, they're getting a ton of value. Because you put these together in a way that's going to help them with whatever the topic of that bundle, right? Whatever the aspiration, the pain point is. And when they listen to it as a whole with these other episodes, it's going to make more sense. It's going to come to life more, right? So you can create these bundles around the exact topics that also align with your paid offers. That's something that I love about this. So if your course is about, let's just say, podcast monetization, your bundle is your best episodes about podcast monetization, the person who downloads that ah, bundle is the exact same person who would be interested in your course. So not only are we growing our email list, you're growing it with the right people so that you can funnel them into whatever offers you have. Now, this is not required, but you can also add a simple PDF guide or checklist or something to the bundle, even if it's just like a one pager in a Google Doc, then that says like key takeaways, action steps, um, journaling, prompts, whatever it is to make things feel even more substantial and give them something tangible that they can reference later as well. So, okay, the second thing that I love, love so much is building a, uh, podcast centric quiz funnel, right? Okay. So this is truly one of my favorite things in the entire world to talk about. And if you've been around here for any amount of time, you know that quizzes are kind of my thing and I'm going to say this down, I'll repeat it down the road as after I come back from my maternity leave. So probably it'll be anytime between fall and like early winter. Next year I am going to be hosting a six week podcast quiz blitz. Okay. So basically we are going to dive into how I coach my clients in putting together a podcast centric quiz and we're going to do it in six weeks. It's going to be full, full attention, full, you know, head forward. It's going to be really fun and I'm really excited about it. And here's what I'll always say is the way I put together quizzes is very different than if you were to go to AI and have it help you put one together. It is so different and it gets better results for obvious reasons. But if you want to be part of that, if you want to know exactly how, I recommend putting together a podcast center quiz that actually works, actually gets people on your email list and then converts them into paying customers. I want you in this. It's going to be so much fun. Again, it's going to be like a six week podcast quizlets. But I have a wait list open right now for you while I'm on maternity leave so that when it's open you can be the first ones to get in there. If you want to get on the wait list, go ahead and head to podcastmarketinghub.com Quiz Blitz waitlist. Quiz Blitz waitlist. So Quiz BL I T Z Waitlist. I will also link that up for you. But get on the waitlist if you're interested in creating a podcast center quiz. If you're like, you know what, 2027, that's going to be my big freebie. It's going to be my big driver. I want you to go get on the waitlist so you can join me for that six weeks. It's going to be really, really fun. Okay, but back to it. You know that I've been kind uh, of a pro at really making these podcast centric quizzes that not only, uh, bring people onto your email list, but then drive them to the podcast and your offers and nurture them. All the things, right? With Amy Porterfield, we generated over 15,000 leads. With Kathy Heller, we brought in over 2,000 qualified leads in just a couple weeks. My client Savannah, to, uh, date has had over 10,000 people go through her quiz in less than a year. Like, it's wild, right? They work so well and there's a specific way to Put them together. That's why I recommend getting on the wait list and, you know, doing that. But here's how this connects to your back catalog. So you create a quiz that helps your listeners identify their biggest challenges, their next steps, where they're on the journey, things like that. And based on their results, you point them to a specific curated bundles or episodes, a set of resources, things like that, from your existing content. So let's say that your quiz is, uh, well, let's use. Actually, let's use my quiz for an example. So it's basically like, what's keeping your podcast from growing? And so someone takes it, and their result is that their biggest gap is maybe their email list growth. So I send them, um, a bundle that's all about using your podcast to grow your email list. Someone else takes it, their result might need be that they need help with, like, the groundwork, discoverability, that type of stuff. So I send them an episode bundle or the playlist that's curated to really help SEO optimization, things like that, right? Somebody is, like, beyond that, ready to monetize. So I send them a curated experience based on that. So do you see how powerful this is? You're not only getting the email opt in, you're segmenting your audience. At the same time, you know exactly what each person needs, which means that you can follow up with the right email sequence, the right content, maybe create an offer. Like, uh, one thing that I always find is that people, my clients who put together quizzes are always so astonished and interested in, like, wow. I thought that results, you know, three and four might be my top performers, but results, you know, one and two are. Now I know what episodes I should be creating, what offers I need to create where I can fill the gap with offers. There's so much that this quiz offers you. So this is what I mean when I say treat your podcast like a product. You're not just putting on episodes. You're building a system where your content is doing the heavy lifting for you. Right? Attracting the right people, nurturing them, leading them towards your offers. That's what we want. Okay, the next thing is clipping together your top performing content. So, uh, this is kind of a fun one, especially if you're creative. If you're a creative person. I want you to take your top performing episodes, pull the highlights. I'm talking about the moments that people, you know, damned you about or the stories that really hit the advice that was so good that, you know, people were like, stopped in your tracks, had to DM you Whatever. And I want you to clip them together into a best of compilation, right? So there are a few ways that you can use these. Maybe you create a best of episode, right? This is a great way to do it. Yes. It takes a little bit of time to like pull those pieces. Um, but AI can help you with that. So can a va.

Speaker B: Right?

Speaker A: But it's really what it sounds like, right? You take five to eight of your best clips and you string them together with short transitions or just things like that, and release it as its own episode. So this is great for holidays, end of the year recaps, milestones, like celebrating your 100th episode, things like that. Somebody who does this well is Lewis Howes. Lewis Howes of school, um, of greatness. Is that still the name of his podcast now, I wonder. Anyway, he does this a lot with like, um, themed compilations and I always think they're really good. You can also turn this into short form social content, right? So maybe you pull 30 to 60 second clips from your best episodes, turn them into a real TikTok YouTube short, whatever you want. You can also create a Start Here playlist. So create a playlist on Spotify or on a page on your website or whatever that curates your greatest hits for brand new listeners. Think of it as like a new here start with these five episodes. Um, this is also like a. You can do this as a bundle, which again, we're getting the email address so it gives listeners a clear entry point instead of dumping them into a feed with 100 plus episodes, hoping they find the ones that resonate to keep them around. I really love this strategy, uh, because what I find is that it multiplies the reach of your best content without creating something new. Right. And it also puts your best episodes at the front, which is what we want. Because as we all know as podcasters, not every episode is a home run. Just isn't. Okay, moving on. Next, I want you to consider reworking your best content into maybe something a little bit more exclusive. So, uh, this one is something that I, I teeter on. I like it with a caveat. So I'm going to talk a little bit about a private podcast. Now, I know these work really well for people I've touched on. Was it episode one or this one? I can't rem. I'm recording them back to back right now. But, um, how you could potentially turn some of your bundles or playlists into like a privately held podcast on something like hello Audio. And sometimes I feel like creating a hello Audio private podcast. Experience. Like, if we're going to do that, why not just create a bundle that stays live to the public, right? So you're driving people to public episodes, and so you're gaining the benefit of those downloads and the algorithm on Apple and Spotify. But I also understand how convenient the hello Audio experience is. Like, your listener gets a personalized link that they drop into whatever listing platform they have and then boom, it's right there. Like, I understand that as well. So here's the concept for a private podcast, if that's the route you want to go. Um, Megan Yeleni, she was on my podcast a couple weeks ago. She actually does this, and she does it beautifully. But you take your best performing content, right? So you could do it that way, and you rework it into this private podcast experience. So, again, this is a separate gated podcast feed that people can only access by opting in, right? They give you their email, they get a privacy RSS link that delivers episodes straight to whatever podcast app they choose. It feels exclusive, it feels premium, Right? It's instantly convenient for your audience because it shows up right alongside their other podcasts that they're listening to. So you might be thinking to yourself, you know, well, my audience has already heard these episodes, and yes, some of them have. But think about it like this. You're not just copying and pasting old episodes into a new feed. You're reworking them. You're adding fresh intros, maybe updating the context. You're organizing them in a specific sequence that tells a story or teaches a framework. Or maybe you're adding, like, bonus commentary. There's a lot of ways to repurpose it and make it feel even juicier. So, uh, there are platforms that make this really easy to set up. Like I mentioned, hello Audio is a great one. I've used it personally. I do think it's great. I like it. Uh, you can use a private podcast as a lead magnet, which we love, right? On its own, as a bonus inside of a paid offer, um, or even as a standalone paid product, right? So imagine charging, you know, you could do $27, 47 for a curated private podcast series that walks somebody through an entire framework. So you've curated it, you've packaged it slightly differently, and now you can sell it. So that's a great way to consider, um, even like a low ticket turbo offer. Okay. The last one I want to talk about is using your back catalog to save you time and authority in terms of answering FAQs or recurring questions you have. So Think about the questions that you get asked over and over and over. You know, in your DMs, maybe in your emails, in discovery calls, just in your community. Chances are you've, uh, and hopefully I'm really hoping that you're like, yep, I have that. You've already answered most of those questions in your podcast, right? Because when we see those repetitive questions come in, that is such a sign that we should create an episode about that. So what we can do is create an FAQ page on our website that links to a specific episode where you answer, you know, those, uh, specific questions someone asks. You know, how, how do you help me grow your, my email list? You don't have to type out a novel in the DMs, you don't have to type out a novel in your email. You can send them an episode. Hey, I did an episode on this actually, I think would be really beneficial. Let's start there and then come back and ask any questions that you might have.

Speaker B: Right?

Speaker A: So now they become a listener, but you've also over delivered value. Another thing that you can do is keep a running list of send this episode links. So have a document or a note on your phone, whatever, where you keep links to your most commonly referenced episodes. So when a question comes up and, and they will, you can share that so quickly, right? You don't have to scroll through your back catalog. And then lastly, reference your own episodes in your new content. When you're recording a new episode and you mention a topic and you say, I've covered this before, actually did a whole episode on this, I'll link it in the show note. This is a great way to drive people deeper into a specific subcategory of what you're talking about and increase downloads. Same goes for if you're teaching within a community or you know, whether it's your community or maybe you're guesting in somebody's. Somebody asks the question and you can like kind of briefly answer it and say, by the way, go check out episode 105. I talked about this in more depth and you can start there, but I'm here for any questions beyond that. So this is one of those things that seems really small, but the compound effect is really massive because even if one person asks you that question and then you drop the link to 105 in the chat, a bunch of people are going to grab that, right? So I want you to think of it like this. Every time you point someone to an existing episode, you're boosting your downloads. You're building trust. You're positioning yourself as the go to expert and you're saving time, which is like such a win win, right? All right, now I want to bring this whole series home. So over the last two episodes, here's what we've covered. In part one, we talked about auditing your back catalog, optimizing underperforming episodes, updating show notes, strategic re errors, creating a curated listing path, all that stuff. Today we covered creating topic specific bundles, building a quiz, clipping together, you know, best of content, reworking your best episodes into, uh, maybe a private podcast experience, and then using your back catalog to answer FAQs and common questions. Right? That is 11 ways for you to activate your back catalog, my friend. Eleven ways. It's amazing right now I'm not telling you to go and do everything right now, but maybe these are things that you start to consider and add into the, you know, maybe quarterly you aim to do two or three of these, right? They can go a long way. So for today, just pick one, start one from this list, commit to implementing it, maybe this month, this quarter. You don't have to do it all at once, right? So pick one that gets you excited, that feels really juicy, and then move forward with that. And when you do, please tell me about it. Right? Send me a dm, um, on Instagram, wherever. Uh, like I said, the last one. I am probably going to be out for maternity leave a little bit, so might take me a while to get back. But I still love hearing that, love hearing how these episodes support you. Um, while I am out and releasing a little bit less content, you can always get on my newsletter so you can go to podcastmarketinghub.com forward/subscribe. If you want to be on my newsletter, um, get on my wait list for the podcast Centric Quiz Blitz. So again, that's podcastmarketinghub.com quiz blitz waitlist. So that's with the Z and you can get on the wait list. Um, there's also you can go take my quiz podcastmarketinghub.com forward quiz if you haven't done that yet. Um, but I hope this really served you. I really loved putting this, this episode, this two part episode together. I just thought it was so jam packed of, um, valuable content. So hope you enjoyed it and I will see you again in two weeks.