
Everything is Teachable · 2022-06-28 · 33 min
Key moments - from our scoring
Substance score
34 / 100
Five dimensions, 20 points each
Keenya Kelly, entrepreneur and founder of If You Brand It, discusses how she leverages TikTok as a primary acquisition channel for her online courses. Kelly emphasizes that TikTok is not just a dancing app - over 50% of users are over 30 years old, and the algorithm actively pushes content to interested audiences based on behavior. Her strategy centers on creating bite-sized, digestible content that drives viewers to her bio link, where they opt into free lead magnets before upgrading to paid courses. She breaks down her multi-pronged call-to-action approach using on-screen text, pinned comments, and video descriptions, while sharing concrete examples like a student who made $100,000 selling courses on TikTok. Beyond tactics, Kelly addresses the psychological barriers entrepreneurs face - imposter syndrome, camera anxiety, and comparison - offering frameworks like the six-month consistency commitment and daily self-affirmation practices. She positions TikTok as a platform where business owners can reach their target customers at scale without paid advertising, contrasting it with traditional platforms like LinkedIn and Facebook that require a more formal 'nine-to-five personality' versus TikTok's authentic '5-to-1' culture.
No - you don't have to dance at all. TikTok's algorithm constantly pushes content to people interested in it based on their behavior, so you can serve your audience with educational, business-focused content in 15-second increments and still reach your target customer organically.
You need to reach 1,000 followers on your personal account first, because that's when TikTok allows you to add a clickable link in your bio that directs people to your lead magnet or course offer.
Remember that recording yourself is not normal - you were never taught to do it - so discomfort is expected. Focus on your deeper reason for building a business (financial freedom, helping others, etc.), and commit to being consistent for at least six months before evaluating success.
Her most successful viral video was seven seconds long and created a 'roller coaster effect' - it hooked viewers with an interesting premise (going through divorce), showed an unexpected turn (she wrote a book), and revealed a surprising outcome (she made $400,000). Videos that cause people to loop and share them signal the algorithm to push content to more viewers.
Avoid comparison by focusing on serving your own audience and staying consistent; commit to a six-month evaluation period rather than gauging success monthly, and remind yourself daily that you are valuable and people want to buy from you.
Our reviewer’s read on each dimension, with quotes from the episode.
There are a handful of genuinely useful tactical tips (the 1,000-follower threshold for a bio link, pinning CTA comments, the loop-watch mechanic for virality) but the episode is heavily padded with motivational filler on imposter syndrome, camera shyness, and self-care that offers nothing actionable for a B2B operator. The ratio of novel claims to throat-clearing is low.
you got to get to your first 1,000 followers as a personal account. In order to have a clickable link in your bio
in the comment section of a video I will put for a free training, click the link in my profile and then I'll pin that comment to the top
The episode leans heavily on recycled social media marketing truisms - be authentic, start before you're ready, stay consistent for six months - with only surface-level TikTok-specific texture. The 'Super Bowl Sunday every day' framing of the algorithm is mildly fresh but the underlying argument is not.
TikTok is like super Bowl Sunday every day
I teach them that the culture actually wants their 5, 501 personality when they're not at work
Keenya Kelly is a genuine practitioner who has built a real TikTok audience and course business, which is more credible than a pure thought-leader guest, but her scale (488K followers, one student case study) and focus on solopreneur-level tactics limits relevance for B2B operators seeking enterprise-applicable lessons.
we've been sitting at488,000 followers for like six months
one of our students who've made $100,000 selling courses on TikTok
A handful of concrete data points appear - the $400K book revenue, the $100K student result, the 50% over-30 demographic stat, and the 1,000-follower bio-link threshold - but many claims are unattributed, undated, and vague (e.g. 'trends last at least a month'), and the evidence base is thin for most assertions.
I showed my book for like a second and then it said, and I made over $400,000
the new stats are that over 50% of people on TikTok are over 30 years old
The host conducts a soft PR interview throughout, offering near-constant affirmations rather than follow-up pressure; no claim is challenged, weak anecdotes go unprobed, and large portions of the conversation are handed over to generic lifestyle topics (self-care, imposter syndrome) that dilute any B2B substance.
Oh, I love that so much
That is incredible. Good for her. Wow. That was amazing. Tidbit of information that I was not planning on hearing
Computed from the transcript - who did the talking, and the words that came up most.
Can you believe it's already the last episode of Season 4? What an amazing season its been - we hope you've learned just as much as we have with all of our incredible guests. In this episode, you'll get to know entrepreneur and TikTok expert, Keenya Kelly - who has amassed 9.1 million likes and nearly half a million followers on the popular video social media app. In this episode, learn about the ins and out of TikTok, her best strategies for creating engaging content, pushing through the fear of showing up on video, and more. Keenya Kelly is the CEO of If You Brand It, a marketing and consulting firm in San Diego, CA where she strategically helps business owners understand the value of marketing their businesses online through video. For all things creator news, important tips, and more,
Transcribed and scored by The B2B Podcast Index.
Speaker A: It's easy to sell your own stuff. When you know it, you believe it. You know, I had this thing where I say enthusiasm. The last four letters are I, asm, M. I am sold myself. And it's easy to be sold on your own products when you know it.
Speaker B: Welcome to Everything is Teachable, the podcast
Speaker A: that takes you behind the scenes to
Speaker B: learn how everyday creators have transformed their skills and passions into online courses and businesses. Welcome back to another episode of Everything is Teachable. My name is Haley and I'm Teachable, Senior social media strategist and host of this podcast. It's already the last episode of season four, and I can't believe how quickly time has passed. I hope you loved this season and learned so much from all of our guests. I know I did. As always, we'd love to hear your feedback, so be sure to leave the podcast a review while we slowly but surely get into pre production for season five. I'd love to hear what kind of topics you'd like to touch on next. And if you're interested in being a guest, feel free to send us a DM on Instagram. Uh, teachable. Today's guest is Kenya Kelly, entrepreneur and TikTok expert. And with 9.1 million likes and nearly half a million followers on the popular social media app, she knows a thing or two about how to be successful on the platform, will be talking about all of her tried and true tips to success and more. Let's say hi to Kenya. Hello. Hello, Kenya. Welcome to the podcast. How are you doing today? Yay.
Speaker A: I'm so glad to be here. I'm doing really good. Really good.
Speaker B: Awesome. Me too. I've been looking forward to this. And with that, let's just go ahead and get started because I want to hear all about you and your background and kind of your journey to becoming an online business owner.
Speaker A: Yeah, for sure. So my background is I. I feel like I was born as an entrepreneur, just to be quite honest, but my business start happened when I was in college. Somebody recruited me into network marketing and I started learning how to sell, how to build a team and all this stuff. But I ended up going back into the corporate space. And once you've been an entrepreneur once, having a boss is just not as appealing, and neither is the pay. And so I kind of realized that, okay, I need to figure out another method. And so my first business was actually I used to do big hair shows in Virginia teaching African American women how to care for their curly hair, because we normally would process our hair and make it Straight. So that was my first business.
Speaker B: Oh, that's amazing. And when you kind of started to transition into making online courses, I guess maybe, like, we can start there of what was your online course journey like?
Speaker A: For sure. So what ended up happening from there was I. Even though I had these hair shows, I was teaching people about business, but I didn't know that that was a thing about the online courses until, like, when Periscope came out. Once Periscope came out years later, I started watching people make money through selling courses and consulting, and I was like, what in the world is that? And how are they doing that? Because I was doing these hardcore hair shows, and I ended up investing money into a coach, and I just got like an hour of her time, and she was telling me how I could do it, and I didn't believe it. But I also ended up investing $10,000 into another coach who really started teaching me about the online course world. But I didn't feel like I had anything to offer because, you know, if you've never done it before, you just can't see somebody buying this digital product from yourself. But I did it anyway. And the first thing that I launched was a branding course teaching people how to build a personal brand online. Oh, it was terrible, and it flopped, but I did it.
Speaker B: See, I love hearing these stories. It is 100. Okay. If you have a launch that doesn't go quote, unquote, well.
Speaker A: Right.
Speaker B: Because I'm sure that experience for you was just. You learned a lot of lessons from it, right?
Speaker A: Yes. I mean, I learned so much about that. First of all, I learned that you don't want to do cookie cutter stuff, so that that person had actually had me rinse and repeat somebody else's materials, which was terrible, which is why it flopped. But then once you start, like, really getting to know yourself and your audience and you start creating things authentically, even if one person buys it, you're like, oh, they really valued that. And so, like, now it's kind of like you see people now that, like Amy Porterfield and all them that sell millions per course launch, and you feel like a failure. You realize that, hey, selling one what I used to sell, none is actually really good.
Speaker B: Yeah. Yeah. What was. What do you think was the biggest lesson you learned? Was it kind of the authenticity part, or was it something else?
Speaker A: I think it was a bunch of different things. But I would definitely say that authenticity was very, very important, because it's easy to sell your own stuff when you know it, you believe it. You know, I had this thing where I say enthusiasm. The last four letters are I, asm, M. I am M. Sold myself. And it's easy to be sold on your own products when you know it, you. You know. So I think that was a big part.
Speaker B: Oh, I love that so much. And, you know, one major player for you with your online course journey, especially as of late, is TikTok. And that's something that I've been really excited to talk to you about. Um, um, and it'll be a major focus for this episode. So how do you personally use TikTok as an online business owner and course creator?
Speaker A: For sure. So one of the things to understand about TikTok in general is you don't have to dance. Okay? You don't have to dance. You don't have to be goofy. I know people listening, going, oh, God, you're talking about TikTok, but you don't have to do that. But what I realized the way that I do it now with TikTok, is that TikTok is like super Bowl Sunday every day. Because the way that the algorithm works is constantly pushing your content out to the people that they know would be interested based upon their own human behavior. And so with our courses, it's so much easier to reach our target customer organically because they. TikTok is doing the work. I'm creating the creative content and putting it out there on a regular basis, but TikTok is pushing it out to the people. And then we're just having them in our DM or the link in our bio or things like that. So for me, on a regular basis, I'm constantly just serving my audience the same way I serve on Facebook and Instagram. I'm serving them on TikTok, but in 15 second increments. And then people end up, uh, binge watching my content. They go to the link in my bio and I say, what can I buy from her? And what usually happens is that a person will go to our bio, they'll opt in for something for free, and then they will upgrade to one of our courses because they want more.
Speaker B: Ooh, okay. I love hearing about lead magnets on TikTok and how those work. I would love to learn more kind of around some strategies that you've used for that. I know that's a huge thing that business owners want to do more of, especially on TikTok, for sure.
Speaker A: So one thing to know in general is that if you are creating on TikTok, you got to get to your first 1,000 followers as a personal account. In order to have a clickable link in your bio. So you got to know that first. Once you have that, then this is about creating these bite sized pieces of content that are super digestible, that cause people to then binge watch your content. Not the clickbait type of stuff that makes them. They can only get it if they click on your bio, but you're serving them so much in these little increments that they say to themselves, how do I get more? But the second thing that I often do in a lot of my videos is on the screen. I usually have text on screen. Whether I'm talking or I'm doing some type of skit or something, I'll have text on screen that says for a free training, go to my profile and click the link. Right. But what I also will do is in the comment section of a video I will put for a free training, click the link in my profile and then I'll pin that comment to the top and it works like clockwork.
Speaker B: Yeah. So you have multiple CTAs.
Speaker A: Oh yeah.
Speaker B: In different areas. Okay, cool, cool. And something that I've noticed a lot is especially with any short form video, you really need that hook to get people's attention off the bat because everyone's attention span is growing shorter and shorter by the day. But it's fine. Uh, but what are some examples of some hooks that you've used in some of your videos that have worked well for you in the past?
Speaker A: So we actually posted a video right before recording this podcast of one of our students who've made $100,000 selling courses on TikTok. And so the hook in that video is, oh, you don't. That you can sell courses on TikTok. That's the hook. And so the sound, the sound is like, oh, you don't like me? That's fine. K. Bye. But what happens, what happens is that like that the sound is saying that, but on my screen it says, oh, you know that you can sell courses on TikTok. And then the screen changes to me showing her profile and saying she made a hundred thousand dollars selling courses on TikTok. But also in the description I put she made a hundred thousand dollars. So I put that in the description and then I put a text box over top of the video that says she made a hundred thousand dollars on TikTok. So like I'm doing all the things from the description, the text box, text on screen, what I'm saying in the, in this, all of that.
Speaker B: Oh, I love that. Also amazing. A Hundred thousand dollars from selling on, like. Yeah. Just the fact that it is so possible to do that. I love that so much.
Speaker A: Have you not heard of Ms. Excel?
Speaker B: You know what? No, I don't think so.
Speaker A: Ms. Excel is making $100,000 a day selling Excel courses a day. Yeah.
Speaker B: Whoa. That just blew my mind. You know what? But I'm not surprised because those niche topics, those are. Yeah. That's incredible. That is incredible. Good for her. Wow. That was amazing. Tidbit of information that I was not planning on hearing about Excel courses, but I could probably. I could probably use a few tips from those, because I, um, have. What is conditional formatting?
Speaker A: I don't know exactly. Who knows? Yeah.
Speaker B: So, Kenya, uh, you're definitely, like, on your TikTok, your bread and butter is helping other course creators, Right. So what are some ways in which you do that with your content that you produce?
Speaker A: For sure. So one of the things is that I understand, first of all, that most course creators don't know TikTok. Right? TikTok. The only reason why people got on TikTok is because they got quarantined in 20 and many of them got off. Right? So the first thing that I do is I'm helping people to understand that, hey, listen, listen. TikTok is not just a dancing app. One billion people are there. So first, the education of the effectiveness of TikTok. Second thing I'm doing is I'm teaching people the culture of TikTok. Because if a person is coming from LinkedIn or Facebook, they're acting like they're in human resources. They're like, they're acting a certain professional way. Like, I always call it their 9 to 5 personality. And I teach them that the culture actually wants their 5, 501 personality when they're not at work. And so I teach them culture. Uh, and then the third thing that I do is I teach them how to actually use the platform. Because when you first get there, it's overwhelming. Like, when I first got there, I felt so. I felt really old. Even though I'm 40, I felt 95. You know, there weren't, you know, any tutorials. And so I'm teaching them step by step tutorials. Then we teach monetization.
Speaker B: Okay. I love that. That's such a nice foundation of knowledge to have before getting started. Because, yeah, like you said, I can see as a business owner how overwhelming that can be. And you're like, well, I have to grow my audience, but then I want to drive traffic to my offer and all that kind of stuff. So I also really appreciate that you brought up the age thing, because I think it's true. It really is a myth that everyone is so young. Like, yes, Gen Z is a very large chunk of. Of the demographic that's on TikTok, but there are a lot of millennials, like, gosh, what is it, late 20s, all the way up to 45, that are very active on the app. So it's definitely, like, shouldn't be a hindrance to people, to people using it.
Speaker A: Yeah, people don't realize that the new stats are that over 50% of people on TikTok are over 30 years old. It's just that, uh, majority of people that are posting are 30 and under, and so they're only seeing the content of people that are. That know how to post. But everybody's there, they're just scrolling.
Speaker B: So basically, TikTok is just welcoming and beckoning everyone who is, uh, 30 and up to actually post.
Speaker A: Yeah, exactly. I mean, because you know what happens? Like, a video goes viral, it gets posted on Facebook, gets posted on Instagram, so then people get hooked into the platform, but they don't know how to use it. So then when TikTok does all these things, like, they're constantly asking people, what's your age? And you're, like, selecting these things, they know who's there. This is just, you know, mama, grandma's not posting, which I'm glad my grandma's not posting, but,
Speaker B: you know, so you have, like, all these amazing foundational steps for people for getting started. So it's one thing to do all of those, but it is another thing to show up on video. And I know that that can be a huge source of fear for people. I mean, as Teachable Senior Social Media Strategist, it was for me, like, every time I. I'd go live on Instagram, I would feel like my heart is about to jump out of my throat. And I only just recently, in my two and a half years of being here, included my face in a vid, in a reel.
Speaker A: Wow.
Speaker B: I know that's sad, but I was so nervous to do it. But I was just wondering, you know, as someone who is constantly in front of the camera showing up on TikTok, what's some advice that you have for people who feel nervous and scared to, like, show up on TikTok and talking in front of the camera and just kind of being present on camera, It's a big. It's a big deal. So I totally get it.
Speaker A: Yes. Yeah. So one of the first Things I always tell people is to note that to take your phone and to talk into it and record yourself is not normal. So we didn't go to school being taught how to take a selfie or that videos, like, you look into the camera and record. So this is not normal. So you should not know what you're doing. You should not feel comfortable doing this because you know how to write, because you spent years being taught how to write. Okay? So first you just got to settle in your mind, okay, this is not normal. The feeling I'm feeling is normal because doing this is not normal. Second thing is that it's important to know that it's literally just you and the camera. So there is. There isn't an audience that's there. And so you have to, like, psych yourself up and go, hey, listen, I've got two options. To do this or not to do this. If I don't do this, then I won't get the success I'm looking for. If I do do this, and there's a possibility it could flop, and there's a possibility that this could actually blow up. And what if I can give myself this opportunity to do this? Right? It's also important to just note that, like, it's okay to be awkward at first. Like, nobody knew what they were doing. I don't care what platform it is. Nobody knew what they were doing. And everybody is awkward at first. You're awkward at first at everything until you learn how to do it right. And so I always, ultimately, I tell people, like, you have to say to yourself, what is it, the reason why you're doing this? Right. Uh, you're saying you're wanting to build a business because you want to have financial freedom or you want to put your kids through college or a better school, whatever that reason is, then that is the thing that's going to. When you're looking at that camera going, okay, I got to do this. I don't want to do this. That's what's going to cause you to do it. And it's going to cause you to show up every single day, even when you don't want to. But it's like, it's all. All those little things added up and then just doing it and posting it.
Speaker B: Yeah. Just like, just going for it is probably a nice little piece of advice there. Yeah, it is the hardest part. Oh, um. And what would you say in terms of. Kind of related to that is like, imposter syndrome is a big thing in a lot of entrepreneurs lives have you ever experienced that? And if so, like, especially as it relates to kind of more of video creation. As if since we've been talking about TikTok, obviously, and kind of playing the comparison game, what are some words of wisdom that you've given yourself throughout your time on TikTok?
Speaker A: So I experienced this all the time. Even now with having success, I experience it all the time. You know, like right now we've been sitting at488,000 followers for like six months. And I know somebody who got on TikTok right with me. She hit over a million. She's at 1.3 million. And I'm like, what in the world happened? Or I know somebody who I just know some of my students have like, killed me in numbers. And I found myself going, well, what is wrong with me? What is wrong with my content? And so I have those moments myself, but I have to go, hey, listen, nothing is wrong with me. Nothing is wrong with my content. Focus on serving the people that I have. Focus on being consistent. And people that want to get to me will show up. But I have to have those conversations with myself at least once a month. Because if you are used to seeing, like, whether it's dollars coming in or email opt ins coming in, or just views on your videos, you're watching somebody who came in after you and they're killing it and you're not, it's easy to go, well, nobody likes me, nobody wants to see me, nobody's going to buy from me. It's easy to feel that way. But one of the things that I always do, whether it's TikTok or it's a new platform, I always give myself six months. I always say I'm going to be consistent for six months. And in six months I will gauge how this has gone and if. And let's just see how this has gone. Right? It's like recently we hired a podcast manager for our podcast. We just, you know, I just did that and I said, six months, Kenya. And just don't gauge the success of your podcast based upon the first month. Give it six months and see what is happening. And that helps me to just do. Just to kill it for six months at whatever it is that I'm doing. But you still have to motivate yourself because you're going to constantly see other people killing it in ways that you're not. Yeah.
Speaker B: Oh, that is powerful advice. And I just appreciate you being vulnerable about your own struggles, dealing with this. And I think it's like, yes, when you See, people who, like, you're saying, like, killing it, like, in around the same amount of time that you've been on, it's just like. But that could be you in a month.
Speaker A: Yep.
Speaker B: So just staying consistent is the most important thing.
Speaker A: It is. Yep. Yeah. And always talking to yourself. You got to. Otherwise, because if you don't talk to you, something else is going to talk to you.
Speaker B: Ooh, I love that. I love it. Can you, like, can, uh, you expand on that a little bit? That's really good.
Speaker A: Yeah. So the thing. Okay, let's just say, like, you want to sell a hundred courses or whatever. If you're not telling yourself every single day, I'm a great course creator. I mean, you don't have to verbally say it, but if you're not telling yourself, I'm good at what I do, people want me, people want to work with me, yada, yada, yada, then you're going to always hear that voice behind you that says, you suck. You're nothing. That person's course better than yours. Nobody's going to buy from you. So it's like, it's kind of like we see in the movies the, the, the angel and the Devil. It's like, in a sense, that's kind of real because, like, you can verbally say good things about yourself, what you're doing and all that, or you can listen to what's happening on the inside of your head, which is usually the other side of things, and it will convince you not to do anything. And we all have experienced that. We just. We just all have.
Speaker B: Yeah, definitely a universal experience. So if you're listening to this and you've ever felt that you are not alone. Yeah. So as someone who has gone viral on TikTok before, I'm so curious to hear just, like, were there any kind of similarities behind different videos that have gained a lot of traction? Did you notice, like, any certain patterns, like, in terms of the content of the video itself that contributed to its success? And do you have, like, any. I mean, gosh, there's no. No, like, true formula for going viral. And like, as someone who works in social media, hearing that, like, can you just make it go viral? Is. And I know you, you can relate, like, oh, just don't ever say that. Um, so there's really no recipe to going viral, but I'm just curious to hear kind of your experience when that's happened for you and kind of how does it feel? Like, I know it can sometimes be overwhelming to get all those notifications. And just kind of. Yeah, different themes and topics that you've seen with your viral videos, for sure.
Speaker A: So my first viral video actually was like seven seconds long. And I had no idea it was gonna do what it did when I first, you know, and it was me talking about going through divorce and how instead of me being petty and being m angry at my ex husband that I wrote a book. And so I showed my book for like a second and then it said, and I made over $400,000. And I just was kind of like. It was kind of petty, but it was also like me selling my book intentionally but unint. And so it was one. It was the hook, you know, the initial thing that drew people in. It was, you know, the entertainment value of the petty type of thing.
Speaker B: Right.
Speaker A: It was also like, wait, she had this. It's like, uh, I gave them the roller coaster effect. Oh, she had this sad thing that happened. Oh, she had wrote a book. Oh, my God. And she made all that money. Oh, my God. How'd she do that? And so when. It's not always when a video is short, but oftentimes when a video is short and a person watches it and they enjoy it, and then they loop the video and watch it again, and then they share it with a friend, that is the thing that causes the virality. Now, every video does not have to be short, but it is important to note that the. One of the ways a video goes viral is when you're creating a piece of content and a viewer not only watches it, but they watch it all the way through, and then they choose it to watch it, to watch it again, and then they also share it. Right? Because it's telling that platform that, hey, people love this video. They're looping it, they're sharing it. Let's push it out to more people. Because the ultimate goal of the platform is how can we draw more people to stay in our app longer? And if, uh, people are looping a video like this and sharing it, then they're like, let's show this to more people. Because then we can get even more data on people on this video and all that type of stuff in it. And so, like the. Typically when I go viral on TikTok, it's always been a hook, it's been some type of sound attached to it, and something that makes people go, wait a minute, what? And it's not always petty. It's always someone saying, how do I get the rest of that? So sometimes I may be teaching five tips for m Getting to Six figures. And then the five tips go too fast. Like if I have text on screen and disappears. If the text disappears too soon, then a person says, I forgot number four. I didn't get number four. Then they loop the video and then they share it.
Speaker B: Right. Oh, I love that. Well, first of all, before I continue, congratulations on the success of your book. That is incredible. So awesome. And I love a petty moment here and there, so I love it.
Speaker A: Oh, my God.
Speaker B: So thank you for sharing those tips about, like, kind of virality. It's very interesting always to see certain things that go viral. Actually, one of my teammates, she just had a video of her cat go viral last night and she's just like, I don't even want to open the app. There are too many notifications.
Speaker A: Wow. That definitely happens. Like, when you go viral, it's like, it's a beautiful mess. You know, you've got people that hate it. You're like, well, this is amazing. You know?
Speaker B: Yeah. Ah, it's happening. It is happening all at once. Oh, my God. So awesome. So we talked about going viral. Something that I would love to hear from you is how, uh, can people stay up to date with trending sounds? It seems like it's very, you know, fast moving, obviously very dynamic. One sound that's popular one day is not popular anymore three days later. So how are some ways that people can kind of keep up with that wave?
Speaker A: Yeah, for sure. So one of the things to understand about TikTok is things trend for much longer than they will than they do on any other social media platform. So, like, if you log on to TikTok today and you hear this one sound, you hear it over and over and over on the feed. Well, tomorrow you may not hear it, but it doesn't mean it's not trending anymore. It just means it's not trending on your feed. But typically a sound that starts trending on TikTok, it'll be there for at least a month. And then of course, within a couple weeks, it reaches to Instagram reels. And so one of the easiest ways to, like, the easiest ways on TikTok is to find people that actually teach TikTok. So the people that are constantly teaching TikTok trends and announcing new sounds, like, if you follow their accounts, you'll never have to figure out what's trending because they're always doing. It's like me, I do at least one a day day. And so people are always up to date on trends in that way. But I follow a lot of Accounts that always teach on it. Now another way which is a little bit more time consuming is to spend time on TikToks for you feed, which is where your TikTok is feeding you content. And as you start hearing the same sound over and over again, it's like, oh, I guess this is trending. But oftentimes that takes the longest amount of time is by doing that. There's other methods, but my number one method is following people that just announce trends. Yeah.
Speaker B: Oh, that's super helpful. I love that. Thank you. And to kind of widen the lens a little bit just in terms of audience growth and building communities online. When you really started to, you know, scale your online business, what were some ways that you really built like a tight knit online community and like really developing close relationships with your audience?
Speaker A: For sure. So the number one way is live stream. When I first started out on TikTok and got my first 1000, I started going live every day on TikTok and I would just teach for maybe 20 or 30 minutes. I would always ask my audience to come on, tell me your name. It's like a lot of times on TikTok you'll have like cat lady Susie, but you know, is her name Susie or is it Janet? You know, so I would say, hey, just say your name. And if the same people would come on, I would try to do my best to remember my community's names and I would just kind of like talk to them about their stuff. But also engaging in your comment section because oftentimes people that are one of your raving fans are often commenting on all of your posts. But we took it a step further and we actually created a Facebook group. And so when someone opts into one of our free products, then once they get the opt in, we're, we're telling them, hey, come and join us in our, uh, Facebook community. And now that's allowing us to know them way more than we could on the TikTok platform. Because now they can post, they can engage, I can ask questions. It's just a whole thing that can happen inside of a Facebook group.
Speaker B: Oh, that's amazing. Yeah. God, Facebook groups are so just ever popular. Like ways to grow your community. I love that. Have you noticed some crossover between audiences between different platforms at all? Like when you started growing more on TikTok, did you notice anyone coming over from like Instagram or the Facebook group or anything like that?
Speaker A: A little. A little bit. Because, uh, the, because the Facebook group came about because of Tick Tock.
Speaker B: Okay. Okay.
Speaker A: Yeah. So I, I haven't really because I mean, we're still dealing with majority of the business world not believing that Tick Tock is a place for business. And so I still have not seen majority of the people that have connected to me on other platforms on Tick Tock yet. And I'm okay with that. But I know that that means that they're coming at some point.
Speaker B: Yeah, for sure, for sure. Amazing. Uh, something that I, I would love to know and I always ask everyone this. The. Actually the next two questions that I have for you is very. I love hearing everyone's like unique answers. But what's one piece of advice that you've received from a peer or a mentor when you first started out that really, really impacted you to this day,
Speaker A: probably be myself. Be my authentic self. Because like years ago, like, I'm a, I'm a Jesus girl. I'm like one step away from being somebody's pastor. Not literally, but, you know, um, like, but you know, so years ago when I was in network marketing, they told us like, don't talk about God in front of the room because not everybody is in that religion, which I respected. But years later, the person was like, you've got to be you authentically, because when people meet you in person, they want the real you. And so if you're always the real you online and in person, people are never surprised by you because you're the same. And so I started just talking about me, my relationship with God and saying, hey, if you don't want him, that's fine. That's just me. It's all good. And my audience has loved it. I mean, I have a lot of atheists, a lot of Buddhists, whatever. They're like, we don't care, we just want to her. And so that's that girl and her Jesus, like, she can have that. We want her. And so once I started being that more authentically, it was just so much easier to just show up because I didn't have to, you know, edit anything out.
Speaker B: That's so beautiful. There's nothing, I would say, there's probably nothing more freeing than being able to just totally authentically be yourself offline and online. So I love that. That's amazing. So obviously as an online business owner, it's also just so important to take care of yourself mentally. It can be a very taxing industry to be in. So Kenya, how do you practice self care as an online business owner?
Speaker A: Yeah. So early on in business, I decided that first of all, no one has my phone number that's in business with me. So I love my clients, but they don't have access to call me, text me or anything like that. When I meet people that I am getting to know that they met me online and I want to be friends with them, I set a healthy boundary and I'm like, hey, I love you, I want to get to know you, but would you mind not texting me about business things? Because I don't want to do business on my phone. You're welcome to email me, but I don't want to do that there because otherwise it makes me feel like when you text me, you're going to ask for something in business and I just want to be friends with you.
Speaker B: Right.
Speaker A: And when I set that boundary, that was very healthy for me. But what I also do is I have like my phone turns on do not disturb at 7:30 at night. And so I like, it's like me checking out of my business, you know, that way it's like, because, you know, we can work all day and all night right. In our businesses and it's like, it's really, really unhealthy. And even now I just made a big decision because I have a home office. I just made a decision to actually pay for an office space. So June 1st I'm moving out of my home office into a physical office and when I leave, my laptop will stay there and it won't come home with me.
Speaker B: That is, that's fantastic. What an amazing boundary to set for yourself, to uh, really create that, that barrier there.
Speaker A: Yeah, yeah.
Speaker B: Congratulations. That's so exciting.
Speaker A: Thank you, thank you, thank you.
Speaker B: Oh, I love it.
Speaker A: Work in progress. Yeah.
Speaker B: We are on the. That is definitely a glow up situation. I love it. Where can um, people connect with you or learn more about like services, courses, how to follow you on social media and all of that for sure.
Speaker A: So the number one way to find me, of course is Kenya kelly.com and as k e e n y a k dash e l l y dot com it connects to Instagram, TikTok, our free tools, paid products, everything is all on that website.
Speaker B: Amazing. And of course all of that will be in the show notes for everyone. So you can access that easily. And Kenya, do you have any last words of wisdom or inspiration for anyone who is listening today?
Speaker A: Yeah. So I would definitely say if you're thinking about starting a course, I would encourage you to start today. I know that potentially you're thinking you got to have it all together. You got to have the perfect graphics, the perfect launch strategy. You got to have all this stuff. But the truth is everybody who that you look up to today all started with with almost nothing. All the tools that are out here right now weren't there 10 years ago. And if you just get started today, you could continue to get better over time.
Speaker B: Absolutely amazing, uh, advice that everyone needs to hear and thank you so much for sharing and thank you so much for joining me today. This was such a valuable episode. So many gems of wisdom. Um, so excited. And Kenya, I hope you have an amazing day. Thank you so much.
Speaker A: Thank you so much.
Speaker B: This podcast is produced by Teachable, your go to platform for course creation. Since 2014, we've helped more than 100,000 creators earn over $1 billion from online courses and coaching products. How do we do it? By managing all the logistics like coding and payment processing to make it easier than ever for you to share your knowledge online. To learn more, visit Team Teachable.com.
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