How I'm Rethinking My LinkedIn Strategy for the Future: Designing for Future Focused Visibility That Feels Good
Hope + Possibilities: A Love Letter to the Future of Work · 2025-12-08 · 23 min
Episode notes
In this solo episode of Hope and Possibilities: A Love Letter to the Future of Work , I'm talking honestly about how LinkedIn and social media are changing, and what that means for how I show up, get found, and build my business. I share how I went from casually using LinkedIn to becoming a LinkedIn Top Voice with a "small but mighty" following, and why the latest algorithm shifts are nudging me to rethink my strategy. I get into what's really going on with discoverability, including how proxy bias can quietly disadvantage women, people of color, trans folks, and anyone who doesn't fit the traditional leadership mold. I also talk about the emotional side of it—what it feels like when your impressions drop, your posts don't land the way they used to, and how I'm choosing to respond with experimentation instead of discouragement. I walk you through how I'm shifting from "cheerleader" style commenting to more thoughtful, strategic contributions that actually support my consulting work and signal my expertise.