Best of LinkedIn: Social Selling CW 23/ 24

Episode notes

Social Selling: From Visibility and Influence to Buyer Trust and Pipeline Growth We curate most relevant posts about Social Selling on LinkedIn and regularly share key takeaways. This edition offers a comprehensive look at the evolving LinkedIn landscape in 2026, focusing on the shift from manual outreach to sophisticated GTM engineering and systematic content strategies. These sources highlight that LinkedIn has transitioned into a "visibility strategy" where authority is built through authentic employee advocacy and structured, niche-focused posting rather than viral vanity metrics. A major development featured across the accounts is the launch of the LinkedIn Creator Marketplace, a tool designed to help brands discover and partner with credible B2B experts based on verified audience data. Additionally, experts emphasise the importance of multi-channel social selling, where personalized DMs and thoughtful commenting are used to navigate complex buying committees involving dozens of stakeholders.