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Employee advocacy

A guide to the best B2B podcast coverage of Employee advocacy - the shows and 27 episodes that go deepest, ranked by substance, not downloads.

Employee advocacy transforms how B2B companies amplify their messaging - but the question of who speaks matters as much as what they say. These episodes explore whether founders, dedicated teams, or distributed ambassador networks drive better results, how to assess your organization's advocacy readiness through maturity models, and why LinkedIn demands a fundamentally different approach than traditional social media, with insights from LinkedIn's 2026 B2B trends and frameworks for building challenger brands that rely on authentic employee voices.

Best shows on Employee advocacy

Best episodes on Employee advocacy

  1. Why Your B2B Marketing Isn’t Building Buyer Trust (Insights from The B2B Institute)

    Social Media for B2B Growth: LinkedIn Strategy for B2B Marketers · 2026-05-26

    84 / 100

  2. Best of LinkedIn: Social Selling CW 23/ 24

    Best of LinkedIn: Strategic B2B Marketing · 2026-06-17

    82 / 100

    …but Shijiroi and Simon Heaton had very clear warning about how companies typically try to execute employee advocacy.…

  3. No One Wants to Work Anymore Is a Lie, Here’s What Leaders Are Missing

    Chats with Jason · 2026-01-05

    80 / 100

  4. How Much Should B2B Fintechs Focus on Social Media? | Alvin Gunputh, Content and Social Media Lead, Thredd

    Market Like a Fintech · 2025-10-01

    77 / 100

  5. From the Vault: Mic Adam on a 15-Minute LinkedIn Social Selling Routine - Ep 223

    LinkedIn tips, business tips, and marketing tips for coaches, consultants, speakers, authors, solopreneurs & small business owners: Enthusiastically Self-Employed · 2026-08-10

    77 / 100

    …More focused on social selling, social recruitment, and employee advocacy.…

  6. Best of LinkedIn: Social Selling CW 29/ 30

    Best of LinkedIn: Strategic B2B Marketing · 2026-07-29

    76 / 100

  7. Best of LinkedIn: Social Selling CW 25/ 26

    Best of LinkedIn: Strategic B2B Marketing · 2026-07-01

    71 / 100

    …Which kind of brings us to our second major theme, right? The explosive shift toward employee advocacy and creator-led reach...…

  8. The 6 Employer Branding Trends Shaping 2026

    Blu Thread Conversations · 2026-01-06

    70 / 100

    …The fourth trend, I mean, I won't speak too much about it, Stace, is just we need to have, you know, continued employee advocacy.…

  9. Inside LinkedIn's 2026 B2B Trends Report with Danielle Hydro

    LinkedIn Ads Radio · 2026-05-14

    67 / 100

  10. Is your brand engineered for advocacy? | The Advocacy Maturity Model

    Building Brand Advocacy · 2026-04-29

    63 / 100

    …So employees are, we score on employee satisfaction, on employee advocacy within the model.…

  11. Personal Branding: An Authenticity-first Approach to Branding YOU!

    Casual Fridays Podcast · 2021-04-21

    60 / 100

  12. LinkedIn's Algorithm Didn't Kill Company Pages. Marketers Did...

    Social Media for B2B Growth: LinkedIn Strategy for B2B Marketers · 2026-04-21

    59 / 100

  13. Talent enablement with Abbe Smith (Legend)

    Coffee with a Recruiter · 2025-01-14

    57 / 100

    …Um, we've done a big kind of employee advocacy and employer branding launch as well.…

  14. Stop Treating LinkedIn Like Social Media: Introducing the 4-Cylinder LinkedIn Business Engine

    Your Digital Marketing Coach with Neal Schaffer · 2026-04-20

    55 / 100

    …Employee advocacy, and I say this in the talk, is a form of influencer marketing.…

  15. Building a B2B Challenger Brand

    B2B Marketing Needs Don Draper · 2025-11-17

    54 / 100

    …And I, I don't just mean customer advocacy but employee advocacy.…

  16. Why Your LinkedIn Profile Matters More Than Your Posts (2026 Update)

    Social Media for B2B Growth: LinkedIn Strategy for B2B Marketers · 2026-04-09

    54 / 100

    …So company page led growth scaled with employee advocacy.…

  17. Stop Using AI for B2B Marketing on LinkedIn Until You Fix This First

    Social Media for B2B Growth: LinkedIn Strategy for B2B Marketers · 2026-05-10

    49 / 100

    …So I know that I've spoken about previously the power of thought leadership, the power of employee advocacy, how company Pages and employees work together, the power of two, how powerful comments are, how important conversations are, how much we value real expertise.…

  18. #155 - Advocating Like a Boss

    The Managing with Mind and Heart Podcast · 2026-05-15

    47 / 100

  19. What Yapping Teaches Us About Trust

    Hope + Possibilities · 2026-07-08

    46 / 100

    …And if you already have an employee advocacy program where you're teaching people how to use, um, online reputation tools, and you've got social media sharing and you've already invested in that, how cool would it be to actually be topical and run a challenge?…

  20. How I'm Rethinking My LinkedIn Strategy for the Future: Designing for Future Focused Visibility That Feels Good

    Hope + Possibilities · 2025-12-08

    45 / 100

  21. 130 - Why Businesses Should Move Video Creation In-House (Saves You Time, And Money)

    Content Marketing School · 2026-03-17

    …That's what's often referred to as employee advocacy on, um, LinkedIn.…

  22. Best of LinkedIn: Social Selling CW 15/ 16

    Best of LinkedIn: Strategic B2B Marketing · 2026-04-22

  23. Best of LinkedIn: Social Selling CW 27/ 28

    Best of LinkedIn: Strategic B2B Marketing · 2026-07-15

  24. Best of LinkedIn: Social Selling CW 19/ 20

    Best of LinkedIn: Strategic B2B Marketing · 2026-05-20

  25. Employee Advocacy That Drives 45% of Revenue: How to Build an Employee-Led Content Engine (with Gabe Lullo)

    Growth Activated · 2026-01-21

  26. Best of LinkedIn: Social Selling CW 33/ 34

    Best of LinkedIn: Strategic B2B Marketing · 2026-08-26

  27. Best of Linkedin: Social Selling CW 31/ 32

    Best of LinkedIn: Strategic B2B Marketing · 2026-08-11