LinkedIn tips, business tips, and marketing tips for coaches, consultants, speakers, authors, solopreneurs & small business owners: Enthusiastically Self-Employed

The episode provides a structured 15-minute routine framework with three actionable steps (expand network, keep warm, gain visibility), and offers practical tactics like personalized connection messages and birthday outreach with specific response rates (75%). However, much of the content consists of obvious advice (add people you meet to LinkedIn, post regularly), repetitive explanations of the same concepts, and considerable filler including technical difficulties, off-topic COVID discussion, and housekeeping about comments and sharing.

“I pride myself that every contact that I have on LinkedIn gets three messages a year from me on LinkedIn. One is on their birthday, one is on their work new job, and one is when I see them passing my time away.”

“I got about a 75% response rate. People tell me where they went on vacation, which apparently is a memorable moment in the year.”

While Mick's birthday engagement strategy with follow-up questions is somewhat distinctive, the core premise - maintain a LinkedIn routine, engage consistently, post regularly - is standard social selling doctrine. The three-step framework (grow, warm, visibility) is presented as novel but reflects widely-circulated LinkedIn best practices. The repackaging of old posts and the basic algorithm discussion offer minor tactical nuance but lack contrarian or first-principles thinking.

“social selling is the extension of your current channels and tools who find prospects to collaborate with prospects and add value before you even get to know them more closely”

“I create my posts one week ahead of time. So what I'll do is on the Friday afternoon or the Friday morning, I will create the posts for the next week, which I will put on LinkedIn manually.”

Mick Adam is a legitimate LinkedIn practitioner with 30 years of sales and marketing experience and 12+ years focused on social selling and employee advocacy. He demonstrates real-world application of his methodology and has a sizable LinkedIn presence. However, he is primarily a trainer and consultant rather than an operator who built a major enterprise or achieved exceptional results at scale. His credibility is solid but not exceptional relative to founders, CEOs, or practitioners who scaled businesses significantly.

“I am a social media consultant. My main focus is B2B consultancy. I would say about 60% of my time I spent training people on um, social media. More focused on social selling, social recruitment, and employee advocacy.”

“I have an international sales and marketing career of about 30 years. And funnily enough, in my last job as a marketing manager, I was tasked with the job of finding new clients”

The episode includes some concrete data points (75% response rate to birthday questions, 1000 reactions to repackaged posts, 3-5 minute daily time allocations, 130-140 LinkedIn articles). However, much of the advice lacks specifics: no named companies, no revenue figures, no detailed case studies, and vague references to 'business' results during COVID. The response rate example is the strongest evidence, but overall the episode relies more on principles and anecdotes than hard numbers or named examples.

“I got about a 75% response rate. People tell me where they went on vacation, which apparently is a memorable moment in the year.”

“I took a post from last year, looked at it, updated it and reposted it, and all of a sudden I got a thousand reactions to it.”

The host Brenda Meller asks reasonable follow-up questions (how do you track birthdays, why not post multiple times daily, how to reuse old posts) and demonstrates genuine curiosity. However, many questions are softball or self-evident, and Mick's answers are often allowed to ramble without sharp challenge. The host frequently redirects to herself (soup starter analogy, personal anecdotes) rather than pressing deeper. There's minimal productive disagreement or pushback on claims, and the conversation meanders with technical issues and off-topic remarks about voting and COVID.

“Mick, I'm going to grab something. But keep talking as, as I'm grabbing this.”

“Explain that a little bit because people watching might say, wait, why didn't that work? What is your experience with the algorithm and posting too closely or resharing content?”