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130 - Why Businesses Should Move Video Creation In-House (Saves You Time, And Money)
Content Marketing School: Social Media, Video, AI, Podcast, and LinkedIn Tips for B2B Professionals, Consultants, and Entrepr · 2026-03-17 · 9 min
Episode notes
Send us Fan Mail Video marketing is no longer a nice-to-have, which is why most businesses (91%) use video as a marketing tool according to Wyzowl's State of Video Marketing 2026. And 24% of those who don't say the reason is that it's too expensive. That's because they think of video in the "old way" as a production. In this solo episode, I share how moving video production in-house can save time, save money, and, maybe more importantly, build trust with potential clients. Takeaways Old vs.