Content Marketing School · 2026-07-24 · 9 min
Key moments - from our scoring
Substance score
23 / 100
Five dimensions, 20 points each
Copyright flags and muted videos are a common problem for content creators. This episode tackles the practical challenge of sourcing music that won't get your videos flagged or removed. Annette Richmond walks through platform-specific strategies: using TikTok and Instagram's native music libraries for better engagement, leveraging royalty-free platforms like Deposit Photos and AudioHero for trainings, webinars, and podcast intros/outros, and exploring AI-generated music via Suno - which can even create custom lyrics. She also covers a useful CapCut feature that extracts audio from videos in your camera roll, allowing you to repurpose favorite music legally. The episode addresses the pain point of YouTube being strict about flagging (though rarely removing) videos, while TikTok actively takes down videos over music copyright. Richmond emphasizes avoiding platforms that require whitelisting, making her recommendations - Deposit Photos and AudioHero, both with flexible monthly and annual subscriptions - practical for B2B professionals creating video content, podcasts, and webinar intros.
Use the music that TikTok or Instagram recommend and provide within their native libraries when you upload, as these are approved for each platform and typically generate more engagement.
Deposit Photos and AudioHero both offer royalty-free music without requiring whitelisting, and both offer flexible monthly and annual subscription options.
Yes, Suno is an AI music tool that lets you create custom music with lyrics for free, but you need a paid subscription to make the music royalty-free for commercial use.
You can extract audio from a video in your camera roll using CapCut's Extract feature, which pulls the music directly into your edit - though you should verify the music is licensed for your platform first.
YouTube typically restricts or mutes the parts of videos with unlicensed music rather than removing the entire video, though it is the strictest platform about flagging.
Our reviewer’s read on each dimension, with quotes from the episode.
The episode is a short listicle of tool recommendations with heavy repetition of the same points (subscription options mentioned three times) and very little non-obvious guidance. The CapCut extraction tip is the only mildly novel piece of practical advice; the rest is entry-level content creator knowledge.
In Capcut, you simply click on the editing feature and inside that you'll find a feature called Extract. Click on that, you'll be taken directly to your camera roll where you can ch the video with the music that you want to add to Cap Cut
again, as I've mentioned a couple of times, both deposit photos and audiohero have monthly and annual subscription options
There is no contrarian, first-principles, or counterintuitive thinking here - the entire episode recycles well-known advice (use platform-recommended music, use royalty-free libraries) that circulates widely among content creators. Nothing challenges assumptions or offers a fresh perspective.
the best guide that I've received from my coach and I pass on is to use the music that the platform recommends
Now, royalty free music from both of the platforms that I'm recommending work for things like intros and outros
This is a solo monologue by the host, a generalist B2B content marketing consultant sharing personal tool preferences. There is no guest, and the practitioner depth demonstrated is entry-level with no evidence of operating at scale.
Hi, I'm Annette Richmond. Welcome to Content Marketing School
I do have to note that I have a lifetime membership with AudioHero that I purchased through AppSumo a few years ago
The episode does name specific tools (Deposit Photos, AudioHero, Suno, CapCut, AppSumo) and one concrete use case (client jingle), which is positive, but there are zero metrics, no pricing figures, no engagement data, and the jingle anecdote has no measurable outcome attached.
I chose the style of music, the length of the music that I wanted, and then I added a few lines of text taken directly from the client's website
AudioHero is the second one I'm going to recommend and the one that I use most of the time
This is a solo monologue with no guest, no interview dynamic, no probing questions, and no pushback or productive tension of any kind. The structure is highly repetitive, re-stating the same subscription caveat multiple times without adding depth.
Okay, so bringing this episode together on TikTok and Instagra, the best guide that I've received from my coach and I pass on is to use the music that the platform recommends
Thanks again for joining me today for this episode. If you found it helpful, please share it with a friend
Computed from the transcript - who did the talking, and the words that came up most.
Send us Fan Mail If you've ever had your videos flagged or removed for music copyright infringement, you know the importance of royalty-free digital music. In this episode, I talk about royalty-free music, why it's essential, where to find it, and one way to use your favorite tunes over and over again. I share my favorite royalty-free music sites and a cool AI music creation platform. Top Takeaways Using platform-recommended music increases engagement. YouTube music copyright enforcement. Copyright infringement on TikTok Royalty-free music beyond social media videos Royalty-free music resources: Depositphotos and Audio Hero SUNO to create AI music, even with custom lyrics Ensuring music is licensed for the intended platform If you're ready to stop thinking about video and start doing it,
Transcribed and scored by The B2B Podcast Index.
Speaker A: Quick heads up. Before we get started, if you're struggling with video, check out my smarter, faster, fun, self paced Video Boot Camp that you can join anytime. Find it at sff video boot camp.com that's sff video bootcamp.com now let's dive into the show. Hi, I'm Annette Richmond. Welcome to Content Marketing School where we will dive into content marketing strategies specifically for B2B professionals, consultants and entrepreneurs. Discover how to confidently create engaging content and leverage content marketing to elevate your brand and grow your business. And if you enjoy the show, don't forget to hit that follow button. Now let's dive in to today's episode. Hi, I'm Annette Richmond. Thanks so much for joining me for this episode. Today I want to spend a little bit of time talking about digital music, specifically where to find it and how you can use it on your videos, and also some suggestions of other video content like trainings or webinars or music for intros and outros like I have on this podcast. Let's start with social media videos. If you've ever had a video flagged or muted because of of the music you used, you know that this matters. I'm going to walk you through platform recommended music, two of my favorite royalty free sites, and an AI tool that you can use to create your own music m even music with lyrics and also a way that you can grab music you already know you want even if it's not available on your editing app. Now in my experience, YouTube is still fairly strict about flagging videos for for copyright infringement. I'm not aware of them actually taking videos down. They haven't done that to me. But they will restrict or mute the parts of the video where the music wasn't licensed to be used on that platform. Now TikTok is another matter. I've actually personally had videos taken down because TikTok determined that my videos violated music copyright on their platform. Now one way around this is to use the music recommended by or at least available on the platform that you're using at the time. My coach's advice is to use the music that either TikTok or Instagram recommends when you upload your video on the platform as your video. If you do, that will get more engagement and I have found that actually works as well. Based on my experience, I can say if you upload the same video on TikTok and on Instagram, each platform will recommend different music depending on their library. Although I will say I don't always follow that rule and use the Music that the platform's recommending. The next part isn't really for social media videos, unless maybe you're editing them on your desktop, which I never do. Now, I know there is a way to upload music onto, uh, various apps on your phone, but I have found it challenging to say the least. But there are other times that you'll want to use royalty free music. For example, if you're recording a training or maybe doing a webinar or perhaps like I am creating an intro or outro for your podcast. And in that case it's a smart idea to use royalty free music. Now, royalty free music from both of the platforms that I'm recommending work for things like intros and outros. Again, like the one that I'm using on, um, this podcast. And I'll note that both of these platforms have both monthly and annual subscriptions and neither platform requires whitelisting. So this is not legal advice. But some royalty free music platforms require you to have them whitelisted on the platform. For example, on YouTube, if you don't have it whitelisted, the music will be flagged. Now, a lot of people do use music that needs to be whitelisted. I have tried it and found it just to be way too cumbersome for me. So let's start with deposit photos. Now, as the name suggests, this site is known for its royalty free photos, but they also have a large library of royalty free music and I've never had a problem with their music. On YouTube, which seems to be the strictest. AudioHero is the second one I'm going to recommend and the one that I use most of the time. I think it has a wider variety and more interesting music. But I do have to note that I have a lifetime membership with AudioHero that I purchased through AppSumo a few years ago. Again, as I said, for both of these platforms there is no long term commitment as both of them do have both monthly and and annual subscriptions. So you can subscribe for a month and then decide if you want to keep it or cancel. Another fun site is an AI music site and it's called Suno, spelled S U N o. Now, I've used it a few times to create music both for myself and also for clients. And you can even create music with custom lyrics. Now, you can play with an experiment with Uno for free. If you want to use the music, you do need to create a subscription for the music to in fact be royalty free. Now, as I mentioned, I did use Suno for One of my clients, I created a jingle to go on one of their ads. Now, I chose the style of music, the length of the music that I wanted, and then I added a few lines of text taken directly from the client's website. And Suno created the music and lyrics that my client was able to use in their advertising campaign. Now, sometimes you know exactly the music that you want playing behind a video and it's not available in the platform's Library. For example, CapCut, which is my favorite editing app, in my opinion, does not have the best variety of music. But what you can do if you're using capcut is you can extract music from a video on your camera roll. And here's how that works. In Capcut, you simply click on the editing feature and inside that you'll find a feature called Extract. Click on that, you'll be taken directly to your camera roll where you can ch the video with the music that you want to add to Cap Cut, and then Cap Cut will extract that music and add it to your video. Now that is an extra step, but I often use it because I want to use some of the tunes that are my favorites. Before you upload the video though, do make sure that the music that you have extracted from a video on your camera roll is actually licensed for that platform. Okay, so bringing this episode together on TikTok and Instagra, the best guide that I've received from my coach and I pass on is to use the music that the platform recommends. It's likely the music that they're pushing at the time and you will get more engagement for royalty free music. For trainings, webinars, live show and podcast intros and outros, I recommend either deposit photos or audiohero, although there are a wide variety of platforms out there, so you can certainly search and maybe find one that you like better. And again, as I've mentioned a couple of times, both deposit photos and audiohero have monthly and annual subscription options. And then there's Suno. Now that lets you create your own AI music, even music with custom lyrics for free. But if you want to use the music, you need to sign up for a subscription before you download it to make it royalty free. Uh, thanks again for joining me today for this episode. If you found it helpful, please share it with a friend. I bet they'll thank you and I'll see you next time. To continue the conversation, connect with me on LinkedIn, just mention you found me on my podcast. And if you find content marketing school valuable, please follow the show and give us a five star review. That's the only way I'll know that I'm on the right track. Thanks for tuning into Content Marketing School with me, Annette Richmond. If today's insights have inspired and resonated with you, please share this episode with a friend. And if you haven't already, hit that follow button to keep learning and growing with us. Wait. Before you go, don't forget to check out my Smarter, Faster, Fun, Self paced Video boot camp at sffvideobootcamp.com. that's sff videobootcamp.com.
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