HubSpot

…A HubSpot or Marketo landing page takes twenty minutes.…

…I'm looking at Salesforce HubSpot, the ability to produce um, really accurate forecast data, uh, very uh, informative, uh, pipeline dashboards, things of that nature.…

…Most platforms like Marketo or HubSpot can do this if you set up a lookup on the contact's account field.…

…Yeah, at HubSpot we used to have a phrase called 1 plus 1 equals 3.…

…Right , if we think about salesforce hubspot gong , uh , outrage , like , these are fantastic tools , but they have different purposes , right , and the reason I say none of them actually help you close deals because none of them help buyers buy .…

…So if you're like, hey, I want to bring in my HubSpot data, or I want to bring in my anthropic usage Data, or my GitHub data, or my customer support data, you can just click it and install it.…

…Eddie [0:07:51]: So I made a blog and then somebody from Hubspot Reddit, and they gave me a call a Hubspot, and I started writing the Hubspot Home, and then people from Hubspot, Were coming over, like, readers from Hubspot Were coming over and reading my blog and asking where they…

…It is Scott Brinker, VP of platform ecosystem at HubSpot editor at chief martech.…

…So we migrated from one marketing automation tool to HubSpot.…

…Luna: So what's the play when you're the challenger trying to carve out a space against an entrenched vendor? Lucas: There's a framework I've seen work at companies like Salesforce and HubSpot.…

…He previously served as VP of Platform Ecosystem at HubSpot.…

…So a HubSpot or Salesforce, you should be able to get a very simple data dump of what you sold and wins and losses to kind of see what's going on.…

…And then I want to back up a little bit or zoom out rather, because, so talking about Salesforce, talking about HubSpot, kind of looking out at the whole sales and martech landscape, I mean, it gets referenced all the time.…

…My name's Daniel Roll, and in this episode we're talking AI, answer engine optimization and the future of marketing with Kip Bodnar, CMO of HubSpot.…

…peaker B: Yeah, so I mean codif again small company, uh, we do have HubSpot.…

…Lucas: Let's use a company you've probably heard of - HubSpot.…

…We have on our website or in our CRM, whether this is in HubSpot or Salesforce, I know we, we should not name, name brands, but like these are I think nine of 10 times used in, in by startups and scales, et cetera.…

…Kevin Williams: Yeah, that, that, that I, if I never have to go into HubSpot or ClickUp again, I will be a happy clam.…

…Meg: I'm used to Salesforce being the single source of truth or HubSpot being the single source of truth.…

…So who is here? We have the chief marketing officer of HubSpot, Kipp Bodnar.…

…HubSpot should be the best at marketing HubSpot for themselves.…

…If I were to add one more thing, ⁓ oftentimes much of our customer base, we might actually get into this in a little bit, much of our customer base has your Salesforce's dynamics HubSpot already deployed within the org.…

…And we've plugged in HubSpot and our Slack channels and our Gmail and our Google Drive.…

…It's certainly possible that it is Salesforce, but I do think that um, the incumbents, whether uh, it's Salesforce or HubSpot or others, they're faced with a bit of an innovator's dilemma where they have an existing set of customers in revenue that are on a platform that was architected pre AI and pre agents.…

…HubSpot is, again, one of my favorite tools, so that's the first thing I see when I wake up in the morning.…

…We're going to see more and more of HubSpot and Salesforce and all kinds of other sources being plugged into some of these directly.…

…And look at, so if you're HubSpot, you've got your contacts, your companies, and your deals.…

…think that, first of all, yes, you have, think the ones that I kind of enjoy watching, honestly, are Klaviyo and HubSpot.…

…So I'm thinking about something like even sales tech, right? If you take sales tech or MarTech as a whole category, you can in theory say HubSpot, and Outreach, and ZoomInfo are all competitors.…

…Next thing you know, they've got, you know, 20+ integrations, GitHub and Linear and HubSpot and Google Analytics, you name it.…

…They use a combination of HubSpot for CRM data and a tool called Chameleon for in-app onboarding.…

…We primarily focus on digital marketing channels, so think SEO, GEO, HubSpot, design, conversion rate optimization, basically anything that touches the conversion funnel of visitor to sale.…

…It's almost like a HubSpot or a pipe drive for carbon data.…

…leaders that definitely agreed with that, and I worked with it in that company to craft a kind of Frankenstein version of Sage sales logics at the time and create something that was very similar to HubSpot today, but a very rudimentary version of it.…

…HubSpot, though, they connect it all, every interaction, every support ticket, every conversation into one platform where every team can work from.…

…Even off-the-shelf AI scoring tools like those from Salesforce or HubSpot can get pricey at scale.…

…Alex Conners: Statistically speaking, most brands only use about 30% of every capability within their marketing tool, and I think that, you know, we - I remember signing HubSpot contracts and using email and some nurture and some lead scoring, and that's really it.…

…And that's that wedge that Donately has been trying to continually push itself into is to scale out of the smallest tools, but to allow entry points to things like HubSpot or Salesforce and these more enterprise solutions that may be a team of Two to three people, they're just not ready for too much training.…

…HubSpot, brilliant at doing this.…

…So whatever you're calling internally, if you're adapting a CRM system, Salesforce Dynamics HubSpot, whatever you need to use those entities don't customize the workflow.…

…And, you know, we brought in, you know, I've got a business development guy on my team who brought HubSpot to the table who could help kind of create a pipeline there, right.…

…Within each of those integrations, there's tons of features, right? Like there's hundreds or thousands of objects that you can sync into when you pick one of these SaaS tools like a Salesforce or HubSpot or an SAP.…

…And I think I'm seeing that a lot come through at the moment with companies like HubSpot, SalesIQ, and even smaller B2B teams that actually have almost like their own little pod of representatives on LinkedIn posting and engaging with each other, and the visibility is just imploding from that.…

…So when I, when I say that I don't have gainsight, I don't have a lot of CS tooling, but when we put HubSpot with Claude together with one prompt, I was able to create something I'd never seen before, which was a customer health report.…

…And I, uh, usually use the example of HubSpot being a customer platform.…

…HubSpot has a suite of newsletters now.…

…I I learned I I was all in on HubSpot.…

…peaker B: Typical example would be our customers would be using HubSpot for marketing automation and then the salespeople would be using Salesforce.…

…Um, and so I was editing a page in HubSpot, a landing page.…

…And even when I'm talking about not digital adoption platform, but you read the articles about Salesforce HubSpot, you know, they know they are old school and they want to change the model.…

…In 2025, HubSpot ran an experiment with two groups of sales reps selling a SaaS product.…

…We're big advocates of HubSpots.…

…If we go and look at Salesforce, HubSpot, all of these um, stocks like Atlasian, they've just like dropped over 50% in the last year because anyone can go into cloud code and by code their own SaaS solutions.…

…Louis: So in my head, it's small in a sense that you wouldn't be Ahrefs or HubSpot or those companies that have an excess show voice in a sense are like a massive leader.…

…But again, if you study HubSpot or any of these great startups, you'll find things like this.…

…And the first big difference, uh, I think that we made is when we started connected Ringover to the business tools like CRM, uh, you know, Salesforce, HubSpot, and Help Desk like Zendesk or even like a recruiting software and ats.…

…There's also Kayak, there's Grammarly, which I use often, M Discord, which is a great, um, social app, and HubSpot, uh, also incredible company.…

…So for example Salesforce pricing or Salesforce demo or your HubSpot pricing or demo.…

…So they're using tools like Go High Level, HubSpot, Chirp, external tools that are lead management things that then they would convert them into their actual CRM tool.…

…My favorite one, purely because of the user experience, is HubSpot.…

…I was early HubSpot, I was at Amazon, blah, blah, blah, blah.…

…Uh, our guest, before we introduce her, has been a previous VP of Sales at HubSpot.…

…They'll be like, try Salesforce, try HubSpot.…

…He was the first salesperson, the first CRO at HubSpot.…

…And when we integrated with HubSpot and they have an incredible blog and content ecosystem, um, they were able to plug Fireflies in many articles that they were Writing and when they were talking about conversation intelligence, when they were talking…

…You know, Traditional marketing tools like Marketo and HubSpot tend to struggle more with API ing that data in whereas like an Iterable or, you know, customer IO or much better at it and course O matic just makes it even easier.…

…Um, and at the end of the demo, often people ask me like, so why should I use this instead of, you know, HubSpot plus Salesforce plus blah blah, blah, blah, blah.…

…is by your process of doing this analysis of looking for, you know, areas of friction, you would have identified that these three departments are all using a separate One's got Salesforce, one's got HubSpot.…

…If we want to take a marketing view of it, um, we don't buy HubSpot.…

…Um, we've been working a lot with sales navigator and LinkedIn, uh, several CRMs, especially HubSpot.…

…So if you take something like HubSpot, which I'm sure you and many of your audience are familiar with, you really don't need to customize it.…

…So when things happen, maybe you get an automatic list of responses so, for instance, you know, you're developing an email sequence in HubSpot, and often what you'll do is you'll get that boilerplate sequence or you'll copy a sequence that was working, something like that.…

…So for example, our marketing Automation we're using HubSpot as the marketing automation tool and quite recently HubSpot launch the AI visibility better um section of the website.…

…So maybe somebody wants to migrate their customer tracking to HubSpot.…

…We work with platforms like HubSpot, Salesforce, a lot of tools that are vertical specific, but helping these companies with technology and getting the most out of their tech stacks.…

…Jonathan has been in HubSpot for about a year now.…

…The technical part: ABM platforms like 6sense or Demandbase generate intent scores, but they don't automatically write back to Marketo or HubSpot.…

…peaker A: And do you still do Persona research then? Years back when HubSpot started to introduce.…

…Like getting, you know, we have a CRM, for example, at Gruntwork, we use HubSpot.…

…Well, inbound marketing for the non marketing listeners, it was a phrase coined by the founders of HubSpot, Dharmesh Shah, uh, and Brian Halligan in the late noughties kind of became very prominent through the 2000 and tens and it was really about using content marketing.…

…You know, company like HubSpot loved, you know, we use MailChimp, we used WordPress, we used, we used so many different tech.…

…So get a lot of better unified reporting from, you know, our Proposify that we use, our HubSpot, our website, our internal kind of reporting things.…

…We've connected it to our HubSpot as our CRM.…

…But we create triggers along the way that send them notifications via slack or HubSpot.…

…one of the first people who were very passionate to also be a coder, right? I think you were very strong uh, on the marketing side where of course art meets science, writing content and Systems and HubSpot.…

…HubSpot, Pipedrive, two common scenarios.…

…validating that the data that you have is truth too, right? If I'm saying that there's 10 demo submits and I'm getting that information from Google Analytics, I'm also validating in somebody's HubSpot or in somebody's CRM because that's what they're looking at.…

…So I'm just looking at our pipeline and HubSpot at the moment, I don't have an activity to, I don't have a, like a view on last week, but the so many deals have come in.…

…Angel City Football Club did it with a little help from HubSpot.…

…HubSpot does this well with their 'suggested tools' feature in the CRM.…

…You know, every year we take all of our performance and digital reports and tools and numbers and, and take Salesforce and HubSpot and, and everything.…

…They come into the chat on, on, cause we've got HubSpot on our website and they said, Hey, this is really important, blah, blah, blah.…

…even their financial documentation, if it's publicly available, and aligns all of that to your value proposition, and writes all your cold emailing scripts for you, and even puts you tasks in HubSpot.…

…I have a list, I have a list in HubSpot with all these visitors.…

…I think it just happens gradually or over time, right? So one of the companies that we're building some different tools and processes for, one of them is HubSpot.…

…peaker B: And I'm like, okay, I took a step back, I said, what's working in the space? I saw HubSpot and Salesforce in particular, and I'm like, the people that are there, Evangelists are like the agencies making money from them.…

…I think when I look back at some of the experiences beyond Brevo at HubSpot at SEMrush, that were all very product-like growth businesses, there's a lot of really interesting learnings.…

…Uh, in previous roles that I've had, we would routinely have leads that just somehow slipped through the cracks between HubSpot and Salesforce.…

…Are they when they're hired, are they onboarded correctly? Do they have the tools they need to do their job? Do we have HubSpot salesforce set up correctly so we can see the deals coming in?…

…if we're sitting there answering questions and they do show interests, we might want to collect, in this example, the type of insurance they have, updating the custom field in high level or HubSpot.…

…I know there's, they've got some HubSpot integrations, uh, and I know HubSpot is absolutely massive and a very good tool.…

…You know, obviously Agent Force and, and the kind of plays of the big, you know, HubSpot and Salesforce in the space.…

…Eloqua, Pardot, Marketo, HubSpot.…

…Then like the data enrichment in CRMs such as like Salesforce, HubSpot Dynamics and so forth.…

…Are you considering HubSpot or maybe do you already have HubSpot and you're not getting the most out of it now?…

…Just endless copying and pasting Right And then finally pasting it all into HubSpot.…

…peaker A: Today we talk about HubSpot giving AI agents access to its CRM.…

…So there's, like, parts of Breeze AI inside of HubSpot that are starting to work, I think, really in interesting ways.…

…Uh, HubSpot for, you know, customer engagement.…

…Digitopia is a HubSpot Solutions partner, and we have been since about 2013.…

…Uh, so about a decade of mops experience and that goes across the board and Pardot, HubSpot and Marketo.…

…you make that a system and then grow from there? Especially at the 10 million end, that's where people start or should start thinking about how do I make myself a platform? So getting more after the HubSpot, the salesforces, the Shopify, how can you actually make your platform an integral part of somebody else's business and actually help them grow their business off of the growth of your own platform?…

…I am still on the free version of HubSpot.…

…peaker B: Yeah, no, we are a HubSpot based.…

…So in HubSpot for example, HubSpot will also apply similar logic and HubSpot also has its own native kind of UTM attribution fields if you like, which you can see in there, they're called original source inside HubSpot.…

…Whereas something like I personally use, like pipedrive or HubSpot or uh, any of those, uh, less expensive and fully functional CRMs I can do pretty well with.…

…Yay! Aircall does everything that your iPhone might do already, like text messages and phone calls, but everything is recorded and logged, and it has an integration with HubSpot, which is coming up later on this list.…

…And I mean, I guess we've got to mention HubSpot at this point, haven't we?…

…But then they pull the reports, Maybe it's from HubSpot, maybe their CRM, whatever they use, and they look at how those closed deals are actually attributed and the numbers are just, well, devastatingly unhelpful.…

…So we're either selling them software, right, like a HubSpot or some of the CRM software.…

…So HubSpot's already on it.…

…So you can connect your Google ecosystem to it, you can connect gamma to it, or linear, or HubSpot, or just basically anything.…

…Again, AirSlate can be set up to automatically pull maybe 80% of that information straight from the CRM system like Salesforce or HubSpot, using pre built connectors.…

…peaker A: The top takeaways from Dreamforce HubSpot, inventing the concept of loop marketing and when you should give up on a campaign.…

…And that's one thing to keep in mind that, you know, when I when you go on a s a sales call or a demo call with a a large CRM service like Salesforce or HubSpot's another good example of of one of these, is that one of the things they don't tell you about is yes, Walmart might use their platform and have been very successful in growing from their platform, or maybe JP Morgan…

…175 00:08:30,000 - > 00:08:34,720 I don't care if it's HubSpot, pipe drive, Salesforce, you've 176 00:08:34,720 - > 00:08:38,399 got an Excel spreadsheet, you've got a Word document, whatever it 177 00:08:38,399 - > 00:08:39,200 might be.…

…Salesforce, Intercom, Linear, Asana, HubSpot, Webflow, our partners and Shopify and Stripe.…

…Your HubSpot Salesforce Mercato ERPS adspend data and it synthesizes it into real time features, real time context.…

…Tech company HubSpot collaborated with data analytics guru Neil Patel: His endorsement and content campaign significantly boosted brand awareness and website traffic for HubSpot.…

…In this case, I'm connected to HubSpot, as you could see.…

…Number one is what is the task that I want it to do here? As you can see, I wanted to review my contacts in HubSpot through deep research, analyze trends, patterns and opportunities.…

…Today I am super stoked to be talking to a principal software engineer at HubSpot, Thomas Bazley.…

…BTS content creates what HubSpot calls “transparent marketing,” where your audience sees how things work, making them more likely to engage and make a purchase.…

…Use Metro Cool or HubSpot to schedule and post content automatically.…

…For more advanced users, platforms like ActiveCampaign and HubSpot offer more sophisticated automation features, such as detailed segmentation, automation workflows, and even CRM capabilities.…

…By gathering and analyzing information from various sources: website behavior, CRM systems (see also: Hubspot implementation services), social media profiles, industry insights, businesses can build detailed profiles of their target audience.…

…So if you've got an email marketing software like a mail munch, mailchimp, uh, HubSpot, keep activecampaign, go high level things like that.…

…So, you know, working with Ra, he's a master at HubSpot, and, you know, all the social integration that he's brought on with salestar, you know, people are across what we're doing.…

…1 00:00:02,640 - > 00:00:07,280 HubSpot is a leading provider of inbound marketing and sales software, with a market 2 00:00:07,320 - > 00:00:11,839 capitalization of over six billion dollars.…

…How would a CMO today read all of the analytics and all of the understandings of their website, their social, their HubSpot, like everything.…