The RevOps Hero Podcast · 2025-10-24 · 53 min
In this RevOps Hero episode, Chris Strom interviews five marketing leaders live at Dreamforce to unpack why top teams still invest in in-person events - and exactly how they plan, execute, and measure them. We cover pre-event planning and process, on-site actions (booth, breakouts, side events), post-event follow-up, and how these leaders run attribution that ties events to pipeline and revenue. You’ll learn: How in-person accelerates trust (and thus deal velocity) What to do leading up to the event (lists, invites, cadences, creative, logistics) On-site tactics that actually convert (meetings, scans, activations) Post-event follow-up that doesn’t feel spammy Simple, workable attribution (lead source + campaign influence) and realistic ROI targets Guests: Ann-Marie Fleming (Traction Complete), Laura Sweet (Riva), Rachel Kim (Mutiny), Milissa Holland (Spaulding Ridge), Aishling Finnegan (Copado) Subscribe for more RevOps and GTM breakdowns.
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