The B2B Podcast Index
Index
All categories
MarketingSalesSaaSFinanceHROpsLeadershipCustomer SuccessAI & DataProductStartups & FoundersRevOpsEngineering & DevTools
MethodologySubmit
Best of:MarketingSalesSaaSFinanceHROpsLeadershipCustomer SuccessAI & DataProductStartups & FoundersRevOpsEngineering & DevTools
An independent project byFame
SearchBest episodesGuestsInsightsMethodologySubmit a podcast
Index/RevOps/The RevOps Hero Podcast
The RevOps Hero Podcast artwork

Inside Superhuman's RevOps Playbook to Merge 3 GTM Engines Into One

The RevOps Hero Podcast · 2026-01-06 · 36 min

0:00--:--

Episode notes

What does it actually take to merge the go-to-market operations of three very different companies? In this episode of The RevOps Hero Podcast , Chris Strom sits down with Emily Critchfield, VP of Revenue Operations at Superhuman, to talk through how her team is bringing together the GTM engines of Grammarly, Coda, and Superhuman into a single, unified company. Emily shares how Superhuman is approaching post-acquisition RevOps in practice: merging systems and teams, deciding when to sell separately vs. co-sell, aligning sales motions, redefining account ownership, and building repeatable playbooks for future integrations. She also shares how they use Coda internally to run their “RevOps Mission Control” for their go-to-market team. If you’re responsible for RevOps, sales operations, or GTM strategy at a growing company - especially one navigating mergers or multiple products - this episode offers a rare, honest look at what works, what’s hard, and how to think about integration the right way.

More from The RevOps Hero Podcast

All episodes →
  • Inside Sales Compensation Planning with Canva's VP of RevOps74 / 100
  • Why the Smartest Marketing Teams Still Bet Big on In-Person Events
  • How 5 Different Companies Run Go-To-Market
  • Lessons Learned from 85 HubSpot Onboardings
  • Why CPQ Is RevOps’ New Superpower
Explore the best B2B RevOps podcasts →
All The RevOps Hero Podcast episodes →