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Multi-touch attribution

A guide to the best B2B podcast coverage of Multi-touch attribution - the shows and 29 episodes that go deepest, ranked by substance, not downloads.

Multi-touch attribution faces fundamental challenges across business models - subscription economics expose attribution failures differently than traditional retail, control groups reveal how incomplete data skews ROI calculations, and recency bias can distort the actual value of early-stage touchpoints. For B2B operators, the problem cuts deeper: broken attribution systems obscure which channels and campaigns actually drive qualified pipeline, making it harder to allocate budget intelligently or defend marketing's contribution to revenue.

Best shows on Multi-touch attribution

Best episodes on Multi-touch attribution

  1. Lessons from Building LiftLab Media Mix Modeling and Experimentation Platform | John Wallace

    The Efficient Spend Podcast · 2025-10-28

    95 / 100

  2. Why Your Marketing Attribution Skews Without A Control Group

    Marketing Analytics with Fexingo · 2026-06-30

    90 / 100

    …Their multi-touch attribution model said paid search drove about two point one million in incremental revenue.…

  3. How Recency Attribution Changes Marketing ROI

    Marketing Analytics with Fexingo · 2026-06-30

    83 / 100

  4. #124 Why Authentic Content Beats the Algorithm | Yoray Halevy

    Always Be Testing · 2026-06-16

    83 / 100

  5. Userpilot: Why SEO stopped being enough, and how they rebuilt acquisition with ABM in 2026

    The SaaS Growth podcast · 2026-06-22

    82 / 100

  6. How Marketing Attribution Fails on Subscription Models

    Marketing Analytics with Fexingo · 2026-07-02

    82 / 100

    …A lot of marketers still use last-click or even multi-touch attribution, and those models were built for transactional purchases - buy a pair of shoes, attribution window closes, done.…

  7. Episode 179: Account progression framework with Steve Armenti

    Full-Funnel B2B Marketing Show · 2026-03-23

    80 / 100

  8. Episode 175: How to grow in 2026 with long sales cycles, tighter budgets and limited marketing capacity with Matt Heinz

    Full-Funnel B2B Marketing Show · 2026-02-16

    78 / 100

  9. EP 55 - Why Your ABM Strategy Might Be Failing with Andrei Zinkevich @ Fullfunnel.io

    Demand by Omni Lab · 2026-06-10

    77 / 100

  10. Inside the Blurb with Insighta

    The MarTech Matrix · 2026-02-05

    76 / 100

  11. How Partnerships are Reshaping Product Discovery with Seth Hagerty, Senior Director of Performance Marketing at Best Buy

    The Partnership Economy · 2026-04-28

    76 / 100

  12. Attribution is Broken: How Runa Measures What Actually Matters | Joana Rocha, Director of Growth Marketing, Runa

    Market Like a Fintech · 2025-05-28

    75 / 100

  13. Stella: Why strong ROAS can hide what's really driving revenue

    The SaaS Growth podcast · 2026-07-30

    72 / 100

    …But those types of channels get deprioritized because everyone is looking at some sort of multi-touch attribution dashboard and trying to attribute conversions and revenue to every single touch point, which is what I think is holding a lot of companies back, B2B and D2C companies.…

  14. Jessica Chase, CEO and Co-Founder of GetAboveTheFold.com

    Agentic Shift · 2025-05-28

    68 / 100

  15. Why retailers should sell experiences, not products, with Macy's CMO

    Ad Age Marketer's Brief · 2026-07-01

    63 / 100

  16. E157: What Will Marketers Still Own When AI Runs the Campaigns?

    B2B Marketing Futures · 2026-06-18

    58 / 100

    …The problem is with multi-touch attribution ⁓ not having a clear path of how people are finding your product, It can be lost like an AI tool and AI might be looking at the data, might be looking at the performance, say, hey, your bottom of the funnel campaign is…

  17. How Much Should You Spend on B2B Marketing?

    Generation Marketing · 2025-11-06

    58 / 100

  18. Episode 220: Why judgment is your strategic advantage in the age of AI, with Marketbridge and Turtl

    B2B Marketing Podcast · 2026-06-23

    57 / 100

  19. #233: Attribution in B2B - Why It's Broken (And How To Fix It)

    The B2B Playbook · 2026-06-11

    52 / 100

  20. S4 E12 | Integrated Digital Marketing Strategies

    How Agencies Thrive · 2024-02-28

    48 / 100

    …And the most important piece is setting up multi-touch attribution and marketing automation, which helps you understand the value of each channel that eventually led to a purchase.…

  21. The Customer Journey - The LMS Lounge Live - Episode 154

    Marketing Study Lab · 2021-05-04

    46 / 100

  22. Equifax’s Laura Trotter: Combining Attribution and Real World Insights

    Builders Wanted · 2023-09-14

  23. How Influencer Marketing Breaks Your Attribution Model

    Marketing Analytics with Fexingo · 2026-07-27

  24. Why Geo Experiments Beat Multi-Touch Attribution

    Marketing Analytics with Fexingo · 2026-07-23

  25. Why Your Attribution Model Still Breaks

    Marketing Analytics with Fexingo · 2026-07-08

  26. Why Marketing Attribution Ignores Cross-Device Journeys

    Marketing Analytics with Fexingo · 2026-07-14

  27. How Attribution Breaks on B2B Account-Based Marketing

    Marketing Analytics with Fexingo · 2026-07-10

  28. How Multi-Touch Attribution Hides Your Best Channels

    Marketing Analytics with Fexingo · 2026-07-03

  29. How AI Is Fixing Marketing Attribution in B2B

    The Growth Operator with Fexingo · 2026-07-25