The B2B Podcast Index
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Topic

Multi-touch attribution

4 B2B podcast episodes that cover Multi-touch attribution, ranked by substance score.

  1. Userpilot: Why SEO stopped being enough, and how they rebuilt acquisition with ABM in 2026

    The SaaS Growth podcast · 2026-06-22

    62 / 100

  2. E157: What Will Marketers Still Own When AI Runs the Campaigns?

    B2B Marketing Futures · 2026-06-18

    38 / 100

    …The problem is with multi-touch attribution ⁓ not having a clear path of how people are finding your product, It can be lost like an AI tool and AI might be looking at the data, might be looking at the performance, say, hey, your bottom of the funnel campaign is…

  3. Episode 220: Why judgment is your strategic advantage in the age of AI, with Marketbridge and Turtl

    B2B Marketing Podcast · 2026-06-23

    37 / 100

  4. #233: Attribution in B2B - Why It's Broken (And How To Fix It)

    The B2B Playbook · 2026-06-11

    32 / 100