The B2B Podcast Index
The Digital CX Podcast: Driving digital customer success and outcomes in the age of A.I.

The Biggest AI Unlock for 2026: Scheduling Tasks in Claude | Episode 104

The Digital CX Podcast: Driving digital customer success and outcomes in the age of A.I. · 2026-03-17 · 26 min

Substance score

28 / 100

Five dimensions, 20 points each

Insight Density8 / 20
Originality6 / 20
Guest Caliber4 / 20
Specificity & Evidence6 / 20
Conversational Craft4 / 20

What our scoring noted

Our reviewer’s read on each dimension, with quotes from the episode.

Insight Density

8 / 20

There are a handful of genuinely useful tactical observations buried in the episode—Claude rewrites scheduled prompts after the first run, the scheduling only works when the Mac desktop app is open, and the tip to have Claude write and validate prompts before scheduling are non-obvious—but a large share of the runtime is enthusiasm-padding, intro boilerplate, self-promotion, and a generic list of 10 use cases that never goes beyond surface description.

when it runs the first time, Claude will actually rewrite it based on what it learned
these scheduled tasks really only run when your computer is awake and if the claw desktop app is actually open

Originality

6 / 20

The claim that dashboards are becoming obsolete in favour of AI-generated briefings is a mildly interesting provocation, but the episode is fundamentally a product-feature explainer with no contrarian arguments, no first-principles reasoning, and no pushback on the limitations beyond a quick gotchas list.

dashboards are honestly starting to be a thing of the past because of things like this, where you are getting briefed
think of this as like the White House giving the president a briefing every day

Guest Caliber

4 / 20

This is a solo-host monologue with no guest whatsoever; the host is a digital CX podcast creator and practitioner with hands-on experience of the tool but no demonstrated seniority at scale, making authority assessment almost entirely dependent on the thin personal anecdote offered.

I talk with you all basically on a weekly basis about some of the great things you're doing with artificial intelligence

Specificity & Evidence

6 / 20

One concrete personal failure-case (the spreadsheet access issue and the Chrome extension workaround) provides some grounding, and integrations like Gong, HubSpot, and Linear are named, but there are zero metrics, no documented outcomes, no company case studies, and the ten use cases are listed without any evidence they were actually implemented or produced results.

I had a scheduled task set up to you know look at a certain spreadsheet and give me a summary off of it on a daily basis
it tried to basically pull up the spreadsheet and read through it and the super time consuming and kind of dumb

Conversational Craft

4 / 20

As a solo monologue there is no interviewing, no follow-up questioning, and no pushback possible; the host applies a loose problem/benefits/gotchas/use-cases structure that provides minimal organisation, but the delivery is repetitive, filler-heavy, and never interrogates the tool's real limitations or failure modes with any rigour.

Sounds great, sounds awesome. There are some drawbacks, right?
I'm so glad to have you back uh for this episode of the show that I'm insanely excited about

Conversation analysis

Computed from the transcript - who did the talking, and the verbal tics along the way.

Filler words

so46uh39you know35um28like21kind of19actually14right13basically6I mean3honestly1

Episode notes

Ever felt like you're constantly playing catch-up in customer experience? What if you had an AI assistant working proactively for you, around the clock? In this episode we dive deep into the game-changing potential of agentic AI, specifically highlighting the new scheduling feature within Claude Cowork. Until recently, true agentic AI was largely reserved for technical experts. But with Claude Cowork, it's now accessible to the masses, allowing you to automate repetitive, insightful tasks – from daily health reports to weekly QBR prep and churn signal digests. Alex explains how this isn't just about simple automation; it's about spinning up a full agentic loop that reads context, calls tools, and adapts its output. While some limitations exist (hello, Mac desktop app!), the ability to schedule recurring, complex tasks in natural language is a massive unlock for anyone in CX. Get ready to shift from reactive to proactive and reclaim your time!

Full transcript

26 min

Transcribed and scored by The B2B Podcast Index.

1 00:00:16,050 --> 00:00:19,410 SPEAKER_00: We've been talking about agentic AI for a while 2 00:00:19,410 --> 00:00:23,570 now, and for the masses, that hasn't actually been a thing 3 00:00:23,730 --> 00:00:28,690 until recently, because Claude Co-Work has made that insanely 4 00:00:28,690 --> 00:00:31,890 accessible, and we're going to talk about how scheduling in 5 00:00:31,890 --> 00:00:35,170 Claude Co-Work is your big unlock for this year. 6 00:00:35,410 --> 00:00:36,289 Stay tuned. 7 00:00:36,530 --> 00:00:39,410 Once again, welcome to the Digital Customer Experience 8 00:00:39,410 --> 00:00:41,490 Podcast with me, Alex Turkovich. 9 00:00:41,730 --> 00:00:44,609 So glad you could join us here today and every week as we 10 00:00:44,609 --> 00:00:47,890 explore how digital can help enhance the customer and 11 00:00:47,890 --> 00:00:49,170 employee experience. 12 00:00:49,410 --> 00:00:52,050 My goal is to share what my guests and I have learned over 13 00:00:52,050 --> 00:00:54,609 the years so that you can get the insights that you need to 14 00:00:54,609 --> 00:00:56,530 evolve your own digital programs. 15 00:00:56,770 --> 00:01:00,210 If you'd like more info, need to get in touch, or sign up for the 16 00:01:00,210 --> 00:01:03,170 weekly companion newsletter that has additional articles and 17 00:01:03,170 --> 00:01:06,769 resources in it, go to digitalcustomer success.com for 18 00:01:06,769 --> 00:01:06,929 now. 19 00:01:07,090 --> 00:01:08,370 Let's get started. 20 00:01:08,689 --> 00:01:11,329 Hello, and welcome back to the Digital CX Podcast. 21 00:01:11,489 --> 00:01:16,049 My name is Alex Turkovich, and uh I'm so glad to have you back 22 00:01:16,129 --> 00:01:20,370 uh for this episode of the show that I'm insanely excited about 23 00:01:20,689 --> 00:01:24,290 because we have been playing with artificial intelligence 24 00:01:24,290 --> 00:01:30,370 tools for a long time, and a lot of us are using them in a lot of 25 00:01:30,370 --> 00:01:31,570 different cool ways. 26 00:01:31,730 --> 00:01:36,689 Uh, I talk with you all basically on a weekly basis 27 00:01:36,930 --> 00:01:39,730 about some of the great things you're doing with artificial 28 00:01:39,730 --> 00:01:40,370 intelligence. 29 00:01:40,609 --> 00:01:44,450 And um, you know, make no mistake, there's a lot of great 30 00:01:44,450 --> 00:01:46,769 things happening in artificial intelligence, but when you look 31 00:01:46,769 --> 00:01:53,969 at the landscape today, up until really a month or two ago, maybe 32 00:01:53,969 --> 00:02:00,769 three months now, uh there have been very kind of incremental 33 00:02:00,850 --> 00:02:06,370 small steps towards what I'll call a gentic artificial 34 00:02:06,370 --> 00:02:09,409 intelligence that is democratized or available for 35 00:02:09,409 --> 00:02:10,449 the masses. 36 00:02:10,930 --> 00:02:14,449 But until now, we've kind of all been playing, to be honest with 37 00:02:14,449 --> 00:02:18,689 you, and that has been the advice until now is like if 38 00:02:18,689 --> 00:02:21,650 you're in chat, you know, use Chat GPT and play with it and 39 00:02:21,650 --> 00:02:22,370 all that kind of stuff. 40 00:02:22,449 --> 00:02:24,770 And I think that's that's still great advice. 41 00:02:24,930 --> 00:02:28,530 If you're if you're in, you know, if you're in artificial 42 00:02:28,530 --> 00:02:30,610 intelligence tools, you're playing around, you're doing 43 00:02:30,610 --> 00:02:32,930 some prompting, you're using it on a day-to-day basis, you're 44 00:02:32,930 --> 00:02:35,170 kind of playing around, you're you know, you're getting used to 45 00:02:35,170 --> 00:02:39,170 the idea of working with artificial intelligence. 46 00:02:39,250 --> 00:02:40,129 I think that's phenomenal. 47 00:02:40,370 --> 00:02:44,689 Puts you ahead of like a whole mess of people. 48 00:02:45,090 --> 00:02:48,289 It puts you in the top percentile of people that are 49 00:02:48,289 --> 00:02:49,569 actually doing this stuff, right? 50 00:02:49,810 --> 00:02:52,289 So pat on the back. 51 00:02:52,930 --> 00:02:58,050 Now, with Claude Co-work, things are changing a bit. 52 00:02:58,289 --> 00:03:04,449 Until a few weeks and months ago, truly agentic workers or 53 00:03:04,449 --> 00:03:08,289 agents that do stuff for you on a regular basis has been 54 00:03:08,289 --> 00:03:15,409 reserved for kind of people on the high echelon of technical 55 00:03:15,409 --> 00:03:19,009 expertise and artificial intelligence know-how and all of 56 00:03:19,009 --> 00:03:19,969 that kind of stuff. 57 00:03:20,129 --> 00:03:23,569 And it hasn't really been a mainstream thing. 58 00:03:23,969 --> 00:03:29,330 What has changed over the course of the last few months is a 59 00:03:29,330 --> 00:03:32,530 while ago we saw this thing come out called Moltbot, and it 60 00:03:32,530 --> 00:03:37,490 changed names a couple times to you know Clawbot, and now it's 61 00:03:37,490 --> 00:03:41,009 OpenClaw, which is now owned by OpenAI. 62 00:03:41,090 --> 00:03:44,050 It's like the whatever, forget the names for a second, but 63 00:03:44,050 --> 00:03:47,890 basically it's this you know, the first kind of agentic thing 64 00:03:47,890 --> 00:03:49,569 that you would install locally on. 65 00:03:49,890 --> 00:03:53,009 A bunch of people went out, they bought like Mac minis to host 66 00:03:53,009 --> 00:03:55,810 this thing on and set a bunch of stuff up, and there's security 67 00:03:55,810 --> 00:03:56,849 implications, blah blah blah. 68 00:03:56,930 --> 00:03:58,210 I won't get into the details of it. 69 00:03:58,289 --> 00:03:59,890 You can Google it if you want. 70 00:04:00,210 --> 00:04:03,409 Anthropic was crazy smart about this whole thing because they 71 00:04:03,409 --> 00:04:07,650 saw people flocking to this because it was this kind of 72 00:04:07,810 --> 00:04:15,650 truly first agentic woodwork 24-7 AI partner and started in a 73 00:04:15,650 --> 00:04:18,289 hurry building the stuff into Claude. 74 00:04:18,689 --> 00:04:21,810 Okay, so we're today we're gonna talk about Cloud Cowork a little 75 00:04:21,810 --> 00:04:25,329 bit, but we're gonna talk specifically about scheduling, 76 00:04:25,490 --> 00:04:31,009 which is a new feature in Cloud Cowork that allows you to set up 77 00:04:31,009 --> 00:04:34,370 tasks and schedule them on a regular basis. 78 00:04:34,850 --> 00:04:37,410 Um, so we're gonna talk about the benefits, some of the 79 00:04:37,410 --> 00:04:41,250 drawbacks, some of the gotchas, uh, and then I want you to go 80 00:04:41,250 --> 00:04:41,810 play with it. 81 00:04:41,970 --> 00:04:46,050 So, first off, um, if you're listening to this currently in 82 00:04:46,050 --> 00:04:52,930 March of 2026, um, if you're a PC user on Claude, I hate to 83 00:04:52,930 --> 00:04:55,170 break it to you, but you're probably gonna have to wait for 84 00:04:55,170 --> 00:04:58,850 this a little bit because as of right now, scheduling is only a 85 00:04:58,850 --> 00:05:03,490 Claude co-work situation, and that is only available on the 86 00:05:03,490 --> 00:05:08,050 Mac desktop app, not on the web app, not on the mobile app. 87 00:05:08,930 --> 00:05:12,530 So, sorry, but I would imagine it's coming soon. 88 00:05:12,610 --> 00:05:13,810 I don't really know. 89 00:05:14,530 --> 00:05:18,050 So, uh right out of the gate, that's a big, big gotcha, right? 90 00:05:18,209 --> 00:05:21,089 Um, that doesn't mean if you're a PC user, you should stop 91 00:05:21,089 --> 00:05:21,730 listening. 92 00:05:22,530 --> 00:05:25,089 But um, it is something to be aware of. 93 00:05:25,329 --> 00:05:30,689 Now, if you're familiar with Claude or your Claude user, this 94 00:05:30,689 --> 00:05:32,129 will be kind of old hat. 95 00:05:32,209 --> 00:05:35,649 But those of you who are just getting into it, Claude is kind 96 00:05:35,649 --> 00:05:40,209 of divided into three different functionalities, really two. 97 00:05:40,449 --> 00:05:44,449 One is chat, like your your basic um kind of chat that we're 98 00:05:44,449 --> 00:05:47,649 all used to with Gemini and ChatGPT and all those, it's 99 00:05:47,649 --> 00:05:49,009 very, very similar. 100 00:05:49,250 --> 00:05:53,649 Uh, the second is code, which software engineers are using to 101 00:05:53,649 --> 00:05:56,050 actually write code, and a lot of, you know, a lot of people, 102 00:05:56,129 --> 00:05:59,970 not just software engineers, are using it, you know, to create 103 00:06:00,129 --> 00:06:02,530 basically uh and build cool stuff. 104 00:06:02,769 --> 00:06:04,689 Cowork sits kind of in the middle of it. 105 00:06:04,769 --> 00:06:10,370 It uses Claude Code as its engine to build things, but it 106 00:06:10,370 --> 00:06:15,730 uses basically the the language models of chat um to make it 107 00:06:15,730 --> 00:06:16,449 more accessible. 108 00:06:16,610 --> 00:06:20,689 So you don't have to really be in at the code level and and 109 00:06:20,689 --> 00:06:22,850 really understand what's happening under the hood. 110 00:06:23,009 --> 00:06:27,089 The re another reason why cowork is so powerful is because it 111 00:06:27,089 --> 00:06:31,009 gives you access to a bunch of apps, bunch of the apps you 112 00:06:31,009 --> 00:06:33,009 already have in your ecosystem via connectors. 113 00:06:33,089 --> 00:06:36,129 So you can connect your Google ecosystem to it, you can connect 114 00:06:36,129 --> 00:06:41,490 gamma to it, or linear, or HubSpot, or just basically 115 00:06:41,490 --> 00:06:42,290 anything. 116 00:06:42,610 --> 00:06:46,129 There's a lot of stuff that already has these uh these 117 00:06:46,129 --> 00:06:50,930 connectors for Claude, new ones coming every day, also via MCP 118 00:06:50,930 --> 00:06:51,569 servers. 119 00:06:51,730 --> 00:06:54,290 Um, you can get access to a bunch of apps that don't like 120 00:06:54,290 --> 00:06:58,370 officially have a connection, but you can connect to a lot of 121 00:06:58,370 --> 00:07:01,649 existing apps in your ecosystem, which is insanely powerful. 122 00:07:01,889 --> 00:07:06,050 The second thing with cowork is that by using skills and 123 00:07:06,050 --> 00:07:10,050 plugins, which is essentially a collection of skills, you can 124 00:07:10,050 --> 00:07:15,569 give co-work these really prescriptive instructions for 125 00:07:15,569 --> 00:07:17,810 how to complete a certain task. 126 00:07:18,209 --> 00:07:22,290 That's super important if you are very a very niche user. 127 00:07:22,449 --> 00:07:26,129 Uh, one of the things I talked about in a previous episode is 128 00:07:26,209 --> 00:07:30,050 um I put together a whole collection of skills 129 00:07:30,209 --> 00:07:33,569 specifically for customer success and bundle them. 130 00:07:33,730 --> 00:07:37,730 There's a CSM one, there's a CS Leader one, a CS ops one. 131 00:07:37,810 --> 00:07:39,410 You can actually go download these if you want. 132 00:07:39,490 --> 00:07:43,490 It's at shop.digitalcustomer success.com, shameless plug. 133 00:07:43,649 --> 00:07:45,329 Um, but go grab them and play with them. 134 00:07:45,410 --> 00:07:49,089 But it's essentially a collection of skills that you 135 00:07:49,089 --> 00:07:51,009 want to curate for yourself. 136 00:07:51,089 --> 00:07:53,810 Um so you can install these and grab them from a variety of 137 00:07:53,810 --> 00:07:56,769 different places, including Anthropic itself. 138 00:07:57,089 --> 00:08:01,730 But what we're gonna talk about today is the scheduling 139 00:08:01,730 --> 00:08:02,850 functionality. 140 00:08:03,170 --> 00:08:07,649 Because what you can now do is you can set up regular recurring 141 00:08:07,649 --> 00:08:12,290 cadences of tasks that you do on a regular basis. 142 00:08:12,449 --> 00:08:17,410 So if there are things that you do daily or weekly or monthly 143 00:08:17,649 --> 00:08:21,569 that you want to automate with artificial intelligence or make 144 00:08:21,569 --> 00:08:25,089 easier with artificial intelligence, Clot will now do 145 00:08:25,089 --> 00:08:27,490 that for you without having to think about it. 146 00:08:27,569 --> 00:08:31,490 So you're you're giving it the instructions once and you're 147 00:08:31,490 --> 00:08:35,409 having it run in perpetuity until you don't want it to run 148 00:08:35,409 --> 00:08:35,730 anymore. 149 00:08:35,889 --> 00:08:36,689 You think about that. 150 00:08:36,769 --> 00:08:41,730 That's insanely powerful to be able to schedule these things in 151 00:08:41,730 --> 00:08:45,250 advance to run for you and to, you know, kind of be your 152 00:08:45,250 --> 00:08:49,089 secretary or your assistant or your your virtual assistant, if 153 00:08:49,089 --> 00:08:53,409 you will, to do a variety of tasks that include pulling data 154 00:08:53,409 --> 00:08:56,369 from all your different tools and running certain tasks and 155 00:08:56,369 --> 00:08:58,769 skills automatically. 156 00:08:58,929 --> 00:09:03,409 Now, what happens is every every time that uh a scheduled task 157 00:09:03,409 --> 00:09:09,009 spins up, it does start a new cowork session in Claude with 158 00:09:09,009 --> 00:09:12,929 access to all the tools and plugins and MCP servers that you 159 00:09:12,929 --> 00:09:14,129 have connected to it. 160 00:09:14,369 --> 00:09:17,489 And you know, you can set these schedules up um in a couple 161 00:09:17,569 --> 00:09:18,049 different ways. 162 00:09:18,129 --> 00:09:21,409 You can you can do it in the scheduled section on the sidebar 163 00:09:21,409 --> 00:09:25,889 of Claude, um, or you can just run the slash schedule command 164 00:09:25,889 --> 00:09:30,529 inside co-work, which will then allow you to essentially set up 165 00:09:30,529 --> 00:09:32,369 that schedule with Claude itself. 166 00:09:32,529 --> 00:09:33,329 Now, what's cool about that? 167 00:09:33,489 --> 00:09:37,809 I mean, we've we've we've had scheduled automations forever, 168 00:09:38,049 --> 00:09:38,369 right? 169 00:09:38,689 --> 00:09:42,929 Um, what's different about this is you're spinning up a full 170 00:09:42,929 --> 00:09:48,209 agenc loop every time you this scheduled task runs, which means 171 00:09:48,209 --> 00:09:52,849 it can read context and call various tools and reasoning uh 172 00:09:53,089 --> 00:09:57,489 around, you know, maybe shifting dynamics that happen depending 173 00:09:57,489 --> 00:09:58,529 on what it is you're doing. 174 00:09:58,609 --> 00:10:02,609 So it's not just like a very, it's not a it's not a super 175 00:10:02,609 --> 00:10:04,609 prescriptive thing that it's doing every time. 176 00:10:04,769 --> 00:10:08,449 It it is it is changing its output based on what its 177 00:10:08,449 --> 00:10:09,969 findings are every time. 178 00:10:10,209 --> 00:10:15,169 So the real benefits here are that you are shifting from 179 00:10:15,169 --> 00:10:17,169 reactive to proactive. 180 00:10:17,329 --> 00:10:20,689 You're not asking it to pull stuff together in the nick of 181 00:10:20,689 --> 00:10:22,129 time before something is due. 182 00:10:22,289 --> 00:10:27,329 It's doing it for you in advance of you having to get ready for a 183 00:10:27,329 --> 00:10:31,569 board meeting or a QBR or you know, whatever it may be, 184 00:10:31,729 --> 00:10:33,649 employee reviews, those kinds of things. 185 00:10:33,809 --> 00:10:36,769 You can schedule those things in advance so that you're ready for 186 00:10:36,769 --> 00:10:40,289 them and you have the resources at hand when you need them. 187 00:10:40,449 --> 00:10:43,329 You know, and then when it's done, uh the you know, the 188 00:10:43,329 --> 00:10:44,929 output is just waiting there for you. 189 00:10:45,009 --> 00:10:46,689 You don't have to babysit the work. 190 00:10:46,849 --> 00:10:50,529 It is essentially a it's a fundamentally different 191 00:10:50,529 --> 00:10:53,809 relationship with artificial intelligence. 192 00:10:53,969 --> 00:10:58,449 The other big real tangible benefit of this is that um, you 193 00:10:58,449 --> 00:11:01,089 know, this this compounds upon itself. 194 00:11:01,569 --> 00:11:05,409 Skills have taught Claude how to work, what you want it to do, 195 00:11:05,489 --> 00:11:06,609 and how it should do it. 196 00:11:06,769 --> 00:11:09,809 Plugins have bundled those skills together along with the 197 00:11:09,809 --> 00:11:14,369 apps and commands, um, you know, so that you can essentially have 198 00:11:14,369 --> 00:11:17,489 it handle entire processes on its own. 199 00:11:17,729 --> 00:11:23,089 Now, scheduling those tasks puts all of that together on repeat. 200 00:11:23,250 --> 00:11:27,649 And again, there's no code, there's no APIs, you don't need 201 00:11:27,649 --> 00:11:31,489 technical understanding of you know, cron jobs and syntax and 202 00:11:31,489 --> 00:11:32,289 all that kind of stuff. 203 00:11:32,369 --> 00:11:37,729 It's just natural language task delegation in the artificial 204 00:11:37,729 --> 00:11:38,369 landscape. 205 00:11:38,689 --> 00:11:40,609 So sounds great, sounds awesome. 206 00:11:40,769 --> 00:11:41,969 There are some drawbacks, right? 207 00:11:42,129 --> 00:11:44,849 So I mentioned at the beginning, right now this is co-work only, 208 00:11:44,929 --> 00:11:47,569 so this is Mac only at this time. 209 00:11:47,809 --> 00:11:50,129 There's a couple of other things to hear. 210 00:11:50,289 --> 00:11:55,009 Now, these scheduled tasks really only run when your 211 00:11:55,009 --> 00:12:00,529 computer is awake and if the claw desktop app is actually 212 00:12:00,689 --> 00:12:01,169 open. 213 00:12:01,409 --> 00:12:04,529 Because of the nature of claw, it is hosted on your computer, 214 00:12:04,609 --> 00:12:06,449 it's not in the cloud somewhere. 215 00:12:06,609 --> 00:12:10,369 Um, and so it does need to be on to be able to run those 216 00:12:10,369 --> 00:12:11,169 scheduled tasks. 217 00:12:11,329 --> 00:12:15,250 So if your computer happens to be shut down or asleep or in 218 00:12:15,250 --> 00:12:18,769 your bag when you have scheduled a task, it's not gonna run it. 219 00:12:18,929 --> 00:12:19,250 Okay. 220 00:12:20,369 --> 00:12:24,689 Now it so you know, so it'll skip the task and then run it 221 00:12:24,689 --> 00:12:27,649 automatically once your computer is awake. 222 00:12:27,809 --> 00:12:30,529 Uh, you know, once you've once you've booted your computer back 223 00:12:30,529 --> 00:12:31,250 up or whatnot. 224 00:12:31,409 --> 00:12:34,769 But it does have that limitation that you have to be active in 225 00:12:34,769 --> 00:12:36,529 the app for it to run that. 226 00:12:36,689 --> 00:12:39,409 Now it's you know, it's early days on this stuff, so it's not 227 00:12:39,409 --> 00:12:40,769 perfect just yet. 228 00:12:40,929 --> 00:12:43,809 Um, and in fact, you may find that when you first run a 229 00:12:43,809 --> 00:12:46,689 scheduled job, it may not work. 230 00:12:47,169 --> 00:12:50,289 It'll probably work, but it may not work entirely the way that 231 00:12:50,289 --> 00:12:51,569 you want it to work. 232 00:12:51,729 --> 00:12:56,609 And so a lot of times it takes a couple of iterations to get this 233 00:12:56,609 --> 00:12:57,089 perfect. 234 00:12:57,250 --> 00:13:01,649 And that's why prompt quality really, really matters and being 235 00:13:01,649 --> 00:13:05,649 very specific with what you want it to do and how you want to do 236 00:13:05,649 --> 00:13:05,969 it. 237 00:13:06,129 --> 00:13:09,889 Um, but then also, you know, adjusting and iterating as you 238 00:13:09,889 --> 00:13:12,609 go based on how it completed a task. 239 00:13:13,089 --> 00:13:17,329 One example is I had I had a scheduled task set up to you 240 00:13:17,329 --> 00:13:20,529 know look at a certain spreadsheet and give me a 241 00:13:20,529 --> 00:13:22,849 summary off of it on a daily basis. 242 00:13:23,809 --> 00:13:27,329 And turns turns out right out of the gate, it didn't have access 243 00:15:25,999 --> 00:15:28,239 to the sheet that I wanted it to look at. 244 00:15:28,319 --> 00:15:30,959 And so what it actually did, because I have the Chrome 245 00:15:31,119 --> 00:15:33,839 extension installed, it tried to basically pull up the 246 00:15:33,839 --> 00:15:37,039 spreadsheet and read through it and the super time consuming and 247 00:15:37,199 --> 00:15:38,159 kind of dumb, right? 248 00:15:38,319 --> 00:15:42,639 So um I went and modified the prompting for that scheduled 249 00:15:42,639 --> 00:15:45,759 task to make sure that it actually had access to the 250 00:15:45,759 --> 00:15:47,359 document that I wanted it to. 251 00:15:47,519 --> 00:15:50,639 So you do need to review the first few runs of this to make 252 00:15:50,639 --> 00:15:52,799 sure that it's actually doing what you want it to do. 253 00:15:52,959 --> 00:15:56,479 Now, another thing that you'll likely notice is that the prompt 254 00:15:56,479 --> 00:16:02,399 that you send to this scheduled task initially likely won't stay 255 00:16:02,399 --> 00:16:04,479 exactly as you wrote it. 256 00:16:04,719 --> 00:16:08,479 And that's because when it runs the first time, Claude will 257 00:16:08,479 --> 00:16:13,919 actually rewrite it based on what it learned, which is cool. 258 00:16:14,079 --> 00:16:17,279 And I think that is a you usually a very good thing. 259 00:16:17,599 --> 00:16:20,639 But like I just mentioned, you're gonna want to monitor how 260 00:16:20,639 --> 00:16:24,559 it's actually doing it and what the rewrites are so that the 261 00:16:25,119 --> 00:16:28,479 task stays true to what the intent is. 262 00:16:28,559 --> 00:16:33,119 And in fact, you should probably be very specific with that 263 00:16:33,119 --> 00:16:37,199 intent when you first start with that prompt, just to make sure 264 00:16:37,199 --> 00:16:40,239 that it's clear on what the actual goal is. 265 00:16:40,479 --> 00:16:44,799 One thing that you likely should consider is having Claude 266 00:16:44,959 --> 00:16:48,879 actually write these scheduled prompts for you and have it ask 267 00:16:48,879 --> 00:16:51,919 you clarifying questions for what it is you want to 268 00:16:51,919 --> 00:16:52,799 accomplish. 269 00:16:52,879 --> 00:16:56,479 Um, and then actually have it go validate that that prompt is 270 00:16:56,479 --> 00:16:59,599 actually executable before you go schedule the task. 271 00:16:59,839 --> 00:17:02,319 Save you a little bit of headache down the road and 272 00:17:02,319 --> 00:17:06,480 probably reduce you know some of the cycles until it gets it 273 00:17:06,480 --> 00:17:07,440 perfectly right. 274 00:17:08,240 --> 00:17:10,720 Okay, so I think you get it. 275 00:17:10,879 --> 00:17:13,119 Um it's a huge unlock. 276 00:17:13,279 --> 00:17:20,399 I I did come up with a short list of like 10 CX use cases 277 00:17:20,399 --> 00:17:22,960 that you could use scheduled tasks for. 278 00:17:23,440 --> 00:17:27,200 Um I'd also love to hear what your use cases are if you're 279 00:17:27,200 --> 00:17:30,720 currently using scheduled tasks, but here's the few that I came 280 00:17:30,720 --> 00:17:31,119 up with. 281 00:17:31,200 --> 00:17:33,920 Um, first one is like a daily health report. 282 00:17:34,159 --> 00:17:39,519 Let's have Claude on a daily basis pull data from your CRM or 283 00:17:39,519 --> 00:17:43,119 your CS platform if they're connected, and summarize 284 00:17:43,119 --> 00:17:46,960 accounts that are at risk or have no activity for a long 285 00:17:46,960 --> 00:17:51,440 time, um, open escalations, anything that needs your 286 00:17:51,440 --> 00:17:55,119 attention, hopefully before it actually lands in your inbox as 287 00:17:55,119 --> 00:17:56,000 an escalation. 288 00:17:56,159 --> 00:17:58,960 Uh, another one might be a weekly QBR prep. 289 00:17:59,039 --> 00:18:03,200 So every Monday, uh have a GoPoll account activity or 290 00:18:03,200 --> 00:18:10,079 calendar activity and go look at your QBRs for the week and help 291 00:18:10,079 --> 00:18:14,079 you help you get prepared for them or help you as a leader 292 00:18:14,159 --> 00:18:18,319 maybe help your team prepare for those upcoming QBRs. 293 00:18:18,559 --> 00:18:21,599 Another one might be churn signal digest. 294 00:18:21,839 --> 00:18:26,399 So you can set like a daily or a weekly task to scan for patterns 295 00:18:26,399 --> 00:18:29,119 across your account set. 296 00:18:29,359 --> 00:18:33,680 Uh you can look at things like uh support ticket volume spikes 297 00:18:33,839 --> 00:18:37,759 or login drops or feature adoption gaps or anything like 298 00:18:37,759 --> 00:18:42,639 that and compile that into kind of a prioritized list for CSMs 299 00:18:42,960 --> 00:18:45,359 uh so that they know where to focus on. 300 00:18:45,599 --> 00:18:49,119 Number four would be an onboarding milestone tracker. 301 00:18:49,279 --> 00:18:55,200 Every weekday uh or maybe once a week, check which new customers 302 00:18:55,200 --> 00:18:58,240 are getting ready to start onboarding or which ones are 303 00:18:58,240 --> 00:19:02,399 behind on their milestones, uh, you know, which ones seem to 304 00:19:02,399 --> 00:19:04,720 have gotten stuck in the process, which ones are 305 00:19:04,720 --> 00:19:06,480 graduating from the process. 306 00:19:06,560 --> 00:19:09,440 Uh so you know, have it give you a rundown of that. 307 00:19:09,840 --> 00:19:13,360 Uh number five would be a renewal pipe monitor where you 308 00:19:13,360 --> 00:19:16,320 can do a weekly scan of the renewals that are due in the 309 00:19:16,320 --> 00:19:20,240 next, I don't know, 30, 60, 90 days and give you a sense for uh 310 00:19:20,319 --> 00:19:23,680 you know, certain ones where you know an executive might need to 311 00:19:23,680 --> 00:19:24,960 get involved, for example. 312 00:19:25,120 --> 00:19:28,160 Number six, let's look at a competitive intel brief. 313 00:19:28,319 --> 00:19:30,400 Why don't you have it on a weekly basis? 314 00:19:30,640 --> 00:19:34,799 Research um competitor announcements, press releases, 315 00:19:35,120 --> 00:19:38,640 product updates, pricing changes, product reviews, 316 00:19:38,799 --> 00:19:42,319 anything like that, app store reviews, you know, whatever, 317 00:19:42,559 --> 00:19:45,599 whatever gives you your competitive intel today, point 318 00:19:45,599 --> 00:19:48,400 it towards that and have it give you a weekly rundown of what 319 00:19:48,400 --> 00:19:49,440 your competitors are doing. 320 00:19:49,599 --> 00:19:51,519 Guarantee they're probably doing it for you too. 321 00:19:51,680 --> 00:19:54,799 Number seven, uh, voice of the customer synthesis. 322 00:19:54,880 --> 00:20:01,039 Let's pull some NPS responses or support ticket themes or uh you 323 00:20:01,039 --> 00:20:05,920 know, call summaries where recurring themes were surfaced. 324 00:20:06,079 --> 00:20:08,480 Maybe break that up by segment and by tier. 325 00:20:08,640 --> 00:20:12,079 You know, try to listen for what is breaking right now, what are 326 00:20:12,079 --> 00:20:15,440 customers loving, what are they hating, just what's the 327 00:20:15,440 --> 00:20:16,640 sentiment overall? 328 00:20:17,200 --> 00:20:19,680 Clock can do that for you as long as you have it connected to 329 00:20:19,680 --> 00:20:21,200 the right data sources and tools. 330 00:20:21,519 --> 00:20:23,279 Gong is a perfect example of that. 331 00:20:23,440 --> 00:20:25,759 Number eight, CSM activity audit. 332 00:20:25,920 --> 00:20:30,400 Uh, run a weekly summary and see what accounts haven't had a 333 00:20:30,400 --> 00:20:35,839 touch point in 30 days, or which CSMs have had the most or least 334 00:20:35,839 --> 00:20:37,200 engagement activity. 335 00:20:37,599 --> 00:20:41,360 Uh, this is awesome for CS leaders who just need visibility 336 00:20:42,240 --> 00:20:45,440 without having to ask and without having to micromanage 337 00:20:45,519 --> 00:20:49,680 and get into people's weeds and also not having to spend time 338 00:20:49,680 --> 00:20:52,079 looking at calendars and those kinds of things. 339 00:20:52,400 --> 00:20:55,440 Uh, number nine, an escalation recap. 340 00:20:55,599 --> 00:21:00,000 So end of day summary of active escalations. 341 00:21:00,400 --> 00:21:04,240 You know, who's owning them, what's the last update, what's 342 00:21:04,240 --> 00:21:04,799 blocked. 343 00:21:04,960 --> 00:21:08,400 Just because when when these kinds of things pile up, things 344 00:21:08,400 --> 00:21:09,759 tend to fall by the wayside. 345 00:21:09,839 --> 00:21:13,759 So this allows you to kind of build some checks and balances 346 00:21:13,759 --> 00:21:17,039 and a peace of mind that nothing is you know falling through the 347 00:21:17,039 --> 00:21:17,599 cracks. 348 00:21:17,920 --> 00:21:21,120 Last one I have on the list, which is you know, more digital 349 00:21:21,200 --> 00:21:25,039 oriented, let's do a digital motion performance overview. 350 00:21:25,120 --> 00:21:29,360 Uh if you're running scaled digital CX motions, weekly 351 00:21:29,360 --> 00:21:32,880 automation checks, or checking in on automated journeys and how 352 00:21:32,880 --> 00:21:36,799 they're performing, uh things like email open rates or task 353 00:21:36,799 --> 00:21:40,400 completion, you know, feature adoption sequences. 354 00:21:40,559 --> 00:21:45,200 With that kind of insight, you can use that to optimize instead 355 00:21:45,200 --> 00:21:49,360 of just digging through execution logs manually and all 356 00:21:49,360 --> 00:21:50,240 that kind of fun stuff. 357 00:21:50,400 --> 00:21:51,759 Have Claude do that for you. 358 00:21:52,079 --> 00:21:57,440 So 10 use cases for every one of these 10, there's probably 10 359 00:21:57,440 --> 00:21:58,000 more, right? 360 00:21:58,240 --> 00:22:04,160 So you are really only limited by your imagination and maybe 361 00:22:04,160 --> 00:22:06,000 data availability and quality. 362 00:22:06,240 --> 00:22:11,120 But I hope you can see that uh if you are using Claude, you are 363 00:22:11,120 --> 00:22:14,640 on a Mac, you do have access to cowork, and you're not 364 00:22:14,640 --> 00:22:19,039 scheduling tasks for yourself today, you're ignoring a really 365 00:22:19,279 --> 00:22:24,640 powerful and capable tool that you can use to own your 366 00:22:24,640 --> 00:22:25,200 business. 367 00:22:25,360 --> 00:22:27,120 I mean, like never before. 368 00:22:27,360 --> 00:22:30,880 So, you know, if you're one of those folks who are you kind of 369 00:22:30,880 --> 00:22:34,240 feel constantly behind the eight ball, maybe you don't have a 370 00:22:34,400 --> 00:22:38,319 good feel for what's happening uh within your book of business 371 00:22:38,319 --> 00:22:42,319 or within your team or whatnot, set some of this stuff up 372 00:22:42,640 --> 00:22:44,960 because we all have dashboards. 373 00:22:46,079 --> 00:22:48,400 We love dashboards, we hate dashboards. 374 00:22:48,480 --> 00:22:52,640 I think dashboards are honestly starting to be a thing of the 375 00:22:52,640 --> 00:22:56,000 past because of things like this, where you are getting 376 00:22:56,000 --> 00:22:56,559 briefed. 377 00:22:56,720 --> 00:23:00,319 This is, you know, I mean, think of this as like the White House 378 00:23:00,319 --> 00:23:02,640 giving the president a briefing every day. 379 00:23:03,279 --> 00:23:05,039 Not gonna get political, I promise. 380 00:23:05,200 --> 00:23:09,039 But like, you know, this stuff happens, and there's hundreds of 381 00:23:09,039 --> 00:23:12,400 people pulling this briefing together for the nation's 382 00:23:12,400 --> 00:23:13,279 leaders every day. 383 00:23:13,440 --> 00:23:14,880 And um, guess what? 384 00:23:14,960 --> 00:23:17,360 You can do the same thing in your own little microcosm, 385 00:23:17,440 --> 00:23:20,000 whatever that may be, whether you're a CS leader, whether 386 00:23:20,000 --> 00:23:24,880 you're a CSM, whether you're, I don't know, uh a small business 387 00:23:24,880 --> 00:23:27,680 owner, uh, you know, you're running a services business, 388 00:23:27,759 --> 00:23:32,480 whatever, whatever the thing is that you're that you're either 389 00:23:32,480 --> 00:23:37,200 doing regularly that you need to get off your plate, or the thing 390 00:23:37,200 --> 00:23:40,480 that you're not able to get to because you're doing other 391 00:23:40,480 --> 00:23:43,360 things, let's start scheduling those tasks. 392 00:23:43,519 --> 00:23:45,839 Okay, so I hope this has been helpful. 393 00:23:46,079 --> 00:23:51,759 I've had so much fun digging into this, and uh it's been it's 394 00:23:51,759 --> 00:23:54,640 changed the way that I think about my day-to-day routine 395 00:23:54,720 --> 00:23:57,839 because now I'm not necessarily thinking about the tasks that 396 00:23:57,839 --> 00:24:01,599 I'm doing as oh, I gotta do this, but I'm thinking about my 397 00:24:01,599 --> 00:24:06,319 tasks as hey, I bet I could get Claude to either do this for me 398 00:24:06,400 --> 00:24:10,720 or at least help me execute on this to a high degree of 399 00:24:10,720 --> 00:24:11,200 success. 400 00:24:11,519 --> 00:24:13,839 So that's That's the episode for today. 401 00:24:14,079 --> 00:24:18,480 Let me know what you're doing in Claude Cowork. 402 00:24:18,559 --> 00:24:22,480 Let me know if there are some use cases that are super cool. 403 00:24:22,720 --> 00:24:24,640 Would love to get an email from you, Alex at 404 00:24:24,640 --> 00:24:26,480 digitalcustomers.com. 405 00:24:26,720 --> 00:24:30,160 And again, if you want to go check out those uh those Claude 406 00:24:30,240 --> 00:24:32,640 plugins that I published, just go to uh 407 00:24:32,640 --> 00:24:37,200 store.digitalcustomers.com or go to the website and click on 408 00:24:37,200 --> 00:24:39,200 store and you'll be able to download those. 409 00:24:39,360 --> 00:24:41,039 I hope you have a great week ahead. 410 00:24:41,200 --> 00:24:43,920 It's always great talking to you, and we'll see you next 411 00:24:43,920 --> 00:24:44,240 week. 412 00:24:44,480 --> 00:24:47,519 Thank you for joining me for this episode of the Digital CX 413 00:24:47,519 --> 00:24:48,000 Podcast. 414 00:24:48,079 --> 00:24:51,360 If you like what we're doing, uh consider leaving us a review on 415 00:24:51,360 --> 00:24:53,120 your podcast platform of choice. 416 00:24:53,279 --> 00:24:55,599 If you're watching on YouTube, leave a comment down below. 417 00:24:55,680 --> 00:24:59,519 It really helps us to grow and provide value to a broader 418 00:24:59,519 --> 00:25:02,400 audience and get more information about the show and 419 00:25:02,400 --> 00:25:05,440 some of the other things that we're doing at digitalcustomer 420 00:25:05,519 --> 00:25:06,480 success.com. 421 00:25:06,559 --> 00:25:07,680 I'm Alex Drogovic. 422 00:25:07,839 --> 00:25:10,240 Thanks so much for listening, and we'll talk to you next week.

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