The Next Phase of Marketing Automation: Lessons from Dreamforce and HubSpot

Episode notes

In this episode of the Marketing Automation Moment podcast, Hannah Kelly and Mike Maynard explore whether marketing automation as we know it is truly over. They break down Salesforce’s decision to cut 4,000 support roles while adding 5,000 sales positions, share key takeaways from Dreamforce, including AI agents and deeper Slack integration, and take a closer look at HubSpot’s new loop marketing concept. The episode wraps up with guidance on recognizing when a campaign isn’t working and how to adjust. About Napier Napier is a PR-lead, full service marketing agency that specialises in the B2B technology sector. We work closely with our clients to build campaigns, focusing on achieving results that have a significant positive impact on their businesses and which, above all, ensure maximum return on their investment. About Mike Maynard Mike is the Managing Director/CEO of Napier, a PR and marketing agency for B2B technology companies.