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Using AI Agents in Your MSP Marketing

No Fluff MSP Marketing · 2026-10-30 · 28 min

0:00--:--

Key moments - from our scoring

Substance score

43 / 100

Five dimensions, 20 points each

Insight Density10 / 20
Originality8 / 20
Guest Caliber8 / 20
Specificity & Evidence11 / 20
Conversational Craft6 / 20

Taher and Steven share a no-fluff breakdown of AI agents as smart automations for MSP marketing teams, moving beyond hype to actionable workflows. The core insight: agents excel at execution when given a clear strategy, but they're not yet set-and-forget tools. Key use cases include avoiding manual CRM logins by creating agent email accounts (added as users in GoHighLevel or HubSpot), monthly contact form testing to catch broken forms and missed leads, competitive intelligence gathering (analyzing competitor ads and landing pages via public sources like Facebook Ads Manager), automating Google review requests by scanning emails and service tickets for happy clients, and content repurposing (recording conversations, then having agents turn recordings into blog posts, YouTube scripts, and Instagram carousels in your brand voice). The duo emphasize the importance of unified strategy over scattered automation - multiple agents running disconnected tasks create activity, not results. They mention Victor as their preferred agent platform (SOC 2 compliant, low learning curve, company-wide adoption), though they note alternatives like Microsoft Copilot Studio. The overarching message: AI agents are genuinely powerful right now, easier to set up than ever, but require human oversight to keep them on track.

Key takeaways

  • →Create a company email address and add your AI agent as a user in GoHighLevel or HubSpot to bypass access restrictions and enable direct CRM workflow setup and testing.
  • →Set up weekly automated Google review requests by having your agent scan emails and service tickets for satisfied clients, then personalize outreach - recency and consistency beat quantity alone.
  • →Treat AI agents as smart automations pointed at specific, unified strategy goals rather than proactive autonomous systems, to avoid wasting credits and ensure cohesive campaign execution.
  • →Automate monthly contact form audits across your entire website to catch broken forms and missed leads that manual spot-checks would miss.
  • →Use agents to gather competitive intelligence by analyzing publicly available information (competitor ads, landing pages, client lists) to build playbooks for your own client campaigns.

About No Fluff MSP Marketing

Hosted by Taher Hamid. The show scores 62.7/100 on substance across its analysed episodes. See the full show profile.

Topics in this episode

AI agentsCompetitive intelligenceMicrosoft Copilot StudioGoHighLevelBrand voice standardizationMSP CampVictor (AI agent platform)Google Reviews automationCRM workflow automationContact form testing

Questions this episode answers

How do you give AI agents access to your CRM without granting them full admin rights?

Create a company email address (like victor@yourcompany.com), set up an AI agent account with that address, and add it as a standard user to your CRM platform (GoHighLevel, HubSpot, etc.). This gives the agent workflow execution access without complicated permissions management.

What's the difference between having an AI agent that's actually helpful versus one that wastes time and credits?

Point your agent at a specific, unified strategy with clear instructions rather than letting it proactively identify tasks. Give it full context upfront, set defined boundaries (do this, this, and this), and keep humans in charge of strategy - agents are smart automations, not autonomous decision-makers.

How can you increase Google review volume without hiring someone dedicated to review requests?

Set up an agent to weekly scan your emails, service tickets, and survey responses for signs of customer satisfaction, then compile a list of candidates for review requests and personalize outreach emails from your personal email address (not your CRM).

What should you check if your contact forms seem to be working but you're not getting notifications of submissions?

Have an agent test all your contact forms monthly to confirm they're submitting data correctly, the email notification is being sent, and the information is flowing into your CRM - things break with updates and manual spot-checks miss issues across dozens of forms.

Can an AI agent write your blog posts, YouTube scripts, and social media content automatically from voice recordings?

Yes - record conversations or meetings with a wearable recorder, feed the audio files to an agent, and it can generate weekly blog posts in your voice, create long-form YouTube scripts, and design social media carousels, but human editing and final approval are still necessary for quality.

What our scoring noted

Our reviewer’s read on each dimension, with quotes from the episode.

Insight Density

10 / 20

The episode delivers a handful of genuinely actionable agent use cases (CRM credential trick, automated form testing, review hit-list, competition playbook, content pipeline) but is heavily diluted by personal anecdotes, tangents about card collecting, cybercabs, and sustained filler conversation that eats significant runtime.

Your agents are going to say, I don't have access to build workflows in your Go High Level or your HubSpot or your whatever. They're going to say that how you get around that is you literally set them up with a company email address.
It's gonna review your emails, ticket summaries, survey responses, and give you a weekly hit list of who you should ask for a Google review from.

Originality

8 / 20

The email-credential hack for CRM access and the Google review recency argument are the only genuinely non-obvious ideas; the rest is practical application of well-known AI capabilities dressed in MSP language, and the 'SaaS is dying' take is asserted without any supporting reasoning.

you can outrank an MSP that has 200 reviews in your area. If you have 30, but you're getting one every two weeks, you're eventually actually gonna outrank that person
I do think SaaS is dead. Like I think it's going to die.

Guest Caliber

8 / 20

Both hosts are working MSP marketing practitioners with real day-to-day experience operating an agency and membership community, which gives the episode ground-level credibility, but there is no external guest and no signals of operating at meaningful scale beyond a small team spending $1,400/month on tokens.

we have spent fourteen hundred dollars this month on Victor tokens, which sounds like a lot, but the amount of stuff that we've gotten done this month using it is absolutely bonkers
we use Victor. Uh, I am obsessed with Victor. We've tried a lot of them.

Specificity & Evidence

11 / 20

The hosts name specific tools (Victor, Go High Level, Claude), cite a concrete dollar spend ($1,400/month, ~$6/month for email), describe a real competitive-intelligence workflow with named data sources, and give a specific MSP pricing range - more grounded than most marketing podcasts, though no hard performance data or outcome metrics are presented.

I had my agent identify their top 10 clients, analyze the ads that were being run for those clients, review their landing pages, forms, funnels, et cetera, and give me a full playbook that I can copy for my clients.
we have spent fourteen hundred dollars this month on Victor tokens

Conversational Craft

6 / 20

The episode is an unstructured co-host chat with almost no probing questions, frequent one-word affirmations, and a disorganised opening; one host routinely defers rather than challenges, and the conversation meanders into unrelated personal topics without redirection.

Speaker B: No. Let's get moving. I think you covered it well.
Speaker B: Yeah,

Conversation analysis

Computed from the transcript - who did the talking, and the words that came up most.

Share of words spoken

  • Speaker A71%
  • Speaker B29%

Most-used words

agents22victor18agent15easy14email12marketing11sure11steven10level9campaign9copy9helpful8high8code8check8reviews8

Episode notes

In this episode, we review practical and specific ways to use AI agents in your marketing process. We use and love Viktor: That is a referral code. We get paid $0 if you use our link, but we do get free credits which is very helpful for how much we use it!

Full transcript

28 min

Transcribed and scored by The B2B Podcast Index.

Speaker A: Hey, Stephen, we gotta figure out an intro to the podcast

Speaker B: that works.

Speaker A: Hello, everybody, and thank you for listening to another episode of the no Fluff and this remarkable podcast coming in hype today. Yes. Um, super excited. There's everything going on. Who are you coming back?

Speaker B: Who are you?

Speaker A: I'm Taher.

Speaker B: And I'm Steven.

Speaker A: So we're not having the headphones.

Speaker B: I know. Might I say you look very dashing today with your tie.

Speaker A: Thank you. I had my, uh, son's, um, donuts with dads. He's in K4. It was really sweet. Um, so we got a lot going on. We came back from Scalecon, just absolutely fired up. Yes. Not just for marketing ourselves, but to help our members market better and different and just get more results from marketing. And, um, one of the things we've been diving into a lot is AI agents. Um, so we're going to talk about that today. We're going about how to use AI agents in your marketing to get more done faster.

Speaker B: Yep.

Speaker A: So, pretty simple topic. Um, I think when people think about AI agents, they think complicated. And I think back in the really, just a year ago, when people thought about doing things with AI, they thought it was complicated, which it was. Yeah,

Speaker B: it was like you had the initial one that go into NA to N for automation and then. But you had to set it up mostly manually at that point still. Right.

Speaker A: Like open claw. Like, I get it. Like, I tried and I was like, man, this is pretty complicated. And Hermes was okay, but it's just like, ah, these things are still kind of complicated. Well, the world we're in now, um, there's never been a technology this powerful with a learning curve so short.

Speaker B: Yeah,

Speaker A: learning curve is so short, it's insane. Um, obviously we're gonna be talking about our particular agent, the one we use. Cause it's the one we use daily. But there's so many options and we're gonna go over those too. So let's start off with some specific use cases. Actually, that's. That's what the entire podcast is gonna be.

Speaker B: So we'll start off and went with that. Yeah,

Speaker A: yeah, we're gonna. It's just like,

Speaker B: best way to do it.

Speaker A: I think it's the best way to do it. I think too many people talk about, like, automate your marketing with agents and AI and it's like, that all sounds good, but, like, what are you specifically doing? Tell me what to specifically do. And I feel like, man, no matter how many things I watch, when it comes to AI and marketing, people have not Given me enough specifics.

Speaker B: Yeah,

Speaker A: almost every specific I'm, um, going to cover right now is just things. Me and Steven are just kind of like, oh, this would be very helpful based on our workflow.

Speaker B: Yeah. All the videos are just like, this is mind blowing.

Speaker A: Yes. And then

Speaker B: they're just like, it can do video,

Speaker A: but it

Speaker B: doesn't show you how or any

Speaker A: of that. It's all hype and no practicality. So keeping to the, um, message of the podcast, no fluff, MSP marketing, we're going to get to the specifics without any fluff. So the first one and this one I think hopefully is going to be one of the most helpful. It's been extremely helpful for me. That is you do not have to log into your CRM anymore,

Speaker B: which is great news for us.

Speaker A: Yeah, I mean, anyone that's listening to podcasts knows we hate CRM work. It is the most time consuming, uh, boring sometimes, um, they take a long time to pay off quickly.

Speaker B: Monotonous. Yeah.

Speaker A: So I don't log into CRMs almost ever anymore. We use Go High Level

Speaker B: and

Speaker A: our clients use Go High Level. Um, and so what I've done, this is how you get around this. Your agents are going to say, I don't have access to build workflows in your Go High Level or your HubSpot or your whatever. They're going to say that how you get around that is you literally set them up with a company email address. That's it. Like, that's the cheat code. And again, we had to figure that out kind of on our own. Nobody told me that. So I just set them up with an MSP camp email. Um, Victor sp-camp.com. it's like whatever, six bucks a month. And I added them to our Go High Level as a user. That's a cheat code. And then he can do it,

Speaker B: has all the access,

Speaker A: everything. So he's set up live chats for me. AI powered live chats. I know I used to say it, now I say he. It's kind of weird. He set up these really complicated workflows for some of my clients where it's like they wanted some stuff and I'm like, man, I can do it. It's just kind of complicated. It's going to take a lot of time. It has really helped me figure that out and implement faster and test faster. So you're still going to be doing work. It's not like you can just be like, do my CRM. But it's like now the idea, the plan that you've created can be executed so much quicker.

Speaker B: Yeah, say like, I mean I'll just use like the email campaign example before you have to click into each one manually create all these pieces and it's like none of it is necessarily hard to do but it's just knowing you have all those mini steps to get to the point of even having your email automation reviewable. Always annoyed me when I was personally doing that. But nowadays, I mean like you said you added in as a user and then prompt it. Well like here are the emails, provide them as a Word document, whatever you prefer, please upload them in this sequence, that sort of thing and then you can, it'll apply it. You can look in your, go high level and see what happened and then make tweaks from there. But by being like the overall vision of it, you now have a better doer so you're not getting burnt out on the process and you can focus on the main point which is making sure the email campaign will convert in the first place which

Speaker A: is ah, easy

Speaker B: to miss when you're setting up all the little things.

Speaker A: Cause

Speaker B: by the end you just want it done.

Speaker A: Yeah, a hundred percent. Um, just for like personally at our company, one thing I've always wanted to do is set up a really great automation with text emails, all these different things. So like now when a lead comes in it texts them right away it's like hey, just got it, thank you so much. I just sent you an email with pricing. Here's a link to it to uh, just check that out, make sure we're a good fit. Um, if you think like generally that's where your budget is. Here's, you know, just reply and let me know. So then if they reply and say like yeah, that's, you know they could say whatever they want but as long as there's a positive indicator then it sends them my booking link. It doesn't just send a booking link. I don't want anyone just booking on my calendar. I'm um, running a business. Like I need to make sure they've seen my prices. Like is 10k a month too much for you? Is 3k a month on our starter plan too much for you? Then we're probably not gonna be a fit. Like I don't, I don't, I can't be on a bunch of sales calls, right. Me and Steven are very busy. A lot of good stuff's happening. I can't be on 30 minute hour long calls with people that don't have a budget. So that's How I get around it. Probably not the greatest sales strategy on the planet, but it works really well for me. So. So it does this whole sequence and based on how someone replies or doesn't reply, like if they don't reply next day it does it again. And then four days out does kind of like the breakup one. Like, hey, we're gonna, you know, I just wanna. Cause speed delete is so important. So it's automated, all that.

Speaker B: Yeah. And being able to check on the agent, which I will cover a little bit more to like make sure it's still running correctly. Because I mean we've had in the past where we had like an email sequence set up. Then at some point some random shit breaks with an update.

Speaker A: Yeah.

Speaker B: And then we're just like assuming the emails are going out as usual and they're not. And then something like this can easily catch that. And also just audit it when it's running these automations to make sure that they're actually happening.

Speaker A: So if you are an MSP camp member or not. Um, but even if you, if you are and you've really been wanting to run certain campaigns in there, it has never been easier. You can take that Word document, have your agent, in our case Victor, updated with your brand voice. We'll get to that. And then go ahead and get the whole campaign into your. Go high level. Like that. Like it's, it's just an incredible unlock. As long as there's a plan, that's the biggest thing. Like these agents are phenomenal execution. That's always kind of the hardest part. Um, so if you create a really good marketing strategy, a really good plan, the execution has become a lot easier. All right, next up, and this is pretty important, um, monthly testing of your contact forms. Like, what an easy thing to do. It's so easy. Just make sure your forms are being tested monthly. And here's the beautiful thing, it should be able to test the form and then also make sure you received it. Make sure you receive the email. Cause that is actually just your email and that it entered correctly into your CRM. So in our case, go high level. Like you can do that whole flow and if anything's broken, it'll just alert you, like, hey, this broke. This is my fix. Here's what I'm recommending to fix it. Because there have been times where I've seen people getting leads and they're not getting notified of those leads, even though everything's updated and whatever. Like things just break sometimes. So like we have to stay on top of that what an easy way to do that.

Speaker B: Yeah. And then especially thinking about that from a manual perspective of a like person or account manager going through or like even just you updating those things. Like it's easy to just assume you check a few contact forms. You probably have a ton of contact forms on your site. So you check like the first two or three, you're like, oh, these are all working. Like surely the rest of them are working too and you're busy so you're going to want to go into other things.

Speaker A: And

Speaker B: then of course contact form number seven on a random page isn't working and it's getting a ton of traffic and people are submitting nothing.

Speaker A: Yeah.

Speaker B: Now you don't have to worry about that kind of what if.

Speaker A: Yeah. So I think that's an important thing with AI agents. It's like we have to like level set a little bit. I think the hype online and everywhere is just AI agents can run your life and your marketing, your business. That is the hype. And it's like me and Steven are literally super users. Like I can't imagine many people of our business size that use it to our degree. And it has created a massive lift in productivity. But it's also like we're still running the show. We still have a lot of employees that have to use their agents to run their part of the show. Like there is no set and forget it. And it gets you leads and gets, makes you money and hey Claude, make me a billion dollars. Make no mistakes. Right. Like it's not yet a thing. Um, so I think we have to temper our, we have to m meet in the middle of. If we're not using AI agents, we a hundred percent have to because it is absolutely insane. But also it's, it's going to make things a lot easier and faster and get more results if we're super involved with what it's doing. And I got a point on that later.

Speaker B: Yeah, I didn't want to say jump in just while we're still on like the website thing there. Um, we talked about a little bit too. Like there is no excuse to have a typo on your website

Speaker A: anymore

Speaker B: or anything like that. Or placeholders because you can have all of that audited in a pass with an agent. Um, another thing that can be extremely time consuming and also, I mean if you're a person reviewing a 50 page site or something, you can miss a typo yourself just going through the copy manually. But now you have something else to help you actually get that work. Done. Um, which has been super helpful for me, running QA checks for websites and things like that.

Speaker A: Yeah, we used to have to have a full time website person managing website projects. Now it is just part of Steven's job because one, he's awesome and efficient, but two, agents help him get the project done faster, does the quality check faster, keeps track of the team better.

Speaker B: Yep. And we still have our devs utilizing it as well. So that

Speaker A: designers, they're spending up

Speaker B: development time.

Speaker A: Exactly. All right, another one. This one is one, um, I actually just did and it's been extremely helpful. You're gonna have to extrapolate how to do it for your company, but, uh, spy on your competition. I mean, I've always been a proponent of spying on your competition. I've always done it ever since I was an early marketer at Altec Spying Digital Boardwalk. Um, so just here's a really specific thing I just did. You can get as creative, creative as you want here, but there's an agency that I aspire to be. They're, they're massive, they're awesome. Um, they're extremely good at getting client clients results. Um, I had my agent identify their top 10 clients, analyze the ads that were being run for those clients, review their landing pages, forms, funnels, et cetera, and give me a full playbook that I can copy for my clients. Like, should I not be doing that? I don't know. It's all public, like Facebook Ads Manager. The landing pages are public, the copy's public, the offer's public, the clients are public because they listed them. So it's all public. It's not like any of this. I haven't hacked in and stolen anyone's information. It's literally like of all the things that are just like publicly accessible, what's going on and, uh, what an easy way to identify, um, what your competitors are doing.

Speaker B: Yeah, what you're missing compared to that.

Speaker A: Like you could look at competitors rank and how the ranks changing. You look at how many reviews they have. You can look at so much different things within the MSPs in your market. Uh, that is going to help you guide how to maybe adjust your strategy. Anything on that, Steven?

Speaker B: No. Let's get moving. I think you covered it well.

Speaker A: All right, cool. A couple other ones. I think this one is super important because I always hear all the time that people don't want to get Google reviews. They don't know how to get Google reviews. It's hard to get Google reviews. Da da da da da da da. Like I hear it all the time. It's funny, at all tech, we ended up, you know, I stress Google reviews so much, but since we've been gone almost three years now, I think they've only added like five in three years. And it's like, guys, y' all are my shining example, you know, like, what's going on. And so it's not just you. Don't worry, it's not just you. But I'm about to give you a tip to make this way easier.

Speaker B: It's easy to get complacent with your reviews, but the number can always be higher.

Speaker A: You can always get

Speaker B: more reviews.

Speaker A: And it's not just about quantity. It's not about quantity. It's about quantity and recency. So you can outrank an MSP that has 200 reviews in your area. If you have 30, but you're getting one every two weeks, you're eventually actually gonna outrank that person even though they have a higher quantity than you. That's such an important piece that a lot of people miss. Okay. It's gonna review your emails, ticket summaries, survey responses, and give you a weekly hit list of who you should ask for a Google review from. What an easy thing. What an easy automated thing. Every week they're going to check all the, the email, the service tickets, responses to tickets for people that are super happy even though they didn't fill out a survey response. And it's going to give you that list. It'll then, it'll then personalize it and ask for your approval to send that email to each one of them with the Google review link. And it's going to be coming from your email, not your CRM. We want it to be coming from you, not go high level or HubSpot. Okay. Just set up that agent. If you set up no other agents, just do that. Um, this is one other thing that I want to mention. Okay. I think when people hear agents, they think of like a, um, marketing coordinator that is just like doing all these things and proactively identifying what it should be doing next and all this stuff. Um, while that is possible, it's one going to use a ton of credits. Um, think of agents as smart automations.

Speaker B: Yeah. Anything you're doing must be pointed.

Speaker A: Yeah,

Speaker B: very well. Or else it is going to skew to the side and like you're saying waste credits. Compared to if you're like, do this, this and this here and here's your login, it's much more likely to succeed. And I haven't

Speaker A: had

Speaker B: uh, issues at all. In the past, I have had issues with, I don't know, just like you'll see sometimes with Claude, you'll be utilizing it and you'll see its line of thinking.

Speaker A: You're

Speaker B: just like, what the hell is this thing doing? Yeah. And it's easy for that to happen, but I think agentic AI at this point is getting much better. If it comes down to the prompt, but also just providing all the context it needs up front.

Speaker A: That's important, the context. And it gets better and better at that. We're not going to get into skills and projects in this conversation. Um, if y' all want us to go deeper into this stuff, we can right now. I just want to give you really practical things that don't require really any skills or projects or anything complicated. Because I just want you to use it. I just want you to jump in. Fortunately, we're talking to IT providers who are going to be the first. And I'm already seeing it based on our show and tell last week.

Speaker B: Yeah,

Speaker A: massive, um, adoption. So don't you

Speaker B: like recording, by the way? It's up there it

Speaker A: is. And it's. That was fire. Um, here's the cool thing too. Like, so you don't stress out. You're, um, not behind. You're not behind. Like, this, all of this is new. I mean, yeah, like, there was like Open Claw, that Hermes agent and stuff like that. But, like, this is all new. The world of actual agentic AI, where it's easy. Like, this is new. Like, you're not behind. You can do it right now and still be way ahead of most companies.

Speaker B: Yeah, you're

Speaker A: not gonna be way ahead of most msps, but you're gonna be ahead of most companies. Okay.

Speaker B: Yeah, I feel like that FOMO stops people just thinking, like, man, I haven't even started yet. What's the point of doing it now? But is whatever the saying is where it's like, the best time to start was yesterday. Second best time is today.

Speaker A: Totally.

Speaker B: It definitely applies. And I would agree with you that right now you would be ahead of the overall wave of, um, these people.

Speaker A: I know we live in a bubble. It's like everybody's using this. But then I talk to other business owners and people in other verticals, they have no idea. Like, they're so far behind. They use ChatGPT. They're copy pasting things.

Speaker B: Yeah,

Speaker A: that's the other thing I said. Like, if you're copy pasting things, you're doing things wrong nowadays. Like, if you're copying pasting a lot of things. You're using AI wrong.

Speaker B: Yeah, I mean, that's why we're doing the agent campaign that's rolling out right now.

Speaker A: Yeah, Steven's making that. And again, if you are doing this and you're doing this well and you're trying to learn it, run this campaign,

Speaker B: you're going to blow your prospects minds because they're not doing it like you said.

Speaker A: Exactly. It has never been hotter than right now. And it's also never been easier for you set to set it up for a prospect. So this campaign is going to be fire. Steven's rolling it out like literally right now. So if you're listening to this podcast, just go check it out. It's probably already on there. All right, cool. Um, couple other things real quick before we um, before we wrap up. Brand voice checker. So have it create a true brand voice for your company if you don't already have one. All web copy ads, LinkedIn posts, et cetera. Must go check with that before it can be published. Such an easy

Speaker B: just to get past.

Speaker A: And as a, as an agency, this has been super helpful for us because it's like cool. Like it has to reference the client's, you know, ah, brand voice and everything before, before we finish the copy. And then obviously we have a lot of human copywriters to just tweak it, make sure it's perfect, make sure it doesn't sound any AI, although the humanized skills already help that. Um, and then we roll out. So that's, that's another good one. Um, the last one here before we kind of wrap up is this is personally what I do. So again, a lot of these are like, what are we personally doing? It's not like, what can you do as an msp? And then like all hype. It's like, no, it's just stuff we're doing every day and it's been helpful. Um, this is a content shortcut I've been taking. I record, um, literally every column on now and I use the wearable. It's actually right here. I wear the wearable plod. Um, for in person meetings. I record. All of that gets put into a folder that my agent goes through and uses it to write a weekly blog in my voice. It also turns into a long form video script that I'll be shooting for YouTube. Cyrus gets it on the um, teleprompter, sets everything up. I sit here, record, I move on. He uses Claude to help him edit that video. It's beautiful, but it still requires humans

Speaker B: yeah,

Speaker A: um, and then it also, we're gonna clip that YouTube video up. It also designs a carousel and posts it on my Instagram. So like these are things, if you think about AI agents as smart automations, that wow, it makes our life very, I mean our life's never easy as a business owner.

Speaker B: Very convenient. Yeah,

Speaker A: but it makes things very convenient. So I just encourage you. These um, are some specifics. I encourage you to just dive in. Um, those marketing things, you're like, oh, just take so much time or like, I don't know how much value it has right now. Just do it now. Help, you know, with some automations. One thing I will say is the use cases are endless but the current, current reality is that someone needs to run the agents because they're smart automations. Too many agents working off things off one off things feels like progress, but it's, it's not if it's not unified under one master strategy, it's, it's just activity. And while that can lend to results, it's not going to be as good of results as if everything's unified under a strategy. Um, for instance, a campaign like Steven's constantly posting on MSP Camp, like unify the execution of the campaign with agents so that way you can do these things faster. Um, the, the agent we use now, I want to talk about different agencies or different agents in the market. I see a lot of MSPs using actually copilot, which is wild to me, but apparently the Copilot studio is very good at setting up agents. Um, we use Victor. Uh, I am obsessed with Victor. We've tried a lot of them. Victor is the one that it's like the whole company can just use it and adopt it immediately and there's no learning curve. You integrate the things. It's SOC 2 compliant, whatever that means. So hopefully it's secure. That does make me a little nervous, but not worried about that right now. Um, it, it can do anything I've ever thrown at it. What about you?

Speaker B: Yeah, I would say it's definitely a good piece. Mine's m. Kind of a sum up in general. Um, just about like a agents in general because Victor is the one I'm referring to whenever I say AI agents because it's the first one I really had success with. Um, but it's, it frees up a lot of mental space by taking out a lot of that mundane

Speaker A: work

Speaker B: so that I can focus more on like what are some initiatives on MSP Camp for like the user experience that I can improve Here when before that would easily get bogged down by a lot of the manual work or not knowing how to get that code implemented. A good example for that would be now for like the Friday calls. First it was able to update it where it's much easier to add it to the calendar. Um, I'm not sure if you guys are aware, but we had like before you had to manually copy a web calendar link, bring it into your, you know, teams, Outlook, whatever you prefer, copy and paste it. It was just a bunch of small mistakes. It wasn't necessarily a hard process, but I knew that that was causing friction for anybody who's jumping onto those pages. Because even I'm thinking like, man, this is kind of annoying, but this is the only way we know how to get this implemented. And now there are two buttons there that building off of that internal logic, um, the agent makes it so that you click the button, it adds it to your calendar and brings you to the right place. And then now the Friday calls are there.

Speaker A: And so I'm gonna add all of the calls. Yeah, and you can

Speaker B: add em all with one button or you could add just that one call with the first one. And

Speaker A: that was a problem that we struggled with for a while. Our devs couldn't figure it out. We couldn't figure it out. And then it's like, Victor, just like

Speaker B: we were just spinning our wheels and I was like, okay, we have this done. What's next? And I was like, I've always wanted a pop up so that members know what's the Friday call coming up next. And now we have a pop up that shows up with the thumbnail from the calendar.

Speaker A: It

Speaker B: has the date and you can add it to your calendar right there with that button. It's just little changes like that where it's just like the barrier was there where I was like, man, I know we really want this, but I've got a million things going on. Like, I don't know, it's so easy to push that stuff back.

Speaker A: Yeah.

Speaker B: And now I feel like I can focus on that vision more without getting crazy in the weeds. Um, obviously this doesn't apply to the design side. That's one that I really enjoy getting in the weeds for. Because all the content we're posting out is never just going to be like, hey, Victor, create me content. And we put it up like that. Like that's always going to have that touch. But for things like that, coding on the site, figuring out these initiatives that we've, like I said earlier, spinning our Wheels on. Um, it's been a ton of fun.

Speaker A: Yeah.

Speaker B: So

Speaker A: to

Speaker B: answer your question, yes, it's been very useful.

Speaker A: Yeah. Um, shout out to. I'm gonna give a plug to Grockbot too. Tony

Speaker B: hollering in his.

Speaker A: I use Grockbot a lot for my personal stuff. Like, um, it does. I do a card finder scan where it'll scan all Facebook, Marketplace, ebay, etc, and find cards that are under 70% of market value, so I can bid on them or try and buy them. Um, it gives me any information on cyber cabs because I eventually want to have a fleet here in Lakeland. We'll see about that. But at least I can get the news immediately when it comes out from that agent. So. Grobot's amazing too. I found it too limiting on the things we do every day. Um, I don't know why, um, but it's phenomenal. Also a good one. Muse. I don't know if I'd recommend using Muse again. I think that's going to be really hardcore on the personal side of things. But, yeah, so we use Victor. We love Victor. Um, we have spent fourteen hundred dollars this month on Victor tokens, which sounds like a lot, but the amount of stuff that we've gotten done this month using it is absolutely bonkers. So I don't. It doesn't even faze me. Um, if you want to try out Victor, you can get a lot done for like a hundred bucks. It's not like it's actually that expensive. It's just the entire company uses it heavily. That's why we're spending as much as we are. Um, I am going to include a referral link in, um, the description. I get paid. We get paid $0.00. $0.00. If you use this referral code. Um, we get credits. That's how we get paid. That's how much we love Victor. Like, we can't turn that credits into dollars. Like, I just want more credits so we can do more. Like, that's how obsessed I am with Victor. So that's why I'm going to put the referral code in. It's not because we're going to get paid. It's not an affiliate code. It's literally like we get more Victor tokens to do more stuff with our agent. So you do not have to use it. You can go direct to Victor. Again, I'm just a proponent of Victor. Uh, but if you do want to sign up using our code. Cool. That's cool too. Like, I just figured if you're gonna Try it. You can use it if you want or go direct, doesn't matter. Either way we are massive fans. It is massively increasing our productivity at the company, especially in the last month. It's kind of mind blowing. Um, and the thing is we started using this about three months ago but it got too expensive so then we stopped using it. But now the model that was so expensive back then is the one we're using right now and it's way cheaper. It's like half the cost it was, it's like that was three months ago.

Speaker B: And I would argue when I was using Victor 3 months ago it was driving me insane like ah, not doing anything to make. It was the classic AI thing where like you start using something, it's taking you more time to set up the thing than it would have taken you just to do the thing. And I don't think we're there anymore, at least with the iteration of this agent.

Speaker A: So just putting in perspective like uh, the cost of these tokens is going down dramatically, uh, and the use case is going up dramatically. So we do need to just jump in with both feet. And yes, you can use it to vibe code some tools ah, at your msp. But what I would recommend is instead using that horsepower, um, to grow your msp. Um, I've had to get, I've had to have a couple tough conversations with um, some members recently who are trying to start uh, selling a SaaS product that they've vibe coded. And I'm just like, please don't do that. You have a fast growing msp. That is where your attention needs to go. Now. Coming from somebody that started Scalecon and Apex and Speed Camp, like it's because I've gotten burned on not being focused on the core thing. Granted all those things are pretty similar. They're all marketing, uh, related. I do think SaaS is dead. Like I think it's going to die. Um, unless it's very inexpensive SaaS. That's it. Unless the monthly is so low on it that someone's like, well yeah, I'll just pay the monthly so I don't have to maintain a SaaS. Ah, it's quickly dying. So I don't Recommend Starting a SaaS and starting to sell it. Um, yeah, I don't know, I don't think that's going to be a very safe bet in the coming, in the coming years anyway. Anything else, Steven?

Speaker B: No, I think we, we covered a lot but I mean like I said, try it out. That's the best way to do it. I mean, I was a big man spoken about being annoyed by a lot of times, but this one's actually helpful. I mean, it's. It's actually making stuff move quicker. That sounds like an ad, but, I mean, it really is something that I'm using each day to run in the side along with moving forward design work, like being able to do website development, QA checks while I'm helping to build the A agent campaign for membership is better. And it was something that wasn't happening before. It was either I'm diverting all my time here or all my time here. And now I'm able to not multitask, but just knock out more and feel confident about the result compared to previous iterations of these tools.

Speaker A: Yeah, it's a wonderful time. It's a wonderful time to be in business. It's a wonderful time to be adopting these technologies. Um, it's a wonderful time to be an agency. It's a wonderful time to be an msp. A lot of positive things coming. All right, y', all, appreciate you so much. Thank you so much for listening and keeping us employed. And we will see you. We'll see you on the next

Speaker B: podcast. Sam. M.

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