Nigel Moore is back! Business, AI, and ScaleCon26!

Speaker A: Hey, Steven, we gotta figure out an intro to the podcast. Well, Skillcon's right around the corner.

Speaker B: Why don't we try this?

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Speaker A: hello, everybody. Thank you for listening to another episode of the no Fluff MSP marketing podcast. Uh, today we've got not just a special guest, the most special guest. Nigel Moore is in the house. Nigel, every time you.

Speaker B: You hear me up, and then I've got to. Then I've got performance anxiety about having to show up of someone that's got something to say.

Speaker A: Yeah, you got to deliver now. I mean, it's been said. So, man, it's good to see you. Uh, um, one of the greatest things, at least for me, when it comes to scalecon, is, well, obviously the event's great. Getting to see everybody, just an amazing experience overall. But I get to work with Nigel a lot. And, uh, it's kind of funny. I told the story at scalecon24, when it's like, when you first LinkedIn messaged me, I was like, no way. This is Nigel. This must be an intern in Nigel's LinkedIn. Uh, because it's just funny because I always followed you and looked up to you and learned from you, and now we're working together. Surreal. And it's cool. So that is such a positive outcome of scalecon, at least for me. And then, unfortunately for you, you got to deal with me. So it's like kind of a counterbalance,

Speaker B: you know, deal with all the craziness. But likewise, you got to deal with my. And there is a very real reason why I didn't have a business partner for about 15 years after, or probably 10 years after, having a few, um, call them lessons with previous business Partners. And, um, it's been a long time since I did. And you and I have worked incredibly well together on this project. On the Scalecon project.

Speaker A: Yeah, it's been fun, man. Well, that's good to know. Glad you haven't, uh, kicked me to the curb yet. Um, so, you know, obviously we're gonna get into Scalecon. That is, it's imminently coming up. But also, you know, a lot of the listeners know you and, and they want to hear from you. So I do just want to like, start with kind of Nigel and the Tech Tribe. I mean, it seems like you guys are just on fire right now. Like, you're the weekly updates, everything you're releasing this. You just seem like you got a lot going on right now. So let's use this and talk about a little bit. Do you want to kind of tell people what are the most exciting things going on in the tech tribe right now?

Speaker B: We will hit our 10th anniversary in four months. Five months. What are we, the eighth? Yeah, five months. We'll hit our 10th anniversary of the tech tribe opening to the door.

Speaker A: Wow.

Speaker B: Uh, which is wild to think back, um, over all those years where I had this little idea for a couple of hundred person community. And we're now nearly at 4,000 in there.

Speaker A: Wow.

Speaker B: Many years later. And I was talking to somebody recently at a Mastermind, I was over in Phuket at a Mastermind in Thailand. Um, and we're talking about our journey. And I kind of realized that we just had eight and a half, nearly nine years of, uh, back to back. Every single month was bigger than the previous month. And um, and I kind of just like we've just been in the, in the, in the weeds, just holding on for dear life, just keeping up with that growth. And I hadn't pulled my head above the clouds for a little bit and gone and looked at that and gone. Holy crap. Like, that's pretty rare for a business to have eight and a half years of consecutive back to back, month on month growth. Um, and so we went through that and that sometime during last year we finally stopped that growth. And we'd stopped all marketing activities for a while because, um, we just didn't want to grow any further because we were too busy trying to hold on for dear life and trying to backfill, fixing some technical debt from years ago and whatnot. And so these last 18ish months, 12 to 18 months, has really been, uh, put the brakes on everything, pause everything, and rebuild a bunch of stuff in the back end that I've been wanting to rebuild for many, many, many years. We just didn't have the capacity to be able to do it. Now we do. And um, so we've just spent the last 12 to 18 months kind of um, just getting a ton of things in place for the next phase of the tech tribe, which is, is just as exciting as the first phase of the tech tribe. We've got a bunch of initiatives happening where we've split into multiple plans. We've got um, our uh, content team cooking with gas with loads of awesome resources that are coming out as you mentioned, um, left, right and center. Um, we've got this crazy world of AI that's that's taken like um, the entire planet by, by storm and um, and we're running with that as well. And MSPs are uh, very uniquely leveraged to be able to profit enormously off that opportunity. And um, and so we're working with that as well and helping MSPS figure that out. And um, and because we're one of the pillars of what the tech tribe is, is obviously community. One of the other pillars is content for us. And um, and content as, as kind of in this funny space where you can go to AI now and say, hey, go and drive me up this lead magnet and go and build this website for me and blah blah, blah, blah, blah. And there's MSPs out there doing that. But what they soon come to realize is that the, the stuff that you get with very basic prompts is boilerplate and garbage and it's not working out there. I'm not sure. It might look good on the surface, but there's, there's so much nuance to stuff out there. And so, so we're still taking that extra layer that MSPS don't have the time to go and do and, and taking it from. I'm going to say, I was going to say good, but I'm going to say taking it from AI slop because there is so much damn AI slop out there. Taking it from AI slop to again world class, which is what we always aim to in there. And taking stuff, even using AI to generate world class marketing content or resources for an msp, um, takes time, effort and energy. And that's time, effort and energy that we take that off the plates of the MSP so they can be out there talking to customers and doing projects and closing deals and doing all the types of work that they should be doing, not sitting in the back end trying to vibe code these things that um, they really shouldn't be wasting their time on. And so we're kind of playing with that, that phase of the world at the moment, helping MSPs learn how to better conceptualize and commercialize, um, AI services to their clients. Starting all the way down from the base of like governance and risk and compliance and security and whatever, and then stacking stuff on top of it around, um, around. How do you sell AI to your clients in terms of project work or even ongoing work in there, like um, and whatnot. But um, yeah, it's a wild space at the moment, running at a million miles an hour, like the industry is running at a million miles an hour. There has never been more opportunity in the industry than there is now for, uh, those msps that are excited about their business and they've got energy in their business you can clean up in the next couple of years. Um, there's no two ways about it. There's so much need for technology partners. And I've just used the word MSP 50 times in the last rant. MSP is just such a horrible name for our industry. It doesn't describe accurately what we do really. The industry are the tech technology partners to small business and they're the technology partners to the backbone of economies and, and the US economy, the Canadian economy, the Australia, New Zealand, UK economies. We're all run by small business. And all those small business need to be partnered with a technology partner that's helping them leverage technology and secure themselves and, and learn knowing how to innovate and all that sort of stuff, uh, and leveraging AI and whatever. And so that opportunity is ginormous, like absolutely wildly big. And I'm excited that we've got a little part in, in there that we're helping msps, slash, tsp, slash, itsp, slash whatever the heck you want to call yourself, um, enjoy this period. It's one of those things that there's some MSPs out there horribly enough that feel like it's the end of the world to them and they feel like, hey, this is the death of my business and whatnot. When the reality is it couldn't be any further from the truth. You just have to make some different decisions. Like we had to make when we transitioned from break fix to managed services. Like we had to make when we transitioned from selling infrastructure to cloud. Like we had to make when we started going from antivirus being the only security tool in a stack to 50,000 cyber security tools in the stack. Like there are all these shifts that we've had to make in the business model over the years, um, and this is just another shift in the business model and a shift in thinking and a shift in education and skills and some tool sets and whatnot. And the way you, you, you have your conversations with your clients and um, and as I said, the people that are, that take that bull by the horns and run with it are going to clean up and have an amazing time over the next few years. And those that don't, unfortunately, are going to just be on the wrong side of the gap and the wrong side of the tracks over the next few years. And hopefully it's not too many of them out there. But, um, and if you are in that world where you think it's all doomsday and end of the world and that AI is going to eat your business up, um, nothing could be further from the truth. Get rid of that scarcity thinking. Don't let it into your brain and go out and hunt the opportunity and, and get out there and take advantage of it.

Speaker A: Yeah, a hundred percent. I mean, this is the greatest. No, this is, I mean, it's like, I think it's more like a speech than a rant. It's like, yeah, like almost with my hands, um, up. Like I'm at church. Preach, brother, preach. Yeah, it's, it's so true. This is like the most exciting time ever to be in business. I mean, it's just, it's like, you know, like you said and you mentioned, as long as you're energetic and you're adaptable and you're ready to rock and make some changes. Um, yeah, I mean, I see an agency too. Like a lot of marketing agencies are like, I'm getting out because this is the end of marketing agencies. I'm like, are you kidding me? This is the best time in the world. This is the greatest time. We have more tools, we can get things done faster, we can create content quicker. Like everything's better for us. What are you talking about?

Speaker B: You know, ah, especially if you focus on the outcomes. That's the biggest thing. Focus on the outcomes. Too many people are focusing on the, uh, hey, we're a marketing agent, like in your space, essentially. Like we're a marketing agency and our, our whole big usp, like our, our, uh, the whole reason we exist is to create, um, social media stuff. And it's like, well, that's not the outcome that the client wants. The client wants leads. The client wants, wants a marketing engine that's generating them new clients in there. And so it doesn't matter that most clients out there don't care what you do for it. And they're not going to come to you nowadays to, uh, as a social media content company, like those sort of companies are dead in the water. But the ones that go out and say, hey, we're focusing on leads and we're going to build your leads 100%. Like there's uh, so much opportunity for that out there and that ain't stopping anytime soon. It's only speeding up.

Speaker A: Yeah. And it's funny because I went through a hardcore phase, especially the first part of this year where I was building everything myself. Like, because A Claude was the most exciting thing of all time. Like, I was like, this is the best thing ever. So I was like building like crazy. I'm like, I'm going to solve all of my own problems. I don't need anybody. So I just started building and building and it was amazing what I was building. It was exciting. And then until, and then it came. I had this epiphany, like kind of the beginning of this quarter. I'm like, no, no, I need to run my company. Like I.

Speaker B: Exactly.

Speaker A: I would rather the IT company, the software company, all these different vendors I work with. Why don't I just want you to use the tools so you can do your work better and maybe even lower my price? Like, I want you to use tools I don't want to use. I want to use the tools for my shit, you know, like, so it was an epiphany that I think a lot of business owners, like the pendulum's almost swinging back where they're like, no, I just want to hire a technology person to come in and implement AI properly into my business.

Speaker B: Yeah. It's a conversation I had yesterday with, with someone on my team is that we're, we're seeing this over the last 6ish months, uh, a number of MSPs. Um, and, and she was pointing it out to me and she's saying, oh, there's these msps M that are out there that are going and vibe coding their PSA tools and their RMM tools and all their internal tool sets. And I said, I will guarantee you I'll put money on the table that every single one of them is a one, two or three human business. There's no large MSP doing that stuff at the moment. And she come back and said, yep, you're right. They're all small, tiny ones. And I said, that's because it's the, the curse of our industry is we're wildly addicted to amazing technology. That's why we run an MSP in the first place. And this stuff, Vibe coding and whatever, is wildly awesome technology. Like, it's phenomenally cool and fun to play with. And the problem is, I saw an example of it that I used the other day is that I saw an MSP that had Vibe coded this crazy internal platform. They'd gone out and they'd gone, oh, well, I'm paying, I don't know, 500 bucks a month to, um, eight vendors that are providing me all these different things like my cybersecurity tool stacks and my strategic alignment things and my PSA and my ticketing and my accounting and my whatever. And so they spend, I think it was something like three to six months Vibe coding, all of that stuff. Um, there's still a one human business, right? Still a one human business. Imagine if they spent that three to six months building their marketing engine and just paying a couple of hundred bucks a month for those vendors to do the tools, to use the tools in there. The business would be wildly different right now. But what they are now is still a one human business with a struggling marketing engine or no marketing engine with a bunch of tools that now they have to maintain. They have to maintain, and they've saved themselves a couple of hundred dollars a month. That's it. A couple hundred dollars a month. It's like, bad decision. Sorry, uh, decision. And, um, and sure, there's, there's, I'm painting with a broad brush there because there is benefits in areas where you can go and do stuff there. But, but the one I hate seeing the most is that is when you've got these, these smart, um, smart engineering background people, like all of us tech geeks that love playing with that stuff, just wasting days going and building these versions of tools. When the mature, like the mature supported MSP specific version of the tool costs 100 bucks a month, as wild. Like, if it cost $10,000 a month, then you were a tiny MSP then, yeah, fair enough. You might want to go and Vibe code it, um, your own version so you can get something there. But they're, they're in the hundreds, fifties hundreds, a couple hundred dollars a month that they're, they're spending these months replacing in tools.

Speaker A: There's this ironic dichotomy that's occurring right now too, where the same people who are like SaaS is dead. I don't need other vendors. I'm building myself. I'm going to build a thing. And then there's this literal thing that happens on so many of those Cases where they're like, I'm going to sell this thing. What are you doing here? You're saying that's not a thing anymore. You're going to do it, but you built this and now you're going to sell it. Like, wait a minute, which is true? Which one is true? Um, I'm confused. And I think that's the caveat where if you're someone listening to this and you have gone really down that rabbit hole. Great, let's monetize that now. Like, maybe you're really good at building these things for companies and finding, you know, building agentic, you know, building agents to do specific tasks within companies. You should monetize that, you should start marketing that and then you should sell it like gold. But we can't just be stuck in. I got to build the thing for myself to make myself 2% more efficient. Why don't we use that to grow 200%?

Speaker B: Exactly. Imagine you for these people as well, that um, um, uh, spending these hundreds and hundreds and hundreds of hours Vibe code, whatever term you want to use. I hate the term vibe coding, but vibe coding, these, these tools for themselves. Imagine you went and found some challenges in your clients out there for, for this stuff and just charged them for it. You would have, instead of having a tool that you've just replaced $100 a month vendor tool in your tool stack, you would have probably had 30 to 50 to $100,000 worth of new revenue in your door and a very happy client where you've gone out and you built them something super custom for their specific business because they're not, they don't have the resources internally to go and code up what they've been, always been wanting to have out there. Yeah, that's, that's really where the opportunity is. And if you are in that state and you're out there loving this whole building of, of stuff more than you probably love solving outlook issues or Wi Fi connectivity issues, then that's probably an indicator of something that you should go and maybe transition the core mission of your business across to, uh, being an AI agentic build factory out there, which is a great technology partner business to have absolutely part of business.

Speaker A: So any other updates on Nigel or the tech drive or anything at all before we kind of jump into?

Speaker B: I moved house. Yeah, that's kind of a boring one.

Speaker A: Um, I don't know about that.

Speaker B: Boring for. Boring for people listening. Oh, the guy being interviewed just moved house. Cool, Cool story. Um, but, um, no, not too much crazy in my world. Um, like we're just head down, bum up. I've essentially moved into a new office finally which was good because we did go through this whole big house move. Um, took us nine months to go through a house move which is a little bit crazy. Lesson learned in don't accumulate a lot of stuff. We were there the last place for nearly 10 years and with three kids, um, and a wife that loves keeping things, we had accumulated a lot of stuff and it took us nearly nine months to go through the process of moving place to the new place. That's one of the things in Nigel

Speaker A: world, um, that's exciting. Yeah.

Speaker C: I don't know.

Speaker B: Yeah, tech tribe for us. We're about to uh, we're going through the process of um, building up our next tier of plan which is called um, I'll release the cat out of the bag a little bit here called Tribal Rainmaker. And um, I was hoping you would. Oh good. It's going to be a cohort based um, container for people that want to put fuel on the fire of growing their MSPs and build their marketing engine in there, uh, which as we know as you and I have dealt with for many years. Like the number one challenge that every MSP has, or nearly every MSP has out there, or every TSP or whatever again you want to call yourself is, is the acquisition of new clients out there. And we've built a bunch of stuff over the years to help with that. But the one thing we haven't built is a cohort based container to be able to get people to build that engine together through a formalized framework. And so we're going to building that out at the moment and hopefully scale quantish time just after scalecon will be going, launching the first few groups of that and getting that up and running and um, and whatnot. So that'll be fun. We've also, I guess this is the other part of the tech drive is the last 18 months we literally rebranded and rebuilt the whole community and back end and portal and everything. Um, like crazy. Like I went through a huge rebranding and stuff and that was part of that whole things that we just needed to clean up phase that we went through. Um, so the community experience now is the light years better than what it was, um, because it kind of got messy over eight or nine years of growth and sprawl and we've cleaned it all up and it's now got a far better mobile experience on it. And um, we've just in the past couple of months hired a new Head of community Tali, who's got some great background around building, running and leading um, community teams around the world in other B2B scenarios. And so she's kicking off a bunch of initiatives to, to, to bring some energy back to the tribe because we went through a bit of a phase where we were just working so much on the back end cleaning stuff up that the uh, the community itself has had a, a bit of a dip in energy because we just haven't been focusing on it while we've been cleaning and cleaning and cleaning and rebuilding and rebuilding. And so the last couple of months she's been in there doing things and um, things are cooking again and on fire in the community. And we've just launched our, our very first what we call tribal council which is our partner advisory council. We've got I think 11 people on it. 11 or 12. And um, and they're our council of our members that are going to help us uh, God represent the community through this next phase of the community uh, and uh, the business as we go. Like um, I always liked, I always use the analogy of um with my team M. Especially of um, our business has gone through many different phases and like in the first two years of the tech tribe we were literally the, the screaming baby that soiled its diaper every, every four hours. And um, and that was our first two, two years of the tech tribe. And then we, we started putting on pull ups and putting on some shoes and we were able to run around the place a little bit and bumped into walls and, and broke our lips and had to go to hospital for stitches and whatever. And that was the next couple of years and we worked our way through all those phases like a, ah, human grows. And we're now um. The way I see us in the tech tribe now is we're moving out of that phase of um, high school and going into college and we're now kind of gotten a little bit more serious. We're building a bit more of a leadership team. We're taking things even. We've found our footing in the world now. We're now I dare say the largest paid community in the MSP space. Um, I'm pretty sure we are. I don't know, there's probably, there might be some others that are bigger but I don't believe there is. Um, which is cool but it's, it's just a good starting base to start the next phase of our journey from. And like Jeff Bezos always has in his philosophy with Amazon is that every day is day zero. And I see that in the tech tribe is like, it's always been. My thing is like every day we need to be fighting to, to, to build something freaking amazing m for our members. We can't rest on our laurels and we can't get lost in um, complacency because that's when, when you just go backwards in there. And so we're still in that phase and I'm still, still 10 years later. The excitement is different excitement, but I've still got that excitement for building what we're building and, and taking us through that next phase of the business now as a, uh, with the pimply teenagers now gone and we're now the, the slightly mature but still a little bit boisterous person entering college and um, as a business and, and then there's a few more phases after that that we can, we can certainly go through. And I'm kind of excited for them, but that's where we are in the business at the moment. And um, and I'm really excited for this next, the rest of this year and next year because we've got all those rebuild projects kind of in our rear view mirror now. And now we can really start to, to double down on all the cool front facing stuff that I've been wanting to do for years. And um, we just haven't been able to because of all this backend technical debt that we've been carrying for a long time, which is, is mostly out of the way now, which is cool, man.

Speaker A: I love that analogy too. That's such a good way to put it. So you not only did nine months of cleaning out your house, probably feeling real lean and fresh right now, you did the same with the company. That's, that's great.

Speaker B: Pretty much it was just a phase of rebuild, like a phase of rebuild, reset, realign, clean, um, throw out and, and whatnot. And um, yeah, you got to go through it. And as I said, eight and a half years of constant month on month growth, you just got to stop somewhere in there. Like it just can't happen forever. Like you guys can't do that forever. And in my msp, we went through some similar stages and we went through some growth and growth and growth, growth, growth. And at one stage, actually I think it was two stages. Yeah, it was two stages. We had to just stop and say, okay, no more clients, like no more clients for now, for the next couple of months, because shit's breaking. Pardon my language. Um, and, and we need to go and reinforce things because if we take another client on now, we're going balls and we're gonna, uh, we're gonna have problems. We're gonna let let hackers in or whatever, we're gonna drop miss backups or whatever the heck it happens to be. And so we had to, to stop new clients coming in and when. And the good thing is, is, And I always say this to MSPs when they're like, oh, uh, but I'm, I'm not, I don't need any more clients at the moment, so I'm not gonna market. Um, you still should market during those times. You absolutely should market during those times. And when the client comes in, like a prospect comes in, you say, ah, awesome. We'd love. We are at capacity right now. We're building more capacity. So give us another month or two and we'll check back in with you. Yeah, you know that that client will be desperate to work with you at that point in time. Like, desperate to work with you if you position like that. Uh, whereas if you come in as a, holy crap, please, let's start working today. Like, we need you now as a new client like you. You reek of desperation. They're not going to want to work with you. It's that whole red, um, velvet rope that they use out the front of clubs. Like, as soon as you put a red velvet rope out the front of a club, everybody wants to get into that club line and everybody wants to go and party in that club versus the one beside it. And um, and the same thing happens. It's a very, um, it's a great, great, great position to be in. And it's one of those things that more MSPs need to do it when they get to certain points before they, they and to just stop and consolidate and, and reset, rebuild, re. Architect a bunch of things to position yourself for that next phase of, of stuff coming in. It's, um, it's. Every business should be doing it, uh, more often than what they are at the moment.

Speaker A: Yeah. 100. We did that the first part of this year and I talked about on the podcast quite a bit. I was like, this is the first time in like, my career where it wasn't totally focused on growth.

Speaker B: Yeah, right.

Speaker A: I was like. Because, you know, I wasn't happy where we, we were operationally. You know, I were, I was in a lot of ways. But there were just things where I'm like, I just, I want to raise my prices. Well, to do that, I need to make sure we're operationally, that type of company. And you know, so we went through a really, it was pretty painful, but it was painful in a good way. Uh, yeah, it was, it was like, yeah, this, this is a lot of time and effort and stuff. I'm not excited about. I'm excited about growth. I'm not excited, ah, about this stuff. But like I have to do this stuff, you know, and it was really good because now we're on fire and it's kind of weird. I don't know if this is a good advice or not, but it, it, it's like, it's kind of crazy how many problems go away by hiring more expensive people.

Speaker B: Yeah, 100.

Speaker A: It's such a weird thing. Like I kept trying to fix the process and fix the process and then I was like, no, the process is pretty damn good. Then I started looking at the person, you know, and it's been, it sucks. I had to fire four people in the last like six months, but I've replaced them with more expensive and higher, I don't know, competence people. And I'm like, oh, all those problems went away now. They all went away. I was like, oh, wow, okay. And now I'm like, I need to hire a quarterback.

Speaker B: Yeah. Hey, peanuts get monkeys.

Speaker A: Yeah.

Speaker B: As horrible as that is, it's, that's unfortunately true. And I've learned that lesson many times over the years and, and um, and now we've got an incredible team of people doing amazing things and, and um, as I said, we've stepped up into like, I've had to go through that growth journey myself of being like in those early stages when we're a diaper led business, like sorting our diapers every day. We were just a scrappy. Like I was a scrappy startup founder. I'd run my own MSP, but again that was only a tiny MSP. We only got to 12 stuff. And um, and the tech tribe was the same I had. I was going through that scrappy startup phase where I found a lead and founder managed and I'd built a team of doers around me and those doers just did what I said in there. And that gets you through one of those phases. It gets you through that scrappy found lead, dirty diaper, uh, kind of phase. But it doesn't get you further than that phase. You then start bumping up against these, these ceilings. And those ceilings are good decision making ceilings typically. And if you've just got a team of doers, they're typically not going to be skilled up in being able to make good decisions. In. In their departments. And so that all comes back on you. And so I've had to change from being the founder to being the CEO of the tech tribe. And I'm still going through that transition at the moment. It's been a couple of year, Jo, Transitioning from founder to CEO. And, um, and that's a learning journey pretty much every business owner goes through. Unless they're. They started off as a. Like, it's very rare to find a CEO that actually went through, like, an MBA or they went through some sort of thing and they were able to jump into the CEO's shoes straight away. Most people start off on the way we have where you start off. Scrappy found a lead, especially in the MSP space where we're most boot. We're mostly bootstrapped, um, startups, and we mostly grew organically out of people asking us to solve computer problems. We. We all go through that transition of being a, um, Scrappy startup founder to m. Eventually a CEO. And a CEO's role is to build a leadership team around them and provide the vision that the leadership team goes and executes on.

Speaker A: Yeah.

Speaker B: Um, and that's a big, big, big difference to a founder that just says, oh, come up with all these ideas and can you guys just implement them? Can. Can you do this? You do this, you do this, and. And you're in the weeds with them all day, every day.

Speaker A: It's a very different completely. And it is. Yeah, it isn't definitely. Transition is a good way to put it. A painful. And. Yeah, so it's like. It's almost like I could see some

Speaker B: trauma on your face there.

Speaker A: Yeah, it's good though. Like, I'm coming out of it. It's like, all right, this has all been good. Like, it's like, uh, you know, I don't want a bunch of success without the. Because it's. You know what's weird is when I first started MSP camp, everything happened so fast and easy that I was like, oh, running a business is easy. That was literally my mindset. I was like, oh, this is heat. Like, what? This is no problem. And then it took this last 12 to 18 months of like, just brutality and scars, and I'm like, okay, good. I need that. I want that. Like, I've had to get more fiscally responsible. I've had to do better training. I've had to do better delegation. It's like, okay, now I'm actually starting to become a real, like, business owner.

Speaker B: Like one that alone to say no.

Speaker A: Yes. That a lot that one's been creeping back in lately. I'm pushing it out. Uh, so, you know, speaking of, you know, Scalecon, uh, the day after, you know, you talk about moving your house the day after Scalecon. I don't know if I've told this. I know I've told you the story, Nigel, but I don't know if it's total, the podcast, but, um, the day after Skullcon, the day back we got back from Skullcon, my wife's like, we're moving. I'm like, okay, that's right. So I'm like, you. We went through and had to get rid of like 60 of our stuff, which was like, so glad we did. There was shit everywhere. We moved into a three bedroom, 1200 square foot apartment with a family of five and a new baby. And because everyone was going to work on the house during that time, so we got a year lease on the apartment. Uh, we knew, we told them, hey, we're going to break this after like three, four months because the house is going to be done and we're going to sell that house and find a new house. Day two of being in that apartment, I looked at my wife, I said, I love you and I love this family. Um, we have to move out of here right now. So I continue doing so. That continues to happen. I was like, because this is so, like, I can't do this. We moved from a 4000 square foot, two story home to a 1200. 1200 square foot apartment. Like, I was going crazy. So, uh, we then tried finding another place to rent. We went back to the house. I get. Or my wife went to my house, I get a call and she's like, she's crying. I'm like, what? She's like, I love it. I'm like, oh, no. So then we get the movers who just moved us in the apartment back three days later and they're like, you guys look familiar. And we moved the rest of our stuff back in that house and now we're here. This is our forever home back once again, our forever home.

Speaker B: You know what? So many people should do that. Move out of their house for a week or two. Yes. Completely reno it and move back in. Because you will just reset everything.

Speaker A: Yeah, it's. It was the most.

Speaker C: We.

Speaker A: It was like, you don't know what you got till it's gone. And we almost lost it. Now I'm like, I will never let this thing go. And all of our shit's out of the house now. So it's like, exactly, yeah.

Speaker B: Your accumulation of garbage. Yeah.

Speaker A: Uh, so, um, I just figured that'd be a good segue into our scalecons. It was right after Scalecon.

Speaker B: That's coming up.

Speaker A: Yeah, that's coming up now. If you're listening to this, um, we are just five weeks away from. I don't know if I'm doing the math right there, but we're like five or six weeks away from Scalecon. We are, you know, over two. We're at 230 registered, and more people are registering every day. So, like, we're at the same momentum as we were last year, which is exciting. We have some incredible sponsors this year, many of which came, uh, from last year's as well, so they just wanted to renew, but we got some fresh faces there, too. Um, we're doing the same format as last year, so last year we kind of broke the ice with this welcome reception. And it was great because we all got to just hang out, meet each other or reconnect with each other, talk to the sponsors, have a great relaxing night. No learning, just hanging out. I really liked that last year. What was your experience on the welcome reception?

Speaker B: That was good. Um, it's one of those things that you and I, we get to an event like that and there's 300 people that want to talk to you all at the same time. You're like, whoa. And. And for, again, for us introverts in the industry, it's, um. It can be kind of crazy having that amount of stuff, but it was. It's kind of cool. Like, whenever I go to most MSP events nowadays, they're just places where I've got lots of friends, like, lots of friends. And, uh, chore sessions are awesome, sessions are great. You learn tons of stuff and you get all this different perspective. And at scalecon, we've got a bunch of speakers offering all sorts of different fresh perspectives on what's working in the MSP growth space. Um, but a lot of it is just catching up with friends and seeing what they're up to, too. And with every conference around the world, every conference mastermind, every, Like, I do a bunch of them. And the Half the value is in the hallways, like, half the values in the conversations you have at things like welcome mixes and, and the lunch sessions and whatever, because you're literally hearing the very specifics of what some MSP on the other side of the continent is doing in their business. And so to me, it's. It's just a gathering of friends and a gathering of the industry and some new Friends, some old friends, and everyone gets together and shares. And that's like the tech tribe is built on the sharing generosity of our, um, our industry, scalecon shares. That same thing is that everybody there is sharing and they're coming with a growth mindset. They're all coming along because they want to grow. The whole thing is about scaling your MSP and growing your msp. And um, and so they're all got the same heart in that they want to grow. And, and our MSP industry has that same generosity of spirit where they're happy to share what they're doing as well. And so to me it's just this melting pot of sharing and helping and serving and great conversations around what's working and what's not and, and whatnot out there. And the good thing is, um, is because this conference is not focused around, uh, particular uh, like a PSA tool or an RMM tool or any of those sorts of like cyber security suites or whatever. The conversations are far more focused on growth and far less focused on toolset. Yeah, sure, we're MSPs. You're not going to stop us from talking about tools when you're at a, at a, in the industry conference. But when I was there last year and the year before, like, whenever you sit down, you're chatting with people, it's all talking about leads this and CRM's that and marketing strategies this and growth that and cold calls over here and like, and that's, that's being in uh, an environment like that where there's those conversations. All it does is, is excites like, it's just there to excite you and inspire you and, and the goal is that everybody comes away with it going, ah, crap. Like I'm now more excited about growing my msp. Let's it put, get back in and I'm going to implement that thing I learned from that person and this thing I picked up in a hallway conversation and that thing over there. And I'm going to get in and do them because I've been in an environment where everybody else is focused on growth and that uh, to me is the bigger thing out of the whole lot. It starts at the welcome mixer and extends the whole way through into something cool that we've got on the final last or the day after of this one. Yeah, we don't want even more of that deeper. Which I'm sure you might announce sometime soon.

Speaker A: Oh yeah, it's coming on the podcast. We're gonna, we're gonna say that to the end. So you keep listening for. If you're listening to this. So we're gonna, we're gonna, we're gonna do the classic YouTube cliffhanger. You just gotta hold on tight.

Speaker B: You, um, gotta listen to us babble on about all this other crap until we get to the juice.

Speaker A: There's a fast forward button, but please don't, please don't. Or you can, I don't care. Just whatever you want to do. Um, so, all right. And then moving into. I just, I like the format. So we're gonna keep doing the format. I mean, it just seems work really well. Day two, obviously. Day one. Hey, let's break the ice. Let's, let's talk shop. Let's. How are other people growing? Um, I learned a lot during that time. The next day we're doing marketing. I'm super excited about this day. Like I am every year. I'm the marketing guy. Uh, but we just have some heavy hitter presentations. I'm just like super excited about one particular. Actually talked to Mark today. Mark Umstead. He's, uh, he does all of his content for the week in one hour. And his inbound, his inbound leads have been insane. Um, and primarily what he does to grow is content, content, content, content, content. He's a con. He's like me. He's a content freak. And it leads to real inbound leads. Um, it's not a surprise, it's not a shocker. So he's giving exactly how he does it. He's giving away literally the skills he use. He's giving away the exact playbook. He's literally his, his giveaway is exactly what he does. Like the exact cloth skills, everything. Um, so, you know, just things like that. Like Craig Bell's coming back. He did so good on his 10 minute tactic last year. We're bringing him back and he's been, me and him been talking a lot on like what he's doing. It's incredible. So we just have some, we have a lot of really good people on that marketing day. And many of the speakers are current MSP owners or marketers or salespeople. It's like they're in it right now. Like this is, it's pure, it's the practitioners. Um, so I'm just super excited about the marketing day. Then we got a marketing panel with uh, of course, the legend, Nigel Moore. Um, super excited to have him on

Speaker B: the panel, dragging me up on that stage.

Speaker A: Well, I thought Nigel did two presentations last year. He was so burned out. I'm like, dude, panel's Fine.

Speaker B: I'm still recovering from that.

Speaker A: Okay. And then, you know, we're going to teach you how to get the leads right in the marketing day. And then day three, how do we close the deal? Sales in the morning, and then how do we nurture an upsell, uh, account management in the afternoon. So very excited about the agenda, Very excited about the speakers. Unfortunately, I'll be closing the marketing day, so I do apologize. Yeah, we. I got seven good reviews from last year's presentation. So I was like, that's good enough, that's good enough. I'll close this thing out. I got seven thumbs up from my team.

Speaker B: It was mom, my three kids.

Speaker A: That's five. That's enough ego boost to do this.

Speaker B: It's gonna be fun. There's some, some old friends as well. I'm excited. Um, we've got Todd Kane coming on.

Speaker A: Yes.

Speaker C: Sunday.

Speaker B: Um, Todd and I have been virtual friends for many, many years and he's done a bunch of stuff in the tech tribe and, and he is one of the world's smartest humans when it comes to the account management side of an msp and, and the whole service delivery side of an msp. Um, so it's going to be exciting to see him up there and sharing his stuff. We've got Jamie Warner, who's another friend of mine out here in Australia. He's. Him and his brother grew their MSP from. I'm pretty sure they bootstrapped it from nothing. I think. I'm pretty sure it started from a, like a dining room table like mine did. Um, and they're now sitting somewhere around the 10 or 11 million dollar mark in their MSP, um, with just two main strategies that they did in there. And so Jamie's coming across to share a bunch of stuff which would be cool. Um, they're, they're the MSP that when I had my msp and we're sitting at like a million and something dollars and I'm looking at at them in the world and I'm like, oh man, I just want to be like Jamie. He was the one that, like, what do they do? That's that I need to learn from, like that be inspired by. I remember meeting his brother at an event probably 15 years ago or something now. And um, and just hearing we. He was chatting, it's like, oh, we build our MSP to this. And I'm like, holy crap, that's freaking awesome. And they're always these, a couple of steps ahead of me. And so, um, I'm super excited to See Jamie up there and sharing some of the stuff that's, that's got him through that crazy journey of essentially 0 to 10 ish million a year in, in, in income and um, or in revenue and um, and a very solid cemented status in, in the local Sydney market out here. Uh, which is awesome. So because it's got people that are doing that, which I'm excited to go and, and just. I'm always excited when I'm seeing growth. People talk about growth in, in our space and just hearing all the different ways people do it. There's 50 million different ways to skin a cat. Um, but there's also some best practices around how you should skin a cat out there. There's ways you shouldn't skin a cat. And what this is about is just seeing some of those, those real ways that you should be doing it. And I know a lot of msps get um. One of, one of the biggest mistakes I see a lot of MSPs make and not just MSPs like every business, and I've made this mistake probably many times over the years is when they approach the concept of growing their business. They go out and they hear um, these people say oh, but you have to be different from everybody else out there. And so they just take that to heart completely and they say well if I have to be different from everybody else in my marketing, then that means I also have to pick different marketing channels out there than everybody else. Um, and that is such a big mistake because um, sure you've got to be different in your positioning in your marketing but the marketing channels underneath are the ones that are working for a reason. And I often see MSPs go, oh well I'm like everybody's doing Google Ads and direct mail and, and um, referral program and all these sorts of things. Um, and so I can't do any of them because they're doing it and someone told me that I have to be different. So I'm going to go and put a banner up in my local dance studio for my stuff. And I've literally had that conversation with an MSP before, no joke. And I'm like ah, like that's, that's not what you, you missed the, the message in there. The message was, was given incorrectly and that, that yes, you need to differentiate why your MSP is different. But be careful around that choice of marketing channels out there. That's why coming to places like msp you get to see what people are doing, what marketing channels are working out there, um, right now and, and for most MSPs out there, you should be going out and following in the footsteps of the people that are getting success in those marketing channels and figuring out your point of difference within that channel, not in a new channel, new, untested channel out there. Um, there comes a time in your marketing journey when it's time to go and test new marketing channels, when you're an adept marketer and you understand marketing experiments and you understand your unit economics and whatnot, and you've got some budget under your belt to play. But until then, you need to be going and following tried and to. Tried and true methods. Tried and tested. Sorry. Methods of marketing channels out there. Because otherwise you're just throwing money, good money at the wall and trying to see what sticks and none of it is. It's all going to fall on the floor.

Speaker A: Yeah.

Speaker B: Uh, and rant. Sorry.

Speaker C: No.

Speaker B: 100% crazy. I hate when I see people go down that route of wasting good money on bad, bad advice.

Speaker A: Literally what I did, because I knew nothing about the MSP space or marketing when I started at Altek, is I just looked at what. There's a company, they were the largest MSP in our area. Digital Elevator. No, wait, Digital Boardwalk. And I just copied everything they did with my own spin on it.

Speaker B: Yeah. Yeah.

Speaker A: And it's like I saw they put videos on their homepage. That's what got me into videography. Like, I saw that they were doing like this type of content. Like, I literally just. I was like, that's working. And they're huge. We are small. I should follow that playbook with my own spin. Like, that channel is working or they wouldn't be doing it.

Speaker B: So, yeah, as it's called R D commonly, like, as you might think, it's, um, research and development, which is not. It's rip off and duplicate it. Yeah, go and R and D what other msps are doing. And R and D it.

Speaker A: Yeah. And it's like, that's why I tell people. It's like, dude, there's communities like the Tech Tribe and MSP camp, where we're literally just showing you, like, this is exactly what I did. It's like, this is what I did. This is the content I use. Like, this is how I did it. Yeah, like, that's exactly what it's time

Speaker B: to be creative, is what I should say. Like, it's. It's not a. You can't paint with a broad brush and say, don't be creative. But there's a time to be creative and it's often far later than what most people of thing.

Speaker C: Yeah.

Speaker B: Early stages R D. Go and figure out what people are doing. Do your variant of it and just get it out there and get some runs on the board and get used to marketing. Get, get as I said, understand your unit economics and start getting used to spend and customer acquisition costs and all that sort of stuff. And then and only then once you've built up some of those chops can you then go out and test new channels.

Speaker A: Yeah, 100% love it. Super excited about that. I also love the uh, your idea about the sales uh, panel and ah, being uh, you know we got some good personalities on the sale.

Speaker B: What do we do?

Speaker A: Well, just like, just uh, kind of like the bat.

Speaker B: Not.

Speaker A: It was like the battle of sales. Well one to have a sale

Speaker B: or something.

Speaker A: Yeah, yeah. And it's like you know we just got some strong personalities in the salesperson um, on the sales panel that all kind of have their own version of things. Yeah. And it's like this is going to be a good one. We've got Harrison Baron who's obviously, you know, tons uh, of sales experience. We've got Brian Gillette who's been at every Scalecon and just phenomenal. We got Stephen Young who has done the sales at gds, a large MSP for years. He's got his own style. And then we got Jamie Warner who's grown the biggest MSP I think out of any of them. Uh, and like kind of the older.

Speaker B: So take some gloves, boxing gloves and get them up on stage and have a cage match.

Speaker A: I got a couple extra geese. We should maybe just make it a jujitsu battle, you know. Oh, bring a bunch of white belts and.

Speaker B: Yeah, yeah.

Speaker A: Uh, yeah, no this is, this is going to be good because we get to kind of pressure test their different you know, um, frameworks and, and see what, see how they react to each other.

Speaker B: See who thinks that their way is the only way.

Speaker A: Yeah, I'm, I'm very excited about that one. Um, so another thing too that we've done that I'm very excited about is we. There's. I forget, I think there's like 50 something videos between Scalecon24 and Scalecon25 in Grobly. If you've signed up for Scalecon in the past or now you have access to all of them. M. So if you signed up right now. Yeah, if you signed up right now for scalecon26 and you didn't even plan on going, you'll still get all of that content. Right. That's just Included. But one thing we were talking about is like, there's a lot. There is a lot. And if somebody just wants, okay, give me like the order of operations. If I'm just starting marketing, what should I do? Like, where should I start? There's too much content. It's overwhelming. So we're putting together, we were putting together a skill con prep course. And this isn't a Scalecon prep course for Scalecon 26. It's a Scalecon prep course for pretty much all years. We'll update it as we go. But last year someone stood up at the fireside or at the um, town hall and they were like, hey, I think you should make Scalecom where it's like, step one, step two, step three, step. And it's like, I think it was a good recommendation in that he wants that. I was like, but if that's what Scalecom was, every year it'd get extremely boring. We'd bring no real fresh, great ideas to you and people would stop coming. We want to bring the freshest, latest, like there's gonna be a lot of AI this year. Um, we want to have new ideas. Right. And we want to have exciting topics. So this is our way of giving you that order of operations that step by step, if you really need that, which you do, make sure you review it. If you don't, if you're not caught up to speed, it's there for you. And it's 11 videos instead of 50. It's 11. So it's nice and tight. Um, and so if you're like, I've never been to scalecon, I've never done marketing. Yeah, I don't think you should maybe show up empty handed to scalecon. You might feel a little overwhelmed. You might feel like, I don't even. You're on step four for I haven't even started step one. So this course that you have access to when you register will get you caught up. And even if you don't watch the whole thing entirely and you just kind of skim through it and you get under general ideas and understandings that's going to make sure you get the most out of this year. So that is something we've done that I think is going to help you a lot if you, that person, if you're not on step three. Um, any thoughts on that, Nigel?

Speaker B: Oh, 100. Like the more you can, um, it's just prescription, right? Like the whole thing is just prescription and trying to reveal things in a logical order. Ah. As you said though, it's Kind of hard sometimes in that um, a, like when you go to the doctor and you say, hey, I'm battling with this thing. They have to go through a period of discovery to be able to understand exactly what the problem is to. Before they can prescribe you the steps that you need to take to go and do it. And so um, there's, we're kind of caught in this halfway thing. In that um, this prep course is this great thing to be able to give you the high level overview of how to look after your health for instance, but in this space how to, how to grow your msp. But then there also comes the other side of it which is the prescriptive side of it which is where hey, but each of you are in a different point in your journey. So for you, you all shouldn't be following the exact same path because you've all got slightly different nuance to your situation. And so this here is like the thing that, that Tahi has put together is like what's the, the basic logical steps that you need to understand if you're, if you're coming to a scale corner, if you're trying to start your MSP growth journey or whatever it happens to be that you at least should have bouncing around in your head before you even go to the doctor so that you know that hey, my health is this and, and whatever it is like you know the basics before you go to the doctor. Then when you go to the doctor you can have m far better conversations with them around, around what's going on and, and um, and whatnot and be able to get to the, get your problem solved far, far, far better. It's kind of just putting in that foundational piece that you need before anything in there. Um, it just speeds things up, literally just speeds things up 100%.

Speaker A: So I think you know, that's going to help us serve both. Like I don't want to leave that guy hanging who said that there's probably other people in the room are thinking the same thing. It's like. But we can't have Scalecom do that every year. So this is our way of hopefully helping both and addressing both areas where we can bring that fresh new ideas, things we haven't covered before and you still have the path in front of you. The next thing I really want to talk about this is um, this is the big reveal. We're going to do it on the podcast. Every year we do a bundle and it's kind of ah, an all encompassing package of some of the best Content from the Tech tribe, from MSP camp, and almost always there's exclusive content that's just for scalecon. Like, that hasn't been released before. Scalecon is kind of a better way to say it. This year, we have gone all out. This is by far the biggest, most comprehensive bundle we've ever given. And the reason we're doing it is we want the price of your scalecon ticket. We want you to get more value from this bundle alone than the price of the ticket. And then we want the workbook to be almost worth the price of the ticket. And then also. Oh, you also get the.

Speaker B: Oh, you actually went to the conference.

Speaker A: Yeah, you actually go to the conference. So the food, the food that we

Speaker B: supply there is worth the same value as the damn ticket, let alone, uh, everything else. Like, you stack them all together and there's a goal. Like in anything in life, you want to be giving. Like in anything in business, sorry, you want to be giving 10x the value that somebody's paying you in return. That's our goal with the Tech Tribe all the time, is 10 to 100x if we can. And there's. There's ways that you could easily value what we give in the tech tribe at 100 times what we charge for. The same with Scalecon, 100% is like this set of this $50,000 bundle, it's literally if you put all the stuff to use, you can easily, over time, bring yourselves $50,000 not of revenue India business, but gross margin India business, um, investing. That's the stuff in there. So it's. It comes down to the putting it to use. And yeah, I'm 100. Like, every single thing that we can stack in there that we can say, hey, this couple of hundred dollars for a ticket, um, literally you're getting your value before you even turn up. Value in the workbook or you're getting your value at the welcome Mixer. Like, I, I pay. And this isn't to, uh, toot my own horn, but. But I pay a lot of money for proximity. It's one of the things I've learned over the years is that, that I level up my inspiration skills and my life and business and everything by the people that I hang around. And so it's not uncommon for me to spend five to $10,000 for a day to go and hang out with people. And, um, and so to me, even the welcome Mixer, you can go to the welcome Mixer and have one conversation that makes you half a million or a million dollars over the next three years. Uh, and that's what, what I always look for when I go to these events where I'm paying $5,000 a day or $10,000 for actually $15,000 for two days was the last one that I paid for. Um, it was literally just a proximity game because I just have great conversations at these things that unlock things that I make millions of dollars out of over the years. Um, and, and more importantly turn into great outcomes for my clients and my members across my businesses. And so proximity is huge. And I think, um, if you, but the biggest thing for it is you've got to go with that frame like you got to. When I go to any event, I'm going with a frame of hey, I'm going to this event to look for the, the big swinging hinges. I'm not looking for the tiny little tactics that this like the, the little things of like, oh, uh, I need to go and fix this, this thing here or whatever, like this title here or whatever on my landing page. Like I'm going for the big swinging, swinging outcomes. And I'm, I'm, I go and with that frame already in my mind, I'm going there thinking like, what are the million dollar takeaways that I'm going to get from this thing? And so um, I'm encouraging everybody to go to, to that and turn up to the welcome, mix it turn up to the, the days, the, the hallway conversations and everything. Not with a frame of hey, what's the next little tactic I'm going to get with a frame of what's the next million dollar outcome I'm going to get here? What's the next 5 million dollar outcome I'm going to get from this thing here? Um, and you're in, you're going to be in proximity of, of as Tahir calls them, heavy hitters, like true practitioners, people that are out there doing the stuff in the trenches and getting it. And so go with that frame that you're going to extract maximum revenue out of here to the point where 300 bucks is going to be like, I think we're charging 3 or 400 or whatever it is for tickets at the moment. Like just a drop in the bucket. And sure, there's obviously other costs like your hotels and, and whatever as well. But again, it's drop in the bucket compared to the value that you can extract out of these things with the right frame. Like going to them with the right frame and looking for the right, the right things and not, not getting overwhelmed with the minutiae that doesn't earn you money going in and looking for the bombs that are going to make you millions and leave your clients loving you even more than what they do now.

Speaker A: Yeah, I mean, just on that, you know when how we met in person for the first time is you mentioned you were going to magnetic marketing and you were just like you kind of casually like, do you want to come? And like I wasn't. My business wasn't even like doing well at the time. And it wasn't bad, but it wasn't as big as it is now. And it was like a four thousand dollar trip. And I'm like, I don't care about the conference. I was like, if I could pay four grand and go meet Nigel, like I should take that bet. Like I should go do that. And that proximity is what's turned into scalecon. It's what's. You've. You've literally named my other business. Like, you know, like I almost made a terrible business decision. Like there's been so much personal growth, financial growth because of my proximity to you. And it's like, so there's so much of that where we all get to do that at scalecon. So like, dude, your point is so spot on. And I hope that people have that kind of mindset going in. Obviously they're going to learn a lot. It's going to be great. But also just proximity to people who are running 10, 15, 20 million dollar msps. Like I want to be in the same room as that human. Like, um, so let's run.

Speaker B: Does that lead to uh, day four?

Speaker A: Let's, let's drop the day four right now and then we'll go into the bundle. All right, so listen, y', all

Speaker B: drop. Look at him set this one up.

Speaker A: Nigel loves his yachts, y'. All. Nigel loves a good yacht in a good supercar.

Speaker B: They're horrible.

Speaker A: Oh, what a great addiction. And uh, you know, it took us a while, ironically to find yachts in San Diego, but through some personal connections, we found two epic catamaran yachts that are going to uh, that we, we got both of them because yolo, right? That's kind of how Nigel does it. He doesn't do like small. We're gonna go big.

Speaker B: So tiny games here.

Speaker A: So yeah, so speaking of proximity, if you know the event in Saturday, well, Sunday where we booked both yachts. So if you want to stay and you want to really get true proximity because we have a maximum of, I think it's like 90 people on the boat. It's very min and 40 are speakers and family and everyone else. So there's only going to be about 40 to 50 spots that we can even sell for this on, on Sunday. So if you, um, really want proximity, if you really want to keep it going, if you really want to get into even more intimate conversations, make sure you get that ticket too. You can get@scalecon.com I think it's around 300 bucks. Uh, because we have to pay for the yachts. Don't worry, we're not making money on this one. Um, but we do all get to go on a yacht together, so it's worth it.

Speaker B: Yeah, I'm literally just. Let's just sell it at cost so we can go and have an awesome day. Hanging out with people is what. As I said that that last one that I spent $15,000 on was like, uh, this yacht thing where we hung out on Sydney harbor in a crazy super yacht with 40 other people, 35 other people or whatever. And it was just again, proximity. It was freaking awesome. It was just loose, casual conversations. And I have take. I had some ridiculously amazing takeaways from that, that changed directory of my business. And so this last day is decompressed day. Come and hang out on the yacht if you want. Um, or one of the two yachts. I think we're going to have some, some battles of the yachts out there. So it's going to be. And I, I believe hopefully at one stage we can park them up beside each other and we can jump across backwards and forwards between them and whatnot. I'm hoping. Yeah, we'll see. But. And there's a yacht mastermind on day.

Speaker A: The yacht mastermind Battle the boats. Yacht mastermind. There are a couple of surprises, uh, a couple surprises that are going to be happening that day too. So proximity is going to be great, but there's also gonna be some fun stuff we got planned. So, uh, make sure you get your ticket. And hey, if we don't sell a lot more boat to us, right? Like only 10, 20 people that show up. You know what? You're gonna get lots of intimate conversations if it sells out. Still gonna be awesome. We have plenty of space.

Speaker B: I expect this thing should sell out. No problem. With 40 spots and the stupid price. Like again, it's. Yeah, it's stupid price. But anyway, one day someone will coach us on charging appropriately for things rather than charging stupid dollars.

Speaker A: Uh, we like losing money. It's totally fine.

Speaker B: Exactly.

Speaker A: It's, it's like every year is so fun that it's like, yeah, no, it's totally fine. It's all good. All right, real quick, I'm going to run through this 50k bundle because I just want people to hear it because it's the craziest one ever. Uh, we are going to be sending an email out uh, as well just with more information. Um, we're going to be sending the whole bundle out before scalecon so it's going to be in your hands even before you get to the event. So we're going to start off with a scalecon master course. So we put together the top 11 order of operations. The course that we were talking about is going to be in the bundle we've got. Nigel is going to be donating, um, a ready to author book. Do you want to explain that one?

Speaker B: Yeah, I should have had one sitting here beside me. Um, some of the things that we're in the tech tribe. We've um, we've built members, um, ghost written books. One on m it buying stuff. It's called the it, the Business It Buys guide. It's typically just a buyer's guide. Um, frankly, um, I'm biased but it's probably the best one in the industry. Um, there's a couple of them around there now. Um, then the second book is the cybersecurity one, we call it Secured and it's just a cybersecurity playbook for small business owners to help them understand the landscape. And then the third one is AI for small business owners. And now these books have been like, they're not just AI slop. We didn't just throw a prompt into AI and come up with this thing. We spent months on these books building something that, that small business owners would absolutely read and get loads of takeaway from them. And most importantly of all, position the MSP or the author of those books as the trusted authority to come to, to get all of this stuff done. Your cyber security stuff and your AI stuff done. Now I've spent again stupid amounts of money on trying to get ghost written books done for me, um, over the years and it's upwards of many, many thousands of dollars. It really can cost up to 20 to $50,000, maybe sometimes six figures to get a book ghost written for you. It's a very common path that a lot of authors take. They go and get a book ghost written by proper ghostwriters out there. But we've just, we did it for our tech tribe members and so we're gonna throw in a book in there, um, that you can go and, and whack your name and, and whatever on the spine and get these things printed out and um, and thump it down on a desk. When you're a prospect conference conversation or um, send it, give. Have a 50 of them sitting on your table. If you're hosting a booth in an event. Some of our members have done that recently and it looks awesome. They print out all three, all of them and sit them on the booth at the event. So yeah, uh, we're just getting one of them in there so that you can go and do it. If you're, if you're in the tech job, you've obviously got it. If you're not in the tech tribe, you will now have it and you'll be able to go and I said these things should be 5, 10, 15, $20,000 worth of value in there. But um, you got it, get it, Use it. Like I, I care far less about. I, I just care about msps using this stuff to get out there and, and really position themselves as the, uh, and really help themselves, position themselves as the, the best person in their area to go and um, to go and provide services to their clients.

Speaker A: Love it. That's gold. That's just incredible. We got the onboarding checklist, the new client onboarding checklist. This is like a keystone piece of content for the tech drive. I mean if you're not a tech tribe member and you get that, I mean it's just an absolute gold mine. Qbr, TBR Master Agenda. How to properly run these. We have almost 10 sales presentations. I have closed hundreds of thousands of dollars in monthly recurring revenue. Um, and my tenure as an MSP salesperson. I don't like sales, I like marketing. But I'm very good at sales in the MSP space. So I've put together these presentations, some of which we've never even released at MSP Camp yet. You're getting all the sales presentations we. I, uh, put together. This is basically my quasi book. Um, that's just about ready. And this is going to be the Growth Files. So this is the exact playbook step by step. I might even include the story of how Nigel rebranded it and everything. Um, but the uh, the growth, the new agency. Yes, the growth Files on exactly how we went from 0 to 30k monthly reoccurring revenue in a single month. Um, obviously it was a lot of work beforehand to get to that month. That's all the things that's gonna be in the Growth Files. Literally everything we did, exactly how we approached it. Um, so that's never been released. Obviously I'm writing it right now. So super excited about that. It is going to be highly tactical. It's not going to be a high level, like branding. It's like, okay, how did we approach branding? Like, why did we approach it like this? Right? Why did I almost call it Evo? Uh, and wow, dumb. Um, that was right, like all that stuff, like why you need to talk to your friends about your idea.

Speaker B: Don't, don't talk to Nigel. When you've got a business idea, I tend to tear them in pieces and then you leave the call crying. But completely different business than what you came to the call with. Sorry, It's a fault of mine, bro.

Speaker A: So funny. I was like, all right, I gotta get a new domain. I scrapped the whole website. I scrapped everything. It was great. And now I'm happy. I'm so much happier now. Like, this is exactly what I wanted.

Speaker B: I've learned a lot over the years of what not to do. And it's all stored up in here because I've made so many of those damn mistakes. It's not funny.

Speaker A: Nailed it. MSP Camp top templates. Some of our top templates. The MSU webinar kit. So do ready to run webinars. We have such a small percentage of our members actually running these webinars, but those that are getting great results for them and we're giving you those webinars. So just brand and go like these are gold. Please do them. They're amazing. Drag and drops presentation folders. This is brand new. We have not released it to membership yet. Um, and we're going to kind of be releasing them over the year. Um, but if you sign up for scalecon and if you're an MSP Camp member and you're not signed up for scalecon, what are you doing? Um, they're ready to run interactive lead magnets. So it is not a ebook that you download. It is literally, um, there's five different ones. So like they each have a different goal, but it's like, what is your cyber security risk? They put in. It's like a, it's basically like a, uh, a questionnaire and they put in their industry, their area, all this stuff and it like gives them a report and if they put in their information, it gives them like a robust report. I've tested them at nauseam. They're phenomenal. And they're not technical. Like your target market will be able to fill them out. So long story short is that's all being thrown in there. You can easily rebrand them and post to your site as a lead magnet. We've got the data backed top 20 social media posts of all time from MSP camp. So obviously we have thousands of social media posts at MSP uh camp, but these are the ones that we now using AI we could do deep analysis on like what is based on 80 clients that we're posting for. What are the top posts? The top 20, the ones where if you re ran a post they're going to perform well. Like without a doubt all 20 of them were throwing in as well. And then, and I think this to me is probably one of the most important things outside of maybe Nigel's book. We're doing a post scalecon accountability call and this is going to be really as long as you need it to be. But everybody that uh, registered for September 10th and gets this bundle is invited to this call. It is going to be hours long. We are bringing the top people from our team. I've got an ad specialist who runs Google Ads for MSPs around the world. I've got an SEO manager who's world class. Nigel's got incredible people on his team. I've got a CRM person, a meta ads person. All these high level people. We're all going to be on the call. So that way you're learning all this stuff at Skill Con you're going to be implementing. We're going to jump on this post Skill Con accountability call the next month to really help you iron out any issues you might be running into with the team that are phenomenal at this kind of stuff. So I don't know. I wish when I was growing the MSP I had something like this. Like I wish I had a team of experts that could literally dive into what my challenge is and answer the question for me. And so that is also part of this bundle. That ladies and gentlemen is why it's called the fifty thousand dollar bundle right there.

Speaker B: All of that funny steak knives, what you forgot the steak knives and Cutco. I want everybody that's listening to here to, to picture Tahir standing out the front of a, a store that's selling um, pots and pans and kitchen knives, talking into a microphone with a little speaker beside it running through all these different inclusions in the bundle. He, if he, if his marketing agency stuff doesn't work out here, he's got a second year in, in spruking freaking bonuses.

Speaker A: But wait, there's more, there's more. But wait, uh, you get to drive Nigel's car around for two hours a piece. Everyone that registers Just kidding. Just kidding.

Speaker B: Yeah, fun times.

Speaker A: That's a big one. There's a lot in there. This is, this truly is the most epic bundle we've ever done. Um, if you're already registered, you already got it, so don't worry. I know I got that email. Like I already registered. Am I going to get it? Don't worry, you're going to get it, I promise. And then everybody else, if you haven't registered yet and you needed one more reason to do so, let this be it. And then also get your yacht mastermind ticket. Um, man, I'm so excited. How you feeling about this, Nigel?

Speaker B: It's gonna be fun. It's gonna be fun. As always.

Speaker A: Yeah.

Speaker B: I'm taking my family and you're taking your family. I believe this time.

Speaker A: Lindsay's bailing.

Speaker B: Oh, he's bailing. Me and my crazy, crazy kids. Um, yeah, so apologies in advance to anybody that, um, has to deal with these kids that probably want to ask them a million questions and, um, and, and run around like they own the place. They, they're probably mine.

Speaker A: Every year they're like the highlight, like Harper Reed the first year, holiday the second year. Like, they're just so helpful up on stage. Oh my gosh, it's so jumped up on stage.

Speaker B: Sat behind the rego desk, like, just did their stuff. They love getting involved in those things. Um, Harper Reed, my eldest daughter, she's 13 now. She's um, she's like, I, I don't really want to speak to humans in person, but if can you find a stage where there's like 5, 000 people that I can speak to from it? And I'm like, you're bad. Like 13 year old. She just wants to speak from stages.

Speaker A: Um, that is impressive. That's amazing.

Speaker B: One day she'll have a presentation to be able to throw up on one of these stages.

Speaker A: That's awesome. We're, uh, we're writing an ad right now, me and Talon, because I want Talon to be in an ad for Apex and he wrote one where he's a knight. So we were looking and let me see if it's pulled up here. No, it's not, but there's like a 500 full suit of armor for kids and it's like epic. And he's like, dad, you got to buy it. I'm like, like it would make the ad significantly more effective if it's like a legitimate like 7 year old in a suit of armor for the ad. Because the ad, of course, for some reason he's a knight. Um, so anyway, that'll be his, uh, his point of fame. Um, man, I'm excited. Skullcon is going to be great for those listeners. If you're excited and, uh, you have a. And you have a vendor that you love and you want them to come, please send them my way. That would also be helpful. We have a few more spots. Spots.

Speaker B: We still have a few more spots. Helpful to get us to cover the cost on this thing, Please.

Speaker A: We want to keep doing this. All right, um, well, Nigel, anything else on Tech Tribe? You scale

Speaker C: this thing.

Speaker B: If people are still listening. What are we, 75 minutes into starting the recording? I think here now?

Speaker A: Yeah. All eight. All eight people that are left. We appreciate you. We appreciate you. Eight humans.

Speaker B: Exactly.

Speaker A: All right, man. Well, uh, I guess we'll go ahead and wrap up for those listeners. I hope this was helpful. I hope you got some value out of it. And we can't wait to see you at scale time.

Speaker B: Au revoir.

Speaker A: All right, bye, everybody.

Speaker C: Bringing the best to the stage the most clever Teaching the latest tactics to scale to get more leads to make the sale it's time to go, time to grow San Diego no pictures on stage no selling your info Tao and country have the best vibes it's time to learn, time to thrive Grab your workbook and arrive Learn and then slide no more waiting, no more, no more delays Time to take action and be great if you missed last year, that's okay Another chance, another day don't miss the best one yet or you will regret Won't be something that you will forget so get your ticket, get your ticket, get your ticket get your ticket@scalecon.com scalecon.com scalecon.com Scalecon Scalecon Scalecon. Write out your growth challenges Bring them and we'll help you get over it this isn't a time to chill It's a time to learn Come and get your fill then go home and earn no more waiting, no more delays get your ticket and a plane get your tickets with your peers let's all make this our growth year we're gonna make the sales let's all grow, let's all scale no more theory, no more guessing let's get tactical to stop the stressing so get your ticket, get your ticket get your ticket get your ticket@scalecon.com scalecon.com scalecon.com Scalecon on scalecon.con.com.