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#16 Why 85% of AI Projects Fail - And Why Most Teams Are Still Getting AI Wrong | Greg Nudelman

AI, Product and Design Podcast · 2026-06-23 · 45 min

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Send us Fan Mail Mark speaks with Greg Nudelman, UX strategist, speaker, and author of UX for AI . If you work in UX, product, or AI and feel like the ground is shifting under your feet, this is the kind of conversation that helps cut through the noise. Greg’s argument is simple but urgent: most AI projects are not failing because of the models. They are failing because teams are still choosing the wrong problems, using the wrong data, and applying outdated product habits to a completely different kind of technology. This episode is worth listening to because it reframes where real value now sits for designers and product people. If your role has drifted into handoffs, surface level screens, or feature packaging, AI will expose that quickly. But if you can frame the right use case, understand customer pain, evaluate risk, and test fast with something real, your role becomes more valuable, not less. Greg brings sharp, practical thinking to what AI teams are still getting wrong and what UX and PMs need to do now to stay relevant.

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