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Marketing automation

A guide to the best B2B podcast coverage of Marketing automation - the shows and 55 episodes that go deepest, ranked by substance, not downloads.

Marketing automation continues to evolve beyond basic workflows, with platforms like HubSpot and Shopify-centric stacks playing central roles in modern B2B operations. Recent discussions explore how AI agents are reshaping automation strategies - from implementing domain expertise to deploying agentic AI capabilities - while balancing technological advancement with human-centered marketing approaches. CMOs navigating this shift need practical insights on everything from HubSpot implementation realities to the strategic impact of AI on brand and media strategy.

Best shows on Marketing automation

Best episodes on Marketing automation

  1. Run Comp Intel Like an Award-Winning Klaviyo PMM

    Product Marketing Adventures · 2026-03-03

    90 / 100

    …Um, but it's, generally otherwise described as like marketing automation software.…

  2. Beyond Efficiency: Why AI Is Forcing Marketing to Rethink Everything, Not Just Cut Costs

    Disambiguation · 2026-06-10

    87 / 100

    …Patrice, you were a adopter of the marketing automation world, Marketo.…

  3. Why Your Marketing Automation Ignores SMS

    The Marketing Operator Podcast with Fexingo · 2026-07-03

    85 / 100

    …But if you look at most B2B marketing automation setups, SMS is either completely absent or tacked on as an afterthought.…

  4. E152: Re-imagining Marketing with AI

    B2B Marketing Futures · 2026-05-14

    83 / 100

  5. Mason Cosby - Leveraging Technology in Account-Based Marketing for Revenue Growth

    Marketing Leadership Podcast · 2025-12-04

    83 / 100

    …We can run without a marketing, uh, automation platform but it's incredibly difficult because without the marketing automation platform it's very difficult to actually get any level of attribution and reporting.…

  6. The Journey to VP of Marketing Ops - Kimi Corrigan

    RevOps FM · 2025-02-12

    82 / 100

    …It was just marketing automation.…

  7. How Does Marketing Automation Fit into a Broader Strategy? | With Daria Kravchenko

    The Strategic Marketing Show · 2023-04-11

    80 / 100

    …Now we're going to solve all of our challenges.” But actually, that marketing automation tool does not integrate with your CRM system, it does not integrate with your data analytics platform, and, in that case, it just sits there.…

  8. Guest data and direct bookings with the top 3 CRM solutions on Mews Marketplace

    Matt Talks Hospitality: Real conversations for innovative hoteliers · 2026-08-05

    79 / 100

    …that where you have a uh, master profile and have full context of the guest and there you can also segment your guests into group and then we offer four products to action that data which includes marketing automation where you can send your newsletters, your re engagement campaigns, win back campaigns, et cetera.…

  9. How to Buck the Trend of Short-Lived CMOs

    The Get · 2025-10-09

    76 / 100

    …And always on the recruiting side, you say are they really ready? Do they really remember what it's like when they have two people on their team and maybe their marketing automation is a total disaster?…

  10. From Inbox to Sales - Proven Automation Tricks You Need Now

    Digital Marketing Stories · 2025-12-24

    76 / 100

    …but obviously I was delighted to have you on today to talk, primarily, I mean like, so you, your expertise like sits in marketing automation.…

  11. #189 - Why Most Marketing Should Fail with Amanda Cole, CMO at Bloomreach

    Finite By Clarity · 2026-07-20

    73 / 100

  12. DXPs, Data, and the Death of Guesswork in Marketing Strategy (ft. Steve Herz)

    Making MarTech · 2025-07-30

    72 / 100

    …And what that is is a combination of many of the individual services that are out there that include a uh, CMS to manage your content, marketing automation to automate your emails and lead nurturing content personalization which relies on Personas and developing different images, messaging offers based on the Persona of a particular visitor and personalizing that to the…

  13. Best of LinkedIn: AI in B2B Marketing CW 23/ 24

    Best of LinkedIn: Strategic B2B Marketing · 2026-06-19

    72 / 100

  14. 🇩🇪 #33 - Wie RevOps in einer neu entstehenden Unternehmensgruppe aussieht, mit ⁠Julian Jais⁠ von ⁠JTL-Software-GmbH

    The Commission Corner · 2026-03-22

    71 / 100

    …so ein bisschen dieser Standard Kram, wo ich jetzt gerade hinkomme und mehr und mehr ausprobiere und mehr und mehr nutze, ist sowohl Claude als auch GPT mit unserem CRM zu connecten und mit unserem Marketing Automation zu connecten oder auch mit Daten zu füttern und da mehr zu experimentieren, was geht da eigentlich jetzt schon und was kann man da schneller und effizienter machen und da gerade so ein paar Best Practices zu sammeln.…

  15. Marketing Over Coffee: How to Blend Creativity and Tech Like a Pro

    Digital Coffee: Marketing Brew · 2025-09-24

    70 / 100

    …So at Tegreta, we are marketing automation or marketing operations consultants, should I say.…

  16. Unified Customer Data: Creating a Single Source of Truth for Smarter Commerce

    X:30 - Expert Half-Hour · 2025-08-28

    70 / 100

    …So your product recommendations on side and across the multiple channels offered through marketing automation and you sustain sync so that you're again just making sure that customer experience is the same and seamless across your different channels.…

  17. S2, Ep4: CMO Challenges in 2022 with Victor Milligan of Fastmarkets

    Funnelocity · 2022-04-19

    67 / 100

    …Um, but I mean, quite often though, I think that there's this perception that marketing automation is just completely hands off.…

  18. Why Your Marketing Automation Ignores ABM Intent Data

    The Marketing Operator Podcast with Fexingo · 2026-07-30

    66 / 100

    …stopped me: a 2025 Demand Gen Report found that 72 percent of B2B organizations now run an account-based marketing platform, but less than a third have actually connected that intent data into their marketing automation triggers.…

  19. Why Domain Experts Are Winning In The Age Of AI

    Y Combinator Startup Podcast · 2026-06-19

    63 / 100

  20. The Line Between Attendee Data and Privacy

    Event Brew · 2023-06-15

    62 / 100

    …You know what this reminds me of is like when marketing automation tools started hitting their popularity and everybody was like oh, I'm going to ask for a CSV export of the entire attendee list.…

  21. The Evolution of AI in Marketing: A Discussion with Rafa Flores at Treasure AI

    Marketing B2B Technology · 2026-07-22

    60 / 100

  22. ARR per FTE Is the Only Metric That Matters

    The GTM Reset · 2026-05-08

    58 / 100

    …Predominantly marketing automation.…

  23. How Much Should You Spend on B2B Marketing?

    Generation Marketing · 2025-11-06

    58 / 100

  24. Considering HubSpot? What Implementation Looks Like

    Endless Customers · 2026-07-01

    56 / 100

    …peaker B: Marketing Hub really allows you to have the marketing automation machine.…

  25. What every CMO needs to know about Agentic AI

    CMO Unplugged · 2026-03-29

    54 / 100

  26. S4 E12 | Integrated Digital Marketing Strategies

    How Agencies Thrive · 2024-02-28

    48 / 100

    …And the most important piece is setting up multi-touch attribution and marketing automation, which helps you understand the value of each channel that eventually led to a purchase.…

  27. Mastering the D’Arce Choke & Sales Strategy // Flexibility, Reps & Business Growth | Wes Schaeffer | The BJJ and Biz Podcast

    The Sales Podcast With Wes Schaeffer, The Sales Whisperer® · 2025-09-05

    47 / 100

    …Learning your CRMs, building out sequences, tripwires, marketing automation, sales automation, e-commerce, SEO.…

  28. The Next Phase of Marketing Automation: Lessons from Dreamforce and HubSpot

    The Marketing Automation Moment Podcast · 2025-10-23

    46 / 100

    …Welcome to the Marketing Automation Moment podcast.…

  29. Scalability & Innovation: Future-Proofing Your Shopify-Centric Stack

    X:30 - Expert Half-Hour · 2025-08-28

    42 / 100

    …at Dot Digital, focusing on agencies, service partners and making sure that they know everything about our products so that they can help customers more efficiently with their personalization and marketing automation efforts.…

  30. 143: Burning Down Your Business Roundtable

    Success with Soul · 2023-12-14

    42 / 100

    …I'm kind of a marketing automation nerd actually.…

  31. Dave Learns AI - Update on Business, AI Tools and Elon Musk. Season 3 Episode

    Dave Learns AI: A Taptico Solutions Production · 2026-06-15

    41 / 100

  32. Where Do I Begin? Dipping Your Toes in AI for Your Business

    Dave Learns AI: A Taptico Solutions Production · 2026-04-13

    40 / 100

  33. The Global Impact of Digital Transformation

    AI Business Daily · 2026-05-23

    27 / 100

    …peaker A: From customer support and marketing automation to predictive analytics and workflow management, intelligent technologies are becoming becoming deeply integrated into modern business infrastructure.…

  34. How HubSpot Built a $6 Billion Business

    SaaS Cast · 2023-03-25

    26 / 100

  35. Your Emails Don't Suck - Your System Does

    B2B Marketing Pint · 2025-11-11

  36. How Companies Can Go from Zero to Scale Using AI for Marketing ft. Lillian Pierson

    Bringing Data and AI to Life · 2026-01-08

  37. Small-Scale Stories to Enterprise Automation with Grace Souter of Inhabit

    The Vacation Rental Show, Hosted by Lynell Gordon · 2025-09-23

  38. Mastering Subscriber-Centric Email Marketing with Alison Gootee of Braze

    Email After Hours: The Podcast for Email Senders · 2025-01-23

  39. Why B2B marketers need AI - and a firm hand on the wheel

    Death to the Corporate Video · 2025-05-08

  40. Best of LinkedIn: AI in B2B Marketing CW 13/ 14

    Best of LinkedIn: Strategic B2B Marketing · 2026-04-10

  41. AI Agents and the Future of Marketing Teams - My Weekend Hackathon Wake-Up Call

    Growth Activated · 2026-02-11

  42. Why Your Marketing Automation Ignores Customer Lifetime Value Data

    The Marketing Operator Podcast with Fexingo · 2026-07-29

  43. The Hidden Revenue in Win Loss Analysis

    The Marketing Operator Podcast with Fexingo · 2026-07-28

  44. The Hidden Revenue in Customer Onboarding Engagement

    The Marketing Operator Podcast with Fexingo · 2026-07-27

  45. Why Your Marketing Automation Ignores Customer Feedback Data

    The Marketing Operator Podcast with Fexingo · 2026-07-26

  46. Why Your Marketing Automation Ignores Phone Call Tracking

    The Marketing Operator Podcast with Fexingo · 2026-07-22

  47. How B2B Brands Lose Revenue from Unused SMS Opt-Ins

    The Marketing Operator Podcast with Fexingo · 2026-07-21

  48. Why Your Marketing Automation Ignores Your Best Customers

    The Marketing Operator Podcast with Fexingo · 2026-07-19

  49. How B2B Brands Waste Ad Budget on Unverified Phone Numbers

    The Marketing Operator Podcast with Fexingo · 2026-07-15

  50. Why Lead Scoring Models Fail Without Intent Data

    The Marketing Operator Podcast with Fexingo · 2026-07-14

  51. One Marketing Metric That Predicts Pipeline 90 Days Early

    The Marketing Operator Podcast with Fexingo · 2026-07-13

  52. Why B2B Brands Miss Revenue with Unused Webinar Data

    The Marketing Operator Podcast with Fexingo · 2026-07-10

  53. Why Your Marketing Automation Ignores Chat Data

    The Marketing Operator Podcast with Fexingo · 2026-07-05

  54. Customer Success Playbook Podcast S3 E54 - Katie Smith - How to Use AI in Marketing Without Losing Your Brand Voice

    The Customer Success Playbook · 2025-05-09

  55. Marketing Campaign Orchestration Agents: Brief to Launch

    Agentic AI at Work: The Future of Workflow Automation · 2026-04-23