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Index/Sales/The Sales Podcast With Wes Schaeffer, The Sales Whisperer®
The Sales Podcast With Wes Schaeffer, The Sales Whisperer® artwork

Mastering the D’Arce Choke & Sales Strategy // Flexibility, Reps & Business Growth | Wes Schaeffer | The BJJ and Biz Podcast

The Sales Podcast With Wes Schaeffer, The Sales Whisperer® · 2025-09-05 · 15 min

0:00--:--

Key moments - from our scoring

Substance score

27 / 100

Five dimensions, 20 points each

Insight Density7 / 20
Originality6 / 20
Guest Caliber5 / 20
Specificity & Evidence5 / 20
Conversational Craft4 / 20

This episode weaves together technical BJJ instruction with business philosophy, using the D'Arce choke as a framework for discussing adaptability and execution. Schaeffer covers the specific mechanics of the choke - reaching deep with the arm, pulling the opponent's head down, maintaining shoulder pressure, and executing the finish - while illustrating common beginner mistakes like insufficient arm depth and head positioning. He emphasizes that while plans are necessary, they must flex when reality (whether an opponent or market conditions) pushes back. The episode draws heavily on military strategy ("no plan survives contact with the enemy") and football experience to argue that even when you miss your assignment or take the wrong path, committing fully and getting high reps is better than hesitation. Schaeffer critiques the online marketing world's oversimplified advice ("just tell stories in emails," "just hit it 300 yards") as missing the thousands of small details and repetitions required for mastery. He connects this to current business challenges like AI flooding inboxes, ISP filtering of API-sent emails, and the need for multiple marketing channels. The episode culminates with Schaeffer promoting his free one-hour consultation calls, positioning himself as someone who helps business owners and salespeople grow through proven experience rather than quick-fix tactics.

Key takeaways

  • →Master one technique thoroughly before spreading yourself thin across many - achieving 100% competency in one submission is more valuable than 10% competency in ten.
  • →Have a solid plan in business and BJJ, but commit fully to execution even if you discover mid-course that you're on the wrong path, then adjust rather than hesitate.
  • →High-repetition training over months is non-negotiable; after eight and a half years of training four to six days weekly, Schaeffer emphasizes that true skill requires thousands of reps to become smooth and automatic.
  • →Email service providers now filter API-sent marketing emails to spam while personally-created one-off messages land in inboxes, making direct outreach and handwritten letters increasingly valuable as AI commoditizes bulk messaging.
  • →Get the fundamentals perfect in small details - an extra half-inch of arm reach or proper shoulder pressure in a choke transforms a move from ineffective to devastating, mirroring how small hinges swing big business doors.

Topics in this episode

Marketing automationD'Arce chokeBrazilian Jiu-Jitsu fundamentalsSide control transitionsKnee on bellyAnaconda chokeBusiness sales strategyEmail marketing ISP filteringAPI vs. personal email deliverySales fundamentals

Questions this episode answers

What are the key steps to executing a proper D'Arce choke?

Reach your arm as deep as possible under your opponent's shoulder, pull their head down into your sternum (not over their chin), press their shoulder down to prevent escape, position your ear on their ribs, and then turn your hand thumb-down and arch explosively into them while crushing their throat with your arm.

Why do beginners struggle with the D'Arce choke?

They don't reach through deep enough, they pull the opponent's arm too high (over the chin instead of low), they fail to keep the shoulder pinned down, and they give up too early before getting the proper position locked in.

How should you balance following your instructor's curriculum with working on your own game?

Do what your instructor teaches in class, but during sparring, work on your own agenda by intentionally giving up positions and targeting specific techniques repeatedly to get reps in, even if it takes months to develop competency.

Why is committing fully to the wrong path better than hesitating in business and BJJ?

In football and jiu-jitsu, hesitating mid-execution (trying to correct course) causes worse outcomes than committing fully; if you discover you're on the wrong path, you'll reach a dead end quickly, turn around, and adjust, but hesitation lets your competition catch you.

What's the key difference between how email marketing reaches inboxes now?

Internet service providers recognize and filter emails sent through marketing APIs to spam, while personally-created, one-off messages sent individually land in the inbox, making handwritten letters and direct personal outreach more effective than bulk automation.

What our scoring noted

Our reviewer’s read on each dimension, with quotes from the episode.

Insight Density

7 / 20

A handful of usable nuggets (email deliverability degradation for API-sent bulk mail, the 10-prospects-at-100% vs 100-prospects-at-10% framing) but the episode is dominated by rambling BJJ technique instruction and generic 'get reps in / have a plan' platitudes that add no net information to a B2B operator.

email these ISPs or internet service providers email service providers they are recognizing when something is sent through an API So through an email marketing tool and they sending stuff to spam but a personally created message sent one lands in the inbox
You don't want to convince 100 prospects 10 of the way You want to convert You want to get 10 prospects 100% converted

Originality

6 / 20

The episode recycles widely circulated aphorisms ('small hinges swing big doors,' 'commission breath,' 'no plan survives contact with the enemy') and offers standard sales-coach takes; the fullback misdirection analogy has mild novelty but nothing is genuinely contrarian or first-principles.

small hinges swing big doors
Your prospects will smell that commission breath from a mile away upwind

Guest Caliber

5 / 20

This is a solo monologue by the host, a self-described sales coach who mentions free calls and some consulting clients; there is no guest, and the host does not demonstrate scaled B2B operator credentials - he is functioning primarily as a thought-leader/podcast personality.

what I do is work with business owners and entrepreneurs, salespeople on how to grow
I'm only doing one or two of those at max a day

Specificity & Evidence

5 / 20

The episode is largely devoid of named companies, concrete metrics, or verifiable data; the one specific business claim (ISPs flagging API email) references an unnamed article and an unnamed billion-dollar company, while the book cited is not named and all sales advice is purely anecdotal.

this guy working with a billion dollar company
I read a book. It's from 2013. I just heard of it

Conversational Craft

4 / 20

There is no interview - this is an unstructured solo monologue that repeatedly loses its thread, misattributes a famous quote mid-sentence, and wanders from BJJ grip mechanics to AI email to football blocking without purposeful transitions; no questions, no follow-ups, no productive tension of any kind.

I'm drawing a blank. I'm getting old
you know, maybe it was Napoleon or, oh, was that Prussian general? Oh, I'm drawing a blank

Conversation analysis

Computed from the transcript - who did the talking, and the words that came up most.

Most-used words

plan14hard13pull8boom8guard7side7back7smash6calls6five5doors5fine5reach5left5reps5half5

Episode notes

No plan survives contact with the enemy...yet you still plan. Today, a white belt wanted to review the D'arce and anaconda choke in our morning BJJ training. We spent time getting precise on the D'arce, how to finish it, even on larger opponents, and a few ways to enter it/set it up from top or bottom. Then I get into some sales and business advice. Takeaways - Mastering techniques like the Darce choke requires practice and adaptation. - Having a plan is essential, but flexibility is key when things change. - Continuous improvement is a journey that takes time and dedication. - In both Jiu-Jitsu and business, understanding transitions is crucial. - Building relationships and offering value can lead to success. - It's important to focus on one thing until you master it. - Everything is hard until you get thousands of reps in. - Don't be afraid to ask for help or guidance in your journey. - Learning from others' mistakes can save you time and effort. - Clarifying your thoughts through writing can enhance your understanding.

Full transcript

15 min

Transcribed and scored by The B2B Podcast Index.

Let's talk about the Darce choke, shall we? As well as having a plan, but then being flexible, knowing when to adapt the plan, change the plan, how to properly react and even retreat to reset when your opponent has a say in the matter. You know, there's an old adage and, you know, maybe it was Napoleon or, oh, was that Prussian general? Oh, I'm drawing a blank.

I'm getting old. But I know it's Napoleon said, no plan survives contact with the enemy. but you still plan. Okay.

So I just helped teach a class this morning and, uh, this guy, pre-striped white belt, good dude. You know, just, it was kind of a last minute. I knew I was helping, but the guy that normally leads the class couldn't make it. So I had five other guys there and I said, Hey, what do you want to work on?

You know, the guy said, Darce is an Anacondas. Okay. Let's get the doors. Okay.

Um, and we, I went over some of the finer points and he was struggling with it. And then, you know, I worked with them one-on-one fine-tuned it. He's a smaller guy and he was thinking, oh, I can't reach. My arm's too small.

You're too big. And once he dialed it in, he was choking the crap out of me. But to get there. Okay.

So first I showed the mechanics, which is fine. You have to master, you know, shooting that arm like a swimmer as far as you can go. Right. And so typically, you know, we're right-handed.

So we pass to our opponent's right. And typically a common setup is you're passing guard. They get to their side, they're framing, you know, so if they're on their right side, left arm is up, you know, drag that arm, shoot your arm under as deep as you can. Right.

But then left hand, pull the head, pull it. And so but with your sternum, right, you're you're on top of their tricep. You're on top of their left tricep, on top of their shoulder. Push it down so they can't they can't pull it back.

And then, you know, put your ear on their ribs, listen to their heart, you know, through some of the guys on his, he'll be on his right side. So you're listening right by the heart, right? He's like, just really stretch, get on your side. Now the back of your hand, pull, pull their head down into you.

You know, then if you can, like you turn that arm, thumb down, you know, karate chop your own bicep and then, and then come in and then arch into them. Right. Crush them. Take the life right out of them.

Okay. That's the fundamentals of a DARS. And again, I'm, I'm no legend. Do a, do a search on YouTube and see some of these pros, but save it and work on it.

You know, and we didn't even get to the Anaconda far too often. We spread ourselves too thin and your instructor is going to cover certain things, each class. And that's fine. I've talked about this before.

Do what he's teaching. Okay. But then have your own agenda. You know, when you start sparring, maybe ask your partner, you know, if you can, or just don't tell them what you're working on and just, you know, I will often give up things.

So my professor that teaches on Tuesdays, we do no geese on Tuesday, and he's third degree black belt killer dude. I'm a lot bigger than him. And so I do not want to just smash him. I smash very few people, but I do not smash Robert.

You know, I respect him, but I will intentionally, he teaches a lot of leg stuff. And so I will intentionally give up positions and attack the legs, even when it's obviously not there, but he knows I'm going for it. And so I'm just working my plan, trying to get reps in and he'll stop quite often, usually and show me something that will adjust. And, and he knows, he knows I'm going for the legs.

I'm not going for anything killer. I'm not trying to smash and pass, not going for arms, whatever. So maybe just have your own game, right? Like and I tell people it may take months You may have to work on that same thing for two months Who cares It a journey I been at this eight and a half years Dude I know 1 of jujitsu after eight and a half years So take your time.

You know, it's fun. And then what'll happen, you'll get so good at something. It's, it's bittersweet. You'll get so good at it.

You'll stop doing it. Then you'll forget it. Then years will go by like, Oh yeah. Like I was talking about the over under pass.

Like we all got so good at it. Even my instructor, he stopped doing it. Robert, you know, the other, the third degree blank belt. He has so many moves.

He stopped doing, he hits things on me. He hits wrist locks like a fool. And I know, and we are giggling, uh, like school girls, but it's, he'll still get them on me. It's frustrating.

So, so work on it. Right. But you have, again, like reach through, really reach through. And I, most people, they miss a couple of things.

They don't reach through deep enough. They, they don't pull their opponent's arm low enough. If it's over their chin, right over their jaw, unless you're a big, big guy and get kind of a crank or smash, you're not going to, you won't get the choke. You can get the submission from pain, but make sure the shoulder is down and deep.

Right. So again, so Mikey was asking this, what evolved from the conversation was that he was asking for chokes and submissions from side control. So we covered the doors, but then we talked about what, how do you get there? Right.

What do you do in side control? And, you know, if you're fighting a peer, you're fighting a bigger guy, you can't necessarily like enforce your will on them. You got to get them to react. So I went over some simple transitions.

You know, Mikey's new. He doesn't have a good knee on belly. It wasn't proper. So we went over that.

I'm like, look, man, here's how you pop up. Get the knee on belly, either to pin them or to hurt them. You know, if you really crank, you can submit a guy. It's hard.

But so I gave them some transitions to, and look for the common reactions because they, you know, they can frame and give you their arms. Now you can get a drag on arm drag. Now you can pop back down to that doors or whatever. So you got to have a game plan, but in the beginning you're, you're coloring by numbers.

So just get the doors. Boom, boom, boom, boom, boom. Okay. Just get the neon belly.

Boom, boom, boom. You know, but then I showed them a couple of others, you know, swimming your arm underneath. if you're being passed and how to hit a darts from strategically giving up a position or appearing to give up, you know, you're framing, you're framing, you're trying to shrimp out and then, you know, ducking under the arm, under their body, rubbing the left arm up, you know, then rolling into that, into that darts. So you gotta, you gotta understand the transitions and look, it just takes time on the mat.

I remember when people tell me, Oh, it just takes time. It just takes time. There's so many little things to piece together. It takes time.

That's why I get frustrated with these online people. Just do video sales letters. Just learn to tell stories in your emails. All these guys, all this stupid ass quotes and inspiration.

It's like a golf pro saying, to get better at golf, to win at golf, just hit it 300 yards down the center. Hit your approach close to the pin. Make the putt. That's how you win at golf.

Yes, that is technically correct. Now there's 10,000 swing aids and everything else to try to figure that out. Everything is hard. Everything's hard.

Podcasting is hard. Copywriting is hard. Learning your CRMs, building out sequences, tripwires, marketing automation, sales automation, e-commerce, SEO. Now, what are they calling it?

A-I-E-O. I mean, you know, chat, E-O. I mean, how do you optimize? Now, I just read a thing.

I shared it on Facebook today. This guy working with a billion dollar company. These email these ISPs or internet service providers email service providers they are recognizing when something is sent through an API So through an email marketing tool and they sending stuff to spam but a personally created message sent one lands in the inbox Okay So as we talk about you know having a plan, what is your plan in jujitsu? What is your plan in business?

How do you reach? If you only have one, one computer, one form of marketing, one form of advertising, you know, one standard approach, you're in trouble because that stuff will change. Okay. AI is everything.

Now, all of a sudden the big guys are using AI and other tools because they have damn near unlimited funds to counter the AI stuff. Cause you know, these people for now a couple of years, you know, right. One year's worth of content in five minutes, join my masterclass, join my group, join my community. I will show you how, and people are doing that and they're flooding our inboxes.

It's not stagnant, man. People are going to fight back. So what's your plan? Still have a plan, but be flexible when the plan doesn't work.

But when you have that plan, go full on, you know, I played football, you know, eighth grade, high school, college, played a lot of positions, played linebacker in college, but I played a lot of fullback. And, but I always heard this lesson, you know, if you miss your assignment, you know, you, you, you, you brain fart. It happens, you know, once a game, you might screw it up. If you do, you do it too often, you're not playing, but you know, as a fullback, if I'm supposed to go to the right, if I'm supposed to, you know, run off, off tackle, but I mess up my, I mean, I go left, you know, or maybe I just go off, shoot off the guard instead.

If I stop in the middle to adjust, right? Like I step, go, oh no, and try to adjust. That half second correction is going to have my tailback run up my butt. And I cause the issue, okay?

Now, and I don't hit anybody. So I blow up the play. I don't hit anybody. They get a tackle for a loss, blah, blah, blah.

But now let's say instead of running off tackle, I run off guard. And I tag team the nose guard with the center or with the guard, whatever. You know, so not, and, and I just blow this guy up because two of us are hitting this guy right in the mouth. Okay.

I missed the linebacker play side backer steps up, you know, no gain, maybe loss. He's fired up. But now that nose guard is wishing he didn't get out of bed that day. Yes.

I get yelled at. I miss my block. I miss the assignment. But the point is, even if you're going down the wrong lane, down the wrong path, go fast, go hard.

Okay. If it's a dead end, get to the inching, turn around and go to the proper or go to the next route because you'll figure out if you're going on the right path, go full speed because your competition is on your tail. Okay. So same thing in jujitsu.

Go after your attack, pass the guard hard, go after that darse, go, go to that neon belly, you know, and, but you got to get the reps in over and over and over again. So this becomes smooth, becomes easy. It's because again, nothing is hard or nothing's hard. Everything's hard.

Everything's hard until you get thousands of reps. You know, after eight and a half years training at least four days a week, typically four days a week, I feel bad. I feel like it's a bad week. Five is common.

Five is the norm. Six is about equal with five. I mean, I train a lot. And so in business, are you getting the reps in?

Are you making the calls? Are you sending the messages, you know, on LinkedIn? Are you sending emails, true, you know, one-off emails? Are you having conversations?

You know, are you, I've talked about this before. Look what gets through, handwritten letters, right? I keep this on my desk. I'm sending handwritten letters out to people.

You know, I train everybody to write more. I don't care what AI can create for you. You need to clarify your thinking. You do it by writing, okay?

You'll get stuck on something. You'll go research it. You know, this guy Mikey today, he's stuck on Darces. So we covered Darces We did not cover anacondas They similar yet different Focus on one thing You don want to convince 100 prospects 10 of the way You want to convert You want to get 10 prospects 100% converted.

You don't need to be 10% competent in every move. You've got to be 100% competent in one and then the second and then the third. Maybe it's boring. I'm sorry.

Rookies practice something until they get it right. Professionals practice something until they can't get it wrong. And that just takes time on the mat. Sorry, it is what it is.

Okay. Yes, it sucks right now. Maybe you're in a bind. Maybe you're desperate.

Maybe you're behind quota. I get it. I've been there. You know, my dad always says, if you think you're desperate, you are.

And if you're desperate, you can't give it away. Your prospects will smell that commission breath from a mile away upwind. So slow your roll, bruh. Okay.

slow your roll get it right you know i've always said small hinges swing big doors you know on that door shut you know getting that shoulder from here to here makes a difference you know getting that extra half inch you know what do they say what's the difference between like and love or what's the difference between who and i about one inch but i digress get that arm an extra inch through there pull the head pull the arm jam it on your on your sternum smash that shoulder into the throat Take your time.

Be heavy. Even if you don't finish it, even if the guy really is big and you can't quite finish it, the dude's stuck for a minute. Shoulders getting tight. They're getting antsy.

They'll do something overly aggressive. And maybe it'll give you an arm bar, camora, whatever, key lock. So go hard. Okay.

Get the reps in. And look, I'll put a link in the description on YouTube, at least. And I'm doing free calls. Hey, I'll tell you, I read a book.

It's from 2013. I just heard of it and got the audio book and it's changing how I'm looking at all this. I had, I've had two calls this week, uh, three actually now. And the people I'm talking to, they're like, so what do you do?

Right. Cause I'm, it's all about them. I'm helping them. And I, and I'm like, this is what I do.

You know, I, I prove what I do by doing it. And what I do is work with business owners and entrepreneurs, salespeople on how to grow. And so, you know, I'm doing one hour call minimum. It's a, it's a 55 minute link that you'll see, but I, my little secret is I don't, I don't schedule these things back to back.

I give myself a one hour gap so I can go up to two hours on these calls and they are totally free. We do not talk price about, unless you ask and there's no agenda, there's no fine print. I want to help you grow. Okay.

And at a minimum, you're going to get a lot of great ideas. You're going to feel good about it. You'll feel good about telling somebody about me, maybe today, maybe tomorrow, maybe six months from now. That's fine.

It'll come back. So, so look for that link. And you know, I'm only doing one or two of those at max a day. It's just because my schedule is, it's not full, but it's, it's a little tight and I don't want to work that hard.

So do one or two free calls, one or two paid calls a day, and then some other work on my own stuff and some other consulting I got with clients, but follow that link. Okay. And, uh, find some time. Let's talk and I'll help you.

I will just pour myself into you for that time and let's see if we can work together. Okay. But don't, don't stay stuck on something. Don't feel embarrassed.

We've all had the same issues. I guarantee you, whatever you're dealing with from a business standpoint, marketing standpoint, personnel, or jujitsu, I've probably made the mistakes. So, you know, Use me to learn what mistakes not to make. So you can go make your own mistakes.

It's just silly to make mistakes someone else has done. So learn from my pain. All right. Thanks for watching.

Go sell something.

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