Hosted by Wes Schaeffer
Launched in 2013, Wes Schaeffer, The Sales Whisperer®, gives sales, marketing, success, BJJ, and AI advice to help professional salespeople, sales managers, business owners, and entrepreneurs sell more, faster, at higher margins, with less stress, more predictably, while having more fun doing it.
703 episodes · publishes weekly · latest 2025-09-05 · ~50 min/episode
Rank
#5089
Substance
47.0
/ 100
Breakdown
Scored 2026-07
Updated monthly
Across the index
#5089 of 6186
Substance
Top 82%
outscores 18% of the index
The Sales Podcast With Wes Schaeffer, The Sales Whisperer® ranks #5089 on The B2B Podcast Index with a substance score of 47.0 out of 100, scored across 1 recent episode. It scores highest on insight density and originality. A handful of usable nuggets (email deliverability degradation for API-sent bulk mail, the 10-prospects-at-100% vs 100-prospects-at-10% framing) but the episode is dominated by rambling BJJ technique instruction and generic 'get reps in / have a plan' platitudes that add no net information to a B2B operator.
Averaged across 1 recently scored episode, with cited evidence.
A handful of usable nuggets (email deliverability degradation for API-sent bulk mail, the 10-prospects-at-100% vs 100-prospects-at-10% framing) but the episode is dominated by rambling BJJ technique instruction and generic 'get reps in / have a plan' platitudes that add no net information to a B2B operator.
“email these ISPs or internet service providers email service providers they are recognizing when something is sent through an API So through an email marketing tool and they sending stuff to spam but a personally created message sent one lands in the inbox”
“You don't want to convince 100 prospects 10 of the way You want to convert You want to get 10 prospects 100% converted”
The episode recycles widely circulated aphorisms ('small hinges swing big doors,' 'commission breath,' 'no plan survives contact with the enemy') and offers standard sales-coach takes; the fullback misdirection analogy has mild novelty but nothing is genuinely contrarian or first-principles.
“small hinges swing big doors”
“Your prospects will smell that commission breath from a mile away upwind”
This is a solo monologue by the host, a self-described sales coach who mentions free calls and some consulting clients; there is no guest, and the host does not demonstrate scaled B2B operator credentials - he is functioning primarily as a thought-leader/podcast personality.
“what I do is work with business owners and entrepreneurs, salespeople on how to grow”
“I'm only doing one or two of those at max a day”
The episode is largely devoid of named companies, concrete metrics, or verifiable data; the one specific business claim (ISPs flagging API email) references an unnamed article and an unnamed billion-dollar company, while the book cited is not named and all sales advice is purely anecdotal.
“this guy working with a billion dollar company”
“I read a book. It's from 2013. I just heard of it”
There is no interview - this is an unstructured solo monologue that repeatedly loses its thread, misattributes a famous quote mid-sentence, and wanders from BJJ grip mechanics to AI email to football blocking without purposeful transitions; no questions, no follow-ups, no productive tension of any kind.
“I'm drawing a blank. I'm getting old”
“you know, maybe it was Napoleon or, oh, was that Prussian general? Oh, I'm drawing a blank”
First period on the Index - history builds from here.
1 scored on substance · 60 tracked in total.
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