Topic

Customer journey mapping

A guide to the best B2B podcast coverage of Customer journey mapping - the shows and 67 episodes that go deepest, ranked by substance, not downloads.

Customer journey mapping reveals critical insights across the entire buyer and customer lifecycle - from understanding owner burnout and sales conversations that actually convert, to designing retention strategies through customer marketing and personalized experiences. These episodes explore how B2B operators can shift from transactional pitching to listening-first sales processes, nurture leads systematically, leverage AI for tailored engagement, and transform customer experience into a repeatable growth lever that sustains rather than exhausts your business.

Best shows on Customer journey mapping

Product Marketing Adventures
1 episode · best 87.0/100
B2B Marketing with Fexingo
1 episode · best 83.0/100
The Customer UnSuccess Podcast
1 episode · best 83.0/100
Room For Growth
1 episode · best 82.0/100
Cedar on Banking
1 episode · best 81.0/100
Marketing Beyond with Alan B. Hart
1 episode · best 78.0/100
The Strategic Marketing Show
3 episodes · best 78.0/100
Built to Sell Radio
1 episode · best 77.0/100

Best episodes on Customer journey mapping

Reposition Your Platform Like an EventBrite PMM
Product Marketing Adventures · 2026-02-17
87 / 100
How B2B Marketers Use Customer Marketing for Expansion
B2B Marketing with Fexingo · 2026-07-02
83 / 100
Digital CS, Done The Hard Way w/ Madelyn DePrey Global VP of Customer Success @ Aircall
The Customer UnSuccess Podcast · 2025-10-20
83 / 100
…So we took these customers, we moved them into a pool, and uh we focused on proactive motions, so leveraging customer journey mapping, doing outbounding, emails, uh gain sight PX for in-product communication, uh, and uh making sure we were looking at both uh adoption triggers in the product, but also time-based triggers.…
Building Customer Loyalty Throughout the Journey feat. Brightline Trains CTO Kevin McAuliffe
Room For Growth · 2024-05-09
82 / 100
What to look out for in corporate and global transaction banking
Cedar on Banking · 2026-02-10
81 / 100
…And banks are using a tool called customer journey mapping to literally draw out every single click, every input, every bottleneck that person faces.…
39: How sales and marketing can grow together: Insights from Braze Chief Revenue Officer Ed McDonnell
Marketing Beyond with Alan B. Hart · 2026-05-06
78 / 100
The Customer Journey is Your Key to Marketing Success | With Becky Simms
The Strategic Marketing Show · 2023-05-09
78 / 100
Ep 553 Why 17.5% of Owners Are Burnt Out and Want to Sell
Built to Sell Radio · 2026-07-03
77 / 100
Episode 69: Why Being Memorable Beats Being Everywhere with Oksana Koriakova
Lean Marketing · 2026-01-28
76 / 100
Prioritize Customer Dignity, Listen to First-hand Accounts, and Turn One-time Customers into Loyal Regulars
The Chief Customer Officer Human Duct Tape Show · 2023-02-24
75 / 100
…One is customer journey mapping at a high level to identify the moments that matter.…
Century-Old Playbooks, Reinvention, and Building a Business That Lasts with Kenneth Kollasch
Your Customer, Your Success · 2026-07-29
75 / 100
…What is customer journey mapping look like in your practice?…
Small But Mighty - What Lessons Can SMBs Teach Us About CX? | With Swanny Henry
The Strategic Marketing Show · 2023-05-23
74 / 100
The Andy Breen Hypothesis: Testing for Value Risk is the Most Critical Yet Overlooked Piece of Product Success
The Product Science Podcast · 2025-04-15
73 / 100
Elevating B2B Digital Commerce
Insight Exchange by L.E.K. Consulting · 2025-02-10
73 / 100
Going Where Google Analytics Has Never Gone Before with Steffen Hedebrandt
B2B Growth Hacks · 2023-02-22
73 / 100
Do Websites Even Matter Anymore?
Don't Say Content · 2025-02-18
72 / 100
Scaling CS with Brittany Soinski of Loom
Gain Grow Retain · 2023-12-18
72 / 100
Ep#51: The Age of Experience - Rethinking How We Think
DESIGN THINKER PODCAST · 2025-07-10
70 / 100
The Art of Collaboration in Digital CS with Holly Goodliffe | Episode 096
The Digital CX Podcast · 2025-04-08
69 / 100
Why the Customer Experience Is Your Best Referral Strategy w/Dani Whitestone
Powerful Women Rising · 2026-03-30
68 / 100
062: How Can You Use Video to Promote Your Brand, with EMMY WU
Marketing and Sales, Over Cocktails · 2021-10-15
68 / 100
The strategic pause: How to reset, focus on what matters, and win credibility with Angela Troccoli
Value-driven Marketing · 2026-04-27
67 / 100
Turning Customer Experience Into Strategy
This Month in Banking · 2026-06-23
67 / 100
Leaving Deloitte to Build A Tech Startup
Give It A Nudge · 2026-05-21
66 / 100
053 - Rethinking Customer Data: From CRM Chaos to Customer Outcome Maps w/ Tim Gosnell, CEO, CommonThread
Pitch, Build, Scale · 2025-11-13
66 / 100
Nurturing Leads: The Key to Business Growth
Disrupt & Innovate · 2026-06-30
66 / 100
Alicia Skubick on Building a Customer-Obsessed Culture at Trustpilot
Be Customer Led · 2026-06-17
66 / 100
From Tradies to Trending: The Reece Reinvention
The CMO Show · 2026-06-24
65 / 100
Cara Benecke: The Future of Customer Success Management in the Age of AI
Customer Success: With Fahim Waaler · 2025-06-03
64 / 100
Stop Pitching, Start Listening :A CEO’s Guide to Mastering Sales
Diary of an IT Sales Expert · 2026-07-01
64 / 100
We are back! Are You a Slave to Your Own Content?
Content Is Profit · 2026-08-05
64 / 100
How Small Changes in Customer Journeys Can Explode Revenue with Lilo Social's Zac Fromson
Retention Chronicles · 2026-05-26
63 / 100
Beyond Vanity Metrics: Marketing That Drives Real Business Results, ft. Corey Morris
Mindful B2B Marketing · 2025-09-29
63 / 100
Bridging The Gap: Navigating The Digital Transformation Of Commerce With Lamees Butt
REALLY Know Your Customer · 2023-11-06
63 / 100
Why Most Speakers Leave Money on the Table at Events with Jonathan Dunnett - 339
The Speaking Club · 2026-06-22
62 / 100
182. What's Actually Happening in Your Client Experience (And How Do You Fix It)?
Small Business Savvy · 2026-03-31
62 / 100
What your first 90 days in a senior RevOps role actually look like with Tana Jackson
RevOps Unboxed · 2026-04-14
60 / 100
Why Aligning Sales and Marketing Is the Single Biggest Unlock for Manufacturing Growth
Over A Pint Marketing Podcast · 2026-05-27
59 / 100
Beyond Last-Mile Delivery: The Future of CX in E-commerce with Shilpa Gupta
Humans of CX · 2024-06-14
59 / 100
Episode #86: Dan Gingiss Interviews Donna Weber
The Experience Maker Show · 2022-03-07
59 / 100
Maximize Lifetime Value with Great Customer Experiences | With Izzie Rivers
The Strategic Marketing Show · 2023-05-30
58 / 100
#68: How to Build Effective CX Programs
B2B Insights Podcast · 2025-09-25
57 / 100
…they're going to be measuring the right things here? Yeah, I think one of the key things to do which is really important to include at the start of a customer experience program is to think about customer journey mapping.…
Customer Experience Superheroes - S16 E1 - Jacob Moelter - Managing so much more than service tickets
Customer Experience Superheroes · 2025-12-02
57 / 100
Hiring Salespeople for Marketing Agencies
The Agency Growth Engine Show · 2023-12-27
57 / 100
Episode 52 | Strategies for retaining customers on your software
PayFAQ: The Embedded Payments Podcast · 2025-06-03
56 / 100
312: The Small Things That Make a Business Feel Established
Black to Business · 2026-07-09
56 / 100
Episode 7: An Interview with Tom Roche, Head of Brand Marketing
DigiCom · 2024-06-05
56 / 100
The Human Problem with Customer Success
Psychology of Customer Success · 2026-02-04
55 / 100
Lead2Scale Spotlight: Building Customer Success From Scratch at a Startup
CS RevSpeak · 2026-03-04
55 / 100
…Um which which framework, or maybe session or maybe even homework, was most useful for you and kind of like really got stuck to you and why? Yeah, I think that the customer journey mapping was probably the most, uh it really stuck with me.…
CEO of Funnelytics.io: Mikael Dia AKA The Funnel Boss - S9E11 (#288)
Boss Uncaged · 2025-05-26
55 / 100
Customer Success Playbook Podcast S3 E71 - Adrian Swinscoe - Unlocking Value in Customer Journeys
The Customer Success Playbook · 2025-08-20
48 / 100
How One CTA Change Doubled Conversions and Halved CPAs
The Revenue Room · 2026-05-18
48 / 100
Behavioral Intelligence: The Art of Customer Research
Habit Machine: AI Product Management · 2026-06-09
46 / 100
…peaker A: Next customer journey mapping.…
🚀 Build a Business That Funds Your Life, Not Steals It - 149
Brand Up · 2026-06-29
46 / 100
How AI Turned a 3x ROAS Industry Into a 12.47x Growth Machine
TechKNOWlogy · 2026-06-16
46 / 100
The Customer Journey - The LMS Lounge Live - Episode 154
Marketing Study Lab · 2021-05-04
46 / 100
6 // 3 Things Creative Business Owners Do That Quietly Kill Momentum
The Creative Business Boss · 2026-06-17
45 / 100
Your Next Million - The Brick and Mortar Guide to Online Growth - Part 2
Retail Initiative · 2025-04-15
45 / 100
Build $5K per Week AI Email Funnels
AI Paycheck · 2026-06-26
44 / 100
Planning for 2026: The Legal Lens on AI, Strategy, and Brand
Law Talk with the Flock · 2026-01-08
44 / 100
Surprise and Delight: The Secret Sauce for Small Business Buzz
Effortless Marketing for Small Business Owners · 2026-06-18
38 / 100
7 // What Content Burnout Taught Me About Structure, Visibility, and Sustainable Growth
The Creative Business Boss · 2026-06-24
35 / 100
The Role of AI in Personalizing Customer Journeys: Crafting Tailored Experiences for Enhanced Engagement
Flight Path: AI -Powered Marketing Leadership Unlocked · 2026-06-22
34 / 100
Depositioning, with Todd Irwin
Funnel Reboot · 2026-02-03
The Best Interfaces Match the Way People Already Think
Product Management Tech Brief By HackerNoon · 2026-06-03
SEO and AI: The value of the" Human Layer" w/ Greg Brooks, CMO of SearchTides
The Marketing Mix: Thought-starters for B2B Business Leaders · 2024-04-03
All Brand Marketing Starts With Advocacy | Camilla Craven on AI, Community & Modern Brand Building
Building Brand Advocacy · 2026-07-29