We are back! Are You a Slave to Your Own Content?

Speaker A: Hey, guys, and welcome back to Content is Profit. We are back after a little bit of a break. Uh, we'll share a little bit about Fonzie. Welcome back to the show.

Speaker B: Thank you. Thank you. I'm back.

Speaker A: You are back officially, guys. By the way, if you hear some noise, Fonzie is out in his apartment. We have beautiful Selena running around, so you might. You might hear her once or twice. Like you've listened to, uh, Luca, Matteo and my dog in the past. So here we are.

Speaker B: It's a friendly. It's a. It's a family environment, that's for sure. Yeah, yeah.

Speaker A: Uh, dude, Fonzie, welcome back to the show. We've, uh, booked a couple days a week now, ongoing, so you can get back by popular demand. People were getting tired of my, you know, solo episodes for about two years.

Speaker B: You know, I doubt it's my popular demand. You probably were like, I'm running low on ideas, bro. Get back in here. Get back in here quick.

Speaker A: There's many ideas. But I will tell you, over the last, uh, 45 days, while the World cup was going on, not gonna lie, man, I was exhaust. For those, uh, that are unfamiliar, we relaunch a football show or a soccer show. For those in America, uh, I know it's like an almost daily show. And, uh, I was chatting in business creator club earlier with a couple of members in our, uh, office hours, kind of showing them the process. And we decided to do almost daily episodes, a, uh, semi, like, automatic flow when it comes to, like, creation and the production of the clips together with the research. And it just helped me personally build, uh, a fun new system. But I got exhausted, man. After the whole World Cup, I'm like, I need a little bit of a break. And I think, uh, with your idea that you came this morning in the. In the daily. With our team, I was like, yes, let's talk about this. You want to share a little bit of it, of what it is?

Speaker B: Yeah. I mean, it wasn't an idea, but we can actually talk about how the idea came about on a different episode. Uh, but today I want to talk about if you feel a slave to your content. Right. Uh, not you that I'm talking to, but you're a listener right now. Have you felt like a slave to your content? Right. That you're kind of like, having to be repetitive over and over again. And sometimes you wake up and, you know, you got to post something, and you're like, why do I. What am I going to post today? And then the idea comes and you're like, what? I already posted about that. Um, and it's exhausting. It's an exhausting loop, for sure. But first of all, how do we get to this, right? How do we get to the idea? Uh, this morning I had a guitar class, and with a good friend that has been on the podcast, then Lopez, come check him out. Go check him out. Especially if you want to learn guitar, he is the boss. And I was actually telling him, master at content. Yeah, yeah, he's a master at content. He's running a great digital business. Um, so you can learn. That's actually what we interview him for here in the podcast. But if you want to learn guitar, he's the man. He's really, really, really good. So we were talking, and I was like, telling him, like, hey, when I'm practicing on my own and I'm strumming the guitar, I have this problem that I, like, always get in the same pattern, and I feel like I'm just doing the same thing over and over and over again. And then he stops me and he's like, hey, dude, like that. That happens. That is totally normal. When I'm showing you this, you know, this guitar riffs, and I'm playing here with you, when, uh, you listen to something, you're like, oh, dude, that is so cool. Yes, it sounds cool. But in his head, he's thinking, oh, my gosh, I always fall in the same riff. I want to get out of it, right? He's tired of that same riff. But he says, I can play this really easily because I practice this hundreds of times. So I related that to soccer, right? Which we grew up playing soccer. And I was like, ah, uh, that is kind of like you're practicing the same pass, you know, over and over and over again. And then when you get to a game, you might have only one opportunity to do that pass. And when it comes out perfectly, people are like, wow, look at that pass. That is so crazy. But for you, it's totally normal. Cause you've been practicing that and you even are like, ah, another one of those passes, right? Obviously, in that game, it's a little more satisfactory. Cause it's like game time. But I related all that to content, right? And I was like, huh, that is pretty much the same thing that we've been telling people for the last seven years. This is actually one of the first kind of, like, uh, phrases that we coined. Uh, in Content is profit. That it was. You are the only one that listens to 100% of your message, right? And that is the thing, because when we were talking to people, people are like, I already talked about that. I already said that. I was like, it doesn't matter because you heard it every single time. But you don't know who's getting this message on the other side. It might be their very first time and they might hear that story and they might go, whoa, that is crazy. And it might shift some sort of belief. It might, you know, help them getting closer to the cell, get, you know, get in touch with you, build some trust. So that's what I want to talk about today is like, are you feeling an all. Uh, you're like a slave to your own content. Because I know with. We have. I felt the same way in this, in this podcast, right? After doing like 400, 500 interviews, right? And conversations, I'm like, oh, my gosh, what are we going to talk about? Right? But it's a reminder. You don't know who's listening to the other side. But luckily, there's some ways that we can actually, you know, fight this, fight this feeling and we can talk about the same thing, the different mess, the same message over and over and over again and maybe reduce that feeling of, I feel like I'm saying the same thing over and over again. So we're going to discuss those three. I want to hear your opinion on it. But number one is customer journey. Right. Number two, we're going to talk about different type of angles. And number three, we're going to talk about different types of formats again. Same three different ways to change the same message. So let's start. I don't. Before we start, do you have a comment?

Speaker A: I mean, this could be your solo episode. That's totally cool. You just need me here to make an introduction. Totally fine.

Speaker B: Put a pretty face in it. Yeah.

Speaker A: Pretty much be like, oh, yeah, he's not a random guy anymore. Um, I want to preface this with a conversation that I had with people in the studio very often. And it's been like, um, one of the main things in the last few weeks is we all have different creation ways and creation, uh, methods, whether that's writing, whether that's, uh, video and within video, there's many formats, many categories, many things. And, uh, with our idea, uh, customers, which are full on content, maps, ideation, a bunch of stuff, we also work often with their teams very closely to figure out a way where the person or the creator has the least amount of friction. And this is where, like, all these things that Fonsea talks about have to Align with, you know, with the customer journey. The way that it's created, the different formats. How do we switch that out? You know, we're working on a project right now where we have, you know, some of it is organic content, some of it is ad content, some of it is for a specific customer. Uh, some of it is for a wide audience. There's, like, different faces of their content. And the messaging, the way of creation, the way that content is presented for their specific case is very. Is very different. But sometimes, you know, if we have. If you have smaller teams, it can be very overwhelming. So hopefully this episode is a guide for you to identify those things and be like, okay, here is my one thing that I'm going to work on on the next week, on the next 30 days, uh, committing to, you know, upgrading those stories, changing the format. If you've been doing something consistent for a long time and kind of mixing it up. And I think, personally, Fonzie, like, to be honest, like, that's why, you know, we talk about these all the time. Like, those ideas of, um, I guess I disguise it with, like, gear, but, like, the family little vlogs that, you know, sometimes I want to create, or, like, it's almost like that creative energy is, like, knocking on my door. And, uh, as in, like, you're a slave of your content. Like, switch it up a little bit and it comes out that way. So, like, how do we. How can we channel that energy, uh, in those, like, different categories that Fonse just mentioned? Uh, so we can be better creators and better business owners.

Speaker B: Yeah. And before we dive into those three different ways and we share with you how you can, again, not feel slave to your content and do more of that same messaging without, you know, getting burned out and exhausted. I think it's good to preface this too, that, like, I personally don't believe you're gonna have multiple different messages inside of your business, Right? You're targeting one specific avatar, right? Like, you're talking to one type of person. You need to have clarity on that, Right? And within that, there's gonna be, like, maybe a couple buckets that you're, like, dipping into and talking. And then eventually you're gonna go back to bucket one and say, I already created content about this. Right. And that's when it starts feeling repetitive. So, first of all, super cliche, but you need to be an everyday guy or an everyday golf, right? Like one of the two. Like, you gotta be consistent creating. I, uh, think that phrase is from, like, a basketball coach or something. Like, that Buzz wizard or Buzz. I don't know his name. I think his name was Buzz. Some. Some basketball coach. He said you gotta be an everyday guy. Um, and I think that that's pretty important, right? You gotta be consistent with your messaging. And the more consistent you are, the more you're probably gonna feel this way as well. But another key part of this is not only knowing who you're talking to, but also knowing kind of like what they want, what they fear right now that is gonna happen, what they want right now that was gonna happen. What are the fears in the future? Like, if they don't fix this thing, what is gonna happen in the future? And then what are their dreams? If they actually accomplish what they want right now, what can they get in the future? And, uh, like, that is just going to help you because then there's different points to which you can talk to. And you can mix here and there. And it's gonna make your content a little bit more.

Speaker A: Yeah.

Speaker B: You know, add a little bit more variety to your content.

Speaker A: I like this because, like, this, uh, like this is talking about your messaging when it comes to, uh, obviously what, why. What comes out of your mouth. But here I want to actually illustrate this with, uh, with a piece of content that we actually revised yesterday. Let me find it real quick. So in this specific case we're talking about, we're running, uh, these ads. We're creating these ads for three different offers. One is a $27 paid offer. This is not us, by the way. Somebody else. Another, uh, one is a free, uh, offer, like a webinar. And then the other one is like, high, super high ticket.

Speaker B: What.

Speaker A: What happened here?

Speaker B: There you go. Your lighting looks kind of funky.

Speaker A: Yeah, it's okay. I'm getting distracted. Okay, let me. Let me find a piece of content. And, um, the design basically was a little bit of a quote card. It was, uh, like a white background. They just wanted text on it. And there was like a part of the text that was highlighted. So that highlighted was. Here it is. Okay, um, we highlighted. I'll read you the full text. Let me find the version of it. Okay, cool. Here I found it. Okay, so, um, basic marketing, all attention. So far, that's a headline. And then we have. Once you're earning multi six figures, there are three things that actually drive conversions. And then blah, blah, blah, something else. But then we highlighted, once you're earning multi six figures, which is directed to, like, who is this ad for? Like, it really pops. And then their philosophy on their ads, uh, was they Wanted to highlight there are three things that actually drive conversion. So focusing on the results. So like, there's two angles here, right? And that's like a, uh, topic for, uh, maybe testing. I don't know. On their side, they've done a lot of testing and this is a brand new thing that we talked about with them because they've given us like a lot of freedom to work on this stuff and how to do the thing. And they have copywriters and this is just one of those tests. I really. Cool. Well, now one of those rules is focusing on the result versus, like, who's this for? Uh, but you also see a lot of content out there that they might start with a hook saying if you are so and so, this is for you, or like if you are, then you must listen to this. Right? So like both ways are okay. It's just like how do you tie it down with your own strategy? And how do you start like switching and moving that messaging and testing different pieces of content by being, uh, an everyday man? Does that make sense?

Speaker B: Yes, it makes sense. Uh, but yeah, definitely knowing your messaging effort, like, is just key. Right. But that's for a different content in here. We're going to talk about. That's for a different episode in here. We're going to talk about these different ways and how we can maybe add variety to how we are delivering our message. Right. So first of all, is kind of like that customer journey. Uh, I would even match this a little bit with kind of like level of intent of who you're talking to. Right. If we talk about the awareness pyramid, we can change the message slightly. Regardless of talking to somebody that is problem aware is going to sound a little bit different than if we frame our message to somebody that is solution aware. And even if we go deeper and we frame our message to somebody that is product aware, right. Like those three per se, like, is going to be sort of the same type of person that we're talking to. Again, the same avatar, maybe. There are different stages, so the message changes a little bit. Now the main thing that I'm talking about is kind of like your customer journey. And if you're watching the video right now, I'm doing like this curve thing with my, with my finger. So somebody, when they start working with you, they're trying to go from point B to point A.

Speaker A: So where from point A to point B, you know?

Speaker B: Well, I don't know. Point, uh, the letter A improves. The best of is like when you grade stuff, you're like a is the best. So you know what I'm saying, from point B to point A, because they're one step below where they want to be, right? So, um, what I'm saying is when you're trying to take them from one spot to the other, there's a lot of steps, a lot of milestones probably that you have within your business that you're trying to help them accomplish. So those milestones individually can be different things that you are, uh, how you're sharing your content inside of those milestones. There's probably other things that you need to do and hit for them to achieve that milestone. And that is going to be something that you're going to be talking about. So for example, in our world, we have ideation, right? We have scripting, we have recording, we have editing. Cool. I can make content to the same avatar, uh, based on the same message that I'm trying to convey about ideation, I can make one about scripting, etc. You get the point. So what are those things that you can break down and within those even, right? You can. Which is totally recommended because I think it's actually way better. The smaller you make the problem that you're solving with your content, I think the more relatable and the faster you're going to build trust. We recorded an episode on this a while back. I can't remember the number of it, but pretty much if you are solving huge problems inside a one minute video, people might think is valuable and is exciting, but they're not going to try it out and they're going to say, okay, let me move on. Right? It might be a little bit overwhelming, but if you have a tiny, tiny problem, that is a quick fix that they can do right now, on the next five minutes, right? Or the next time, the next time they're going to do something, they can implement that and they do it is going to build a lot, a lot of trust.

Speaker A: Here's, here's a recent example before you go into that. So, uh, not so long ago we released a couple episodes that talk about the importance of giving context to your AI tool. Whether you know, that's Claude chargeability, whatever you're using is very important for you to give them context on what is a business, what are you guys selling, what is the market, what is your ideal customer, uh, what is, um, what are your stories? If you're the one creating this, what are your company stories like? All this stuff, because it will make your episode or it will make your content or your scripting, if you're using it for that a little more relevant to, to you and your story. Right? And, uh, that is a problem that at the time of the recording of that episode, was very present online. And that was like our own or my own personal solution to a lot of this stuff. Right? Uh, you know, with the balls that we juggle as business owners, you know, managing the team, being in the studio, like, we're, like I said, we're not a massive business, but we wear multiple hats. So my constraint was a lot of time, and I'm like, okay, how can we figure this out? And, um, by using these tools, it helps me out. So that is a very specific problem that a specific sector of our market has, especially the people that go to business creator club. So we did the two episodes and then we target that specific problem. And it has been one of the most successful episodes, not only on consumption, but also on people going to BusinessCreator, uh, club and downloading those context documents. So by the way, you can go to businesscurrier club and they're there. So that was like, really cool. And sometimes when we go super wide or super, that that specific piece of content was solving that specific problem and we were providing the specific solution to it. That's why we got a ton of good results and we connected with a ton of people that ended up, you know, downloading those and helping them in the community. So does that, does that make sense? Why?

Speaker B: Yeah, I know, because Selena's coming in here. Um, so how can you implement this real quick is you grab one of those milestones that you need to achieve or something. One of the processes, one of the, the places that you help people inside of your business, and then you just go down kind of like a decision tree, right? So, for example, back to ideation is like, okay, uh, like, why do I need ideation? And then you go lower into that. It's like, okay, well, I want. You want to make sure you do ideation. Uh, so you're prepping to have the, the best type of content you want to plan ahead. I was like, all right, cool. Like, why do I need to that? Or how do I do that? Right? And you go, how, how, why, why? You start asking those questions, and the more you ask them, the more you're going to be able to narrow into those specific problems. All right, number two, another way is the angles with which you are sharing the content. Right? So, for example, I'm going to keep it on ideation. I think that's a simple one right now that we just said okay, we were talking about ideation, dude, I talked about this 100,000 times. I don't know what else to say. Well, there's different angles that we can approach this. So imagine you are looking at somebody directly into the face. If you lay on the ground and look up, now, that person looks totally different. Is the same person, but now they look totally different, right? If you get on a table and you look down to those people, they look totally different. So the angle with which we're sharing the message makes it look a little bit different. So some of them, for example, is you can take a contrarian angle. It's like, okay, uh, rather than, like, you need ideation, that's like, hey, this is why you shouldn't do ideation in your content, right? And then obviously you gotta tie it and make sure the message delivers and it resonates with the person that you're trying to help, right? Maybe another angle is some sort of comparison, right? You're like, hey, look, this is what a good idea looks like. This is what a bad idea looks like. And you do the breakdown and you do the comparison again, different angle on how we're sharing it. Maybe you like playing guitar. Maybe you do a little jingle, right? A jingle on why you should do ideation, right? So all these different ways to share the same message. Actually, I think maybe the jingle guitar will fall in the next category, which is category number three, which is formats. Uh, but let's go back to two angles. What other angles come to mind when we talk about content?

Speaker A: You tell me. You're the one that has.

Speaker B: I'm putting you on the spot. I'm putting you on the spot. Which ones come to mind that you've seen that. Immediately you're like, huh, huh. That's interesting. First one that comes to mind.

Speaker A: I like show and tell a lot. I don't know if, like, angle or format, you know, I think, you know, they go hand in hand. But, uh, I've had recently a conversation with somebody, uh, that's dear to us is going to help us with our, uh, personal project. But this guy loves to cook. He's a dietitian, is personal, uh, training. And we were, we sat down after recording a podcast. He was a guest for the football show. And we were trying to support him a little bit with, like, how can we help? And this is one of those things where context and, like, where the market is, and there's a mix of things, right? Like, is he willing to create? Is he willing to invest the time? Does he have the Time does he have the tools? And we're like, okay, we just did an inventory about the resources that he has. Like we talk in the publishing pyramid and one of the formats that we decided or you know, is show and tell. It's basically, hey, I cooked this. I'm passionate about this. This is why it will help you solve your specific problem. But it's documenting the experience of doing the cooking and then the results. So uh, there's can mix and match and if you spend a couple hours online consuming social media content, you will probably start identifying some of this, right? Um, is that what you were asking?

Speaker B: In a way. In a way. So I would probably put that a little bit more in the category of format. So think about angles as the way you like how you're delivering the messaging. Um, and then the, the Sorry. Yeah, angles, how you're delivering the messages. And then the format is kind of like how you're packaging that message. Right. So for example, if I want to do the show and tell the cooking, let's say we're going to go with cooking, right? I can share the same recipe in a written way, right? Or I can say the share recipe on a show and tell type of deal, right? Um, maybe you do the same recipe. There's this guy that goes out in the street and he's like, I want to cook you around m a meal. Right. And people are like what? You're a stranger. You invited me to apartment. I'm sure that he's super set up. But then he brings them up and like he cooks his meal for them and they get uh, he gets like their reaction, right? So like that's a different type of performance and there's plenty of them, right. Obviously the most popular within the expert based businesses is going to be right. The talking head simple to do. You sit down and then you deliver your expertise. Now that one I will say is the most challenging probably to get that. I don't want to call it virality hit but like to catch the most amount of people attention because you're written hook, your spoken hook, like what happens on screen has to be really, really sharp, really really good and really resonate with your audience to catch people's attention. But you know, if I'm talking about the same topic that we're doing right now and I go on the street and I approach somebody and you know, I tell them, hey, do you feel slave to your expertise? And that is the hook. Me interviewing somebody, that is a different format, right. People call it the man on the street. Yeah, that would be obviously way more appealing as a visual hook for people, and it will get them a little bit more interested. So different type of formats and there's no right or wrong answer. Right. Uh, like you, based on your personality, might want to create something over the others. What I would recommend in here is try to always have an experimentation bucket. Right? So if you feel comfortable doing, you know, talking head, like we do, just do talking head. But then maybe, you know, out of five posts that you put one of them, make it, uh, B roll type of content with a voiceover, and you start experimenting that way. Because if you're always doing the same thing, right, like, sure, there's tweaks and things that you can do here and there and that can show improvement, etc. But by including something totally different, you never know if that becomes like a new outlier, something that you can. Huh, huh. This is actually reaching the people that I'm trying to talk to, the right people that I'm trying to talk to, uh, better. Right? Not just. Don't just do it just for the views. Like your indication should be, is this type of content helping me connect with the right people in conversations? It shouldn't be, oh, I got 10,000 views. Because 10,000 views for an empty inbox mean nothing. Right? What we're trying to do is actually conversations with people.

Speaker A: Yeah. I think an element that a lot of people forget maybe because when they tackle content creation, uh, it seems to be, if you're starting out, almost like, in a desperate way, be like, this is the thing that I got to try to get my customers right away. If you're a bigger company, you've tried already a few things. But don't forget that in the process, um, you, you and your team also has had to enjoy it. If not, you're not gonna be able to sustain it for a long time. So that I think that, to me personally, is a big thing that a lot of people don't talk about. And I think it's part of my theory is because not a lot of people have sustained, you know, six, seven years of publishing something to be able to be like, okay, uh, did I find something that I actually truly enjoy doing? And even at that point, you might even need some, uh, breaks. Right? So, um, you know, we had a couple of meetings this week. I personally had a couple of minutes with this, with a couple of the, the bigger. The bigger clients that we had. And this was a common theme. And at the end of the meetings, it was like, let's have Fun with this at the end of the day, right? Like, a lot of it is testing. And these are. Keep in mind, these are people that are. Have tested a ton of stuff that have a system to capture leads that have a system to nurture those leagues. Uh, and we even said we, like, listen 10 to 15% of what we, uh, let's, you know, throw to the other side if we're seeking, let's sag on those and do something completely different to see what happens right at the end of the day. And it's like, can we make that and through the process, enjoy, like, uh, and you'll see as a creator, like, if you're starting out or if you're doing it for a while, you probably already know a couple categories and a couple of things that you like to do within that process or a couple of things that you don't like to do within that process. So it's like, why, like, if you are the one editing your. Your podcast and you want to get out of editing, then you. Then the question we should be asking is like, what needs to be true for me for this to happen? And then you'll reverse engineer that and doubts with every part of the. Part of the process as you continue to experiment. Because something that's going to be consistent is you have to make peace with the fact that things are going to change and they're going to evolve, and you have to continue to test to be able to be consistent and get those results. Uh, I think to this point we can say properly because we done it for a long time. And, you know, you guys have seen different formats here. We've seen different, different models. I mean, to a point that, you know, Fonse decided to take a little break and that's totally cool, right? To the point that sometimes I take breaks, sometimes that we do smaller episodes that we do. We did one AI episode the other day, testing it out, see what happens, right? And at the end of the day it's like, okay, how can we continue to build our tools, um, and our frameworks so we can sustain this in the long term?

Speaker B: I muted myself, but I say, yeah, 100. All right, well, that's everything I got for today. I think that is the three different ways so you don't become a slave to your content or at least to start putting them, uh, into practice. I'll say pick one of the three, right? Customer journey angles format, which one calls a little bit more your attention. Just pick one of them and then just try to implement it for the next, you know, seven, 14 days, 30 days, whatever it is. Um, on another news, if you are interested, uh, Selena, if you are interested in, uh, joining us on our, uh, on our program, our new coaching program.

Speaker A: Yeah, baby.

Speaker B: Have five spots open, um, for next month. So is going to be a case study group. We're only accepting five people. Two of those spots can be VIP and just get like a more intense one on one, uh, version of the help. But the whole idea is to help you build your strategy, craft your expert content, and then help you connect that content to the right people to have the right amount of conversations, right? If you feel if first of all you need to have an offer, that is the first criteria. If you have an offer and you've sold it, we want to help you out, right? We need somebody that already has had results. If you don't have an offer, unfortunately, this is not for you. But also very important is that you have been creating content and you feel like your content does not represent your expertise, right? You know that you're good at what you do, you know that you're an expert. But when you post your content, you feel, feel like it's making you look average, it's making you maybe feel a little bit undervalued. My wife just took Selena. Uh, she was not having it. She's like, dad, why are you making an offer? Just give me a hug. So if your content is making you feel that way, right, you're a little bit confused with the advice. You're feeling a little bit undervalued because what you're publishing is not maybe resonating with the people that you want to help. You're not getting the right people into your funnel. And then you're just feeling frustrated because you're talking to fussy prospects, right? People that come in there and they don't, they're not really the right type of person. This program is for you. We want to help you out. Is over 120 days. So four months, we're going to go all in to content again, crafting your very specific, sharp strategy. And then we're going to help you with your expert content so you know exactly what to deliver, how to deliver it, live content breakdowns and reviews for pretty much every single piece of content that you want to send us. There's going to be a lot, a lot of support. So if you want to be a part of this group, make sure you just go on Instagram, um, ah, Fonsecreates and just send me a DM that says I'M um, in. If you send me that, we'll go back and forth and then I'll just ask you a couple questions, see if you know, we're a good fit. And then if you are, will work, will welcome you into, into the group. So let me know if you want to be part of this case study group again. Five spots, two of those are vip and um, it's going to be a lot of fun.

Speaker A: Yeah.

Speaker B: Just so you guys know, Quick, quick. Just so you guys know, we did a beta with one person at the beginning of the year. Um, I think they had about, uh, which is not that relevant, but they had about 2,000 followers or so. So a relatively small account. They were in the education space, in the education industry. And in the four month working together across platforms, we helped them get more than a million views. Again, I personally don't think that is that relevant, but people like the views number. I think this part is the most important one, which is we help them get 500 leads. Over 500 leads and 84 courses signups. Right. So let's go. I think that was pretty good. That was pretty good. And it was a lot of fun working with them. Now, just so you know, they still don't have a huge audience. I think on Instagram they, they're like about 5,000 followers. Um, but their views have gone up from the average 100, 300 per post that they had before. Now they're averaging like 8,000, 10,000 views per post. Right. So significant change and we didn't really change that much. Besides focusing on their messaging and some of the things that we talk about today, like what is the angle, what is the format that we're sharing our message? How are we demonstrating our expertise and having people reach out to us? How are we connecting this to our offer? So very, very exciting. If you want to be a part of this group again, five spots, two VIPs. Uh, we're gonna start sometime here in August, probably mid August or so. I gotta set a date, but it's gonna be in August. Um, I would love to have you again. If you have an offer, you sold it. Provide real results and you're willing to be coachable and friendly and, you know, ready for a good time. We're here to help you.

Speaker A: Yeah. Onzicreates, uh, on Instagram. Guys, go check it out. I've been the biggest fan of this offer because when I saw how Fonzy was supporting this team, I was like, man, like, we need to do this a little more often. And he' Like, I need to hone it in. It has to be. We have to elevate it even more. And that's what he's been doing the last couple months. And I'm excited. I was like, dude, finally, let's. Let's go do it. Uh, also super cool. Uh, like I said, well, at Fonse, it creates. Don't forget, go send them a DM M. So, you know, we can, we can chat with you and then a couple updates. Guys, we're gonna be in unbound from hotspot in September. So if you are in Boston area, you're going to go to the conference. Check us out. We have a surprise session that we have to announce soon. We're working out the details as we speak. But we cannot be more excited about, uh, that announcement. If you go to the website right now, I mean, we're. We're next to, like, NFL Legends, which is crazy in that, and, uh, a bunch of other amazing creators and entrepreneurs. Dream come true for sure. So if you're in Boston, come hang out. Also, if you want to hang out digitally, every Friday, we have office hours inside of Business Creator Club, so Business Creator, the club. By the way, if you reach out on Business Creator Club and you download, you're going to get an email from me. There is some automatic emails, but there's an email that comes directly from me. That's not AI that's me literally typing the email and saying, what's up? How you doing? And I would love to connect to you. Uh, I would love to get some feedback. And if you have any questions about, you know, Fonse's program and Praxis, uh, I'll send you his way. And, uh, yeah, so cool. We'd like to continue chatting with content people. Interviews are going to be coming back. We have, uh, we're working through the lineup right now of, like, who's going to be coming. But expect more gold golden boulders from. From Fonzie and sometimes me. You know, I just. I'm just the awkward co host that makes, you know, dad jokes. Uh, say, Fonzie, we need to. We need to see your dad jokes now that you're a dad, too. So I don't have any of those.

Speaker B: Too cool for that.

Speaker A: Too cool for school. All right, guys, thank you so much and, uh, we'll see you on the next episode. Take care.

Speaker B: See ya.