The Gap Between Your Idea and the Finished Thing Just Disappeared

Speaker A: What's up, everybody? And welcome back to Content is Profit. Man, I am fired up for this one today because I want to talk to you about something that, honestly, it kind of blew my mind this week. And. And for those of you listening live, I hope you're having an incredible week. If you're working on some fun projects like I am right now, I hope it's lighting you up the way this thing lit me up. So here's the topic. AI Content Generation. And I know, I know, I. Everybody is talking about AI right now, right? Like, we're all a little tired of hearing about it. But stay with me because this is not the boring version of that conversation. Oh, uh, and one more thing before we dive all the way in, stick with me till the very end of this episode because I have a little surprise waiting for you. Um, something that I really believe could save some of you thousands of dollars and honestly, maybe even help you make money. But you got to earn it, right? You got to listen to the whole thing. Deal. All right, let's get into it. Here's what I've been thinking about in the past. And I mean, like, not that long ago, if we wanted to experience something creative, whether that's a piece of art, a song, a music video, a photo, uh, we had to wait for it, right? We had to wait for an artist, for a creator, for somebody out there to make the thing. And then maybe we like it and maybe we don't. We were consumers. We were just sitting there waiting to consume whatever somebody else decided to create. And today, today that flipped completely. If you can envision it, you can create it. Look at what's out there right now. You have Grok generating images. You have video generation that is getting, like, insane. You have AI writing full form books. And now with 11 labs, you have AI voice models. I mean, this whole episode is kind of a wink, wink, right? But we'll get into that one another day. So let me tell you when it clicked for me, and it clicked yesterday. Like, literally yesterday. So I'm part of a coaching group and huge shout out to our incredible coach, Bart Miller. If you've listened to the show, you know, I talk about Bart. We're on accountability calls pretty much every single morning. Incredible, incredible human being. And so Bart dropped something in our group chat. He was working on some manifestation prompts, some affirmations, and as a joke, when he posted it, he said, man, I really want a song about this right now. Here's the thing. It so happened that I use a software called Marika. And with Marika, you can create songs. You put in the lyrics, you put in the style, and, uh, it creates something really, really cool. And this is not the first time we've created songs for my parents. We created one for my mother in law and my father in law. And, uh, let me tell you this story because it's one of my favorites. We were at their house one night, just playing games, hanging out, and we played this song. But we played it like it was just a regular Spotify song, right? Like, oh, here's some nice music in the background. And. And slowly they start listening and they start catching the lyrics and they start realizing, wait a second, this song is about us. And both of them, man, they got so emotional, they started crying. And it was just this beautiful, beautiful moment. And I remember thinking, like, we just created that with a few clicks, that moment, that emotion, that memory for them. And, uh, we made that possible with a few buttons. That is wild to me. So back to Bart. I take those lyrics, those affirmations, and I put them into Claude. And I said, hey, Claude, I really want to make a song out of this. Let's take this paragraph of affirmations and optimize it into something that actually works as lyrics. And I wanted it in a certain style because, uh, you know me, like, I'm a big fan of edm, tropical, reggaeton type of, uh, vibe. And in a few minutes, um, yeah, we had a couple of songs. So now. Now I have an affirmation song that I play with my kids in the car. And you guys, they love it. They. They ask for the affirmation song every single morning. Now, you know, Papa put the affirmation song, it's hyped up, it's got that energy, and I'll throw it on when I'm getting ready. And it just. It sets the tone for the whole day and it makes me reflect, right? Because in the past, we would just be waiting, waiting for somebody else to make something we might connect with. And today, if you want a song about, I don't know, cats that bark at a tree, and, yes, I understand cats don't bark. Like, but if you want that song, I would say in whatever style, you can have it. This morning, the group, the Morning Accountability Group, I, uh, wanted a country version of this song. So we reworked it, and in five minutes, we had a fully functioning country version. Five minutes. And then my boys saw this and they looked at me and they go, oh, uh, Papa, can we create something like this too? And I said, yeah, absolutely. What do you want to create? And my son goes, well, what about a song about soccer? And then they just started telling me all these things, all these ideas, and that became the lyrics. And now that can become a song, their song about the thing they love. And if you know me, you know, soccer is everything in our house. So that one, that one hit different. So think about this on a personal level for a second. Maybe you have a family video, a trip, an adventure, something with your kids, and you want music that goes with it. But you can't find the right thing online. You go, you write a little prompt, you describe the adventure you took with your family, that becomes the lyrics, and boom. But you've got a custom song for your own memory. That is so cool to me. But here's where I want to shift, because this is content is profit, right? So this is a business, too. Creativity is more important now than it has ever been. Because when everybody has access to these tools, the thing that differentiates you is your creativity. What is that one thing? What's your angle? What's your taste? You know, we talk about the six levers of creation all the time on this show. Ideation, creation, production, distribution, monetization, and then managing all of it. And what's fascinating to me is that these tools are collapsing the distance between ideation and creation, the gap between, I have an idea and I made the thing. That gap used to be huge. Now it's tiny. And that changes everything about how, how we build. And here's what I love about this. For the small entrepreneur, in the past, it was so expensive to explore your creativity. You had to hire an artist, you had to hire creatives to bring your vision to life. And look, no disrespect at all to the creatives, to the artists out there, I'm sure they are going to keep coming up with incredible things, things we can't even imagine. But for a lot of small business owners, for a lot of entrepreneurs, this is a massive advantage. Because now you can explore, you can prototype. And maybe it's not the final product, maybe it's just a prototype. Uh, but you get to see your idea come to life. I'll give you an example from our world. We work with clients in the studio, we work with brands, and sometimes a client comes in and they can't quite articulate what they want. They have a feeling, right? They can't put it into words. Now imagine sitting with them and in real time, generating a rough version of the thing. A mock song, a sample video, a visual just so we can point at it and go, is this, Is this it? Is this the direction? And that prototype that becomes the shared language and that is so powerful for aligning a team or a client. So here's the question I keep coming back to. Do you wait to consume or do you actually go and create what you can envision? And I'll be honest with you, me, I never really considered myself, like a super creative, artistic person. I love recording things. I have a production company, but I am not the best editor. I mean, I am far from it. Right. It took us years, you know, uh, years to arrive to build a team that could take my vision and actually execute it at a high level. Years. But now, you know, with the tools that we have, I can sit down and create a prototype. I can say something with words, and then AI or whatever tool helps me visualize it, and then I can explain it so much better to my team, to my company, to my customers, and we get to market faster. Yeah. And this is the part I really want you to hear. You get the project, let's say, 70% of the way there with these tools, you get the prototype, the direction, the vision. 70%. And then the human expert, the real creative, they take it the rest of the way, the full 100%. They finish it, they make it great. So it's not about replacing the creatives. It's about getting to the starting line faster so the experts can do what they do best. Man, I could talk about this all day. I am just so surprised and honestly so excited to keep experimenting with this stuff. Because we are living in a time where, if you can imagine it, ah, you can create a version of it today, right now. So here's my challenge to you this week. Go create something. Don't wait to consume it. Go make the thing you've been wanting to see or hear or feel. Even if it's messy, even if it's just a prototype, just go do it. And hey, you know, if you want to go deeper on how to actually turn your content and your creativity into revenue for your business. My brother Fonzie runs a five day challenge over at Bizbros Co Monetize. It's about 20 minutes a day, and you walk away with a real strategy, even if you don't take the offer at the end. Totally. Okay. But before I actually go, um, I got to come clean about something. Remember that surprise I promised you all the way back at the beginning? The one that could save you thousands and help you make money? Okay, here it is. And, uh, you might want to sit down for this one. This entire episode, uh, everything you have been listening to was planned and created with the help of AI. And here's the crazy part. I never sat down in front of a microphone. Not once. This voice, the one talking to you right now, it is a clone of my voice. Let me tell you what actually happened, because I want to be real with you. We were supposed to sit down in the studio and record this the normal way. But we were on a family trip, and when we finally got to the hotel, man, the whole recording plan went straight in the trash. The kids were so excited. Somebody had given them these arcade gift cards. And so, of course we are going to the arcade. And you know, there was no version of that night where we are not going to the arcade, right? And by the time we got back to the room, it was like 11 o' clock at night. And all I could do was type in my laptop. But here's the thing about us. We. We are committed to you, to showing up, to not missing. So instead of just skipping the episode and going to sleep, we found a way in. The way is this exact process I've been telling you about. This whole entire episode. You see what happened there? I gave the idea, the stories, like, uh, yeah, my mother in law crying to that song. My boys and their soccer lyrics. Bart's affirmations, all of that is real. That is 100% me. The vision, the message, the heart of this, that was all me. That is the human part. That is the part that can never be faked. And then artificial intelligence. Yes, the full name helped me deliver it when I physically could not get to a microphone. Remember the 70% to a finished project that we talked about, where you take it most of the way and then the human makes it great. This episode. This episode is that example. You just lived it. Here's how it actually worked. I gave my initial structure and my raw, messy thoughts to Claude. We shaped it into a script that actually sounds like how I talk. Like the rights, the pauses, all of it. And then we ran it through, uh, 11 labs with a clone of my voice. That's it. From a hotel room at 11 at night in my pajamas. Um, now why. Why should you care about any of this if you're an entrepreneur? This completely changes the math on content. Think about what it normally costs to produce an episode. The studio, the gear, the editor, the hours and hours of your time. This process can save you thousands of dollars, real money. And even bigger than that, it means you never have to miss. You can show up consistently. You can scale. You can be everywhere your customer is, uh, even from a hotel room at 11 at night. And that consistency, showing up, being everywhere, that is how content actually drives revenue in your business. That is how it makes you money. Now, I want to be super clear here, because transparency, uh, is who we are. I am not telling you to fake being somewhere you're not or to replace yourself with a robot. The soul of your content, the ideas, the stories, the message, that has to be you. Unapologetically, you. This process just helped me get it out of my head and into your ears. When life got in the way, that is the tool. You are still the artist. So here's my, my real final call to action for you today. If you want to actually go and do this yourself, here's exactly where you start. Go to businesscreator.club. when you get there, you can download our context documents. And these, These are the exact documents that let you sit down with Claude and create like this in your voice for your business. This is the foundation of the whole thing. And here's the best part. When you grab your context documents, we are also going to send you the quick guide to this exact process that we created together right here in this very episode. The whole thing, step by step. So you can go from wherever you are, uh, even a hotel room at 11 at night, you know, and do it, too. And, hey, this goodbye you're hearing right now. Yeah, that is still the clone. I know it's a lot, right? So I'll see you, the real me, next time, hopefully in front of an actual microphone on the next episode. Take care.