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TikTok

A guide to the best B2B podcast coverage of TikTok - the shows and 74 episodes that go deepest, ranked by substance, not downloads.

TikTok and social platforms have evolved from entertainment channels into direct sales and discovery engines for businesses of all sizes. Episodes in this hub explore practical tactics - from optimizing profiles for local SEO and AI search, to leveraging influencer partnerships and zero-cost strategies that drive real revenue. Real case studies like Amy Knight's bootstrapped growth to £80m and Melissa Moore's approach to growing physical store sales show how operators are converting social attention into measurable business results in 2026.

Best shows on TikTok

Best episodes on TikTok

  1. Bootstrapped to $6.7M ARR and an Exit to Quizlet in 2 Years - Brett Bauman & Zack Hargett, Coconote

    Sub Club by RevenueCat · 2026-03-18

    91 / 100

    Were you two ever dancing on a TikTok?

  2. Decoding AQ with Ross Thornley Feat. Matt Charney - Recruitment and Marketing

    DECODING AQ · 2025-08-12

    85 / 100

    So, uh, fun fact, we actually@uh, employer.com put together a bid to buy TikTok, um, earlier this year.

  3. The new social with Rachel Karten

    The Rebooting Show · 2026-06-02

    82 / 100

    And so when you had TikTok take off and had this really aggressive, like, interest-based algorithm that was like, "Hey, we actually think we know what you want to watch more than what you think you wanna watch," which is, you know, opting in via

  4. Why Revenue Is Up But Profit Isn't Moving: The Unit Economics Blind Spot Most Shopify Brands Have - Misha Druzhinin | Why Revenue Doesn’t Equal Profit, Why Scaling Profit Beats Scaling Revenue, The Hidden Danger Of Discounts (#481)

    Ecommerce Coffee Break · 2026-05-20

    82 / 100

    It's me at the Google TikTok up live in Falkirk, a couple of brands, and we're also connecting to loyalty program, for example, two surveys and two reviews platform and to support and like these three usually not coming together with numbers.

  5. From £3k to £80m: The Bootstrapped Must Have Ideas Growth Story with Amy Knight

    eCommerce MasterPlan

    78 / 100

    But also looking at kind of other digital channels as well, like TikTok and Google, um, and things as well, and the potential there.

  6. Ads in ChatGPT Are Coming. What B2B Marketers Should Do Right Now | Keith Delaney, CEO Primer

    The GTMnow Podcast · 2026-06-17

    77 / 100

    Um, some very brave B2B brands are exploring TikTok.

  7. The Experience Economy of Sports Marketing with Steve Koonin

    Adspeak · 2026-06-09

    77 / 100

    We want to be a top five team on TikTok and YouTube.

  8. The Luke LaBree Interview: How Small Brands Win By Acting Big And Staying Nimble

    The Toilet Paper Salesman® Podcast · 2026-01-06

    77 / 100

    You should understand what the audience is gravitating towards in TikTok, what the tone of the day is in Twitter and or X now, right?

  9. Why B2B Paid Media Fails & How To Fix It

    Generation Marketing · 2025-02-17

    77 / 100

    If you look at something like TikTok, which is a bit more consumer side, it works more like a search engine.

  10. Whalar's Alex North talks measurement and evaluation

    The Influencer Marketing Lab · 2024-02-26

    77 / 100

    When you look at something like vanity metrics, I'm thinking of like a like or comment or shares or saves, sort of the social metrics that are tied to uh, activity on platforms like TikTok or Facebook or Instagram, something like that.

  11. How to Buck the Trend of Short-Lived CMOs

    The Get · 2025-10-09

    76 / 100

    that was a good idea, I hadn't thought about that? It's not anything surprising, but we've been playing a lot with our social channels and trying to have a little bit more fun with our branding and TikTok is one of those newer channels.

  12. 7 Marketing Measurement Myths Costing Companies Millions

    Brandformance · 2026-06-08

    76 / 100

    I get this question from prospects and customers very often where people will like, hey, is TikTok incremental?

  13. A Former Spy Chief on How AI Really Manipulates You

    FUTR.tv Podcast · 2026-07-03

    76 / 100

    on people, collecting all of that data, and then trying to use it against the best interests of the American people, whether it's through hacking an election or controlling a social media app like TikTok.

  14. From Google to GPT: How Search Actually Works in 2025

    Experts of Experience · 2025-10-22

    75 / 100

    You got like Pinterest, you've got Reddit, you've got Instagram, you got TikTok, like where people are finding content and searching things.

  15. Nick Tran, Former Head of Global Marketing @ TikTok, Farfetch

    Venture Passport · 2025-02-04

    74 / 100

    Ladies and gents, this episode is of Nick Tran, a seasoned marketer who is CMO at both TikTok and Farfetch, shaping the growth and brand strategy behind two of the most influential consumer platforms of past decade.

  16. Growth Beyond Google: Diversifying Spend Without Losing ROI (w/ Matt Shenton) | S3 EP5

    The paid media lab · 2025-11-19

    72 / 100

    On TikTok you can buy in different formats.

  17. Neel Dhingra - Social media and mortgage, how to land BIG collabs, and financial freedom.

    RISE with Austin Schneider · 2021-11-23

    72 / 100

    I saw a stat that people watch 14 TikToks in, like a minute.

  18. The Hidden Work of Business

    Mind The Business: Small Business Success Stories · 2026-03-12

    69 / 100

    I also make TikTok videos about personal finance and investing.

  19. Exploring Sales Strategies and Personal Growth with Michael Ballero

    B2B Marketing Methods · 2025-05-16

    68 / 100

    In 2020, here we are back to 2021 when the world stood still yeah, a really, really popular app came out called TikTok.

  20. [Greatest Hits] TikTok to Town Hall: Jeff Harmon on Reinventing University Marketing

    Getting to Aha! with Darshan Mehta · 2026-06-26

    67 / 100

    peaker C: Oh in five years with TikTok has really been.

  21. Redefining Energy: How WIP is Building the "Zyn of Caffeine" with Richard Mumby

    Professional Jealousy Podcast · 2026-05-19

    66 / 100

    Um, our best affiliate on TikTok is a female athlete.

  22. Site Crashed Day One. Now She Runs One of America's Fastest-Growing Home Brands.

    Shopify Masters · 2026-06-23

    66 / 100

    peaker B: What is the role of TikTok today?

  23. How TUSHY Turned a Taboo Category Into One of DTC's Strongest Brands with Justin Allen

    Unfinished Business · 2026-06-16

    66 / 100

    peaker B: And the beasts today are like meta TikTok.

  24. 4 B2B video ad trends for 2026

    Death to the Corporate Video · 2026-04-17

    66 / 100

    I think that's a position now that I'm seeing companies hire full time in house to make duolingo style, you know, vertical videos either on LinkedIn's platform, TikTok, Instagram, all of the above.

  25. Generational Marketing: Episode 21

    Almost Productive: A podcast mostly about marketing · 2026-07-21

    66 / 100

    peaker B: Yeah, definitely an app like TikTok or Instagram ads.

  26. Pet Influencer Partnerships: A Marketing Crash Course

    Humans of Growth · 2026-06-25

    65 / 100

    It's like if I take each, like starting just Basic, each platform, YouTube charges more than TikTok charges less than Instagram charges more than, you know, Pinterest.

  27. Metrics for Creatives: How Airtable measures success through their Content Efforts: Margaret Jones, Head of Content at Airtable

    Martech Masters: Presented By Nextiny Marketing · 2021-05-13

    63 / 100

    Um, during the pandemic, uh, my partner and I have gotten really into TikTok.

  28. Episode 121: Emily Sweeney

    What Works: The Future of Local News · 2026-06-25

    61 / 100

    As the Globe's first social video journalist, Emily broke through the clutter on TikTok, YouTube, um, Instagram, and other platforms.

  29. Inside the Battle To Preserve Human Craft in an Automated World

    Modern Business Operations · 2025-12-17

    61 / 100

    People are getting their news through Twitter and through TikTok these days, and we obviously use those channels as well.

  30. How to Optimize Your Social Media Profiles for Local SEO and AI Search

    The Clinic Marketing Podcast · 2026-06-30

    61 / 100

    You do not need to dance on TikTok.

  31. 12 NEW Ways To Use Claude On Your Instagram In 2026 - 903

    Build Your Tribe · 2026-07-02

    61 / 100

    I don't know about you, but as I'm scrolling through Instagram and TikTok, I'm constantly saving posts that I'm inspired by.

  32. Why B2B Podcasts Stall on Spotify (and What TikTok Does Better) | Jason Bradwell, Founder of B2B Better and Host of Pipe Dream Podcast

    Pipe Dream · 2026-03-24

    61 / 100

    Increasingly the rise of short form media has now meant that podcasts are often consumed in brief video segments across things like Instagram Reels, TikTok and YouTube shorts.

  33. Read, Listen & Filter: Thinking clearly in the age of AI with Booking.com's Corina Bordeianu

    Shiny New Object · 2026-06-30

    57 / 100

    And I can tell you that there's a huge, a huge change in human behavior from writing into what the platforms, just like meta and TikTok and YouTube ah have done in the past years.

  34. Goldman Sachs. BCG. Then She Walked Away to Build a Brand | Kelly He-Sun

    Unlocked Professional: AI and Future of Work · 2026-06-24

    56 / 100

    And during that time I again didn't really expect to be making career content, but w as I was playing around with all sorts of formats on TikTok, I was trying everything.

  35. What Today's Social Algorithms Reward - and Ignore

    Go Beyond · 2026-05-06

    56 / 100

    And in some studies I was looking at, in some cases Instagram and TikTok now outrank Google.

  36. The Evolution of Creator Content

    The MarTech Matrix · 2025-12-11

    56 / 100

    That's partially because new channels have emerged, like TikTok is relatively new in the grand scheme of things.

  37. 245. The $0 Marketing Strategy Makes "Boring" Businesses Earn Millions

    The UpFlip Podcast · 2026-06-29

    56 / 100
  38. Shelby Boolay of Noco Cookie Cakes - Losing a Job While Pregnant & Redefining What’s Possible through Social Media, Community & Cake Decorating

    Chat CPG · 2026-01-15

    55 / 100

    Nico has over half a million followers and 7 million likes on Instagram and TikTok.

  39. 116. How Creators and Consumers Are Shaping the Future of Brand Marketing with Meghan Gerrity at Kenvue, Neutrogena Sun

    EventUp · 2026-06-17

    54 / 100

    Megan has built her career across some of the most iconic CPG brands including Neutrogena and Gerber, TikTok and Domino.

  40. 5 Ways to Connect & Be Seen: How Who You Know Increases Your Visibility

    Small Business Casual · 2026-06-09

    52 / 100

    Like you've done TikTok and you've shown up on Instagram and you have a podcast and you've just done a lot of different ways of putting yourself out there.

  41. The Real Reason Industry Giants Win at Affiliate Marketing

    Digital Marketing Stories · 2026-05-15

    52 / 100

    and, last five years, it's, mostly social, networks like TikTok and Facebook.

  42. The Biggest Mistake Brands Make With Influencers | Kenzo Mizumoto

    Influence Global · 2026-06-03

    52 / 100

    When TikTok was becoming a thing.

  43. Parker Media - Brand Growth

    The Growth Engine Podcast · 2025-04-22

    52 / 100

    It kind of sounds like TikTok, but maybe it's Instagram, you know, is there still activity on Twitter?

  44. Insurance Intelligence Daily - Risk, RegTech & Enterprise Market Insights

    Insurance Intelligence Daily · 2026-06-09

    51 / 100

    Embedded insurance innovation, TikTok's bold foray into SME coverage.

  45. Turning Your Crochet Into Collector's Items

    Crochet Business School Podcast · 2026-05-12

    49 / 100

    Um, maybe use videos on YouTube or Reels or TikTok and really build that following.

  46. How One CTA Change Doubled Conversions and Halved CPAs

    The Revenue Room · 2026-05-18

    48 / 100

    On Meta and then um, on TikTok we've also seen 150% increase as well.

  47. Episode #46: Taylor Francois

    The Mavens of Marketing · 2022-04-28

    47 / 100

    But from a medium of content, you know, you were mentioning earlier before we started interviewing the reels as an example and talking about TikTok.

  48. Episode 216: B2B Ignite Teaser: Unlocking the human elements in B2B, with Deliveroo

    B2B Marketing Podcast · 2026-06-02

    46 / 100

    Are there any specific channels that seems to be really resonating like TikTok or Instagram?

  49. Social media is your new decision engine with Vladimer Botsvadze

    The Curiosity Current: A Market Research Podcast · 2026-06-30

    46 / 100

    So when someone searches on TikTok, on Instagram, Reddit, YouTube, they are often not looking for best answer in an objective sense.

  50. What If Your Best Content Strategy Is No Strategy at All? | Ep. 137

    King Moves · 2026-06-23

    44 / 100

    I'm not sure how you pronounce his last name, but he always pops up on, in my algorithm, on TikTok, on Facebook, Instagram, and he's this guy, he's always just commenting on something in pop culture and he has these thought provoking takes on it, but they're very random.

  51. From Paramedic to Professional Detailer - Vanessa's Story

    CALLING ALL DETAILERS · 2026-01-13

    44 / 100

    peaker C: I'm marketing through Facebook, TikTok, Instagram, Um, a lot of word of mouth.

  52. 2025 Recap: CEOs discuss embracing AI, tracking wellness, and marketing for Gen Z | Leadership Next

    Leadership Next · 2025-12-30

    43 / 100

    We've had the CEO of Elf who talked about marketing and TikTok and how that's changed the beauty industry.

  53. 10 ways to repurpose your Instagram content

    Shiny New Clients! · 2026-04-20

    40 / 100

    So you choose your primary platform, that's what you're making posts for, and then you could take your Instagram content and repost it over to TikTok or turn it into Pinterest pins.

  54. Trump Nominates Bowman for Fed Vice Chair, Klarna Replaces Affirm at Walmart, Oracle Eyes TikTok takeover, & Highlights From Day One of CBA LIVE

    Banking on Disruption Daily · 2025-03-18

    40 / 100

    Trump nominates Bowman for Fed vice chair Klarner replaces a firm at Walmart Oracle eyes TikTok takeover and highlights from day one of CBA Live.

  55. 54: Why You're Not Taking Action on Your TPT Store (It's Not What You Think)

    Online Business for Teachers · 2026-05-06

    38 / 100

    Should I start a store? Should I start an email list? Should I be on TikTok?

  56. Ditch Perfection: Embracing Real-Life Content to Boost Engagement

    Effortless Marketing for Small Business Owners · 2026-07-30

    38 / 100

    If you've been scrolling through Instagram, Facebook, or even TikTok lately, you might have noticed something interesting.

  57. The 4 Advertising Campaigns Agencies Don't Want You To Know About! - #279

    PERSONAL BRAND TALK Cam Roberts Podcast Show · 2026-02-04

    37 / 100

    They could be searching for you on Instagram, on TikTok, which by the way are search, uh, engines.

  58. EP 12: Increasing Visibility for Introverts with Jocelyn Heng

    The Fearlessly Authentic CEO · 2021-08-26

    37 / 100

    So visibility is not just being, you know, famous, for example in Reels or TikTok, it's also about being visible in front, um, of your ideal client or audience.

  59. Kennedy Meek | Director of Marketing of Zendrop - Do You Need a College Degree to Succeed?

    9 To Never by Zendrop · 2021-08-16

    36 / 100

    Additionally, TikTok is creating so much virality for e-commerce stores right now, and it's definitely something you should start dabbling with if you haven't already.

  60. What Would You Do If You Wanted to Grow Physical Store Sales in 2026? - with Melissa Moore

    eCommerce MasterPlan

    So whether it's product launches, whether it's TikTok lives, it's just bringing that connection from your physical store again into the palm of someone's hand if it's their mobile phone they're using.

  61. 133 - Busting Short-Form Video Myths (That You Probably Believe)

    Content Marketing School · 2026-05-13

    Annette Richmond (03:49.912) There's this idea people have about video that somehow it means dancing on TikTok or doing one of those slick transitions or even cloning yourself videos, the kind that I like so much.

  62. 132 - 5 Essential Time-Saving Tools for Consultants and Entrepreneurs

    Content Marketing School · 2026-05-07

    Annette Richmond (04:35.498) One of the reasons that Metricool earned a place in my sort of toolbox is because it lets me post on TikTok, Instagram, Blue Sky, Threads, and YouTube all from one place.

  63. Create Winning Video Ads in 15 Minutes (My Custom GPT Workflow)

    The Scaling Lab · 2026-04-04

  64. Episode 27:Patience Nwodu - Chibu London

    Adventures in kakeland podcast · 2025-01-28

  65. Episode 23: Fancy a catch up ?

    Adventures in kakeland podcast · 2024-09-24

  66. Building a Scalable Ad Agency with Ashley Wright

    The Journey with Jordan Paris · 2023-04-26

  67. Mask Hysteria

    The Journey with Jordan Paris · 2021-01-07

  68. Exploring the Business Side of TikTok with Vana Han, Global Partnerships (SMB) at TikTok

    The Partnership Economy · 2024-08-20

  69. How to Scale Quickly Without Funding

    Shopify Masters · 2026-01-15

  70. TikTok’s Recovery Community with Ryann Cooke and Jordan Shelton

    Heart of the Matter · 2023-06-06

  71. #356 - 0 to $50M in 24 Months: The Explosive Growth Story of BRĒZ feat. CEO Aaron Nosbisch

    DTC POD · 2025-05-09

  72. #350 - Inside Night Ventures: The Fund Behind Internet’s Top 1% Creators (Mr Beast, Kai Cenat, Hasan Piker)

    DTC POD · 2024-12-26

  73. Building Through Every Ad Tech Era: AI, Attribution, and What’s Next with Ionut Ciobotaru

    How I Grew This: Real Stories of Digital Growth · 2026-03-19

    at where time is spent, but the other dimension is growing in the open, or is it growing behind War Garden? And if you look at where most of the block list is actually Google and met, right? And TikTok and I was like, well, we have this new technology, generative AI and can we optimize the current workflows that marketers are doing, right?

  74. Ep 35: Ivan Tsarynny on Pixel Tracking

    The Threat Show · 2023-07-18