TikTok

…Were you two ever dancing on a TikTok?…

…So, uh, fun fact, we actually@uh, employer.com put together a bid to buy TikTok, um, earlier this year.…

…And so when you had TikTok take off and had this really aggressive, like, interest-based algorithm that was like, "Hey, we actually think we know what you want to watch more than what you think you wanna watch," which is, you know, opting in via…

…It's me at the Google TikTok up live in Falkirk, a couple of brands, and we're also connecting to loyalty program, for example, two surveys and two reviews platform and to support and like these three usually not coming together with numbers.…

…But also looking at kind of other digital channels as well, like TikTok and Google, um, and things as well, and the potential there.…

…Um, some very brave B2B brands are exploring TikTok.…

…We want to be a top five team on TikTok and YouTube.…

…You should understand what the audience is gravitating towards in TikTok, what the tone of the day is in Twitter and or X now, right?…

…If you look at something like TikTok, which is a bit more consumer side, it works more like a search engine.…

…When you look at something like vanity metrics, I'm thinking of like a like or comment or shares or saves, sort of the social metrics that are tied to uh, activity on platforms like TikTok or Facebook or Instagram, something like that.…

…that was a good idea, I hadn't thought about that? It's not anything surprising, but we've been playing a lot with our social channels and trying to have a little bit more fun with our branding and TikTok is one of those newer channels.…

…I get this question from prospects and customers very often where people will like, hey, is TikTok incremental?…

…on people, collecting all of that data, and then trying to use it against the best interests of the American people, whether it's through hacking an election or controlling a social media app like TikTok.…

…Um, just to give you a heads up, Joy Bite is a super focused social agency that works on brands, helping them grow on platforms like TikTok, Instagram, Facebook.…

…You got like Pinterest, you've got Reddit, you've got Instagram, you got TikTok, like where people are finding content and searching things.…

…Ladies and gents, this episode is of Nick Tran, a seasoned marketer who is CMO at both TikTok and Farfetch, shaping the growth and brand strategy behind two of the most influential consumer platforms of past decade.…

…Like joining TikTok is the best thing I ever did.…

…On TikTok you can buy in different formats.…

…I saw a stat that people watch 14 TikToks in, like a minute.…

…I also make TikTok videos about personal finance and investing.…

…In 2020, here we are back to 2021 when the world stood still yeah, a really, really popular app came out called TikTok.…

…peaker C: Oh in five years with TikTok has really been.…

…Um, our best affiliate on TikTok is a female athlete.…

…peaker B: What is the role of TikTok today?…

…peaker B: And the beasts today are like meta TikTok.…

…I think that's a position now that I'm seeing companies hire full time in house to make duolingo style, you know, vertical videos either on LinkedIn's platform, TikTok, Instagram, all of the above.…

…peaker B: Yeah, definitely an app like TikTok or Instagram ads.…

…It's like if I take each, like starting just Basic, each platform, YouTube charges more than TikTok charges less than Instagram charges more than, you know, Pinterest.…

…Um, during the pandemic, uh, my partner and I have gotten really into TikTok.…

…You know, I have been following her for years on TikTok.…

…As the Globe's first social video journalist, Emily broke through the clutter on TikTok, YouTube, um, Instagram, and other platforms.…

…People are getting their news through Twitter and through TikTok these days, and we obviously use those channels as well.…

…You do not need to dance on TikTok.…

…I don't know about you, but as I'm scrolling through Instagram and TikTok, I'm constantly saving posts that I'm inspired by.…

…Increasingly the rise of short form media has now meant that podcasts are often consumed in brief video segments across things like Instagram Reels, TikTok and YouTube shorts.…

…And I can tell you that there's a huge, a huge change in human behavior from writing into what the platforms, just like meta and TikTok and YouTube ah have done in the past years.…

…And during that time I again didn't really expect to be making career content, but w as I was playing around with all sorts of formats on TikTok, I was trying everything.…

…And in some studies I was looking at, in some cases Instagram and TikTok now outrank Google.…

…That's partially because new channels have emerged, like TikTok is relatively new in the grand scheme of things.…

…Nico has over half a million followers and 7 million likes on Instagram and TikTok.…

…Megan has built her career across some of the most iconic CPG brands including Neutrogena and Gerber, TikTok and Domino.…

…Like you've done TikTok and you've shown up on Instagram and you have a podcast and you've just done a lot of different ways of putting yourself out there.…

…and, last five years, it's, mostly social, networks like TikTok and Facebook.…

…When TikTok was becoming a thing.…

…It kind of sounds like TikTok, but maybe it's Instagram, you know, is there still activity on Twitter?…

…Embedded insurance innovation, TikTok's bold foray into SME coverage.…

…Um, maybe use videos on YouTube or Reels or TikTok and really build that following.…

…On Meta and then um, on TikTok we've also seen 150% increase as well.…

…But from a medium of content, you know, you were mentioning earlier before we started interviewing the reels as an example and talking about TikTok.…

…Are there any specific channels that seems to be really resonating like TikTok or Instagram?…

…So when someone searches on TikTok, on Instagram, Reddit, YouTube, they are often not looking for best answer in an objective sense.…

…I'm not sure how you pronounce his last name, but he always pops up on, in my algorithm, on TikTok, on Facebook, Instagram, and he's this guy, he's always just commenting on something in pop culture and he has these thought provoking takes on it, but they're very random.…

…peaker C: I'm marketing through Facebook, TikTok, Instagram, Um, a lot of word of mouth.…

…We've had the CEO of Elf who talked about marketing and TikTok and how that's changed the beauty industry.…

…So you choose your primary platform, that's what you're making posts for, and then you could take your Instagram content and repost it over to TikTok or turn it into Pinterest pins.…

…Trump nominates Bowman for Fed vice chair Klarner replaces a firm at Walmart Oracle eyes TikTok takeover and highlights from day one of CBA Live.…

…Should I start a store? Should I start an email list? Should I be on TikTok?…

…If you've been scrolling through Instagram, Facebook, or even TikTok lately, you might have noticed something interesting.…

…They could be searching for you on Instagram, on TikTok, which by the way are search, uh, engines.…

…So visibility is not just being, you know, famous, for example in Reels or TikTok, it's also about being visible in front, um, of your ideal client or audience.…

…Additionally, TikTok is creating so much virality for e-commerce stores right now, and it's definitely something you should start dabbling with if you haven't already.…

…So whether it's product launches, whether it's TikTok lives, it's just bringing that connection from your physical store again into the palm of someone's hand if it's their mobile phone they're using.…

…Annette Richmond (03:49.912) There's this idea people have about video that somehow it means dancing on TikTok or doing one of those slick transitions or even cloning yourself videos, the kind that I like so much.…

…Annette Richmond (04:35.498) One of the reasons that Metricool earned a place in my sort of toolbox is because it lets me post on TikTok, Instagram, Blue Sky, Threads, and YouTube all from one place.…

…at where time is spent, but the other dimension is growing in the open, or is it growing behind War Garden? And if you look at where most of the block list is actually Google and met, right? And TikTok and I was like, well, we have this new technology, generative AI and can we optimize the current workflows that marketers are doing, right?…

…What we're using is my experience, my team's experience of working specifically with marketing data in Google, Facebook, TikTok and then E commerce data from platforms such as Shopify and our knowledge and experience to build something specific for that world.…

…Well, I remember when I was working there with you and there were a couple of people like junior employees who were messing around on this new platform called TikTok.…

…So yeah, LinkedIn, they seem to want to join the video world, like competing with TikTok and uh, Instagram and all of that with the feed then at least I don't know if for everybody, like for me I, uh, lost the video video feed a long time ago, but for that period, uh, they distributed some videos, they…